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Webtrends Optimize has proven to be a valuable tool for businesses looking to shape and implement their online optimization and …
Overview
What is Webtrends Optimize?
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.
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What is Webtrends Optimize?
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Webtrends Optimize?
Webtrends Optimize is designed to help businesses increase their online conversions, allowing experimentation without restrictions. To maximise the ROI from their website & other digital assets with informed, data-driven decisions.
Webtrends Optimize's technology was created in 2000. The platform has come to provide full range of testing, analysis and personalisation tools & features, a selection of SDKs for Mobile app optimisation and various APIs. All of these features and tools are available to all Webtrends Optimize users as standard - which the vendor clarifies as meaning no paywalls or tiering, and no 'upgrades' required.
Webtrends Optimize's technology was created in 2000. The platform has come to provide full range of testing, analysis and personalisation tools & features, a selection of SDKs for Mobile app optimisation and various APIs. All of these features and tools are available to all Webtrends Optimize users as standard - which the vendor clarifies as meaning no paywalls or tiering, and no 'upgrades' required.
Webtrends Optimize Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Cross-browser testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Page surveys
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Experiment workflow and approval
- Supported: Dynamic experiment activation
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Click analytics
- Supported: Scroll maps
- Supported: Form fill analysis
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: CSV export
- Supported: Experiments results dashboard
Platform Integration Features Features
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Search Engine Optimization/Marketing Integration
- Supported: Integration with CRM or DMP software
Additional Features
- Supported: Unlimited Test, Targets, Personalisations, Experiments
- Supported: Social Proof Engine
- Supported: Fractional factorial MVT
- Supported: Product Recommendations Engine
- Supported: All features & tools available to all users as standard
- Supported: Single-line JS Implementation
- Supported: 100% Flicker-free testing
- Supported: Third-party integrations eg. SessionCam
- Supported: CDN Support
- Supported: Asset Manager Hosting Service
- Supported: Unlimited Users, Goals, Sub-domains etc.
- Supported: Full-Service Optimisation Team
Webtrends Optimize Screenshots
Webtrends Optimize Video
Very brief demo of the product
Webtrends Optimize Integrations
Webtrends Optimize Competitors
Webtrends Optimize Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
Frequently Asked Questions
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.
The most common users of Webtrends Optimize are from Enterprises (1,001+ employees).
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Reviews and Ratings
(28)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Webtrends Optimize has proven to be a valuable tool for businesses looking to shape and implement their online optimization and personalization strategies. Users across various departments within organizations have leveraged the platform to find answers to specific business questions and optimize conversion rates. With its A/B testing and targeting capabilities, Webtrends Optimize allows users to test new creative ideas, de-risk projects through progressive roll out and throttling, and run A/B and MVT tests.
By using Webtrends Optimize, businesses can improve user experience and conversions on their websites. Marketers in the e-commerce industry have found this platform particularly useful in increasing overall website usage and conversions through personalized and tailored content. Additionally, it assists with managed services for complex AB and MVT experiments, enabling users to conduct A/B and MVT testing on various creative pieces to improve conversion rates and ROI.
One of the standout features of Webtrends Optimize is its flexibility and fast-moving nature, making it suitable for international teams with a central direction. The platform streamlines workflow by consolidating multiple work elements on one page, minimizing discrepancies. This makes it easier for teams to collaborate on test ideation, build, and continual optimization.
Overall, Webtrends Optimize is a powerful tool that supports businesses in improving their online presence by optimizing conversion rates, enhancing user experience, and delivering personalized content. Its capabilities in A/B testing and content targeting/tracking have been praised by users for preventing collusions and ensuring accurate results.
Intuitive Test Set-Up: Several users have found the test set-up in Webtrends Optimize to be intuitive, resulting in a low learning curve. This has allowed them to quickly get started with creating and running tests without any difficulties.
Custom Data Tables for In-Depth Analysis: Many reviewers highly appreciate the ability to create custom data tables in Webtrends Optimize. This feature allows them to export visitor level data for more in-depth analysis outside of the platform. It provides them with valuable insights and helps shape their optimization roadmap.
User-Friendly Visual Editor: The Visual Editor WYSIWYG interface in Webtrends Optimize has been praised by multiple users for its user-friendly nature. Non-technical users can easily execute basic tests using this feature, as it enables them to make changes and test them without requiring coding knowledge.
Inefficiencies in test set-up and reporting: Users have expressed dissatisfaction with the inability to configure multiple segments or targets within a single test, which has led to inefficiencies in both the initial setup of tests and generating comprehensive reports.
Lack of pre-configured integrations: Many reviewers find it inconvenient that the system does not offer pre-configured integrations with other data sources. This requires users to manually integrate external data client-side, adding an extra layer of complexity and potential errors.
High timeout rates: Several users have reported experiencing significantly higher timeout rates compared to other tools. This results in a substantial number of visitors being served default content instead of being included in the ongoing tests, leading to potentially skewed results and missed opportunities for optimization.
Webtrends Optimize offers comprehensive and powerful features for website optimization. Users highly recommend considering the managed service provided by Webtrends Optimize for maximum traction. They find it helpful and creative, offering valuable suggestions for optimization.
Users particularly appreciate the support and responsiveness of the Webtrends Optimize team. They consider them a partner rather than just a tool, showcasing their dedication to customer success.
Webtrends Optimize is commended for its ease of setup and use. Users find it user-friendly and highlight the helpful team that assists throughout the process. The platform offers a comprehensive suite of CRO tools, making it an excellent choice for AB testing and optimizing website performance.
To fully grasp the added value, users suggest exploring the extras that come with Webtrends Optimize. Additionally, they recommend reaching out to the account team at Webtrends Optimize to discuss specific needs and goals.
Users praise Webtrends Optimize's clarity in pricing, constant evolution, cost-effectiveness, and power. They mention positive experiences and feedback from others as reasons to give it a try.
In conclusion, users recommend Webtrends Optimize as a partner rather than just a tool for its exceptional support, ease of setup, comprehensive CRO tools, and constant innovation.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
December 18, 2014
Webtrends Optimize Leaves Much to be Desired
Score 3 out of 10
Vetted Review
Verified User
Webtrends Optimize is being used across the organization primarily for A/B testing, but is also being leveraged for it's targeting capabilities.
- Intuitive test set-up makes for a low learning curve.
- Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
- Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
- Inability to configure multiple segments or targets within a single test - a separate test must be set up for each individual segment - which leads to significant inefficiencies in both test set-up and reporting. This makes segmentation discovery difficult, and hinders an effective targeting strategy.
- There are no pre-configured integrations with other data source - integrations must be done client-side.
- We've experienced high timeout rates compared to other tools that we've used, which results in a relatively high number of visitors that are served the default content and are not included in the test. This presents several issues, but one being that it can take significantly longer to reach sufficient sample size for a test.
- More extensive documentation and support content pertaining to some of more advanced topics (e.g. data tables, integrations) would be helpful.
- It has helped to inform content strategy and increase content consumption.
- It has helped to create a data-driven culture within the organization.
No
- Price
- Product Usability
- Existing Relationship with the Vendor
- Creation of new projects and tests
- Management of test state and lifecycle
- Quality assurance features
- Set up of multiple segments and/or targets for an individual test
- Navigation and consumption of the reporting interface
No
May 28, 2014
Review
Score 9 out of 10
Vetted Review
Verified User
We utilised Webtrends Optimize to conduct A/B and MVT testing on various creative pieces with a view to improve conversion rates and ROI
- Clear analytics - the interface quickly allows you to access the key ROI criteria you are targetting
- Ease of setup - Easy implementation
- Comprehensive reporting - Reporting covers almost all analytic you could be interested in
- Interface accessibility - The interface in some instances can be hard to navigate.
- Higher conversion rates on email campaigns
- User interface advancements based on testing
Webtrends Optimize definitely gave me a more comphrensive overview of the product
Score 8 out of 10
Vetted Review
Verified User
The Webtrends Optimize platform is used within our User Experience and Optimisation team. The platform is used in a variety of different ways from testing new creative ideas to de-risking projects through progressive roll out and throttling.
- Data - The insight you can gain from the Dashboards is invaluable and allows you to keep visibility of the test throughout its complete life cycle.
- Integration - Unlike most platforms Webtrends is very easy to integrate into your site meaning you can be up and running in no time.
- Cost - The best thing about an A/B & MVT testing suite like Webtrends is it provides the ability to test your ideas before building the idea into your core code base. This helps to provide significant cost advantages as it allows you to test early to see what improvements can be made and what are the potential ROI benefits of implementing change helping you to build a robust business case. Not only that but you can also use the software to mitigate risk through incrementally rolling out new ideas and monitoring the resulting impact.
- Flash based web platform - Meaning you can't access the Optimize website on iPads or iPhones (I personally find this annoying as I like to keep on top of the data on the move)
- Previewing factors once live - Once you have a test running and are seeing the data throw through you may identify experiments which you wish to view to interrogate further. Unfortunately there is no way of taking this experiment level and previewing it in your web browser/device to try and make more sense of customer behaviour
- Better customer experience
- Better lead conversion
- Increased efficiency
October 18, 2013
Helpful tool for improving website conversion outcomes.
Score 10 out of 10
Vetted Review
Verified User
- Allows digital marketing, eCommerce agencies to test web design and content options to improve website conversion outcomes.
- Allows creation and visualization of alternatives.
- Allows clients to easily see test options along side outcomes.
- Intuitive user interface.
- Predictive data on which design and copy options yield higher website conversions.
October 17, 2013
Webtrends Optimize is OK
Score 1 out of 10
Vetted Review
Verified User
- I used Webtrends to create various landing page and order form tests and felt pretty confident that the results I was getting were valid and projectable.
- It's far more difficult to set up tests than, say, Optimizely, which makes one less inclined to use it for random, off-the-wall tests.
- It's definitely worth the money. I'm not at liberty to give ROI, even anonymously, but I can definitively say that it was money well spent. I just think there are other systems that are money better spent.
4
Marketing and IT
2
IT staff
- It was used to optimize an order form and home page.
No
n/a
Omniture: extreme feature set and integration with business intelligence and other systems. The problem was price. I was never able to convince management that the price tag was justified.
- Implemented in-house
- Online training
PCI compliance
Yes
A 1% improvement is worth hundreds of thousands or even millions of dollars. Cheaping out and not getting premium support is pennywise and pound foolish.
- It's integrated with our CMS
Integration was a bit spotty in places. I understand that it's gotten better.
- Business Intelligence
Yes, but our then-obsolete package was not well supported.
Not at liberty to discuss terms.