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Webtrends Social

Webtrends Social

Overview

What is Webtrends Social?

Webtrends provides web, social, and mobile analytics and other software solutions related to marketing intelligence.

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Recent Reviews
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Pricing

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Webtrends Social

Webtrends Social

N/A
Unavailable

What is Webtrends Social?

Webtrends provides web, social, and mobile analytics and other software solutions related to marketing intelligence.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of…

Act-On

Act-On

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What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Product Demos

Webtrends Social Measurement Demo

YouTube
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Product Details

What is Webtrends Social?

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Comparisons

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Reviews and Ratings

(8)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
May 23, 2018

Social Monitoring Done Right!

Verified User
Employee in Marketing
Retail Company, 201-500 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We've used Webtrends Social analytics to monitor the social marketing efforts of our department from daily tasks such as customer service issue resolution to brand awareness campaigns. The tool is primarily used by our social media managers that create custom reports of monthly insights and engagement analysis for our c-level execs.
Pros and Cons
  • Sentiment monitoring
  • Keyword based aware alerts
  • Excellent for managing content campaigns across multiple platforms
  • The number of platforms it manages
  • Being able to use a wider range of media types
  • Learning curve could be improved upon for the UX
Likelihood to Recommend
Webtrends Social offers social media marketers an abundance of tools needed for monitoring, managing campaigns and resolving customer issues in the social media space. In regards to the pricing, I would say it is less appropriate for small to medium-sized businesses where the social marketing aspect is an add-on or supplemental to the main marketing channels.
Return on Investment
  • Reduced hours per week resolving customer issues
  • Increased efficiency on engagement reporting
  • Is costly to recoup ROI
Alternatives Considered
After evaluating Webtrends Social, I'd have to say in regards to the cost and the overall capabilities of the solution that other tools such as Social Sprout offer a more competitive package. For the amount you are paying on a monthly basis you are being offered tools that can get the job done at a better price point to warrant getting a tool for the department.
Other Software Used
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