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Webtrends Social

Webtrends Social

Overview

What is Webtrends Social?

Webtrends provides web, social, and mobile analytics and other software solutions related to marketing intelligence.

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Recent Reviews
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Pricing

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What is Webtrends Social?

Webtrends provides web, social, and mobile analytics and other software solutions related to marketing intelligence.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Webtrends Social Measurement Demo

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Product Details

What is Webtrends Social?

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Comparisons

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Reviews and Ratings

(8)

Attribute Ratings

Reviews

(1-2 of 2)
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Score 5 out of 10
Vetted Review
Verified User
Incentivized
We've used Webtrends Social analytics to monitor the social marketing efforts of our department from daily tasks such as customer service issue resolution to brand awareness campaigns. The tool is primarily used by our social media managers that create custom reports of monthly insights and engagement analysis for our c-level execs.
  • Sentiment monitoring
  • Keyword based aware alerts
  • Excellent for managing content campaigns across multiple platforms
  • The number of platforms it manages
  • Being able to use a wider range of media types
  • Learning curve could be improved upon for the UX
Webtrends Social offers social media marketers an abundance of tools needed for monitoring, managing campaigns and resolving customer issues in the social media space. In regards to the pricing, I would say it is less appropriate for small to medium-sized businesses where the social marketing aspect is an add-on or supplemental to the main marketing channels.
  • Reduced hours per week resolving customer issues
  • Increased efficiency on engagement reporting
  • Is costly to recoup ROI
After evaluating Webtrends Social, I'd have to say in regards to the cost and the overall capabilities of the solution that other tools such as Social Sprout offer a more competitive package. For the amount you are paying on a monthly basis you are being offered tools that can get the job done at a better price point to warrant getting a tool for the department.
February 27, 2013

Works perfectly!

Score 9 out of 10
Vetted Review
Verified User
  • It provided strong metrics on followers, contest entries, and shares.
  • I could easily track the effectiveness of campaigns in reaching and engaging consumers. Beyond building hype around the product, it was easy to track goals metrics. I had access to every metric I needed to gauge campaign effectiveness.
  • The tools gave me fine-grained control over the look and feel making it very easy to match my company's branding.
  • Nothing. It worked perfectly.
  • Develop a strong following on Facebook by use of sharing.
  • Build a strong email database for future marketing campaigns - particularly campaigns designed around the end-of-year holidays.
  • Build brand hype.
Unfortunately, they changed the pricing structure and simultaneously offered less support. They did offer premium support, but it was very expensive.
  • We used their social app to gain likes on Facebook and also to grow our email list for seasonal promotions, especially around the end-of-year holidays.
We had used an app that had few customizations to run promotions on Facebook.
We looked at Wildfire.

Ultimately, we went with Webtrends Social because of superior customization capabilities. Webtrends Social allows customizations on every piece of text, while Wildfire did not. At the time, if using the standard package, you had to work with the Wildfire team to do that level of customization.

You have to pay for an elite level package to get more more customizability.
  • Vendor implemented
  • Implemented in-house
This was a very straightforward process. First, we customized the look and feel to make it just the way we wanted it. When we were done, we notified our rep who then did some work on their side before pushing the site live. This all worked flawlessly.
  • Online training
  • Self-taught
They didn't have any at the time.
It took a few phone calls to understand the gist of how to use and customize the app, as well as being able to download all of the data. In our previous product, there was no way to download the data directly from app We had to go through support who downloaded data on our behalf and then emailed it to us.
No
Premium support was previously part of the package and we did not want to pay extra for this.
They were fantastic. Highly responsive.
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