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Optimizely Content Marketing Platform

Optimizely Content Marketing Platform
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Overview

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

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Recent Reviews

Scale

7 out of 10
October 11, 2023
Incentivized
We utilize Optimizely Content Management System for email marketing to target specific customer segments as well as some web features like …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Content collaboration (17)
    9.5
    95%
  • Approval workflows (17)
    8.9
    89%
  • Content calendar (16)
    7.8
    78%
  • Ideation (15)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

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What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.4
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

7.9
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8
Avg 7.8
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Product Details

What is Optimizely Content Marketing Platform?

Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively plan, produce, and manage campaigns and content in a single workspace.

Optimizely Content Marketing Platform Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar
  • Supported: Network for content licensing/production
  • Supported: Payment/Resource management

Content Publishing Features

  • Supported: Content hub
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Competitive analytics
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars: Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.

Optimizely Content Marketing Platform Video

Optimizely Content Marketing Platform Competitors

Optimizely Content Marketing Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.

Reviewers rate Content collaboration highest, with a score of 9.5.

The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(44)

Attribute Ratings

Reviews

(1-21 of 21)
Companies can't remove reviews or game the system. Here's why
Merritt Whitley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
  • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
Amy Clark | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
Mai Le | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Analytics show us the ROI on investing time in the blog content we're producing. For example: PAGEVIEWS over the last week
  • 3k, +276 over prev. period, that tells us that we're moving in the right direction as far as topics and article length.
  • Now we're working with NewsCred to see how certain pieces of content lead to conversions and eventually SALs. So, our ongoing collaboration with NewsCred brings us even more justification to keep the relationship going. This can save us time, but also make us hesitant to leave/check out demos with competitors.
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