WhatCounts Reviews

5 Ratings
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Score 4.0 out of 100

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Holli Drewry | TrustRadius Reviewer
September 18, 2015

WhatCounts is a powerful tool to manage your email

Score 10 out of 10
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Likelihood to Recommend

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.

How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.

Read Holli Drewry's full review

Feature Scorecard Summary

WYSIWYG email editor (1)
Landing pages (1)
A/B testing (1)
Mobile optimization (1)
Email deliverability reporting (1)
List management (1)
Dashboards (1)
Standard reports (1)

About WhatCounts

WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand.

Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with personal account management support for customers, also webinars, newsletters, eBooks, and an active blog. While an American company used primarily by other Americans, WhatCounts has a growing customer base including many companies abroad.

Categories:  Email Marketing

WhatCounts Integrations


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

WhatCounts Technical Details

Operating Systems: Unspecified
Mobile Application:No