Skip to main content
TrustRadius

Overview

What is WhatsApp Business?

WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp…

Read more
Recent Reviews

Value for your money

8 out of 10
February 22, 2024
Instead of me having to send quotations everytime to my clients, they simply view them from my catalog section and be able to make orders.
Continue reading

TrustRadius Insights

Immediate interaction and effective communication: Many users appreciate the app's ability to facilitate immediate interaction with their …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

WhatsApp Business

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Details

What is WhatsApp Business?

WhatsApp Business Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.

Reviewers rate Support Rating highest, with a score of 8.3.

The most common users of WhatsApp Business are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(186)

Attribute Ratings

Reviews

(1-20 of 20)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
  • Two-way communication: WhatsApp Business allows businesses to have real-time, two-way conversations with their customers, which can help to build stronger relationships and improve customer satisfaction. Customers can ask questions, provide feedback, and make inquiries, while businesses can respond promptly and provide personalized support
  • Automation: WhatsApp Business allows businesses to automate certain tasks and messages, which can help to save time and streamline customer support. Businesses can create quick replies and set up automated messages for frequently asked questions, order confirmations, and other types of customer inquiries.
  • Customer engagement: WhatsApp Business allows businesses to engage with customers in a more casual and personalized way than traditional marketing channels. Businesses can use WhatsApp to send promotions, share new product launches, and offer exclusive deals to customers.
  • Limited features: While WhatsApp Business offers some basic automation features, such as quick replies and automated messages, it lacks some more advanced features that would be useful for businesses. For example, it does not offer the ability to schedule messages, set up chatbots, or create custom workflows.
  • Integration: WhatsApp Business does not have native integrations with many third-party tools and services, which can make it difficult for businesses to fully integrate it into their existing workflows and tools. This can limit its usefulness for businesses that rely heavily on other software tools.
  • User management: WhatsApp Business currently only allows businesses to have one phone number associated with their account, which can make it difficult for larger businesses with multiple customer support agents to manage conversations effectively.
Ezechiel Narcisse ALLAHA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • This app has been able to connect me to my customers.
  • Communicate more effectively with your customers and grow your business.
  • Send files, images, videos, and even links directly on phones.
  • Collaborative workspace.
  • Group chat with the possibility of making a presentation.
  • WhatsApp Business should think about the possibility of creating chatbots.
Abrar Ajrame | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Easy to use by registering a phone number as your personal WhatsApp number and attaching your company profile by opening and closing your image to your product.
  • Fast and accurate connection.
  • It allows you to split chat between business and personal as WhatsApp Business and Personal can be downloaded on the same smartphone by registering a different number.
  • In the group, only the admin can add a new person or remove one.
  • It is not useful for employees/clients who want to get information while traveling.
Samira Islam Resmi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • A huge number of people can be add in a group for better communication
  • messages, photos, and videos sharing free and easy
  • end to end encryption facilities ensures highest security
  • it only works with phone number
  • there is a constant source of distraction
  • impact on people's privacy
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • End-to-end encryption is awesome which is very highly challenging in GB software.
  • It helps to public the products one want to sell, by completing business profile.
  • An outstanding option for which everyone falls is an auto message to convey the information.
  • Deleted messages must be shown.
  • There should be a profile guard to cover photos and maintain privacy.
  • There should be a feature that avoid screenshot.
  • WhatsApp should give green signal for online user.
Nilufa Hossain | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Sending files is as simple as emailing and getting a quick response from the recipient. API support, as is notification management based on timing.
  • Incoming message responses are automatically and quickly processed. Unique features include speed and practicality, which are uncommon in similar tools and allow for a more personalized and efficient benefit for the customer.
  • Complete the sketch with a focus on business efficiency and the ease of boosting and removing users.
  • It is used to direct questions about anyone in the departments or individuals within the company.
  • Including important information like an address, website, email, working hours, and activity segment is necessary for companies to provide professional work.
  • Scalability is difficult to suggest, and the quality of the links, especially when made on video, should be improved.
  • Traveling with WhatsApp Business is tricky because unable to hold calls, and the app is banned in some countries.
  • It's possible to improve API support and extract the application's satisfaction index.
Score 6 out of 10
Vetted Review
Verified User
  • This feature shows the authenticity of the product seller, helps the customer to make better decision
  • Perfect for digital marketing and selling
  • Seller can upload Catalogues that can be useful for the customers in making decision
  • The newest update has created many issues for the users, mainly the issues with the camera, photos and chatting with customers
  • Some complained of excess utilization of space
  • Reduction of size and quality of the uploaded pictures
Gede Suardana | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Easy to use, register by phone number same as WhatsApp personal
  • Providing to attach company profile by [submitting] open and close you [business, gallery] picture of your product
  • Auto replay for costumer that would contact you, and we can set quick [information] about the company
  • WhatsApp Business and personal can be download at the same smartphone by register differents number
  • Allow you split chat between business and personal
  • WhatsApp Business has registered with only 1 phone number for [lifetime]
  • Display name[s] are permanent
  • Once your [business] is closed forever, need to changes [the] number of WhatsApp Business
  • [The] costumer has access to see your [profile] and copy them for their purpose
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It's the most used in Latin America.
  • It shows the status of the message.
  • Allows the immediate interaction.
  • It's easier to establish a clear communication between the company and the client.
  • It can on occasion mix business and private communications.
  • Can't install it on more than one device.
  • More responsibility for the user.
Estácio Sardeiro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Some unique characteristics, hardly found in similar tools, are speed and practicality, which enable a more humanized and rapid service for the client.
  • Another fundamental point is the mobility of communication, especially in the case of home-office work. Communication between employees, clients, and managers is almost instantaneous.
  • The possibility of adding important information, such as an address, website, email, working hours, and the segment of activity is necessary for companies to offer an increasingly professional service.
  • As a suggestion, it would be good to pay better attention to the quality of the links, especially when made on video.
  • If there is no waiting at the time of using the application, it is very likely that you have the opposite effect: instead of engaging your client, you end up pushing them away.
October 04, 2020

Great Business Software.

Gerson Freitas Vital | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Quick responses
  • Hang tags
  • Very complete profile
  • Business efficiency
  • Customer support
  • Scalability difficulty.
  • It is not possible to put a WhatsApp call on hold.
  • Satisfaction index, for example, cannot yet be extracted from the application.
April 30, 2020

WhatsApp Business

Salvatore Tramonte | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Notification management based on timing.
  • API suport.
  • Automatic quick reply to incoming messages.
  • Connectivity: your phone should be connected to the network to be available.
  • Nuisance: groups sometimes can be tedious if they are not muted.
  • API support can be improved.
January 22, 2020

WhatsApp for Business

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to maintain a user community in terms of adding or removing people.
  • Employee/ customer questions can be directed to appropriate sources.
  • People have to download a new app on their phone.
  • The tool is banned in some countries, so it is not useful employees/ clients want to obtain information while traveling.
Return to navigation