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WhatUsersDo

WhatUsersDo

Overview

What is WhatUsersDo?

WhatUsersDo by UserTesting is a platform that, according to the vendor, helps businesses gain insights into the experiences of their customers. It is designed to be suitable for organizations of all sizes, from small startups to large enterprises. The platform is utilized by professionals in various...

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Recent Reviews
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Pricing

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What is WhatUsersDo?

WhatUsersDo is a web analytics solution built around using real user testing to optimize desktop, tablet, and mobile experiences.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is WhatUsersDo?

WhatUsersDo by UserTesting is a platform that, according to the vendor, helps businesses gain insights into the experiences of their customers. It is designed to be suitable for organizations of all sizes, from small startups to large enterprises. The platform is utilized by professionals in various industries, including UX/UI designers, product managers, marketing professionals, customer experience managers, e-commerce companies, digital product teams, design teams, and executives.

Key Features

Comprehensive Solution: According to the vendor, WhatUsersDo provides a solution for businesses to integrate customer feedback and human insight across their organization. It aims to help build a customer-driven organization that delivers exceptional experiences.

Customer Experience Understanding: The platform allows organizations to gain a deeper understanding of customer needs and perspectives, with the aim of effectively integrating insights and tying them back to tangible business results.

Experience Research Industry Report: According to the vendor, WhatUsersDo offers insights from a survey of 1,857 professionals worldwide on how organizations can keep their experience customer-centric. This industry report provides information to help businesses stay ahead of customer expectations.

Fast and Quality Insights: The intuitive platform of WhatUsersDo aims to enable teams to gather fast and high-quality insights, regardless of their level of experience. It allows businesses to test any experience, anytime, and anywhere.

Target Audience Connection: WhatUsersDo aims to enable businesses to connect with their target audiences through a diverse and global network of contributors in over 40 countries. This feature is intended to minimize risks in company priorities and resource allocation.

Effective Integration of Insights: The platform provides guidance and a framework for simple and large-scale deployments, according to the vendor. It offers best practices, in-person onboarding, and technical support to help teams integrate insights effectively.

Customer Journey Insights: WhatUsersDo allows for the collection of human insights throughout the entire customer journey. It provides pre-designed templates by research experts that can be used as-is, customized, or serve as inspiration for future projects.

Additional Information Resources: In addition to its core features, WhatUsersDo offers a range of digital resources such as blogs, customer stories, guides, industry reports, podcasts, and a template gallery. Users can also access a privacy center, customer terms, export overview, bug bounty program, and more.

Benchmarking Performance: With WhatUsersDo, businesses can benchmark their experiences over time and against their competitors, aiming to identify areas for improvement and measure the impact of changes made.

Targeting Diverse Audiences: The platform allows businesses to quickly find and reach their target audiences from purpose-built networks or partner networks, according to the vendor. This feature aims to ensure that research studies include a representative sample of users from different demographics and backgrounds.

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Comparisons

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Reviews and Ratings

(4)

Reviews

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Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use this tool to see the journey of our users through our website and what their opinions are as they do it. We ask them about the design, copy, how they feel about the company, brand and our work. It helps us to see what people pay attention to, what information might be missing and if they interact with things we want them to. Reviews can be very diverse and that is helpful for us, as we need a variety of opinions.
  • Very simple and easy to use interface
  • Offer recommended questions to ask, which is helpful for a first time user
  • You get much more user information than most other similar tools offer
  • Some reviewers can spend too little time on a test
  • Their audio box can sometimes hide features, like navigation bars
  • It would be useful to be able to specify in more detail the demographic you would like to test
If you want to watch a user journey through your website with commentary, this tool is the perfect one to use, even if it does take quite a few hours for responses. I think if you want to test specific functions, quickly, there are better tools for doing this. Reviewers are very honest and can be quite harsh, so you need to have an open mind to criticism, as what they say is very useful.
  • It has helped us to improve our website copy to see how much users understood about our service and what was memorable about it.
  • We have changed the information given on certain pages, as we realised users' opinions about our company became more positive after visiting secondary pages. So for example, we moved project examples to the homepage.
  • We realised that our website did not load properly when using an Internet Explorer browser, so made corrections to this.
WhatUsersDo provides more detailed and opinion based responses. It can take a few hours more than competitors because of this. I would recommend it if you want to know more about the user journey through your website. I would not recommend it if you want quick feedback about a specific feature, image or copy, as there are tools better suited to this.
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