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Acquia DAM (Widen)

Acquia DAM (Widen)

Overview

What is Acquia DAM (Widen)?

Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 21 features
  • Asset storage (78)
    9.2
    92%
  • Uploading assets (78)
    8.5
    85%
  • Downloading assets (79)
    8.4
    84%
  • Asset search (79)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Acquia DAM (Widen)?

Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.acquia.com/products/acquia…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 6.5

DAM Features

Features commonly found in dedicated Digital Asset Management (DAM) Software.

8.1
Avg 7.9
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Product Details

What is Acquia DAM (Widen)?

Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It displays product associations and cascades parent level values to variants. Quick start implementation gets users up and running in two weeks. Acquia DAM is available standalone or as part of Acquia Digital Experience Platform (DXP).

Acquia DAM customer results

  • 3M+ total digital brand assets managed by Fanatics
  • 12 hours saved weekly searching for, recreating, and resizing assets by Harvey Performance Company
  • $240,000 average yearly content creation savings by McCormick
  • 9M+ embed views over the past year by Igus

Acquia DAM Consists of Six Apps

  • Assets - Catalog, control, and deliver rich media assets from a central source.

  • Entries - Create a 360-degree view of product content to simplify distribution.

  • Insights - Track and measure assets to improve marketing efficiency.

  • Portals - Curate collections and create personalized brand experiences.

  • Templates - Create localized web-to-print collateral that’s on-brand on demand.

  • Workflow - Manage work in process and streamline collaboration, reviews, and approvals.

  • Integrations - Automate marketing workflows by connecting tools.

Acquia DAM (Widen) Features

DAM Features Features

  • Supported: Uploading assets
  • Supported: Downloading assets
  • Supported: Categories
  • Supported: Asset storage
  • Supported: Asset sharing
  • Supported: Asset search
  • Supported: Tagging system
  • Supported: Content editing
  • Supported: Embed codes
  • Supported: Metadata
  • Supported: Collections
  • Supported: User access
  • Supported: DAM Integrations
  • Supported: DAM API
  • Supported: Workflow automations
  • Supported: Related asset discovery

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports
  • Supported: Data exportability
  • Supported: Content analytics

Acquia DAM (Widen) Screenshots

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.Screenshot of Custom-branded portals to share curated collections of assets and microsites.Screenshot of Asset performance tracking including downloads, embedded asset views, and shares.Screenshot of Custom analytics dashboards to display system reports for all usage data.Screenshot of Any asset type can be searched, downloaded, shared, and embedded.

Acquia DAM (Widen) Videos

Acquia DAM (Widen) overview
Hootsuite uses Acquia DAM (Widen) to launch new brand
Alliance Laundry Systems uses Acquia DAM (Widen) to serve global distributors better
Simpson Strong-Tie improves speed and accuracy DAM plus PIM plus Adobe CC Connector

Acquia DAM (Widen) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Adobe Experience Manager, Bynder, and Sitecore Experience Platform are common alternatives for Acquia DAM (Widen).

Reviewers rate Asset storage highest, with a score of 9.2.

The most common users of Acquia DAM (Widen) are from Mid-sized Companies (51-1,000 employees).

Acquia DAM (Widen) Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(258)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 4 out of 10
Vetted Review
Verified User
Incentivized
The Acquia DAM (Widen) is used to organize and share marketing assets.
  • Uploading
  • Collections
  • Sharing
  • Portal web page editor capabilities need to be enhanced greatly.
  • The analytics app, Insights, needs major overhaul and improvements
  • The ability to collect performance metrics on audio files is absent.
The UI and UX of the DAM system is in need of a truly experienced professional consultant with UI/UX experience to come in and provide guidance to the Acquia DAM (Widen) developer teams. The DAM site could be so much better, easier to use, with basic principles applied to it.
DAM Features (16)
50%
5.0
Uploading assets
80%
8.0
Downloading assets
80%
8.0
Categories
40%
4.0
Asset storage
90%
9.0
Asset sharing
90%
9.0
Asset search
40%
4.0
Tagging system
10%
1.0
Content editing
20%
2.0
Embed codes
20%
2.0
Metadata
50%
5.0
Collections
70%
7.0
User access
50%
5.0
DAM Integrations
40%
4.0
DAM API
60%
6.0
Workflow automations
10%
1.0
Related asset discovery
50%
5.0
Reporting & Analytics (5)
10%
1.0
Dashboards
10%
1.0
Standard reports
10%
1.0
Custom reports
10%
1.0
Data exportability
10%
1.0
Content analytics
10%
1.0
  • The Acquia DAM (Widen) helped our company transition more quickly to remote work, giving users access to files much faster than the company servers could.
  • The Acquia DAM (Widen) has given non-web devs the ability to quickly build clean web pages that share out marketing resources and information.
Tier 1 support needs improvement, but escalated cases go to really savvy and knowledgeable support techs
The rapid ability to share large files via sharable links has greatly contributed to the rate of speed increase of making and publishing out communications.
Tenevos seems to be more customizable and willing to work with clients to actually build out custom features that enhance workflow efficiencies; whereas, Acquia DAM (Widen) doesn't seem to have time to make necessary enhancements to their site on a more regular basis.
Marketing, Creative Designers, Eyewear and Insurance lines of business.
2
System analysts, excel proficient, patient, IT support, educators/trainers.
  • Portal publishing
  • Sharing via Collections and Share Links
  • Automation of workflow processes
We're tied to this system. It would be too difficult to move away and to another.
So much of the DAM site and its applications needs to be improved with the latest usability features, and UI/UX best practices.
  • Uploading
  • Downloading
  • Sharing
  • Insight analytics
  • Editing metadata & security settings in batch
  • Editing collection share pages
  • Not being able to get collection asset updates through the Paths app
  • Not able to send through Paths automatic notifications to uploaders who have conflicted assets.
  • I submit enhancement ideas every quarter to Acquia DAM (Widen)!
Yes
We don't use it.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We generate a large amount of images every year. We use the Acquia DAM (Widen) Collective to store all product images and marketing assets. This makes searching and sorting images super easy and a fast process. Previously we use a server with folders.
  • Batch editing for changing Metadata.
  • Advanced Search feature.
  • Multiple-asset Search.
  • Whenever I create a Collection, it saves it in my personal collections folder. if I need to use it as a Global Collection so other users can see it, I have to click each collection one by one and then navigate back to the list of collections. It is a huge waste of time. It would be much easier if I could save the collection as a Global collection with one click.
  • Cannot duplicate Requests in Workflow so every request has to be tediously re-entered. Duplicating would allow easier submission when doing many similar project requests.
  • I would like to toggle ON/OFF the activity feed on the home page based on User Roles.
Acquia DAM (Widen) is terrific at sorting data but it all depends on how you have the metadata set up for entry. Our workaround for bad metadata and a legacy from our old days of using a folder structure on a server is we include most of our metadata in the file name. It is not well suited for distributing assets outside the organization using Portals. This requires a lot of manual duplication of creating Collections and adding them to a Portal.
DAM Features (16)
51.875%
5.2
Uploading assets
30%
3.0
Downloading assets
40%
4.0
Categories
50%
5.0
Asset storage
70%
7.0
Asset sharing
40%
4.0
Asset search
70%
7.0
Tagging system
60%
6.0
Content editing
40%
4.0
Embed codes
60%
6.0
Metadata
70%
7.0
Collections
80%
8.0
User access
70%
7.0
DAM Integrations
40%
4.0
DAM API
40%
4.0
Workflow automations
20%
2.0
Related asset discovery
50%
5.0
Reporting & Analytics (5)
24%
2.4
Dashboards
30%
3.0
Standard reports
40%
4.0
Custom reports
50%
5.0
Data exportability
N/A
N/A
Content analytics
N/A
N/A
  • Robust search feature.
  • Fast refresh thumbnails.
  • File conversions.
  • Whenever we have a new product launch, we are able to have all the assets ready to go but protected as confidential. Once we have the product finalized and publicly announced we can batch rename all the files and release the images within an hour.
  • Previously this took a team of 3 people all day to perform the same function 1 person does in 1 hour.
  • With the DAM accessible by both product and marketing teams, we are all to ensure the latest images are always available for team members.
  • Team members report saving time searching for images.
We would like to see further adoption of the use of the DAM by our creative teams to help them handle WIP files.
Typically the response times are good but sometimes it hit or miss. If the issue is more technical, it can take days to get an answer-back. Smaller issues are usually resolved in minutes.
It would be nice if there was a managed integration with Shopify.
I inherited this system when I joined my company but I would like to do some comparison shopping.
100
Marketing Creative Content Creation Product Development.
1
Me, myself, and I. Past experience developing and using a variety of DAM solutions from the old days of Media Bin to advanced proprietary in-house systems developed for a leading VOD streaming company.
  • Disseminating final approved images.
  • Ease of individual search feature.
  • Ease of doing multiple asset search with one click.
  • I cannot truthfully say anything positive here.
  • Improved use by users outside the organization.
Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.
No
I would request hands on full license keys for 90 days to test.
  • Don't know
No
  • Many files were imported without essential metadata such as Brand.
I did not participate in the implementation. the only value I can enter is 1.
I believe we have the top level of support.
Yes
No. They have certain bugs and issues that say they cannot fix until a major refresh is done. For example Acquia DAM (Widen) introduced a new tool to use when uploading assets. Unfortunately, when you upload a new version of the same file, all the metadata would get wiped out. It took months and months to get this bug fixed.
I have yet to see exceptional support.
It has a very 1990's Windows looking interface. Many buttons and feature links are super hard to find.
  • Updating metadata and file naming
  • Distributing assets to external users
Yes, but I don't use it
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We implemented the transition to a new Acquia DAM (Widen), our Royal Caribbean Content Hub, from our previous online library in the summer of 2019. Though the online Acquia DAM (Widen) product is not completely customizable, the extent to which it can be individually configured is quite extensive. There is far more control over user permissions and uploader accounts than we had with previous products. The basic platform is well designed for ease of use, and the search engine works extremely well. Overall, our experience with Acquia DAM (Widen)'s tech support has been stellar. And their Acquia DAM (Widen) University resources and access to user groups are extremely useful. We enjoy the ability to change up our home page to feature the best photographs and videos as campaigns evolve with new content. The ability to customize a visual splash to reflect our colorful and fun vacations was one of the factors in choosing Acquia DAM (Widen) over its competitors. We currently have over 17,000 users, the vast majority of whom are our travel agency partners around the globe. Our Content Hub is an essential outlet for our brand marketing and production teams, so only selected assets are included to best display our ships' features and itineraries.
  • Highly customizable display on dashboard (homepage).
  • Ease of use in searching with filters similar to online shopping experience.
  • Highly customizable tagging of uploaded assets with templates.
  • Great display and playback of videos.
  • Very fast responses to tech support questions.
  • Some features for user notifications of expiring assets are not working at all; correction for this is needed for any company that distributes assets restricted for usage under contract.
  • A recent change to the main default interface was made with little prior input from clients, which affects how assets and security details are displayed. Acquia DAM (Widen) needs to get more feedback from client admins before making such sweeping changes.
  • A similar complaint about notifications not working is that the use of the portals can be limited since the display of security info seems to be disregarded. While the portals feature seemed like a great benefit, limitations like the above dissuade their use for a number of use cases.
  • Portal construction seems to use very different workflows than the main interface; these processes could use some work to make portals easier to customize.
Acquia DAM (Widen) is overall a great company, recently sold to Acquia, who insists they will not totally revamp the current DAM product. I probably would have given a 9.5 if available, based on how the company has worked hard to develop one of the best systems for a true DAM solution that is highly customizable, yet can still be upgraded without clients needing to pay again for an entirely new product. However, we have been disappointed with how the company has not lived up to one of their guarantees regarding the handling of our assets that have special security restrictions. We are trying to work with the company to resolve these issues of display changes and notifications to users, but it has been a long process. Acquia DAM (Widen) has set up feedback boards for this kind of communication, but I think there could still be more room for listening to clients' objections and suggestions on these issues. Companies that do not have usage restrictions under photographer or talent contracts may not have any of these concerns, but those who do will need to look closely at how Acquia DAM (Widen) is addressing solutions for these issues going forward.
  • Highly customizable graphic display of assets and homepage.
  • Automated templates for upload and batch processing of assets.
  • Detailed control of visibility and system permissions for different accounts.
  • Quick tech support response to questions.
  • Extensive online library of how to use and set up features.
  • As a system admin, I used to spend half my time troubleshooting technical issues in our previous system. Now I can concentrate on support for staff and our travel partners.
  • We used to get many requests about assets through email because our users had trouble signing in or finding assets. Now they can more often easily find what they need with Acquia DAM (Widen)'s easy-to-use interface.
  • We provide custom-tagged videos for our travel agents on request. These assets were hard to find in our old system; with the new display, we had a huge increase in these requests, which are essentially free advertising, much of it on social media.
  • With the help of our project implementation consultant through Acquia DAM (Widen), we were pushed to clean up our asset portfolio, institute a workable file-naming convention, and re-think just how and for whom we wanted to display various sets of assets.
We have to have certain issues with restricted assets resolved before we feel comfortable with using the portals for display. But once these issues are addressed we can envision more customized pages for some of our teams that need more curated selections of assets. Some marketing teams need assets provided only to certain users in a staged timeframe, for example. Other teams might benefit from their own uploads that might include translated instructions for global audiences.
I need to distinguish between the customer support with whom we are still trying to resolve some technical issues that I've addressed elsewhere in this review and the day-to-day technical support provided by their phone personnel. Both teams have been readily available for the most part, and we are still working to resolve those advanced technical issues with the higher levels of customer service. But Acquia DAM (Widen)'s phone support (also on chat and email) is unsurpassed. They are not only knowledgeable, but they are very patient and good-natured, no matter what problem arises.
To some extent, our company still has some silos for its assets. Some are justified for different types of use; some are just the result of historical development. Overall, our Acquia DAM (Widen) is integrated with not only our staff email system, giving instant access to any employee, but it is also integrated with our company portal for our travel agent partners, called Cruising Power. Users with Cruising Power accounts have direct SSO access to not only our Royal DAM but also to our sister brand, Celebrity, which now has a new Acquia DAM (Widen) as well. Our employee access includes all the staff positions on our ships. The combination of improved broadband onboard and the ease of use of our Content Hub have made access to any brand assets they need much easier. The elaborate configuration tools in the Acquia DAM (Widen) system allow us to fine-tune the visibility of assets to different groups, such as staff, travel agents, our marketing agencies, our global market offices, and other external partners.
We used an earlier version of OpenText's DAM prior to 2015, so I cannot compare Acquia DAM (Widen) to current OpenText products. OpenText at that time was based on online folders. When we went to Telescope, which was based on the tagging applied to each individual asset, duplication of assets for the most part was eliminated. The search engine and some aspects of the display were much improved at that time. The big structural difference between Telescope and the Acquia DAM (Widen) is that our Telescope DAM website was custom-built in almost every detail from the ground up. It was a boon to us to have so many features truly customized, but we found out on subsequent use that many of those features didn't actually work as planned. And the worst aspect of it all was that every time there was a software upgrade to the system, we had to go through the whole upgrade development procedure--and added cost--all over again. That meant disruption to our use of the DAM, time for planning the changes, time for beta-testing the new site, etc. Acquia DAM (Widen)'s system is highly configurable, but not built as a new website, so upgrades are included in the yearly pricing.
Marketing, social media, creative services, training, sales, product development, web team, cruise ship staff, and others. The two main outward-facing collections of assets in our company are our Press Center for editorial use and our Content Hub for assets available to staff and our external travel agency partners for use in marketing our cruises. The Content Hub is the only true DAM besides the web team's DAM within Adobe Experience Manager for content management, but many of those assets are drawn from the Content Hub collection.
7
Seven, depending on how you count them. Essentially one person in our Brand Marketing team acts as the SysAdmin (myself), serving as a Help Desk for users and new accounts, making changes in system configurations and dashboard displays, trouble-shooting the system, creating reports, and contacting tech support when needed. Two managers in Product Marketing and Media Production oversee what assets will be allowed to be included in the DAM, which is a highly curated collection of what we like to think of as the "best of the best" for marketing our cruises. One person from the web team and three on our social media team upload some assets targeted for their specific users. All other assets are uploaded and cataloged by the SysAdmin, but much of the metadata is provided by our creative services team and GTM (GoToMarket) teams, who provide names of new product features shown in the high res photos submitted. Our Media Production team is the primary provider of high res videos. All assets are reviewed by each team in the workflow for usage rights before being finally released as live on the DAM.
  • Distribution of marketing assets to internal staff.
  • Distribution and promotions of marketing assets to our travel agencies around the globe.
  • Having a central repository for marketing assets that are organized with features for security of restricted assets.
  • For our featured campaigns, we use a code within our keyword field for select channels of users to find the assets in campaign toolkits in the timed stages of release.
  • We use a portal offshoot from our Help Center portal to display our videos that are available for custom tagging. This exposure has ramped up requests of these assets considerably.
  • We started using our keyword field for specific keywords related to diversity as part of the company's efforts especially last year to promote diversity awareness within the company, extending that to our outward-facing DAM contents.
  • We hope to extend our use of portals.
  • More training materials and helpful one-sheeters in our Help Center.
Our product is cruising, and our marketing assets are visually compelling. We felt Acquia DAM (Widen) offered features that allowed us to showcase those assets in a variety of ways. We also wanted a system that was highly configurable, but not like our system at that time, which had to be re-built with every system upgrade, including added costs and time-consuming procedures for every upgrade.
I think we did all we could, even used an outside consulting company to help narrow down our top three contenders. But there can always be things that are missed in the explanation of features, either on the sales presentation side or in our review of features and the questions asked.
  • Implemented in-house
  • Third-party professional services
This question was addressed elsewhere in this review. We had a team of essentially three people--myself, our product manager who oversees what content is included in the DAM, and a new contractor hired for several months of implementation and roll-out. But we also opted for Acquia DAM (Widen)'s consultant project manager who was indispensable in helping us get everything together and on time for our go-live deadline.
Yes
Acquia DAM (Widen) consultants have specific named and timed phases for implementation, but in general, they include these tasks: Pre-planning meetings with all stakeholders for feedback on what they want in a new DAM. Training on how to configure the system in detail and assigning who would do this. Planning on how our assets would be retrieved from our old DAM. Planning for the clean-up of assets before ingestion into the new system. In our case, planning for the technical SSO integration by IT with the portal used by our travel agents. Planning with IT on the integration of staff logins with our email system using SAML. Planning for announcements to all staff and travel agencies on the change to a new system. Planning on what training materials should be created. Planning the design and selection of assets for the main dashboard. Planning for beta-testing sessions and who would be involved in that process. Planning on what live training sessions would be given, and to and by whom. All of these things needed their own timelines and deadlines; that's where the Acquia DAM (Widen) consultant was so useful, while the rest of us were dug deep into the details of all the individual tasks.
Change management was a big part of the implementation and was well-handled
Frankly, I think some level of confusion is inevitable when, as in our case, we switched from a DAM that allowed for self-registration to one where we individually approve external accounts, and the previous logins did not transfer over. We might have done more to advertise how those differences worked, but I doubt it would have prevented an initial flood of requests from previous users from our queue for account approvals. Eventually, we did some tweaks in the system and postings about how to access the DAM for staff and external users, which helped some. But we still get the occasional confused user who needs TLC. We do send out regular DAM emails to staff with tips and suggestions on DAM use in addition to news about new assets. But once in the new DAM, our users needed very little instruction beyond the organized dashboard and a brief user guide in our Help section for them to get used to how to find assets in our new DAM.
  • Getting all our assets with the associated metadata our of our old system.
  • Cleaning up years of assets that needed culling.
  • Instituting and enforcing a standard file-naming convention.
  • Timing our deadlines with IT in order for technical issues to be resolved on time for the go-live deadline.
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
We purchased the extra support for initial implementation with a consultant provided by Acquia DAM (Widen). This was an invaluable help in getting us organized, on target with our goals, and on time for our deadlines before we were switched over to regular tech support after going live with our DAM. I highly recommend taking advantage of this extra help in project management on the Acquia DAM (Widen) side, even if you have a project manager or team working on your company's side. The consultant was able to answer detailed questions about complex configurations or get us the answers from other Acquia DAM (Widen) staff if needed. Even when their assignment overlapped with more than one company within the same several-month timeframe, they were available and on-call almost all the time to answer questions.
Yes
Yes.
Phone, chat, and email tech support is consistently good.
We used to have to respond to any email questions from our library users about how to find assets. With Acquia DAM (Widen), the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
  • Changing filenames is easy and the change follows through to the actually downloaded asset.
  • Metadata changes can be made in batch processes either with a template or uploaded .csv file.
  • Replacing a file without needing to re-enter the metadata is easy to do.
  • Dashboard images can be shown to different audiences.
  • Portal selection of assets can seem a bit awkward until you get used to it.
  • Insights reporting available to admins is very powerful but is a whole learning curve in itself.
Yes, but I don't use it
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