TrustRadius Insights
WideOrbit has proven to be an invaluable tool for users, streamlining and simplifying the sharing of audio between markets. The paperless …
Overview
What is WideOrbit?
WideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.
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What is WideOrbit?
WideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
What is WideOrbit?
WideOrbit helps media companies do more business by making it easier to buy and sell advertising. The platform ties everything together from pitch to payment. WideOrbit brings a "Wider-World" approach, aiming to provide broader capabilities, bigger insights, and better connections for media companies. WideOrbit boasts users among industry leaders – from AMC to Meredith to Audacy – who have partnered with the company since 1999.
WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, ViacomCBS, Fox, Urban One, Nexstar, Hearst, Univision, Gray Television, TEGNA, and many other media companies around the world.
WideOrbit Features
Ad Campaigns Features
- Supported: Sequence targeting
Ad Reporting & Analytics Features
- Supported: Ad dashboards
- Supported: Ad forecasting and optimization
WideOrbit Competitors
- Audacity
- Freewheel
- Operative
WideOrbit Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States, |
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(5)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
WideOrbit has proven to be an invaluable tool for users, streamlining and simplifying the sharing of audio between markets. The paperless order and inventory tracking feature prevents overselling of dayparts without manager approval, making TV buying a much easier process. Sales controls on orders also help prevent duplicate data entry errors, saving time and improving efficiency. Users appreciate the ability to transfer descriptions to the next house number, which saves time and avoids starting from scratch. The user-friendly interface of WideOrbit makes it easy to build campaigns and avails, providing a seamless experience for users. Users find value in features such as client credits, spot times, and delivery reports. WideOrbit is praised for making media traffic easier and more time-saving. While some users have experienced reconciliation problems due to an outdated system, they acknowledge that WideOrbit has the potential for long-term benefits. WideOrbit's grid styles make it easy to pull preempts, prelogs, and postlogs for clients, enabling smooth operations for radio stations in different locations. The seamless integration of WideOrbit with the sales side of things is greatly appreciated by users. In addition, WideOrbit helps maximize revenue efficiently and enables easy running of various inventory and revenue reports. Users find that WideOrbit provides a smooth experience for running radio shows and allows for a seamless transition from the planning stage to booking ads. Sales assistants and planners can work together easily in WideOrbit as everything is in one system, improving overall efficiency. The software's ability to handle different order scenarios and track progress through traffic, accounting, and production is considered useful. WideOrbit's optimizer is also helpful for maximizing clearance on ROS/InGame spots. Users can access reports and information quickly, benefitting co-workers and clients alike. WideOrbit makes it easy to work with sales teams in different locations by providing access to the same information. The order ingest feature minimizes human error and benefits both users and clients. WideOrbit is used for all TV station orders, reports, and more. It has made traffic easier and more timely with the missing instructions email feature. Compared to previous traffic systems, WideOrbit is considered more user-friendly and is widely used for scheduling spots and tracking inventory. WideOrbit helps in creating and publishing media advertising, as well as tracking marketing revenue to keep it organized. It is also helpful in managing traffic in the broadcast world when used correctly. The software provides company-wide billing in one place, integrating seamlessly with AdServer. Users appreciate WideOrbit's ability to resolve incorrect order entries and capture revenue through reports, making billing, application, and managing aging easy tasks. Quick and easy access to orders, pre-empts, and aging are valued features of WideOrbit. With its ability to handle different order scenarios and track their progress through traffic, accounting, and production, WideOrbit proves useful for optimizing revenue. In addition to these capabilities, WideOrbit's seamless integration among planning, sales, and inventory teams improves efficiency. The On Demand software provided by WideOrbit offers an affordable alternative for hosting podcasts. Users appreciate the analytics capabilities of WideOrbit, allowing them to sort and analyze data in various ways. Whether it's running radio shows or aligning sold ads with their appearance on TV and websites, WideOrbit is utilized by sales and marketing departments for various purposes such as syncing with CRM, generating revenue reports, invoicing clients, entering orders, and managing spot times. While some users find WideOrbit more complex than their previous system and require upper management approval for certain tasks, they appreciate its ability to sort inventory in different ways and automate the placement of commercials, reducing manual work. Overall, WideOrbit provides valuable data-driven insights both inside and outside the office.
Familiar Layout and Reliable Broadcasting: Users have found that Wide Orbit has a layout that feels familiar to them, which contributes to their perception of it being a highly reliable system for on-air broadcasting. They appreciate the seamless continuation of programming from the server even if there are issues with studio computers.
Effective Editing Capabilities: Users value the robust editing options in Wide Orbit, particularly when it comes to adjusting voice tracks. These features enable them to make necessary changes efficiently and effectively.
Streamlined Operations with One-Domain System: According to users, Wide Orbit's ability to run an entire station under one domain significantly reduces errors on orders and duplicate entry. This streamlined approach saves stations money and eliminates potential conflicts between sales and traffic departments.
Delays and slow performance during live usage: Some users have experienced delays and slow performance when using WideOrbit, especially during live usage. This issue has been attributed to the configuration with servers causing these delays. These delays can hinder productivity and disrupt workflow.
Clumsy and buggy shortcuts interface: The shortcuts interface in WideOrbit has been described as clumsy and buggy by some users, making it difficult to navigate the software efficiently. This can lead to frustration and inefficiencies in completing tasks.
Confusing main menu: Users have found the main menu in WideOrbit to be confusing, requiring time to understand where the items are located. This confusion can result in wasted time searching for specific features or functions within the software.
Users of Wide Orbit have made several recommendations based on their experiences with the software. Many users recommend utilizing the help and support team provided by Wide Orbit as they found the assistance they received valuable in resolving any issues or questions they had. Users also recommend taking advantage of the training and modules offered by Wide Orbit, as they found that doing so helped them fully understand and utilize the features of the software, resulting in a more efficient experience. Additionally, users recommend considering Wide Orbit as a solution for managing media deals, noting that the software is user-friendly and easy to communicate with multiple people, making it an effective tool in handling media-related tasks. Overall, users have expressed satisfaction with Wide Orbit and its capabilities in the media/broadcasting industry.
Reviews
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May 23, 2022
WideOrbit delivers a universe of capabilities
I use WideOrbit to manage our inventory both in terms of analyzing average unit rates and percent of sell out of our prime and weekend dayparts. I use WideOrbit to track key client spending trends. I use it daily to track political accounts during election season by market and station. I have used several other traffic systems in my career and I find Wide Orbit to be the most user-friendly and data-driven product in its class.
- Revenue Reporting
- Inventory Management
- Competitive Category reporting
- Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
- would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
- offer a monthly calendar of training opportunities like Nielsen offers
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- helps us manage our clients
- assists us in business forecasting and trending
- helps us manage our sellers and markets
Wide Orbit is used primarily by our sales department- company wide. We are able to utilize Wide Orbit for a variety of purposes- syncing it to our CRM (Salesforce), revenue reports, invoicing, order entry, spot times (on-air), and much more. It helps us to stay more organized and keep a majority or our important information for day-to-day business all in one place. As I mentioned above, it syncs to Salesforce (our CRM of choice). The only thing that would make it more functional is if we could use it as CRM and order management system.
- Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
- It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
- Very user friendly and efficient to use.
- The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.
- Launch time seems to be way too long. It can sometimes take up to 5 minutes just to load the program, and that doesn't include pulling a particular report.
- Some of the options to generate reports and/or input orders are repetitive- with many hoops to jump through and buttons to choose. However, I believe that some of that can be eliminated through corporate preferences on a WO subscription.
- It tends to update often which is good and bad. Ultimately the updates are designed for more efficient use, however,it can be discouraging to have to re-train on added features and designs to WO.
70%
7.0
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43.33333333333333%
4.3
- The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit
January 17, 2018
WideOrbit is out of this World
We are a large broadcast company that uses WideOrbit for trafficking commercial spots. It is a system mainly used by the sales and marketing departments within our organization. It helps to align what sales executives have sold to advertisers to make sure these ads air or appear on our websites. Sales executives, managers, and sales support all use WideOrbit in a variety of capacities as it relates to TV and digital sales.
- WideOrbit does a good job of helping to maintain revenues associated with TV and digital sales.
- WideOrbit also does a good job of allowing different people to manipulate necessary things to make sure dollars are accounted for and spots air.
- WideOrbit is fairly user-friendly, and when it does get hung up, they provide excellent customer service support.
- The speed in which it takes certain areas of the software to load is one area I would think that needs improvement.
- Some of the functionality or ease of use among the different areas for reporting can be difficult, and many times are universal in nature, so that can be tough.
- In one particular instance, the need to be able to preempt more than one station at a time, this would be helpful. If you are trying to do a clean sweep of something, having to stop and change stations can be cumbersome.
80%
8.0
70%
7.0
68.33333333333333%
6.8
- Since I'm not privy to the costs associated with this software, I can't speak to what the overall ROI is. However, I can say that this system is far better than previous systems of it's nature.
- As far as what the software is used for, I would say that WideOrbit is one of the better software's out there. It isn't perfect by any means, but it is far better than others out there. It is much more user friendly, and since time is money for our sales team, I would say it is much more user friendly on the time aspect.
- I think as far as what impact it has had on our overall business, I would say it is a positive one. We use it all day everyday, so I feel confident in saying that it has certainly made what we do easier.
I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality.