TrustRadius
Wildfire is a social marketing suite for automated ad and promotions management. Representative customers include Virgin Atlantic, Puma, New York Giants, Veev, and Nivea.https://dudodiprj2sv7.cloudfront.net/product-logos/AM/39/2CZM10MO1RTX.pngWildfire was an adequate social media tool that is now integrated into Google's larger marketing platformWe evaluated Wildfire before it was folded into Google's larger adtech business, mainly for community management and post scheduling.,Content scheduling on FB, TW, and PIN Social media management Basic analytics of post engagmemt,Detailed analytics and reporting, integrating with Facebook insights Overlay with Google Analytics data to see connection between engagement and site traffic,2,As with any social media management tool, there is a savings on labor hours (rather than doing the manual work) Aggregating all content into one system creates efficiencies for content teams,Recommend WildfireBuilds Promotional Pages/Tabs Easy. Allows you to make changes within seconds. Tracks social media performance on Facebook, Twitter and Google+ Responsive customer service. Great idea generators, will feed you with examples/case studies.,More customization - Would like to have the ability to edit more without coding.,Consumer engagement per dollar invested. Virality of content per dollar invested. Sentiment data values per dollar invested.,8,8,4,1,,,Implemented in-house,9,Online training Self-taught,9,Yes, this product was easy to learn. I would recommend this approach to others if they are familiar with the back end of website plug-ins.,I needed to plug in my own art work, but am not advanced enough for code.,No,9,9,10,10,Social Monitoring Platforms (i.e. Hootsuite). Social Data Platforms (i.e. Vintank).,,I contracted for a year. I would definitely recommend negotiating the price to the full extent as this is quite expensive to have.Why Wildfire Rocks!Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page. Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.,Difficult to customize graphic additions. Overall templates felt very 'boxy' instead of personalized and trendy.,Our TOS and engagement with our fans increased when implementing this. Social metrics Wildfire provided for the different brands allowed sales opportunity to increase social worth and ultimately increase cost on advertising initiatives.,8,8,Helps brands create social media sweepstakes, contests, apps, etc. at lowcost compared to hiring agency. Beneficial for brands just diving into social strategy.,,Implemented in-house,8,Online training Self-taught,8,Simple process. I taught myself. If you're technically literate, you can utilize this product with little to no training.,No,10New competitors offering better functionality at fraction of cost.Wildfire is excellent at creating a self service promotion in social. From concept to final product can be achieved in under 20 minutes. Wildfire offers a variety of contest entry methods, including essay, photo and simple sweeps, along with good customization on entry forms.,The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it. In its self-service mode, the product lacks some essential features like mandatory likes and white label. Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.,As with all sweeps and contests, we are looking for new fanpage likes and a good number of entries from new fans. We always measure the number of new fans and value of the prize package.,3,4
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Wildfire
12 Ratings
Score 3.8 out of 101
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Wildfire Reviews

Wildfire
12 Ratings
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Score 3.8 out of 101
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Reviews (1-4 of 4)
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October 16, 2018

"Wildfire was an adequate social media tool that is now integrated into Google's larger marketing platform"

Score 2 out of 10
Vetted Review
Verified User
Review Source
We evaluated Wildfire before it was folded into Google's larger adtech business, mainly for community management and post scheduling.
  • Content scheduling on FB, TW, and PIN
  • Social media management
  • Basic analytics of post engagmemt
  • Detailed analytics and reporting, integrating with Facebook insights
  • Overlay with Google Analytics data to see connection between engagement and site traffic
When Wildfire existed as a standalone service (before its integration with Google marketing), it was an adequate social media marketing tool which allowed for the management of content across pages and basic analytics, but that functionality became obsolete when other players like Sprout, Falcon, and TweetDeck came into the market and did it better.
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Ashley Pengilly profile photo
October 12, 2013

User Review: "Recommend Wildfire"

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Builds Promotional Pages/Tabs Easy.
  • Allows you to make changes within seconds.
  • Tracks social media performance on Facebook, Twitter and Google+
  • Responsive customer service.
  • Great idea generators, will feed you with examples/case studies.
  • More customization - Would like to have the ability to edit more without coding.
I very much enjoy the Wildfire team and what the software offers. I do recommend this to companies who implement a full social media team/strategy and want a more comprehensive promotional platform.
Read Ashley Pengilly's full review
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October 20, 2013

User Review: "Why Wildfire Rocks!"

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
  • Difficult to customize graphic additions.
  • Overall templates felt very 'boxy' instead of personalized and trendy.
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No photo available
January 14, 2013

Wildfire Review: "New competitors offering better functionality at fraction of cost."

Score 4 out of 10
Vetted Review
Verified User
Review Source
  • Wildfire is excellent at creating a self service promotion in social. From concept to final product can be achieved in under 20 minutes.
  • Wildfire offers a variety of contest entry methods, including essay, photo and simple sweeps, along with good customization on entry forms.
  • The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
  • In its self-service mode, the product lacks some essential features like mandatory likes and white label.
  • Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.
The transition to Google has been painful - key contacts are no longer available.
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About Wildfire

Wildfire is a social marketing suite for automated ad and promotions management.

Representative customers include Virgin Atlantic, Puma, New York Giants, Veev, and Nivea.

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