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Winmo is a versatile prospecting tool that has proven valuable for salespeople in various industries. With Winmo, sales reps can easily …
Overview
What is Winmo?
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations, industry news, research on CMO arrivals and departures, and enhanced integrations to provide…
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Popular Features
- Load time/data access (22)9.191%
- Company information (22)8.484%
- Contact information (22)8.282%
- Identification of new leads (22)7.575%
Pricing
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What is Winmo?
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.winmo.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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- Competitors
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- FAQs
What is Winmo?
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations, industry news, research on CMO arrivals and departures, and enhanced integrations to provide an all-in-one prospecting solution. According to the vendor, its intuitive user interface empowers users to pinpoint opportunities with advanced filters, uncover key decision-makers, and build customized prospect lists. The vendor’s value proposition is that Winmo enables sales and new business professionals to win more business with national brands and agencies.
Winmo Features
Prospecting Features
- Supported: Advanced search
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: LinkedIn integration
- Supported: Data.com integration
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Lead qualification process
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
Winmo Screenshots
Winmo Integrations
Winmo Competitors
Winmo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States, Canada, United Kingdom |
| Supported Languages | English |
Frequently Asked Questions
Data.com (discontinued), Demandbase Sales Intelligence, and MediaRadar are common alternatives for Winmo.
Reviewers rate Load time/data access highest, with a score of 9.1.
The most common users of Winmo are from Mid-sized Companies (51-1,000 employees).
Winmo Customer Size Distribution
| Consumers | 5% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 35% |
Comparisons
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Reviews and Ratings
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Winmo is a versatile prospecting tool that has proven valuable for salespeople in various industries. With Winmo, sales reps can easily find the main point of contact with purchasing power, addressing the problem of not knowing who exactly to reach out to. This database and business intelligence tool is widely used by Sales Directors to quickly build targeted prospecting lists of decision-makers, saving them time and effort. The ease of use of Winmo allows sales reps to focus more on prospecting instead of spending excessive time researching. Additionally, Winmo provides users with useful information and keeps them updated with accurate data, enhancing their prospecting efforts.
One key use case of Winmo is its role in assisting businesses in finding new clients and gaining access to decision-makers. By using Winmo, companies can become aware of opportunities for new business and acquire contact information for key decision-makers. The tool's comprehensive database and research capabilities enable users to gather insightful details on companies, such as future advertising campaigns, advertiser and agency contacts, as well as spending history. This valuable information helps businesses formulate targeted marketing strategies and establish meaningful connections with potential clients.
Another significant use case of Winmo is its integration with other software tools, such as CRM systems like SharpSpring CRM. This seamless integration allows for efficient prospecting and enhanced sales efforts. Business development teams can utilize Winmo to identify the correct individuals to connect with at target companies, streamlining their outreach process. Moreover, Winmo's ability to segment ideal customers and provide high-quality customer lists supports businesses in finding potential customers and achieving higher sales growth.
Furthermore, Winmo serves as a valuable research tool for understanding the advertising and marketing landscape. Users can gain insights into prospects and competitors through industry research conducted within the platform. The daily newsletter alerts users to potential prospects, ensuring they are always up-to-date in their business development efforts. This comprehensive information resource aids in identifying new prospects while keeping a close eye on industry trends and developments.
Overall, Winmo proves to be an integral part of the prospecting, business development, and marketing processes. Its robust database, accurate information, and user-friendly interface empower sales teams to connect with decision-makers effectively and drive incremental revenue. Whether it's finding new clients, staying informed on industry changes, or conducting in-depth research, Winmo has become a trusted tool for businesses across various sectors.
Intuitive User Interface: Reviewers have found the user interface of the platform intuitive and easy to navigate. Several users have mentioned that they appreciate how effortless it is to find the desired information using the search feature.
Filter Feature: Many reviewers have praised the filter feature of the platform, which allows them to search for brands based on social demographic, media spend, location, or industry. This feature has been particularly useful for users in narrowing down their search and finding relevant brands.
Clear Organization of Brand Contacts: The organization of brand contacts within the platform has received positive feedback from multiple reviewers. Users appreciate how it provides a clear view of each brand along with its corresponding company and coordinating contacts. The names, emails, and other contact information are listed in a way that is very easy to view and access.
Limited Data Accuracy: Some users have experienced inconsistencies in the accuracy of contact information within Winmo's database, with certain employees no longer being at organizations but their profiles not being updated. This issue has been mentioned by several reviewers and can impact the reliability of the data.
Lack of Competitive Pricing: The pricing of Winmo is considered to be not competitive enough by some users. This sentiment has been expressed by a number of reviewers, indicating that there may be more affordable alternatives available in the market.
Focus on Marketing Teams: Several users feel that Winmo's database has a heavy focus on marketing teams and lacks sufficient information on lesser-known brands. This limitation has been mentioned by multiple reviewers, suggesting a desire for more comprehensive coverage across various industries.
Users recommend using Winmo for ad/media sales roles, business development directors and managers in the ad and media agency environment. They suggest that Winmo should improve staying on top of who is associated with which accounts/agencies and provide demos. Additionally, users highly recommend taking the training webinar for Winmo.
Other common recommendations include using Winmo for managing marketing contacts, advertisers, media campaigns, and keeping up with the digital marketing space. Users believe Winmo is the most up-to-date resource for salespeople and a great tool, although not perfect. They think Winmo is worth the investment and is less expensive than other similar tools.
Users also recommend using Winmo daily as a must-have tool for prospecting new clients and finding contacts at agencies. They suggest double-checking updated contact information on LinkedIn and starting research, outreach, or planning with Winmo. Users believe Winmo is a great portal for client information in the advertising sector and a great resource for relevant news and contacts.
Overall, users recommend using Winmo to find the right connections at big agencies and clients. They suggest reaching out to Winmo's customer service and taking advantage of free training. Users highly suggest knowing the company and job titles when using Winmo, as well as using filters to save time. They think Winmo is a great tool for prospecting, research, leads, getting names and emails.
Finally, users believe there is no better lead provider than Winmo. They think it provides timely and detailed inside information that is helpful for sales. Users recommend it for business development and growth professionals to find multiple verified prospects and stay up-to-date with industry news. They also suggest using Winmo as an industry publication for research and insights.
In summary, common recommendations from users include using Winmo for specific roles in the ad/media industry, improving account/agency associations and providing demos, taking training webinars, managing marketing contacts and campaigns, utilizing its up-to-date resources, daily use for prospecting and finding contacts, double-checking contact information on LinkedIn, taking advantage of free training and customer service, using filters to save time, and using it for prospecting, research, leads, and industry insights.
Reviews
(1-22 of 22)Companies can't remove reviews or game the system. Here's why
- Allows us to view information from companies in the industry to stay on top of industry news and trends.
- It provides a large database of clients and important companies, with the contacts of managers and executive staff.
- Allows us to export the list of contacts and clients to Excel or Salesforce for the weekly reports that we make in the agency.
- I would like it to synchronize with Chrome to search for clients through that browser.
- Sometimes the list is not up to date and shows data of executives who are no longer with those companies.
- I would like the search for potential companies to focus not only on large industries but also on small and local ones, close to our environment.
March 15, 2022
Winmo Experience
- Provides cutting-edge sales intel every day.
- Great for prospecting new business.
- Are able to find high level contacts.
- Sometimes don't have all the employees need.
- The more information they can give the better.
- Some tutorial videos while getting started would help learn.
January 04, 2022
Great Product
- Search.
- Contact database.
- Organization by brand and agency.
- Org charts could be better defined.
- Some info out of date.
- Some agencies are not broken out into specialists.
January 04, 2022
Winmo Helps with Prospecting
- Provide timely information relevant to potential marketing spending of potential customers.
- Quickly import information into our CRM.
- Respond quickly to customer service inquiries.
- The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
- Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.
December 29, 2021
Big or Small Winmo is worth the price of admission
- New Account Prospecting.
- Market Research & Analytics.
- Team collaboration.
- Contact List uploading.
- Easy access to research reports & white papers.
- New account or contact suggests to existing lists.
December 29, 2021
An easy platform for list building and competitive tracking
- Media Breakdown.
- Search Filters.
- Execution of list building.
- Integration with CRM.
- Depth of database.
- Accuracy of data can be improved. Some of the data was outdated and I found that certain employees had left the organization but Winmo's database was not updated to reflect that.
- The depth of the database is good but can be improved. I found that the bigger the company, the higher is the chance of it getting included in the database.
- Their pricing is not competitive enough.
- Their database has a big focus on marketing teams.
December 29, 2021
Winmo Wins the Day!
- real time updates on breaking marketing campaigns
- deep dive into agency and account contacts
- in depth tracking of historical spending in all media channels
- would love to remove the cap on research requests
- create a year end report on marketing spend changes by account
- add functionality of searching accounts by media channel
December 29, 2021
Greta tool for sole proprietors!
- Prospect Outreach
- Organization
- Lead Generation
- Could be easier to use on mobile
- Pricing
- Learning curve is a bit steep
December 29, 2021
The best program you can get for your sales team!
- Search by company departments
- Easily export contacts
- Data rich
- Try and keep a more refreshed list of when employees leave the position that’s in Winmo
December 28, 2021
Great prospect research!
- Prospect Research
- Lead Generation Curation
- Networking
- Timeliness
- Quickly identify key decision-makers at brands/companies, agencies, and ad-tech companies.
- Provide relevant and actionable data to better understand prospects.
- Data is accurate and current.
- There are some niche business segments where Winmo's data is not as robust.
October 30, 2019
Winmo is a great prospecting tool!
- Provides the agency/client relationship, including which aspects of the budget (digital, OOH, print) that each agency controls.
- Shows what the advertising budget for each client is, broken across media format and which quarter the spend occurred in.
- Provides key updates for clients, including imminent campaigns and key account changes.
- Winmo could provide some prospecting triggers, including email notifications when accounts you follow experience contact turnover, new agencies, etc.
- Winmo could provide some "related companies," based on companies of interest to allow for categorical prospecting.
- A functionality that would be great would be the ability to export contact info directly to Salesforce
October 30, 2019
Win more with Winmo
- Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
- Correct contact information at the agency and client level, often with email and phone numbers.
- Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.
- Lack of depth among small and medium-sized accounts. Less value for local/regional sellers because most accounts are national brands.
- Not an exhaustive list of agency/client contacts on any given account. They do a good job of including C-Level and VP level but do not often include mid-level influencers and buyers.
October 14, 2019
Get more deals with Winmo!
- Collates and tracks media spend information for thousands of companies.
- Aggregates media news and announcements into a single place.
- With regard to media spending, it is sometimes misleading if the information presented is for the individual brand or the parent company.
- I would like to have more customizability of reports when performing searches. For example, the ability to pick specific columns.
September 11, 2018
Winmo review Sales Intelligence
- Sales Intelligence
- Contact info
- List building and importing
- C-Level Contact info
- Lower level contact info.
- Some industries are lacking intelligence.
- Easier to notify Winmo of incorrect data when applicable.
- Winmo provides up-to-date information on company executives leaving and joining Fortune 500 organizations.
- Winmo is updated by a team of humans that are accurately depicting insights based on the organizations that Winmo highlights in the daily recaps/insights section of the portal. This means the insights are more accurate and kept up-to-date compared to other data intelligence platforms.
- Winmo breaks down the media/ad spend for most companies, as well as information on company revenue and size. This is particularly helpful when evaluating whether a company falls into our ideal prospect profile.
- Winmo's contact information is not always accurate.
- There are a limited amount of verified contacts per company.
- Winmo is a great resource for traditional ad agencies, with most of the daily insights be catered towards opportunities to become an AOR for a big consumer brand. For digital-specific agencies like our company, this is less helpful.
September 19, 2017
Winmo = Insider access to key industry trends+email info on prospects
- Great for finding email addresses
- insider information on agency+brand parntership
- key personnel moves at agencies and brands
- Great job linking to and integrating outside info/sources (i.e., iSpot Tv)
- often times email addresses and titles are wrong/out-of-date
- Not all people are listed/available
- not all locations of different agencies are listed. I.e., They may have listings for the Detroit office but not Chicago
September 15, 2017
You should invest in Winmo!
- Provides contact information for companies
- Keeps up with current trends and vulnerable statuses
- Easy to navigate.
- User friendly.
- Sometimes the information is incorrect
- With the ever changing industry, sometimes information is out of date
- Lots of grammatical errors within Winmo's articles (not a big deal, but just a point).
September 14, 2017
An incredible tool for brand information and outreach!
- I love Winmo's filter feature. It's very easy to look up brands based on their social demographic, media spend, location or industry.
- The organization of brand contacts is great. It's easy to view the brand, company and the coordinating contacts. The names, emails, and other contact information of each person is listed in a way that is very easy to view.
- WinmoEdge is a fantastic feature. I get an email every morning that notes changes in the brand world.
- While the organization of brand contacts is great, sometimes the emails are missing or incorrect. If there was a way to better vet the contact information, that would be very helpful.
- I find that a lot of smaller brands missing. While the big money spenders are important, in my role I also do outreach to smaller brands. Adding more of these would be helpful!
September 08, 2017
Won't win more with Winmo
- Easy to use interface and search feature.
- Winmo Talk community promotes engagement between users, allowing another source for information.
- Accurate contact information.
- Insights are often public information.
- Some companies lack contact details or don't provide contact details for key decision makers.
September 08, 2017
Timely and Relevant Industry Updates
- Accurate and timely industry updates
- Detailed contact info for decision makers
- Too much information can be overwhelming
December 28, 2015
WInmo business!
- Lead generation
- Client access
- Agency Access
- Contact details
- Correct titles
- Updated contact details
- Match contacts to their accounts