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Winmo is a versatile prospecting tool that has proven valuable for salespeople in various industries. With Winmo, sales reps can easily …
Overview
What is Winmo?
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations, industry news, research on CMO arrivals and departures, and enhanced integrations to provide…
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Popular Features
- Load time/data access (22)9.191%
- Company information (22)8.484%
- Contact information (22)8.282%
- Identification of new leads (22)7.575%
Pricing
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What is Winmo?
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.winmo.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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- Competitors
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- FAQs
What is Winmo?
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations, industry news, research on CMO arrivals and departures, and enhanced integrations to provide an all-in-one prospecting solution. According to the vendor, its intuitive user interface empowers users to pinpoint opportunities with advanced filters, uncover key decision-makers, and build customized prospect lists. The vendor’s value proposition is that Winmo enables sales and new business professionals to win more business with national brands and agencies.
Winmo Features
Prospecting Features
- Supported: Advanced search
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: LinkedIn integration
- Supported: Data.com integration
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Lead qualification process
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
Winmo Screenshots
Winmo Integrations
Winmo Competitors
Winmo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States, Canada, United Kingdom |
| Supported Languages | English |
Frequently Asked Questions
Data.com (discontinued), Demandbase Sales Intelligence, and MediaRadar are common alternatives for Winmo.
Reviewers rate Load time/data access highest, with a score of 9.1.
The most common users of Winmo are from Mid-sized Companies (51-1,000 employees).
Winmo Customer Size Distribution
| Consumers | 5% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 35% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Winmo is a versatile prospecting tool that has proven valuable for salespeople in various industries. With Winmo, sales reps can easily find the main point of contact with purchasing power, addressing the problem of not knowing who exactly to reach out to. This database and business intelligence tool is widely used by Sales Directors to quickly build targeted prospecting lists of decision-makers, saving them time and effort. The ease of use of Winmo allows sales reps to focus more on prospecting instead of spending excessive time researching. Additionally, Winmo provides users with useful information and keeps them updated with accurate data, enhancing their prospecting efforts.
One key use case of Winmo is its role in assisting businesses in finding new clients and gaining access to decision-makers. By using Winmo, companies can become aware of opportunities for new business and acquire contact information for key decision-makers. The tool's comprehensive database and research capabilities enable users to gather insightful details on companies, such as future advertising campaigns, advertiser and agency contacts, as well as spending history. This valuable information helps businesses formulate targeted marketing strategies and establish meaningful connections with potential clients.
Another significant use case of Winmo is its integration with other software tools, such as CRM systems like SharpSpring CRM. This seamless integration allows for efficient prospecting and enhanced sales efforts. Business development teams can utilize Winmo to identify the correct individuals to connect with at target companies, streamlining their outreach process. Moreover, Winmo's ability to segment ideal customers and provide high-quality customer lists supports businesses in finding potential customers and achieving higher sales growth.
Furthermore, Winmo serves as a valuable research tool for understanding the advertising and marketing landscape. Users can gain insights into prospects and competitors through industry research conducted within the platform. The daily newsletter alerts users to potential prospects, ensuring they are always up-to-date in their business development efforts. This comprehensive information resource aids in identifying new prospects while keeping a close eye on industry trends and developments.
Overall, Winmo proves to be an integral part of the prospecting, business development, and marketing processes. Its robust database, accurate information, and user-friendly interface empower sales teams to connect with decision-makers effectively and drive incremental revenue. Whether it's finding new clients, staying informed on industry changes, or conducting in-depth research, Winmo has become a trusted tool for businesses across various sectors.
Intuitive User Interface: Reviewers have found the user interface of the platform intuitive and easy to navigate. Several users have mentioned that they appreciate how effortless it is to find the desired information using the search feature.
Filter Feature: Many reviewers have praised the filter feature of the platform, which allows them to search for brands based on social demographic, media spend, location, or industry. This feature has been particularly useful for users in narrowing down their search and finding relevant brands.
Clear Organization of Brand Contacts: The organization of brand contacts within the platform has received positive feedback from multiple reviewers. Users appreciate how it provides a clear view of each brand along with its corresponding company and coordinating contacts. The names, emails, and other contact information are listed in a way that is very easy to view and access.
Limited Data Accuracy: Some users have experienced inconsistencies in the accuracy of contact information within Winmo's database, with certain employees no longer being at organizations but their profiles not being updated. This issue has been mentioned by several reviewers and can impact the reliability of the data.
Lack of Competitive Pricing: The pricing of Winmo is considered to be not competitive enough by some users. This sentiment has been expressed by a number of reviewers, indicating that there may be more affordable alternatives available in the market.
Focus on Marketing Teams: Several users feel that Winmo's database has a heavy focus on marketing teams and lacks sufficient information on lesser-known brands. This limitation has been mentioned by multiple reviewers, suggesting a desire for more comprehensive coverage across various industries.
Users recommend using Winmo for ad/media sales roles, business development directors and managers in the ad and media agency environment. They suggest that Winmo should improve staying on top of who is associated with which accounts/agencies and provide demos. Additionally, users highly recommend taking the training webinar for Winmo.
Other common recommendations include using Winmo for managing marketing contacts, advertisers, media campaigns, and keeping up with the digital marketing space. Users believe Winmo is the most up-to-date resource for salespeople and a great tool, although not perfect. They think Winmo is worth the investment and is less expensive than other similar tools.
Users also recommend using Winmo daily as a must-have tool for prospecting new clients and finding contacts at agencies. They suggest double-checking updated contact information on LinkedIn and starting research, outreach, or planning with Winmo. Users believe Winmo is a great portal for client information in the advertising sector and a great resource for relevant news and contacts.
Overall, users recommend using Winmo to find the right connections at big agencies and clients. They suggest reaching out to Winmo's customer service and taking advantage of free training. Users highly suggest knowing the company and job titles when using Winmo, as well as using filters to save time. They think Winmo is a great tool for prospecting, research, leads, getting names and emails.
Finally, users believe there is no better lead provider than Winmo. They think it provides timely and detailed inside information that is helpful for sales. Users recommend it for business development and growth professionals to find multiple verified prospects and stay up-to-date with industry news. They also suggest using Winmo as an industry publication for research and insights.
In summary, common recommendations from users include using Winmo for specific roles in the ad/media industry, improving account/agency associations and providing demos, taking training webinars, managing marketing contacts and campaigns, utilizing its up-to-date resources, daily use for prospecting and finding contacts, double-checking contact information on LinkedIn, taking advantage of free training and customer service, using filters to save time, and using it for prospecting, research, leads, and industry insights.
Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
December 29, 2021
Big or Small Winmo is worth the price of admission
I currently use Winmo for industry research & prospecting resource. It helps keep myself & the team up to date with our current accounts and to discover new ones in order to grow our business. We are constantly using the tool and many of its features to accomplish this.
- New Account Prospecting.
- Market Research & Analytics.
- Team collaboration.
- Contact List uploading.
- Easy access to research reports & white papers.
- New account or contact suggests to existing lists.
December 29, 2021
An easy platform for list building and competitive tracking
I used Winmo to build a target list of companies to market to and key decision-makers at those companies that I can reach out to. I also used Winmo to see how our competitors are using media with their integration with Ad Beat. The bigger the company I am looking into, the more accurate and insightful the data was.
- Media Breakdown.
- Search Filters.
- Execution of list building.
- Integration with CRM.
- Depth of database.
- Accuracy of data can be improved. Some of the data was outdated and I found that certain employees had left the organization but Winmo's database was not updated to reflect that.
- The depth of the database is good but can be improved. I found that the bigger the company, the higher is the chance of it getting included in the database.
- Their pricing is not competitive enough.
- Their database has a big focus on marketing teams.
December 29, 2021
Winmo Wins the Day!
We utilize Winmo to get details on future advertising campaigns. This tool also allows us a deep dive into both advertiser and agency contacts, spending history and keeps us up to date on AOR changes. The daily e-mail updates are invaluable for providing real-time changes. The alert features allow you to be in front of all the changes at both the client and agency. Winmo's research department is really great at tracking down account information that has yet to be added to the system.
- real time updates on breaking marketing campaigns
- deep dive into agency and account contacts
- in depth tracking of historical spending in all media channels
- would love to remove the cap on research requests
- create a year end report on marketing spend changes by account
- add functionality of searching accounts by media channel
December 29, 2021
Greta tool for sole proprietors!
As a sole proprietor, I lean on a lot of software and data-driven solutions to help me manage my business, current clients and reach out to new prospects. Winmo has been a great tool to help me stay organized, commit to regular outreach, and take a lot of the work off of my shoulders as a small business owner.
- Prospect Outreach
- Organization
- Lead Generation
- Could be easier to use on mobile
- Pricing
- Learning curve is a bit steep
October 30, 2019
Win more with Winmo
I work for a media company, and the entire sales department uses Winmo. There are a few different use cases when it comes to Winmo functionality at my company:
- Winmo Edge - used to understand upcoming campaigns and personnel changes at large companies.
- Understanding agency/client relationships and updates to those relationships.
- Finding the correct contacts at target client and agency accounts.
- Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
- Correct contact information at the agency and client level, often with email and phone numbers.
- Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.
- Lack of depth among small and medium-sized accounts. Less value for local/regional sellers because most accounts are national brands.
- Not an exhaustive list of agency/client contacts on any given account. They do a good job of including C-Level and VP level but do not often include mid-level influencers and buyers.
September 08, 2017
Won't win more with Winmo
Winmo is leveraged by the Business Development team at the agency I work for. It equips the business development team with key information including company headquarters and locations, agency and media relationships, lead contact information and a daily report with sales insights on specific companies. Winmo also allows the Business Development team to submit research requests for specific information that is not already provided on the platform.
- Easy to use interface and search feature.
- Winmo Talk community promotes engagement between users, allowing another source for information.
- Accurate contact information.
- Insights are often public information.
- Some companies lack contact details or don't provide contact details for key decision makers.