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Wishpond Propel IQ

Wishpond Propel IQ

Overview

What is Wishpond Propel IQ?

Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails…

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Recent Reviews

TrustRadius Insights

Wishpond, a versatile marketing platform, has been utilized by various companies and marketing teams to address their specific needs. For …
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Do not sign with Wishpond

1 out of 10
November 19, 2021
Wishpond is supposed to be creating and running our paid social and google ads, as well as our email marketing. Wishpond made big promises …
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Read all reviews

Popular Features

View all 19 features
  • List management (10)
    2.2
    22%
  • Lead scoring and grading (10)
    1.2
    12%
  • A/B testing (10)
    1.2
    12%
  • Dynamic content (9)
    1.1
    11%
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Pricing

View all pricing

Basic

$69

Cloud
per month

Pro

$119

Cloud
per month

Growth

$199

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.wishpond.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

1.4
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

1.1
Avg 7.2

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

1.3
Avg 7.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

2.1
Avg 7.2

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

1.2
Avg 7.1
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Product Details

What is Wishpond Propel IQ?

Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity.

Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email Marketing, Lead Management, Lead Scoring, and Lead Profiles.

The vendor says with over 20 integrations with various email marketing and CRM platforms, Wishpond is a powerful tool for any online marketing strategy. Wishpond is focused on small and medium-sized businesses who want to use online marketing to gather qualified leads for their business growth.

Wishpond Propel IQ Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Standard reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Wishpond Propel IQ Screenshots

Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.

Wishpond Propel IQ Competitors

Wishpond Propel IQ Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish, Portuguese, Spanish

Frequently Asked Questions

Leadpages, Keap, and HubSpot Marketing Hub are common alternatives for Wishpond Propel IQ.

Reviewers rate Email deliverability reporting highest, with a score of 2.4.

The most common users of Wishpond Propel IQ are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(16)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wishpond, a versatile marketing platform, has been utilized by various companies and marketing teams to address their specific needs. For instance, Clarion UX/Urban Expositions used Wishpond to conduct engaging Facebook contests for trade shows and events, effectively generating new leads and keeping their audience engaged. Raw Apothecary employed Wishpond for numerous marketing campaigns, including pop-ups, A/B testing, and flows. They found the analytics section to be particularly useful in gaining insights into their campaigns. Wishpond has also been a valuable tool for email marketing, creating landing pages, pop-ups, and forms for websites.

Another common use case of Wishpond is lead generation and customer information collection. Companies have leveraged the platform's campaign features such as sweepstakes and contests, along with its user-friendly landing page builder. The marketing department of various organizations has successfully expanded their reach and acquired new customers through well-crafted landing pages and effective email campaigns using Wishpond.

Additionally, some users have trusted Wishpond to handle their SEO, Google ads, and meta advertising while also developing and implementing comprehensive marketing plans. Although not always successful, these users have relied on the platform as an auxiliary tool for generating initial ideas for new web projects.

Despite these positive experiences, there have been instances where users expressed frustration with certain aspects of the product. Some found the low-level design work to be subpar and felt that it could have been done better by a high schooler. Others faced disappointment when they were informed that certain services such as SEO and email marketing could not be delivered due to their website being on WordPress.

Overall, Wishpond has proven to be a versatile marketing solution for many companies and marketing teams. It offers a range of features like email marketing, landing page creation, lead generation campaigns, and analytics tools. While some users have encountered issues or experienced negative ROI, others have praised its ease of use and effectiveness in achieving their marketing goals.

  • Effective lead tracking: Several users have found that Wishpond tracks leads very well, allowing them to see where certain users were coming from. This information has been beneficial for marketing purposes and has helped users determine where to allocate their budget.
  • Easy-to-use interface: Many users appreciate that Wishpond has an easy-to-use interface, making it simple to set up contests for themselves and their team members. The intuitive interface allows them to quickly navigate through the platform and create campaigns without much difficulty.
  • Excellent customer service: Multiple users have had a positive experience with Wishpond's customer service team. They mention that they can send a message with a concern and receive a response within an hour or two. This prompt assistance from the customer service team is highly valued by users.

Frustrating Pricing Model: Many users have expressed frustration with Wishpond's pricing model. They mention that the app charges based on the number of leads attained, resulting in additional expenses to access more leads. This has been a common point of dissatisfaction among reviewers.

Limited Integration with Apps: A notable drawback mentioned by several users is the limited integration options with popular apps like Shopify. The lack of seamless connection between Wishpond and other platforms has posed challenges for customers trying to streamline their marketing efforts.

Bugs and Technical Issues: Users have consistently reported encountering bugs and technical issues while using Wishpond's software. These problems persistently disrupt their workflow and hinder their ability to effectively utilize the platform’s features.

Wishpond is highly recommended for lead generation and e-mail list building. Users appreciate its intelligent autoresponder, eMail Automation, and lead-generation tools. They find it efficient for capturing leads off of a website and building and maintaining an e-mail list.

Users praise Wishpond for its ability to bring visions to life and create eye-catching ads. They recommend it for companies looking to take their marketing efforts to the next level. Wishpond is also helpful for running social giveaways, building landing pages, and growing email lists with minimal ad spend.

Users highly value the support team at Wishpond, describing them as amazing, awesome, super friendly, and quick to respond. They suggest leaning on the support team if needed when using automation software like Wishpond.

Overall, users recommend Wishpond as an affordable, easy-to-use, and sophisticated marketing tool that can help small businesses in specialized spaces such as medicine or health. It is praised for its lead-generation capabilities, automation features, and customer support. Some users caution that the support may not be reliable in all cases and advise trying the free trial before making a purchase decision.

Attribute Ratings

Reviews

(1-10 of 10)
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November 19, 2021

Do not sign with Wishpond

Score 1 out of 10
Vetted Review
Verified User
  • They do a decent job on abandoned cart emails.
  • Decent visuals.
  • Execution- lots of errors and so much nagging required to get them to meet dates when creating campaigns.
  • Copywriting is rife with grammatical errors.
  • ROI and conversions are very low.
  • Slow communication response times.
  • [In my experience] overall just very ineffective and disappointing.
  • Long contract that is very difficult to get out of.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Create landing pages.
  • Create pop ups with smart behaviors.
  • Sending marketing campaigns.
  • Smart flows.
  • Integration with apps (Shopify specially).
  • Constant bugs
  • Creating discount coupons for each person.
  • More personalization inside the marketing campaigns.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Landing pages
  • Popups
  • Forma
  • The marketing tool is still not very intuitive
  • We still don’t know how to use the contest feature
  • We wish we could have more elements to add to our landing pages
Kristina Derby | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
  • No quick, easy integration with Salesforce (at least, not that I've found).
  • Limited reporting capabilities. Even limited CSV exports. I had to spend an entire day, once, doing vlookups in Excel to get a report I needed. (On the other hand, Wishpond is a very affordable app, so if one looks at the total cost involved in the use of this app, it's still very affordable.)
  • I found it a bit confusing to remove my Wishpond landing pages from my Facebook page.
Jodie Orcutt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of use - All the options for creating campaigns are user friendly, and the support team is always quick to respond if any issues arise.
  • Seamless ability to transfer contacts to other systems like CRMs, ESPs, etc.
  • A unique interface that makes Wishpond the one service we always go back to. We've tried other lead generation tools, but none seem to have the creative flexibility that Wishpond does.
  • The drag and drop features can be a bit finicky, but nothing that hinders successfully creating campaigns.
Alison Walkley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Wishpond tracks lead very well, so I could see where certain users were coming from, which benefited Marketing to know where to put our budget.
  • Wishpond had an easy-to-use interface, making contest set-up simple for myself and any of my team members who were utilizing it.
  • Wishpond had a great Customer Service team! I could go in and send a message with a concern, knowing I would get a response within an hour or two.
  • Wishpond charges by lead, so if we went over a certain about of leads attained, we could no longer access more unless we spent more with them.
  • As a separate platform, we had to purchase another social media platform for scheduling along with Wishpond, which squeezed our budget.
  • We would have liked to see more types of contest options and templates to use.
Kristin Allen | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to create landing pages
  • Easy to use email automation
  • Easy to make lists of leads that fit specific criteria
  • CUSTOMER SERVICE!
  • One of the people who work in customer service is horrible with customer service.
  • I have had to email the owner a few times.
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