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Wistia

Wistia

Overview

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…

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Recent Reviews

TrustRadius Insights

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Free Account

$0

Cloud

Pro Plan

$99.00

Cloud
per month

Advanced Plan

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

CloudSquad Review, Bonuses, Demo: Replace DropBox, Wistia, Amazon S3, GoogleDrive With A Single App

YouTube

TD Demo Wistia no email

YouTube

OrangeSuite Review, Bonuses, Demo: Replaces Your Webhost, Dropbox, and Vimeo/Wistia for One Low Fee

YouTube

AEM Demo: Supporting Wistia Videos

YouTube

Vidyz 2.0 Review Demo Bonus - Wistia Vimeo Alternative with NO Monthly Recurring

YouTube

Download Wistia Videos Fast - A Video Renegade Demo

YouTube
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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Wistia Video

What is Wistia?

Wistia Competitors

Wistia Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Wistia starts at $25.

Brightcove, Vimeo, and Vidyard are common alternatives for Wistia.

Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.

The most common users of Wistia are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(145)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.

Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.

Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.

Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.

Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.

Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.

High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.

Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.

Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.

Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.

Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.

In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.

Attribute Ratings

Reviews

(26-50 of 51)
Companies can't remove reviews or game the system. Here's why
February 25, 2019

Wistia's worth it

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Wistia is leaps and bounds ahead of other companies with their customizable players, CTAs, analytics, and more. Wistia is robust, yet simple, and at the end of the day, the team provides a delightful user experience. Their integration with HubSpot is clean and works as it should. We're very happy with our choice and haven't looked back.
T. Blane McMichen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I found that Wistia is much easier to use and the integration with Marketo is a standard product offering. Kaltura only offered a software development kit (SDK) and required that I write my own software integration.
January 16, 2019

Wistia: Videos and More!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Another product similar to Wistia that I have used is Dropbox. Although this platform is great, Wistia provides a much simpler user interface and provides fantastic statistics and tracking available, as well as the ease of embedding and sharing videos, even with others that do not already have an account with Wistia.
Maggie Millard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Vimeo in addition to Wistia, and will probably continue using both indefinitely. My team produces a lot of demo / testimonial webinars, which we host in Wistia for the aforementioned reasons. But, we also produce a lot of webinars, training videos, customer support videos, etc. - and because of Wistia's pricing model, we don't want to put all of those in Wistia. Wistia's customization, lead capture, and HubSpot integration capabilities are far superior to - Vimeo's - but it's too expensive to put every little training video in there.
Brian Nizinsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We selected Wistia over YouTube because of the level of control we have with it. We can really set up the presentations how we need it to be and not worry about related videos or driving the user off page to YouTube's website and losing them. We also like the data that comes with the platform as its more in depth than what YouTube offers.
May 15, 2018

Get Wistia Now!

Jared DeLong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I'm not sure of any other video tool that comes anywhere close to Wistia. If your company wants to take video seriously, invest in Wistia so you can actually determine the ROI of your videos rather than using something like Vimeo or YoutTube that only tracks views. The data Wistia provides is incomparable.
March 02, 2017

A great sales tool!

Score 9 out of 10
Vetted Review
Verified User
  • Box
Box doesn't let you see engagement and the videos are low quality and not configurable to see who's viewed it (email). FTP is even worse for measuring engagement.
Tim Griffith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • YouTube
I didn't actually select Wistia from a list of alternatives - I first became aware of Wistia through their library of support materials for video making, then realized that they had a pretty nice hosting capability. I started by trying it out with a couple videos that I linked to, then grew from there. Been very pleased all the way.
Tammye Michau | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Vimeo had the password ability so that we could sell classes on-demand, but did not have the ability to brand like Wistia offered. It also was not as quick to upload and render the videos so we could offer them to the viewers. Brightcove worked well with our CRM platform, but it also didn't offer the password and the cost was not comparable to Wistia.
Sarah Zimmerman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Wistia is better suited for businesses than YouTube and Vimeo as you get a more in depth look at your viewers, how many videos they are watching, how long they are watching or re-watching, and can get email addresses to connect with then. Although we also upload videos to YouTube for searchability, all of our social media postings and videos embedded on our website are from Wistia.
Noah Wong | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Wistia stacks up against the competitors quite well. It's more affordable than Vidyard and Brightcove. It provides enough functionality and metrcis for our current video campaigns...we are just getting started. Perhaps when we graduate onto more sophisticated video campaigns we might increase our investment into one of the other more robust video hosting providers. For current needs, we are happy with Wistia.
September 30, 2015

Why Wistia Wows

Jaime Kartak Lerner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • youtube,vimeo,Amazon Web Services
While Google offers up a very rich API for use with YouTube, customizing a YouTube video to remove branding, menu bars, etc., isn't easy for a novice and many clients would like to be able to add/edit/maintain videos on their own without my assistance. Vimeo was very inconsistent in terms of playback and particularly had some issues with SSL playback. Amazon S3 forced clients to use their own players (such as flash players or HTML5 players), which made it more difficult to implement. Wistia solved ALL of these issues.
Cori Hemmah | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Vimeo,YouTube
I use Vimeo for personal video uploads and Wistia for enterprise video uploads. I didn't make the purchase decision, but I've used Wistia for over 3 years and if it wasn't in place when I started at this company I definitely would have recommended it as a solution for video uploads and hosting.
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