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Wistia

Wistia

Overview

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…

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Recent Reviews

TrustRadius Insights

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Free Account

$0

Cloud

Pro Plan

$99.00

Cloud
per month

Advanced Plan

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

CloudSquad Review, Bonuses, Demo: Replace DropBox, Wistia, Amazon S3, GoogleDrive With A Single App

YouTube

TD Demo Wistia no email

YouTube

OrangeSuite Review, Bonuses, Demo: Replaces Your Webhost, Dropbox, and Vimeo/Wistia for One Low Fee

YouTube

AEM Demo: Supporting Wistia Videos

YouTube

Vidyz 2.0 Review Demo Bonus - Wistia Vimeo Alternative with NO Monthly Recurring

YouTube

Download Wistia Videos Fast - A Video Renegade Demo

YouTube
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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Wistia Video

What is Wistia?

Wistia Competitors

Wistia Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Wistia starts at $25.

Brightcove, Vimeo, and Vidyard are common alternatives for Wistia.

Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.

The most common users of Wistia are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(145)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.

Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.

Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.

Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.

Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.

Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.

High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.

Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.

Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.

Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.

Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.

In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.

Attribute Ratings

Reviews

(26-50 of 71)
Companies can't remove reviews or game the system. Here's why
Jeremy Liles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Wistia is well-suited for embedding marketing videos and capturing leads. We also use it to measure engagement with our educational videos. I think it may be less well-suited for storing a massive library of non-marketing content, mainly because there are more cost-effective alternatives for that use-case.
Brad Parler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The video creation site Animoto said, "56% of consumers believe if a company has a website, it should have video content." Wistia is the most sure-fire way to make sure that the user experience around your videos is the best it can possibly be. Not only is Wistia a great product, the staff are some of the brightest people when it comes to how to leverage video content in your marketing plans via their binge-worthy content. Their 1k, 10k, 100k series looked at how much you should spend on the videos you make, and they recently published a study about Marketing Affinity! I highly recommend Wistia, if you're serious about video content marketing!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Wistia is perfectly suited for almost all of your email marketing needs -- specifically when you are sending a custom video to one recipient so you can make it unique to them. Also, when you need the recipient to understand the clear call to action at the end, Wistia has some great options for that. It isn't as appropriate if you're looking to make high-quality videos with better editing needs.
Ian Nate | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Wistia works well for marketing teams, especially demand generation teams, who are looking to measure, improve and grow their audience. I think it's almost a must for B2B companies, especially if they're using Vimeo or YouTube. I also really like the clean styling, comparable to Vimeo, maybe slightly better. I think the analytics are unparalleled with other platforms.
Nivas Ravichandran | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Providing gated video content for webinars can be done really well with a platform like Wistia. Especially when you do not wish to provide open access to your videos through YouTube, and would like to customize the experience, Wistia can be an extremely powerful platform. Also if you are trying to collect leads from these videos.
February 25, 2019

Wistia's worth it

Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you have the budget for video hosting and analytics software, I couldn't recommend Wistia more highly. It's a delightful platform to use and it provides us with so much insight into our videos. It helps us convert a larger percentage of our traffic into valuable leads. We're very happy with Wistia.
February 21, 2019

Wishing you a Wistia Day!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have enjoyed leveraging Wistia for multiple audiences, they provide great analytics, and insights into the value your video is bringing. Where did any viewing drop-off occur? You can then course correct to improve the video, in fact, you can drive A/B testing in this manner. Always enjoy leveraging the content, within multiple professional environments and occasional personal use!
T. Blane McMichen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Wistia is a great video hosting technology and it is well suited to marketing campaigns. Since the videos are served out of your account and are not monetized (like YouTube) you do not need to worry about your content being interrupted by a video ad. (Not very good if you are trying to deliver a message of your own. Also, commenting is easily disabled, which is important for some regulated industries, such as healthcare.
Brandon Bakken | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Wistia is paid video service that's good for organizations that have restricted internet access and can't use free to use services such as YouTube. Varieties of user roles and video customization options allow for lots of freedom for an organization but the steep upfront cost can be overwhelming for small budgets and organizations.
January 16, 2019

Wistia: Videos and More!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Wistia is a terrific platform if you are simply storing video content and embedding these videos on to your own website. You may also set privacy measures and invite people to view specific projects in Wistia, allowing for your content to be shared through links and accounts, without compromising other videos within your account that you do not want the individuals to have access to.
Maggie Millard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Wistia is excellent for connecting your sales and marketing teams with video. It helps us to get a lot more out of the videos that we spend a significant amount of money producing; we can see who watches them, which parts of the videos are popular, and use that data to improve the videos. That's hugely important to us. If you're just looking for a place to host videos, a platform like Vimeo with lower pricing and less-fancy features would be a better fit.
Brian Nizinsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think Wistia is well suited for most organizations which have to have a reliable place to host their videos. I think the biggest issues come in with scale since I don't think that the interface is that well suited for a company that will have a large number of videos over time.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Wistia is well suited for an alternative to a non-branded and less controlled video platform like YouTube. It's also well suited for a free alternative to a platform like Vidyard by downloading Soapbox for free to create one-on-one email videos.
May 15, 2018

Get Wistia Now!

Jared DeLong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Honestly, I can't think of a solution where Wistia is not well-suited unless you're wanting something like YouTube that has potential to 'go viral'. Wistia is the perfect tool for making better business decisions based on data. Before, it was so hard to determine if a video was actually successful.
September 11, 2017

Great, easy to use product

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Wistia is a great tool to use across the organization. You can see how many times the videos have been used and played. As a company that is split between the US and India, it's extremely helpful to be able to share content regardless of location.
Matthew Turner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Wistia is great for drill-down analytics on a per-video basis. If you're looking for insights on why your videos are performing well, this is it. Since it's not a globally searched platform like YouTube, you won't be using Wistia to gather a large audience.
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