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Wistia

Wistia

Overview

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…

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Recent Reviews

TrustRadius Insights

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Free Account

$0

Cloud

Pro Plan

$99.00

Cloud
per month

Advanced Plan

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

CloudSquad Review, Bonuses, Demo: Replace DropBox, Wistia, Amazon S3, GoogleDrive With A Single App

YouTube

TD Demo Wistia no email

YouTube

OrangeSuite Review, Bonuses, Demo: Replaces Your Webhost, Dropbox, and Vimeo/Wistia for One Low Fee

YouTube

AEM Demo: Supporting Wistia Videos

YouTube

Vidyz 2.0 Review Demo Bonus - Wistia Vimeo Alternative with NO Monthly Recurring

YouTube

Download Wistia Videos Fast - A Video Renegade Demo

YouTube
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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Wistia Video

What is Wistia?

Wistia Competitors

Wistia Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Wistia starts at $25.

Brightcove, Vimeo, and Vidyard are common alternatives for Wistia.

Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.

The most common users of Wistia are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(145)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.

Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.

Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.

Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.

Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.

Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.

High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.

Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.

Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.

Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.

Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.

In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.

Attribute Ratings

Reviews

(51-71 of 71)
Companies can't remove reviews or game the system. Here's why
August 12, 2016

Winsome Wistia

Sally Apokedak | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I can't really answer too well. It's perfect for me to host my online class lectures. I've never had any trouble with down time or any trouble of any kind.

I suppose it wouldn't be appropriate for playing solitaire on or for cooking a steak. You'd need to buy a solitaire program or a barbecue grill for those things. But when it comes to video hosting, Wistia is reliable, affordable, and easy to use.
Mike Wolpert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wistia is supremely well suited to gate a free video at the precise moment when the viewer realizes that they must have more - it's quick and easy, barely a blip of an interruption in their viewing experience and we capture a self-qualified lead. I am sure there are many excellent uses of Wistia I have even yet to discover.
Alex Jankila | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I don't have any specifics other than just take a look at what your needs are and comparing what Wistia has to offer. It's not YouTube by any means, but it's a very solid platform for having professional videos to use for your business. They make things very user-friendly; do a great job of staying up to date with the latest trends in technology and style, and continue to make improvements and listen to their clients. And they do a fantastic job of keeping you in the know with the emails and blog posts and helpful tips. I think they really are one of the best service companies I've ever had the pleasure of working with.
Sydney Roe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We've used Wistia for promotional videos, teaser videos for updates/new products, increasing webinar participation, and how-to videos for our product (Wistia has been incredibly helpful here - showing engagement rate and where/if drop-off occurs), etc.
Sarah Zimmerman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Wistia is well suited for companies that want to turn videos into a lead collecting machine. Although, it is also a fantastic tool for any businesses that use video (internally or externally). The reporting helps gauge what pieces of videos are capturing the viewers' attention and where you may be losing them. I can't think of any scenarios where someone would not benefit from Wistia.
Jeannie Krill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you're looking to host videos and find out who's watching them, for how long, etc., Wistia is a great option. It's especially nice if you're using HubSpot, Marketo or Pardot, since it integrates with all three platforms and will give you greater insight into your leads' actions.
Drew Franklin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Wistia is excellent for any type of video user - beginner/bootstrap startup to full on video production marketing company. I can not say enough about the value of the integrations with HubSpot and Salesforce.com which is huge for our reporting set. The marketing team pushes out regular content and it helps us translate ROI more effectively when the video analytics syncs with the rest of our marketing data.
Noah Wong | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Integration with marketing automation systems is a HUGE reason why you would go with a business video hosting provider. Wisita still has some work to do to catch up with their competitors. It can be done but requires more work, however, it is cheaper so that's the trade off.
September 30, 2015

Why Wistia Wows

Jaime Kartak Lerner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Wistia is a great provider when you are looking for a solid, dependable cross-platform performer. Videos are customizable in look, presentation and options, plus offer a very clean interface and interactivity. For anyone doing online marketing or particularly information marketing, Wistia is a home run.
Score 10 out of 10
Vetted Review
Verified User
Wistia is best suited for companies that have employees with video editing experience at their disposal. The initial investment in the actual license is not a large one at all, but Wistia hosts video - they do not edit and create videos. If you're having a series of testimonials, or something or the sort, professionally done at a tradeshow - definitely invest in Wistia to promote those videos across social media, email campaigns and your website. A paid Wistia account has no Wistia branding and does not provide the opportunity for the viewer to get lost in a sea of other videos, potentially made by a competitor.

If you're consistently hosting webinars and posting the recordings, Wistia can also be used to host those 'videos' as well. If you're currently hosting webinar recordings in Vimeo or YouTube, you're missing the opportunity to see exactly how viewers are interacting with the material. Wistia analytics can be very helpful to determine how to better organize your material, what needs to be more thoroughly explained and where viewers are loosing interest.
Score 9 out of 10
Vetted Review
Verified User
It is less appropriate where image quality is important. I really wish they would implement the ability to see the highest quality image. We sell software, and our software has a lot of very fine text that it displays on iPads, it would be nice if Wistia allowed the user to select the highest quality playback. Vimeo is better in that respect.
Cori Hemmah | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It's great for enterprise use in situations where videos are uploaded by multiple teams, but I'm not sure it would be as useful for individual use or use by very small teams. But the product is beautiful and super easy to use, so I would definitely recommend it for anybody looking to host videos easily.
April 26, 2014

Nice but necessary?

Lexi Ryman | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
It is a nice platform if you are willing to pay for a video platform solution. There are other platforms out there that are free and work just as well. The extra analytics are a plus but with the work that I use it for, not all of the information is needed.
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