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Wistia

Wistia

Overview

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…

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Recent Reviews

TrustRadius Insights

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Free Account

$0

Cloud

Pro Plan

$99.00

Cloud
per month

Advanced Plan

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

CloudSquad Review, Bonuses, Demo: Replace DropBox, Wistia, Amazon S3, GoogleDrive With A Single App

YouTube

TD Demo Wistia no email

YouTube

OrangeSuite Review, Bonuses, Demo: Replaces Your Webhost, Dropbox, and Vimeo/Wistia for One Low Fee

YouTube

AEM Demo: Supporting Wistia Videos

YouTube

Vidyz 2.0 Review Demo Bonus - Wistia Vimeo Alternative with NO Monthly Recurring

YouTube

Download Wistia Videos Fast - A Video Renegade Demo

YouTube
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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Wistia Video

What is Wistia?

Wistia Competitors

Wistia Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Wistia starts at $25.

Brightcove, Vimeo, and Vidyard are common alternatives for Wistia.

Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.

The most common users of Wistia are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(145)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.

Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.

Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.

Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.

Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.

Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.

High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.

Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.

Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.

Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.

Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.

In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.

Attribute Ratings

Reviews

(26-50 of 71)
Companies can't remove reviews or game the system. Here's why
Ian Nate | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Increased the number of leads captured from our website.
  • Allowed us to more easily upload, share videos, and get analytics back.
  • A/B test videos, plus see what's performing and what's not: drove strategic direction with video content.
Brent Polson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • We use the videos as a sales aid to our sales and marketing staff, a brochure gives you specs and a description, but with a video link the potential customer can view a video and follow a demonstration on a new product or a repair to an old one.
February 21, 2019

The Best You Can Get!

Gil Parrish | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • We have been able to cut training costs in half! We no longer need to travel to satellite locations for training.
  • We've eliminated "cold calls" substituted them with planned video exchanges of information.
T. Blane McMichen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Wistia provides the opportunity to use video content. Whether or not it delivers an ROI for you depends on the content you create.
  • The stats are useful to determine the level of engagement with your content. For example, the stats showed me that 50% of viewers dropped off in the first 10 seconds of video. This showed me that I need to engage customers much sooner in the content.
January 16, 2019

Wistia: Videos and More!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Wistia has allowed us to track the activity of our video content to better engage our members and potential leads.
  • This platform has allowed us to embed videos into our own website without the need for an outside developer, saving us on costly contracts.
  • With our own site issues, or whatever it may be, Wistia allows us to be able to add specific individuals to projects and send links to members in order to view the content they are requesting if for some reason the site is not operational.
  • Contracting outside video content, Wistia allows other companies a location to securely upload their videos to us for our use within our site.
Maggie Millard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Better visibility into how our videos are performing and should be used.
  • More creative ways to use the videos we pay to produce - means we get more bang for our buck on production cost.
  • Helps us capture leads with our videos - we never used to be able to do that, and now with embedded forms in the videos, we actually get demo requests that way.
Brian Nizinsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Positive impact that we have seen is fast load times for our videos and speed to upload them.
  • Wistia has been reliable in terms of video plays on both desktop and mobile.
  • The only slight negative is that videos hosted on Wistia can only be found on the pages that display them, as opposed to YouTube which gives you a chance of coming up in Google searches.
May 15, 2018

Get Wistia Now!

Jared DeLong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Wistia allows us to track our viewers and determine if our videos are serving our customers and driving leads.
  • Our marketing team has communicated how much Wistia helps measure conversions and developer leads.
  • It's extremely easy to use, which allows all of our support team to chip in with creating, uploading and managing videos.
September 11, 2017

Great, easy to use product

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Wistia has allowed us to quickly update, upload and share content that we are trying to market for customers and prospects.
  • It also allows us to share internal content for feedback purposes
  • We use wistia to share customer story interviews, which is easily shared by URL
Jeremy Miller | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • We have not monetized the solution, but the visibility to know which prospects (in Salesforce.com) are viewing videos really aids our sales process. We know who has watched a video (and which videos) before we get on a sales call.
Matthew Turner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Based off data acquired from Wistia we've made changes to our videos and saw an increase in those who click a product link at the end of the video.
  • Our videos also take less time to make because we saw shorter videos produced better results for us than longer videos.
August 12, 2016

Easy to use platform

Catherine Storing | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • I don't have to pay for hosting all my landing or sales pages videos because Wistia does that for me.
  • I don't have to pay a designer to make my videos more branded, Wistia does that for me.
  • I can easily ask another team member to pitch in without any training, that is how easy the platform is to use.
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