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Wistia

Wistia

Overview

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…

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Recent Reviews

TrustRadius Insights

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Free Account

$0

Cloud

Pro Plan

$99.00

Cloud
per month

Advanced Plan

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

CloudSquad Review, Bonuses, Demo: Replace DropBox, Wistia, Amazon S3, GoogleDrive With A Single App

YouTube

TD Demo Wistia no email

YouTube

OrangeSuite Review, Bonuses, Demo: Replaces Your Webhost, Dropbox, and Vimeo/Wistia for One Low Fee

YouTube

AEM Demo: Supporting Wistia Videos

YouTube

Vidyz 2.0 Review Demo Bonus - Wistia Vimeo Alternative with NO Monthly Recurring

YouTube

Download Wistia Videos Fast - A Video Renegade Demo

YouTube
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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Wistia Video

What is Wistia?

Wistia Competitors

Wistia Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Wistia starts at $25.

Brightcove, Vimeo, and Vidyard are common alternatives for Wistia.

Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.

The most common users of Wistia are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(145)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.

Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.

Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.

Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.

Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.

Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.

High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.

Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.

Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.

Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.

Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.

In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.

Attribute Ratings

Reviews

(26-50 of 71)
Companies can't remove reviews or game the system. Here's why
Jeremy Liles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Wistia to host all of our videos, which include marketing videos, tutorials, and videos that are part of our educational products. It addresses the following issues:
  • Reliable video hosting (availability and speed).
  • Full-featured video player.
  • Advanced tracking and analytics.
  • API that we can interface with to warehouse video usage data.
  • HubSpot integration for capturing contact information.
Brad Parler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We leverage Wistia as a video content delivery system on our client websites. We've found that Wistia provides a much more professional experience than self-hosting large files, and the analytics and other features like 'call to action' and their 'turnstile' are well worth the price they charge. If you're looking for a way to make your videos stand out on your own website, Wistia is a must!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
When we started looking into how we could add video to our email outreach, we immediately found Wistia and began using it to cut through the clutter for our email prospects. Additionally, we began using Soapbox by Wistia when that became available, due to how easily you can save brand information on it. Essentially, Wistia is used by our entire marketing and sales teams to capture the attention of prospects with custom-made videos.
Ian Nate | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Wistia across the whole organization, for all of our video content. We do use YouTube, but only for video with social/search value. Most of our video content lives within the Wistia platform, even our internal only videos. We switched from Vimeo so we could get better analytics and also use it as a demand gen tool.
Brent Polson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Applifast uses Wistia to host our videos for use in a variety of media marketing. We share video links with our clients so that they can effortlessly watch our videos, which is especially useful to get around websites that are not whitelisted.
Once the videos are uploaded, I send the sales team a link to each new video, and they share that link with their clients as they see fit. It's a great sales tool.
Nivas Ravichandran | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As part of the marketing efforts, we create a lot of video content - webinar recordings, Interviews, product presentations, and thought leadership videos. We use Wistia as our platform to host all of these videos to be shown on different webpages and blog articles. We sometimes use it to directly send the links to the intended audience to avoid posting it on YouTube.
February 25, 2019

Wistia's worth it

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Wistia for video hosting, lead capture, and analytics. We love the platform and have relied on it for as long as we've been around. Their team is committed to constantly improving their product, and they provide an amazing example of thought leadership and customer success. We are grateful Wistia serves so well!
February 21, 2019

The Best You Can Get!

Gil Parrish | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Wistia provides training and information videos to both clients and employees. The use of videos enables us to get uniform information distributed in a consistent way and make certain that our message is heard in the correct way.
February 21, 2019

Wishing you a Wistia Day!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ease of use is the top quality I associate with Wistia. Next comes their superior support, both online, with great videos (obviously) and direct contact as needed. Their price point is definitely a competitive win. They continue to progress technically now offering Wistia Channels, provide on-going video growth opportunities with their free online training vids, and evolve with their "soapbox" recommendations. Love this company and their product! And they like dogs!
T. Blane McMichen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Video content is very compelling. As a marketing service consultant, I have used Wistia to showcase design examples to help prospects understand my innovative approach to solution design. In one example I use a versatile Marketo template that I created to solve some of the typical problems encountered with guided templates. The demo shows how the solution will meet their business need. At the end, I offer them the opportunity to register for a free template download, which is the conversion call to action.
Brandon Bakken | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Wistia is a great hosting platform to organize videos into different projects and maintain control of your content without a big mess. There are different levels of users to give everyone on your team the correct access to your videos. Statistics allow you to see in-depth stats about each individual video. You can leave comments on or off and change the colors and surrounding look of your video player. Many embed options allow you to post your videos on many platforms. Wistia is a truly custom video player that comes at a cost.
January 16, 2019

Wistia: Videos and More!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Within my organization, Wistia is mostly being used as a storage location for our various educational videos and webinars. It is currently not specified to a specific department, however, I am typically the one that is in control of its usage. Wistia allows us to not only store and save our videos, but also share and embed them into our website and track information retaining to the video.
Maggie Millard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Wistia to host our demo and customer testimonial videos across our website. We use the thumbnail feature to send the videos in emails, the heat map feature for our sales team to know which leads have watched which parts of what videos, the playlist feature on the website, and lead capture feature. We use the HubSpot integration; we selected Wistia because we were looking for a platform that would allow us to integrate our video platform with our website and CRM.
Brian Nizinsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Wistia to host all our videos that we post on our web properties. We do this so we can control the user experience and not have to deal with YouTube's issues with embedded videos. We also get a better set of analytics with Wistia that with any other platform.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Wistia in our sales and marketing departments, as well as for internal/external training videos. Wistia is an incredibly user-friendly tool that we use both to create one-on-one email videos (a product called Soapbox) as well as have a central repository to store all of our video content that can be shared via Slack and other social channels with a few clicks.
May 15, 2018

Get Wistia Now!

Jared DeLong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Wistia is being used throughout our company, mostly by our marketing team and our customer success/support teams. It allows us to store all video content in one place, but the beauty is in the data Wistia allows us to gather to improve our videos that something like Vimeo or YouTube simply doesn't have.
September 11, 2017

Great, easy to use product

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Wistia is used by our entire organization. What's great about Wistia is it allows any and all departments create and upload videos and content that can be shared across the company. Our company is split between the US and India, so it's crucial for us to have a central database to store the content we have.
March 02, 2017

A great sales tool!

Score 9 out of 10
Vetted Review
Verified User
It's used to send demo videos to clients/prospects. We [previously] couldn't tell who was watching it, when and for how long, or if they did watch it some time later in the sales cycle.
Matthew Turner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Wistia to host a large variety of videos in tandem with YouTube. We get the most use out of Wistia with our promotional videos that we host on our website. They allow us to make strategic changes to our videos moving forward. The entire marketing team of 4 has access to and knows how to use the platform. They have a lot of great learning modules as well.
Tim Griffith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We (mostly "I") use Wistia as a host for videos that we share internally with our employees. We wanted to have a way to share videos (for training and communication purposes) that would be semi-private; provide some engagement information (e.g. views); provide mobile-friendly viewing, and provide an easy way to interact (comments). The Wistia platform met all of these needs, and has done so consistently. Since using the video hosting platform, I have also received tremendous benefit from the blog, which helps us improve the content that we're hosting.
August 12, 2016

Easy to use platform

Catherine Storing | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have been using Wistia for the last 4 years for all our product launches and videos we want to look more professional.

The platform is so easy to use and the fact that we can customize the look of our videos to match our brand is a nice added bonus.

The flexibility of link sharing and embedding is another feature that we did not think we would use as much as we do.
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