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Wistia

Wistia

Overview

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…

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Recent Reviews

TrustRadius Insights

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Free Account

$0

Cloud

Pro Plan

$99.00

Cloud
per month

Advanced Plan

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

CloudSquad Review, Bonuses, Demo: Replace DropBox, Wistia, Amazon S3, GoogleDrive With A Single App

YouTube

TD Demo Wistia no email

YouTube

OrangeSuite Review, Bonuses, Demo: Replaces Your Webhost, Dropbox, and Vimeo/Wistia for One Low Fee

YouTube

AEM Demo: Supporting Wistia Videos

YouTube

Vidyz 2.0 Review Demo Bonus - Wistia Vimeo Alternative with NO Monthly Recurring

YouTube

Download Wistia Videos Fast - A Video Renegade Demo

YouTube
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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Wistia Video

What is Wistia?

Wistia Competitors

Wistia Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Wistia starts at $25.

Brightcove, Vimeo, and Vidyard are common alternatives for Wistia.

Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.

The most common users of Wistia are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(145)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.

Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.

Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.

Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.

Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.

Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.

High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.

Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.

Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.

Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.

Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.

In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.

Attribute Ratings

Reviews

(26-50 of 71)
Companies can't remove reviews or game the system. Here's why
Jeremy Liles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The video player is full-featured and highly-configurable.
  • There are powerful APIs that can be used to dynamically configure videos within a website, hook into events, and integrate with other systems.
  • Documentation and examples around the API and configuration of the player.
  • It would be great to have more control over overlays and the appearance of elements within the video player, especially via API.
Brad Parler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Highest quality video streaming no matter the connection speed
  • Integration with digital asset managements (with auto publishing from Wipster)
  • The customization of videos is still a bit clunky and a multi-page process
  • The speed at which videos get encoded is good, wouldn't be mad if it was faster
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Very simple and easy to use.
  • Videos can be customized to your brand's look and feel.
  • Wistia shares many best practices that help you craft engaging videos.
  • Would be nice to have more performance data.
  • There can always be more editing capabilities.
  • As it gets more successful, business plans get more expensive.
Ian Nate | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Email turnstile: capturing email is huge.
  • Analytics and data are fantastic.
  • Very easy to customize the styling so it looks embedded.
  • Would love it to allow the capture of more data on the turnstile.
  • More platform integrations: struggled to get the data to Salesforce, had nothing for Pardot or Act-On.
  • More flexibility and capabilities in video links.
Brent Polson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • I like the fact I can make a tweak to the video, description, etc., and I can upload the revision seamlessly without having to delete the old video, upload a new video, activate the SEO words again, etc.
  • The billing is simplified -- it's easy to forward as a PDF or print it out and hand it over to the finance dept.
  • Best of all, these guys are quirky and unique. Their content, eblasts, etc. are entertaining and are a welcomed addition to the normally boring emails that pop up in my email list.
  • Keep up the great work -- be yourself Wistia... it's working!
  • I would like to see a more organized way to catalog my uploaded videos in groups or folders. Perhaps there already is and I just haven't discovered it yet.
Nivas Ravichandran | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The platform is very direct and easy to access.
  • The reliability of the platform is just amazing. We have never seen Wistia's video platform acting up.
  • The ability to add chapters, turnstile, CTAs make it more friendly for marketers to spread the word and capture leads.
  • The analytics platform is also pretty good for projects.
  • The analytics and integrations for Wistia to push data to other platforms can be improved.
February 25, 2019

Wistia's worth it

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Customization—you can easily add CTAs, adjust the preview, colors, and more within the Wistia player
  • Analytics—Wistia provides helpful insight into video watching habits that you can tie into a CRM, like HubSpot, to make really actionable
  • Education—the Wistia library and community is extensive
  • Expensive
  • Hosting threshold could be prohibitive
  • Customizing embeds
February 21, 2019

The Best You Can Get!

Gil Parrish | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Wistia enables us to organize videos into "projects." That's helpful from an organization standpoint.
  • Wistia makes it extremely easy to upload and then sort videos by the project with which you are working.
  • It is extremely easy to embed videos into your website. Easy cut and paste
  • The variety of players is limited for paid users. I would like to see more offerings.
February 21, 2019

Wishing you a Wistia Day!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to upload, download, update content.
  • Easy to add titles, edit, and bring value easily to appropriate teams.
  • Their how-to videos are very welcome, and they continue to update their product, now providing Wistia Channels.
  • I was hesitant to write this review, only because I don't want them to become so popular they lose their amazing supportive, accessible, and affordable culture.
T. Blane McMichen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • First, their platform is super easy and intuitive to use. There are lots of customization options, which are not difficult to learn and use.
  • Their player is mobile responsive, so all I need to do is use the embed code on my site or landing page. Their player adapts to the viewport size.
  • They have very good statistical information that helps you to see where people drop off. This insight helps evaluate content or length of video.
  • Their turnstile feature allows you to put registration directly in your video, and can be used for gated content. (Register to see the rest of this video.) Also the turnstile registration date can be integrated with your marketing automation platform.
  • Their pricing structure limits the number of videos to host. It would be nice if they had a two-tiered structure for low cost hosting of older/archive content that is accessed very infrequently, and their usual pricing for current/active content.
Brandon Bakken | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Great video player customization
  • Different levels of user privileges
  • Vast embed options
  • Amazing video statistics
  • Frequent updates adding new features
  • Expensive
  • Limited video organization
  • Lots of email notifications that need to be turned off and organized
January 16, 2019

Wistia: Videos and More!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The safe storage of video content
  • Statistics on video content (watch count, etc.) is easily obtainable
  • Integration of the video to our website is easily done through the embed codes available
  • Sharing specific video products with other individuals without allowing access to other unrelated content
  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Maggie Millard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Customizable video formatting - choose the layout, colors, playlist style, etc. - makes it easy to have your videos match the style of your website.
  • Love the Soapbox integration for our sales team.
  • The playlist configurations options and execution are the best I've seen in any platform.
  • The fact that there's a HubSpot integration is huge for us.
  • The pricing is steep compared to similar platforms. But, I still pay it, because it's better than other platforms.
  • Once you get above a certain threshold, they charge extra for additional videos.
  • If you want to put the same video in multiple projects, it counts as multiple videos for your pricing.
Brian Nizinsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It is really easy to upload and manage a video collection.
  • The data we get is great, we can really dig into how people are engaging with our videos.
  • We love how you can gate videos right in the player.
  • The data presentation can be improved in certain screens.
  • Add in a few more embedding options.
Brett Doucette, ABC, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Fairly simple to use
  • Great features for lead gen
  • Baseline reports are useful
  • Seamless HubSpot integration api (PRO level only)
  • Embedding for different mediums can be tricky and challenging at times (may need a developer in some cases)
  • Video embeds can cause a few technical SEO anomalies (script cacheing)
  • Reorganizing existing video folder infrastructures can be a bit tricky
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • I absolutely love their brand and customer service. One of the best buying and customer journeys I've ever had for a SaaS product or otherwise.
  • The UI and UX is on-point -- it's incredibly easy to use out of the box with zero learning curve.
  • They have a huge library of interesting resources to learn new video-related skills, as well as a comprehensive help library.
  • Honestly, I can't think of a single complaint. Our whole team loves Wistia.
May 15, 2018

Get Wistia Now!

Jared DeLong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Wistia's player is easy to embed and gives a little bit more control/customizations that are handy, such as adding chapters and calls to action.
  • The greatest strength is obviously the level of data we can gather from unique users that watch to heat maps and viewer trends. We can see if viewers are pausing, stopping or leaving our videos completely.
  • Our marketing team loves how Wistia can help them gather emails and cultivate leads.
  • Their cost is rather high. A less expensive version between the free and pro would be great.
  • It'd be nice to see a few more integrations available.
  • We love the idea of Soapbox, but again the price is just a little too high to consider using it.
March 02, 2017

A great sales tool!

Score 9 out of 10
Vetted Review
Verified User
  • Configuring how video is shared
  • Tell the engagement rate
  • Video quality on replay compared to other means of sharing
  • I would like not to have to go through the video to see stats but have engagement consolidated somewhere for all videos
Jeremy Miller | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Easy to use, manage and administer.
  • First time we've had quality data on how users (including what users) actually engage with our videos.
  • Integration with Pardot. We track the reports constantly and assign prospects to lists and automation rules.
  • The integration with Pardot is limited. The data is great, but it's a manual process to act on it. You cannot run any type of automation rules based on video play or specific actions such as percentage of play. This means creating an automation (i.e. completion action, automation rule, segmentation, etc) is not available.
Tim Griffith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Uploading videos is quick and easy, and it provides a simple, easy, and attractive user interface for the viewers. Getting a video from file to ready-to-share is very quick and easy.
  • Love the usage statistics and comments. Between the comments, views, and engagement info, we're able to get a good idea of how our videos were received.
  • The additional content (blog articles) is great - it helps an amateur like me learn how to create better content.
  • Potentially one area would be more library capabilities. I realize many Wistia users probably don't use Wistia as the actual place they want their users to go, but in my case I'd love if there were a way to share a link to a library of videos on a Wistia page (vs. just a single video). The user could then be taken to a collection of videos (e.g. the project), where the videos would be displayed attractively, and the user could watch one or more from there.
August 12, 2016

Easy to use platform

Catherine Storing | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Ease of platform use.
  • The platform is compatible with all my different websites and plugins.
  • We know the watcher will not be distracted by other videos or logos, they have nothing distracting them from our message.
  • More bandwidth for entry level accounts.
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