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Wix

Wix

Overview

What is Wix?

Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.

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Learn from top reviewers

Wix Delivers Quick and Easy SEO Websites

Rating: 8 out of 10
April 29, 2025
IncentivizedVetted ReviewVerified User
We primarily use Wix to launch quick and easy marketing websites where the soul purpose is to gain SEO credibility with high quality responsive design. Since Wix’s user interf...
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Jeff Montgomery
C-Level Executive - Manufacturing
CTO
Animal Necessity
Wix4 years of experience

Great product but needs more brand awarness.

Rating: 7 out of 10
April 27, 2025
Vetted ReviewVerified User
I used to use Wix to develop smaller sites for clients who needed a site for their small businesses. Wix was mainly used as a drag-and-drop website editor. The client wanted t...
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Tyler Newman
Director - Marketing
Marketing Director
MGT Films
Wix2 years of experience

Wix is great

Rating: 10 out of 10
June 25, 2024
IncentivizedVetted ReviewVerified User
We use WIX to create and maintain our website. It is easy to use our team cause we can easy design and update content without the help of back-end developers which saves so mu...
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Verified user
Employee
Wix3 years of experience

We Chose Wix to Host Our Website

Rating: 10 out of 10
June 15, 2024
IncentivizedVetted ReviewVerified User
We use Wix to manage and edit our business website (ParrishBrumfield.com). Obviously, we have great confidence in Wix if we use it to host our website!
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Gil Parrish
Executive - Corporate
Founder & CEO
Parrish, Brumfield & Associates
Wix10 years of experience

Easy to use, affordable!

Rating: 9 out of 10
June 15, 2024
IncentivizedVetted ReviewVerified User
I use Wix for a nonprofit organization I volunteer with. It is their main source of information for interested parties and where we publish blogs, events, updates, news, et ce...
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Verified user
Director
Wix5 years of experience
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Pricing

View all pricing

Light

$16

Cloud
per month

Core

$27

Cloud
per month

Business

$39

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.wix.com/upgrade/website

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $16 per month
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Product Details

What is Wix?

Wix is a website builder that offers users a comprehensive suite of tools to build and grow an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text. Its drag-and-drop editor lets users customize every aspect of their site. Additionally, built-in eCommerce, marketing, and SEO features allow users to manage their business online. Wix integrates with over 80 payment providers, including its own payment solution, Wix Payments, enabling users to accept payments from major debit and credit cards, Apple Pay, Google Pay, as well as Buy Now, Pay Later options.

Wix’s main features:

• AI website builder
• Drag-and-drop editor
• 900+ professionally designed website templates
• Business management solutions
• Wix Studio - website solution for agencies & enterprises
• Advanced AI features
• Built-in SEO
• Integrated marketing tools
• eCommerce solution
• Online scheduling software
• Blogging platform
• Full-stack web dev tools
• Integrations

Wix Video

Wix Demo

Wix Competitors

Wix Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.

Wix starts at $16.

Squarespace, WordPress, and Shopify are common alternatives for Wix.

Reviewers rate Usability highest, with a score of 8.

The most common users of Wix are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 50)

Wix for small websites

Rating: 8 out of 10
Incentivized
June 01, 2016
Verified User
Manager in Marketing
Health, Wellness and Fitness Company, 11-50 employees
Vetted Review
Verified User
Wix
1 year of experience
Use Cases and Deployment Scope
Wix was used to quickly and easily set up a site with information for a local podiatry service in Bristol.
It allowed creative freedom and easy changes to be made. It is also less expensive than using an agency etc.
Pros
  • WYSIWYG - very easy to use, drag and drop works well.
  • CMS - again easy to use and very quick to update content.
Cons
  • There was some glitches with uploaded certain file types, but jpg and png work fine.
Likelihood to Recommend
Wix is well suited for quick jobs and information type websites. It is also well suited for small companies or independent workers looking to raise their profile on a budget.

Tons of customization, but far too easy to mess up.

Rating: 3 out of 10
Incentivized
September 30, 2019
AF
Andrew Folts
Digital Strategist
Sherpa Design Co. (Design, 1-10 employees)
Vetted Review
Verified User
Wix
2 years of experience
View profile
Use Cases and Deployment Scope
When I switched from WordPress, I spent several months working with both Wix and Squarespace. I ultimately decided to go with Squarespace, as I found that although Wix has more customization options, it was more difficult for our clients to use. Clients liked the "do anything" interface but quickly messed up their sites, which was a hassle for everyone.
Pros
  • Good, simple on-boarding process.
  • Lots of visual customization options.
  • Many different themes to choose from.
Cons
  • It's too easy to mess up the design of your site...you can literally drag and drop elements anywhere, which looks awful!
  • The interface is messy and overwhelming for inexperienced clients.
  • The branding is inconsistent. Wix looks modern and polished in some areas and old and clunky in others.
Likelihood to Recommend
Wix is great for businesses who have a tech-savvy designer or for business owners who want max control—they want to "play" at being the designer. It's not a good solution for businesses who don't have an internal or freelance designer. The templates are easy to ruin visually in a very short amount of time, so it's all around not a great option for anyone who needs that "high quality" vibe.

Wix used to be good, but messed it up big time

Rating: 1 out of 10
October 25, 2022
Verified User
Executive in Customer Service
Non-profit Organization Management Company, 11-50 employees
Vetted Review
Verified User
Wix
8 years of experience
Use Cases and Deployment Scope
I have used Wix for several websites so far. The main reason would be to create an internet presence and to increase the professionalism with which our NGO is being perceived
Pros
  • Prefabricated websites that can be adjusted by its users
  • Website templates which are visually attractive
Cons
  • In my opinion, with the removal of the ADI web-building tool in favor of editor, user-friendliness has suffered tremendously.
  • In my opinion, the removal of the ADI web-building tool in favor of editor makes that a big portion of a website has to be redesigned, as items are now linked to each other in a different way than before.
  • In my opinion, the removal of the ADI web-building tool in favor of editor makes Wix only usable for professional website builders and no longer for the general public.
Likelihood to Recommend
The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.

Highly Recommend for Small Projects

Rating: 8 out of 10
Incentivized
March 01, 2017
LN
Louisa Nicholson
Senior Interactive Designer
Carolina Biological Supply Company (Education Management, 201-500 employees)
Vetted Review
Verified User
Wix
2 years of experience
View profile
Use Cases and Deployment Scope
Wix is not used in my organization, but I have used Wix in freelance situations with various types of clients and friends. It really allows someone with a small budget who needs a simple website get up-and-running quickly.
Pros
  • Layout of the website
  • User Interface in the admin
  • Pricing
Cons
  • The onboarding process is a little confusing right now, as they make you decide between two different admin interfaces and regular users have no idea what each process means.
  • More stock photography
  • Secure email hosting
Likelihood to Recommend
Wix is good for a new, small businesses. If they don't need any functionality, Wix is really perfect for small clients. It is cheap, easy to use, and quick to set up. Best part is that the client can easily update their own website ongoing.

Professional Portfolio with Wix

Rating: 10 out of 10
Incentivized
February 19, 2016
BT
Brandy Tackett
Assistant Principal
School District of Manatee County (Education Management, 501-1000 employees)
Vetted Review
Verified User
Wix
4 years of experience
View profile
Use Cases and Deployment Scope
Administrators must complete a portfolio of accomplished practices as they transition from assistant principal to principal. This is a requirement for receiving your principalship for the FLDOE. Wix was an incredible way for me to demonstrate my experiences and skills as an assistant principal.
Pros
  • It is completely customizable. Wix is great for a variety of skill levels. You can click and drag to a pre-created site or have the ability to make whole changes to the presentation of your site.
  • So many options are available on the free version of Wix.
  • User friendly. No tutorials necessary. Just played with it for a while until I found my comfort zone.
Cons
  • I have high speed internet and the site always loads quickly. When I choose to make edits, it can be slow moving on occasion. But this is not a limiting factor.
Likelihood to Recommend
I have been a user of Wix for a long time. As my skill set develops and my comfort level with Wix improves, I still do not "outgrow" Wix. I have as much creative control over the aspects of my site as I want. My initial sites were very visually pleasing as they were designed completely by Wix with me utilizing the "drag and drop" features. As I have gained experience, my sites have become more personalized with me controlling more of the design aspects. I was never intimidated stepping into website design using Wix.
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