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Wix

Wix

Overview

What is Wix?

Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.

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Learn from top reviewers

A Tool for the Tech-Savvy Team Lacking a Developer

Rating: 7 out of 10
April 30, 2025
IncentivizedVetted ReviewVerified User
We built and managed a website via Wix, extensively using their blog features and email marketing. The website builder is fairly manageable for people looking for a drag-and-d...
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Rae Carson
Professional - Marketing
Communications Strategist
Institute for Cultural Communicators
Wix10 years of experience

Wix Delivers Quick and Easy SEO Websites

Rating: 8 out of 10
April 29, 2025
IncentivizedVetted ReviewVerified User
We primarily use Wix to launch quick and easy marketing websites where the soul purpose is to gain SEO credibility with high quality responsive design. Since Wix’s user interf...
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Jeff Montgomery
C-Level Executive - Manufacturing
CTO
Animal Necessity
Wix4 years of experience

Great product but needs more brand awarness.

Rating: 7 out of 10
April 27, 2025
IncentivizedVetted ReviewVerified User
I used to use Wix to develop smaller sites for clients who needed a site for their small businesses. Wix was mainly used as a drag-and-drop website editor. The client wanted t...
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Tyler Newman
Director - Marketing
Marketing Director
MGT Films
Wix2 years of experience

Wix is great

Rating: 10 out of 10
June 25, 2024
IncentivizedVetted ReviewVerified User
We use WIX to create and maintain our website. It is easy to use our team cause we can easy design and update content without the help of back-end developers which saves so mu...
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Verified user
Employee
Wix3 years of experience

We Chose Wix to Host Our Website

Rating: 10 out of 10
June 15, 2024
IncentivizedVetted ReviewVerified User
We use Wix to manage and edit our business website (ParrishBrumfield.com). Obviously, we have great confidence in Wix if we use it to host our website!
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Gil Parrish
Executive - Corporate
Founder & CEO
Parrish, Brumfield & Associates
Wix10 years of experience
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Pricing

View all pricing

Light

$16

Cloud
per month

Core

$27

Cloud
per month

Business

$39

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.wix.com/upgrade/website

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $16 per month
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Product Details

What is Wix?

Wix is a website builder that offers users a comprehensive suite of tools to build and grow an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text. Its drag-and-drop editor lets users customize every aspect of their site. Additionally, built-in eCommerce, marketing, and SEO features allow users to manage their business online. Wix integrates with over 80 payment providers, including its own payment solution, Wix Payments, enabling users to accept payments from major debit and credit cards, Apple Pay, Google Pay, as well as Buy Now, Pay Later options.

Wix’s main features:

• AI website builder
• Drag-and-drop editor
• 900+ professionally designed website templates
• Business management solutions
• Wix Studio - website solution for agencies & enterprises
• Advanced AI features
• Built-in SEO
• Integrated marketing tools
• eCommerce solution
• Online scheduling software
• Blogging platform
• Full-stack web dev tools
• Integrations

Wix Video

Wix Demo

Wix Competitors

Wix Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.

Wix starts at $16.

Squarespace, WordPress, and Shopify are common alternatives for Wix.

Reviewers rate Usability highest, with a score of 7.7.

The most common users of Wix are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 49)

Tons of customization, but far too easy to mess up.

Rating: 3 out of 10
Incentivized
September 30, 2019
AF
Andrew Folts
Digital Strategist
Sherpa Design Co. (Design, 1-10 employees)
Vetted Review
Verified User
Wix
2 years of experience
View profile
Use Cases and Deployment Scope
When I switched from WordPress, I spent several months working with both Wix and Squarespace. I ultimately decided to go with Squarespace, as I found that although Wix has more customization options, it was more difficult for our clients to use. Clients liked the "do anything" interface but quickly messed up their sites, which was a hassle for everyone.
Pros
  • Good, simple on-boarding process.
  • Lots of visual customization options.
  • Many different themes to choose from.
Cons
  • It's too easy to mess up the design of your site...you can literally drag and drop elements anywhere, which looks awful!
  • The interface is messy and overwhelming for inexperienced clients.
  • The branding is inconsistent. Wix looks modern and polished in some areas and old and clunky in others.
Likelihood to Recommend
Wix is great for businesses who have a tech-savvy designer or for business owners who want max control—they want to "play" at being the designer. It's not a good solution for businesses who don't have an internal or freelance designer. The templates are easy to ruin visually in a very short amount of time, so it's all around not a great option for anyone who needs that "high quality" vibe.

Wix used to be good, but messed it up big time

Rating: 1 out of 10
October 25, 2022
Verified User
Executive in Customer Service
Non-profit Organization Management Company, 11-50 employees
Vetted Review
Verified User
Wix
8 years of experience
Use Cases and Deployment Scope
I have used Wix for several websites so far. The main reason would be to create an internet presence and to increase the professionalism with which our NGO is being perceived
Pros
  • Prefabricated websites that can be adjusted by its users
  • Website templates which are visually attractive
Cons
  • In my opinion, with the removal of the ADI web-building tool in favor of editor, user-friendliness has suffered tremendously.
  • In my opinion, the removal of the ADI web-building tool in favor of editor makes that a big portion of a website has to be redesigned, as items are now linked to each other in a different way than before.
  • In my opinion, the removal of the ADI web-building tool in favor of editor makes Wix only usable for professional website builders and no longer for the general public.
Likelihood to Recommend
The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.

Good value, but slow and has room for improvement

Rating: 7 out of 10
April 26, 2016
SD
Suzanne Douglas
Senior Advisor
Independent Consultant (Banking, 1-10 employees)
Vetted Review
Verified User
Wix
1 year of experience
View profile
Use Cases and Deployment Scope
I used Wix to build my very first website. I was new to the space so I began my research online and was overwhelmed by the options. Most sites I found listing the top options showed anywhere from three to ten choices. I kept seeing Wix, Weebly, and Squarespace over and over so I decided to compare among the three. After a trial of each, I decided on Wix.
Pros
  • The interface is user-friendly for someone who does not design websites for a living.
  • There are a lot of built-in tools and pieces you can use to construct your website.
  • It is easy to log in and make changes to your website any time you want.
Cons
  • The performance is a major issue. The website runs really slow when editing your website.
  • The database of images to choose from is considerably low.
  • To my surprise, it was more difficult to use on a Mac than a PC even though I used the same browser, Chrome, for both.
Likelihood to Recommend
I have not used it for eCommerce so I do not know how well it works for this. I used their built in scheduling tool but did not like the look or customization options for it. However, it was easy to sign up elsewhere and just embed the HTML on to my Wix page. It seems easy to embed HTML elements from other sites.

Complete customization from start to finish

Rating: 9 out of 10
Incentivized
February 09, 2018
KH
Kalyn Hoffman
Program Manager
Western Michigan University (Non-Profit Organization Management, 1-10 employees)
Vetted Review
Verified User
Wix
2 years of experience
View profile
Use Cases and Deployment Scope
We have transferred over several of our business needs into Wix such as payment processing, email management, domain name hosting, and website building. Previously, we were using GoDaddy for our domain name, email management, and website hosting. Wix has helped us become more self-sufficient with more control over what we are publishing.
Pros
  • Love the drag and drop system! It is completely customizable and helps you decide what you want so you do not have to have all the answers. Truly is a great option for nonprofits and businesses alike.
  • Easy SEO management and clear reporting options. This helps us to have all of our website and external marketing on one platform WHILE understanding how it is working. We are able to make adjustments based on what visitors are responding to.
  • Love all the widget options. Wix has several applications and add-ons to meet any needs you might have. We utilize this such as video publishing, blog, and several customizable button options.
Cons
  • Since the website builder utilizes a drag and drop system, it can take a bit longer to load your page. It's a good idea to adjust the size of any photos or media that is inserted to help alleviate this problem.
  • We signed up during a promotional period. Our contract has not expired yet but I am nervous that the prices take quite a jump after the initial contract period.
  • There is great customer service but not a lot of help available online. I would like to see better help manuals.
Likelihood to Recommend
Wix is great for experienced website people and completely new people. That is why we chose this option. For us, we do not have any experience with coding so to be able to edit the entire site yourself was a breath of fresh air! It has been great to completely customize our branding and maintain control.

Wix makes great websites, but editing is really slow after a few pages!

Rating: 8 out of 10
Incentivized
May 24, 2016
Use Cases and Deployment Scope
I own a small business that is currently a one-man operation. I travel to my clients' homes and sit with them to help them better learn technology (most commonly computers, tablets, smartphones, etc.). In starting this business, I knew I needed an online presence and I wanted to make my own website instead of hiring someone to do it for me. I researched online and compared (and used a trial) some of the major competitors. I decided on Wix for its features and price. Wix has allowed me to build my own online presence for my brand.
Pros
  • Wix includes a lot of templates which helps to kick start building your site instead of starting from scratch.
  • Wix actually has a lot of helpful tools to consider SEO while building your site to help get you found by search engines.
  • Wix has its own app store with a decent selection of free add-ons as well as paid add-ons.
Cons
  • Wix seems to require a lot of resources as the site gets more content. My site is fairly basic. A few pages, a handful of graphics, and some text. But editing the site is much slower than I would like. I have fast internet and have used multiple browsers and computers, but it's still considerably slow.
  • Support can be difficult to reach. I had an issue when I very first signed up and all I could do was submit a question on a forum (no phone #, no email, etc.). Then the response I got was an answer through the forum. This was inconvenient in my opinion.
  • They could improve rearranging strips. Sometimes it seems to cooperate and move all elements in the strip with it. Other times the background moves but leaves all the elements in place.
Likelihood to Recommend
In my experience, I feel Wix is a great tool for a small business owner with a fairly simple website. The issues I have experienced with speed make me concerned that any kind of eCommerce site with a lot of products or any website with tens to hundreds of pages might be a rough experience to make changes to. I trust the site would work fine on the front-end but would be a painful experience for the person who has to log in and make changes to the site due to slow speed.
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