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Wix

Wix

Overview

What is Wix?

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

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Recent Reviews

TrustRadius Insights

Users across various industries have found Wix to be a suitable platform for building and modifying websites, even without extensive …
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Let create with Wix

9 out of 10
May 24, 2021
Wix is the most essential element for me especially when it comes to the creation of websites. Till now I have designed many websites not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Library of website themes (90)
    8.4
    84%
  • Admin section (84)
    8.2
    82%
  • Mobile optimization / responsive design (93)
    7.9
    79%
  • Page templates (93)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

View all pricing

Website Plan - Combo

$14

Cloud
per month

Website Plan - Unlimited

$18

Cloud
per month

Website Plan - Pro

$23

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.wix.com/upgrade/website

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $14 per month
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

6.8
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

6.9
Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.7
Avg 7.6

Web Content Management

Features for managing website content

6.6
Avg 7.3
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Product Details

What is Wix?

Wix is a free hosted website builder, designed to be user-friendly and highly customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

Wix includes customizable HTML5 templates that can be used with its drag n' drop website builder. The vendor also offers 24/7 support and an App Market with over 200 apps. (These paid apps, as well as professional services offered by Wix, allow the company to make money while keeping its hosting service free.)

Wix Video

Wix Demo

Wix Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

Wix starts at $14.

Reviewers rate Code quality / cleanliness highest, with a score of 8.8.

The most common users of Wix are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(341)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users across various industries have found Wix to be a suitable platform for building and modifying websites, even without extensive coding experience. Small technology companies, seasonal farmer's markets, and Digital Media programs have commonly chosen Wix as their go-to solution. The platform is valued for its low cost and user-friendly interface, making it an ideal choice for creating personal work portfolios, showcasing writing clips, and attracting job opportunities.

Businesses looking to streamline their sales processes also use Wix for managing sales funnels, pushing out Shoutouts, and managing lead forms. Moreover, Wix supports partner websites by providing valuable information about the company in multiple languages. Nonprofits find Wix particularly valuable in creating functional and professional websites with minimal web development knowledge. It is also widely utilized by individuals with small budgets and simple website needs.

Another key use case of Wix is helping small businesses and churches build and maintain easy-to-manage websites. Organizations and businesses utilize the platform to create websites that build brand value, engage with their audience, and communicate news and updates effectively. Administrators also leverage Wix to continuously change, grow, and publish their websites as they transition to new roles. Businesses have successfully transferred critical aspects of their operations such as payment processing, email management, domain name hosting, and website building to the platform.

Wix has consistently helped businesses become more self-sufficient by empowering them with greater control over their website publishing. Additionally, small companies have used Wix as a tool to improve their blog writing and design skills. With its wide range of functionalities, user-friendly interface, and affordability, Wix has proven itself as a reliable solution for diverse website building needs across multiple industries.

Users commonly recommend the following when using Wix:

  1. Customize Wix templates: Users suggest taking advantage of Wix's wide range of templates and customizing them to improve the look of the website. This allows for a modern design without requiring bespoke programming or specialized web development skills.

  2. Ideal for small businesses and beginners: Many users recommend Wix for companies with zero web experience and small businesses looking for a simple website builder. It is considered user-friendly and cost-efficient, making it suitable for those who want to promote their business without spending a lot of money on a website.

  3. Great for attractive websites but limited features: Wix is often praised for its ability to create beautiful websites, particularly ones that showcase images, photographs, or videos as part of a portfolio. However, users caution that it may not be suitable for professional use or more advanced needs. They suggest considering other options if additional features like shopping, email campaigns, and analytics are required.

Overall, users find Wix to be an effective option for quickly setting up a modern design. Its customizable templates make it accessible to beginners and small businesses, allowing them to create attractive websites without the need for extensive web development knowledge. However, users note that there may be limitations in terms of advanced features and recommend exploring other options if these are necessary.

Attribute Ratings

Reviews

(26-50 of 93)
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Score 10 out of 10
Vetted Review
Verified User
  • Wix provides an extremely user-friendly platform that makes it easy for someone with no experience to create a professional image for their business(es).
  • Wix is affordable.
  • Wix provides easy third party access to other appropriate services like claiming domains and Gsuite business email accounts.
  • Wix offers the ability to schedule bookings, receive payments, and even link your email messages through your customized website.
  • Wix can improve on the speed of their provided websites.
  • Wix can improve on the speed performance for users creating their websites on their platform.
  • I would like to see Wix keep me locked into the rate that I started with two years ago instead of incrementally raising the price, or at least advise upfront that over a period of time, the pricing can be expected to increase.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Friendly to never before web designers.
  • Can be a good free tool to create a starter site.
  • Good for students to learn the very basics.
  • When I last used it the websites created felt slow and bloated.
  • The SEO potential is just not there, it was not customisable enough.
  • Can be limiting in terms of design and functionality.
March 03, 2020

Stand Out With Wix

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Variety of templates to choose from.
  • Highly editable components to give your page the look and feel you desire.
  • Unclear how to edit some of the components.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It is a very user-friendly platform that even someone without experience can use.
  • Cost-effective website creator
  • They could work on the customer-service side.
  • Compatibility with the web search engine you're using--not friendly with Firefox
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Very easy to use. Especially for those who can't code or haven't built websites before.
  • Cost effective
  • Less features than most site builders
  • Less integration options
February 26, 2020

Using Wix And Loving It

Mildred M. Tassone | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Database integration - works really well and saves time for updating and making changes to data.
  • Forms - the ability to customize and collect the data easily is a time saver.
  • Could make the page setup for the dynamic pages a little simpler.
  • The repeater strips are good, but some are a little tricky to edit.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Lot of tools available and integrated right in for marketing, messaging, etc. that you may need besides a website.
  • Just a few steps to get everything all set up once you've created your website. Very easy.
  • Not the greatest in terms of SEO with Google.
  • Lacks in-depth customization.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to build pages and sites that look professional, even with little web design experience.
  • The graphical user interface lets you see in real-time how your site will look.
  • Easy to add applications with further enhance your site.
  • Good value for the price, especially if you can find a coupon code as we did.
  • Easy to add and manage users.
  • Easy to get people trained up on how to build a page.
  • We registered our domain from Wix, and are unable to easily set up a page-level redirect in order to funnel traffic to our new web presence.
  • While useful, the GUI can be a bandwidth hog - you need a robust internet connection for the best experience.
  • Very easy to hit a ceiling on what you can do to make the page look good; would be great to have more robust onboarding for enterprise-level businesses.
Andrew Folts | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Incentivized
  • Good, simple on-boarding process.
  • Lots of visual customization options.
  • Many different themes to choose from.
  • It's too easy to mess up the design of your site...you can literally drag and drop elements anywhere, which looks awful!
  • The interface is messy and overwhelming for inexperienced clients.
  • The branding is inconsistent. Wix looks modern and polished in some areas and old and clunky in others.
Heath Achatz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Wix makes it easy for users with no coding experience to create a visually appealing website.
  • Wix has a variety of plug-ins including, galleries, forums, chat, blogging, Instagram, counter, PDF viewer, and many more.
  • Wix is also connected with a large variety of third-party apps that can be used such as chatbot, contact form, Eventbrite, and Event Viewer.
  • While Wix appears to make itself user friendly, there is a lot of apps that are unnecessary that must be waded through. When you are trying something new it is actually complex, until you get the "hang of it".
  • Without a paid subscription Wix does not populate on Google searches very well.
  • Wix hosts its pages, and again if you do not have a paid subscription the loading can be slow and burdensome.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to setup
  • Help documentation is easy to access and detailed
  • Customization
  • See what your website will look like on a computer / tablet / mobile device
  • The blogging feature could be improved. I would like to see additional blogging layouts available.
Uday Singh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Wix provides a complete platform with a short learning curve. As a technology professional, I don't have time to resolve website problems.
  • The resulting product is professional, allows for enough detail, and can be updated easily with new developments.
  • The ability to quickly add blogs is important to me, as we must frequently provide extensive and updated technical information to relate to a sophisticated audience.
  • A very useful feature is the ease with which we can insert video in the website.
  • Wix appears to have been designed for retail businesses, given the presence of a shopping cart. An alternative format for technology companies would be welcomed.
  • Because the work we do involves design drawings produced in DraftSight and other CAD software, it would be particularly useful if we could import such drawings into the website.
  • Although Wix provides a library of photographs, few are technology oriented. More, please.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy drag and drop features let users create an engaging website with ease.
  • Professional layouts and designs take the guesswork out of the creation and allow more time to be spent on the content.
  • The ability to add features/integrations like a store, feedback or comment options, and more interactive tools can go a long way in personalizing the site.
  • Even though drag and drop makes things easier, at times there is difficulty getting things to fit where and how you want. Maybe have a way for the item be influenced by other features around it to make it fit better?
  • The templates are great for students to get started, but more options and maybe some more modern designs (ex WordPress/Squarespace) would be nice.
  • A better data and analytics feature. WordPress nails this and I wish other website programs would do something similar.
Kirsten Rodriguez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Wix does a great job helping us sell our products online without over complicating it. Setting up an online store isn't always an easy thing to do, and can be very frustrating.
  • Very easy to use, set up and maintain. Great for beginners.
  • Pricing is very reasonable. Great for small businesses.
  • We would love to see more integration and more features offered. While it is very easy to use and has lots of feature, we'd like to see more.
  • Better tracking and analytics. It is nice to see how what you are doing is working through tracking and reports. What they offer is very limited.
Brittney Collier | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The most important strength of Wix is its simplicity and intuitive interface. Wix is, by far, the best web CMS that I've ever used because it's easier to navigate and understand than other CMS platforms. Once you start building your site, there are pop-ups explaining what to do next until your entire site is filled with content. Because it's so easy to get started, I've completed websites on the same day that I started them, which makes marketing managers and directors extremely surprised and excited.
  • Wix's design and theme options are the best I've seen. When using other CMS platforms, I've had a difficult time finding themes that fit the way that I want to organize the content on my website. I felt restricted because the themes were not editable. Wix, however, allows users to edit themes as much as they want. The platform will also take the information that you've already plugged into the site and find a theme that works, choose the best fonts, and even implement color schemes. Wix really gives you control over the way your site is organized but also provides a "hands-off" route for people who don't want to be too heavily involved in the design process. There are options for any and all levels of experience and involvement.
  • Wix has an option to add a contributor to a website, which I also have not seen on any other CMS platforms. In most cases, CMS users would need to create several logins to get their colleagues or partners to edit the site. But with Wix, I can have my own account with both personal and professional sites - and invite colleagues to edit a specific website without seeing anything else. It's similar to having a Google Drive of websites. I can see all of my Wix websites, but colleagues can only see or edit the websites that I invite them to.
  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
  • It gets you a website up fast. If you need a website and you need it now, its templates will do the trick, and some of the templates are nice and reflect current design trends.
  • It offers rudimentary plug-ins such as contact forms, calendar widgets, newsletter signups, and the like. Because it's all made in-house (or at least approved), you don't have to worry about something not working properly or crashing your site.
  • They can take care of the technical stuff for you, including registering and hosting your domain. Wix can truly be a one-stop shop for your website.
  • The feature set is extremely limited. There's just so much you can't do with Wix. You're stuck with only the tools they give you, so if your company grows and you need something more robust, you'll need to start from scratch with something else.
  • While some of the templates are modern, the majority look severely outdated and will hurt your brand more than help it.
  • While they have a "pixel perfect" drag and drop editor, allowing you to move elements with extreme precision, the trade-off is that sometimes the elements don't display properly on mobile, no matter how much you tweak them.
Matt Graf | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Wix is easy to use.
  • Wix is a cost-effective way to build a website.
  • Wix makes building a website a more stress-free experience.
  • My experience with Wix was positive. No immediate issues to report.
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