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Wix

Wix

Overview

What is Wix?

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

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Recent Reviews

TrustRadius Insights

Users across various industries have found Wix to be a suitable platform for building and modifying websites, even without extensive …
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Let create with Wix

9 out of 10
May 24, 2021
Wix is the most essential element for me especially when it comes to the creation of websites. Till now I have designed many websites not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Library of website themes (90)
    8.4
    84%
  • Admin section (84)
    8.2
    82%
  • Mobile optimization / responsive design (93)
    7.9
    79%
  • Page templates (93)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

View all pricing

Website Plan - Combo

$14

Cloud
per month

Website Plan - Unlimited

$18

Cloud
per month

Website Plan - Pro

$23

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.wix.com/upgrade/website

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $14 per month
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

6.8
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

6.9
Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.7
Avg 7.6

Web Content Management

Features for managing website content

6.6
Avg 7.3
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Product Details

What is Wix?

Wix is a free hosted website builder, designed to be user-friendly and highly customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

Wix includes customizable HTML5 templates that can be used with its drag n' drop website builder. The vendor also offers 24/7 support and an App Market with over 200 apps. (These paid apps, as well as professional services offered by Wix, allow the company to make money while keeping its hosting service free.)

Wix Video

Wix Demo

Wix Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

Wix starts at $14.

Reviewers rate Code quality / cleanliness highest, with a score of 8.8.

The most common users of Wix are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(341)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users across various industries have found Wix to be a suitable platform for building and modifying websites, even without extensive coding experience. Small technology companies, seasonal farmer's markets, and Digital Media programs have commonly chosen Wix as their go-to solution. The platform is valued for its low cost and user-friendly interface, making it an ideal choice for creating personal work portfolios, showcasing writing clips, and attracting job opportunities.

Businesses looking to streamline their sales processes also use Wix for managing sales funnels, pushing out Shoutouts, and managing lead forms. Moreover, Wix supports partner websites by providing valuable information about the company in multiple languages. Nonprofits find Wix particularly valuable in creating functional and professional websites with minimal web development knowledge. It is also widely utilized by individuals with small budgets and simple website needs.

Another key use case of Wix is helping small businesses and churches build and maintain easy-to-manage websites. Organizations and businesses utilize the platform to create websites that build brand value, engage with their audience, and communicate news and updates effectively. Administrators also leverage Wix to continuously change, grow, and publish their websites as they transition to new roles. Businesses have successfully transferred critical aspects of their operations such as payment processing, email management, domain name hosting, and website building to the platform.

Wix has consistently helped businesses become more self-sufficient by empowering them with greater control over their website publishing. Additionally, small companies have used Wix as a tool to improve their blog writing and design skills. With its wide range of functionalities, user-friendly interface, and affordability, Wix has proven itself as a reliable solution for diverse website building needs across multiple industries.

Users commonly recommend the following when using Wix:

  1. Customize Wix templates: Users suggest taking advantage of Wix's wide range of templates and customizing them to improve the look of the website. This allows for a modern design without requiring bespoke programming or specialized web development skills.

  2. Ideal for small businesses and beginners: Many users recommend Wix for companies with zero web experience and small businesses looking for a simple website builder. It is considered user-friendly and cost-efficient, making it suitable for those who want to promote their business without spending a lot of money on a website.

  3. Great for attractive websites but limited features: Wix is often praised for its ability to create beautiful websites, particularly ones that showcase images, photographs, or videos as part of a portfolio. However, users caution that it may not be suitable for professional use or more advanced needs. They suggest considering other options if additional features like shopping, email campaigns, and analytics are required.

Overall, users find Wix to be an effective option for quickly setting up a modern design. Its customizable templates make it accessible to beginners and small businesses, allowing them to create attractive websites without the need for extensive web development knowledge. However, users note that there may be limitations in terms of advanced features and recommend exploring other options if these are necessary.

Attribute Ratings

Reviews

(51-75 of 93)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Wix allows a lot of flexibility in design. For me as a designer and a brand manager, that's very important.
  • Wix has a lot of the current options for page design, such as parallax, video backgrounds, and the like.
  • Wix code allows us to create dynamic pages, and do custom things previously only possible on a very costly custom-made site.
  • Wix's design features can be a curse as much as a blessing. It's tempting to use animation and overdo it on big images but they'll kill page load time and at a certain point become detrimental to usability.
  • Wix code is not for the faint of heart. You have to be willing to dive into the world of Javascript and relational databases. Not as "out-of-the-box" as their marketing would like you to believe. Still, powerful though.
  • On certain things, such as buttons for example, they need to make them more style-based. Each button on the site is essentially custom designed by you. So if you decide you want the button style different, you have to manually redesign it for every instance on the site. No universal CSS change for that.
Sundeep Gopal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Wix provides templates according to your business. Most of the times these are enough to create the first draft.
  • The editor is very good and easy to use.
  • The collaboration works like a charm wherein every stakeholder can make the changes themselves with any dependencies.
  • Sometimes it becomes tricky to shift from editor to ADI.
  • There are certain functionalities in the editor which can become quite hard to use and understand.
  • There is a room for a lot of improvement in terms of mobile responsiveness, most of the times the websites look messy.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Image hosting: seriously love that if you upload a reasonably sized image, it loads in a snap
  • Ease of design: I can design a website from the ground up pretty quickly just with a few clicks
  • Great templates: if you’re not very design-oriented, there are great defaults to get you started with to help develop ideas of your own.
  • No coding necessary: you don’t need to code to create a great looking site.
  • I think if I had to see something different, it would be increased control of certain aspects of the templates
  • Ability to add your own font file would be nice, as having to conform to a small library of fonts doesn’t help when I need uniformity for my brand
  • Better mobile support for certain design functions: some designs I pick just don’t look that great on mobile such as a carousel design to flip through images. It looks clunky.
  • The ability to change the design formats on mobile separately from desktop to ensure a nice flowing site would be immensely helpful
Marian Lee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It's easy to use and learn
  • There are a lot of great functions
  • Great customer support
  • Affordable
  • Lots of design maneuverability
  • Some of the features do not work consistently or they are not able to be seen at all times.
  • There are frequent bugs.
  • SEO optimization can be improved.
  • They removed some features that I cannot get back.
  • Form builder applications and plug ins can be slow to set up and slow to load.
  • Cannot customize certain features.
  • Handling the footer section can provide issues.
  • Event application / plug in has basic features but mostly not useful.
  • Paid plug ins don't work well or fast enough.
  • Paypal buttons take a long time to load.
  • Repeater boxes don't work well.
  • It doesn't allow you to copy and paste a section from one website design to another website design, which is an important function for saving time when managing multiple business websites.
September 14, 2018

Websites made easy!

Parikshit Potnuri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Wix has a lot of templates, Wix suggests templates according to the kind of business which makes work very easy.
  • The Wix ADI is great because it is easy to setup the whole website rather than picking and choosing each and every element.
  • Wix help's you with previews on browsers as well as mobile. The websites created are responsive and look great both on computers and mobile devices.
  • Wix ADI though it is great has a lot of room for improvement. There can be more templates that can be added.
  • If you quit the ADI it is little tricky to get back into ADI.
  • The editor is great but can be a little more easy to use. There is a slight learning curve involved.
Benjamin E. Jerew | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy drag-and-drop website building and customization.
  • SEO and marketing tips to get site listed on Google.
  • Website building wizard for even easier website building.
  • Website hosting is easy to manage.
  • Personalized email for marketing consistency.
  • Blog could use updating, particularly in formatting. Doesn't follow the rest of my website's settings.
  • Would like to see more automated social sharing.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • You can create a visually appealing website with no coding experience.
  • Wix helps you with SEO and other stuff even if you don't have good exposure towards marketing.
  • It has a lot of easy to use plug-ins which help you market the website easily.
  • One of the points is pricing, for developing nations, there could be a separate pricing since not everyone could afford the subscription rates.
  • Though working on WIX is easy, once you leave the ADI, things get little complication and you need to spend time learning things
  • Since WIX also provides hosting, the subscription should be recurring if the website needs to stay live.
Naomi Marie Brand | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Incentivized
  • I think if you need a very basic website as a novice it is pretty accessible.
  • I found Wix doesn't play well with other programs. For example when we were using LeadPages it did not integrate well at all with and as I prefer the LeadPage platform for landing pages it was quite frustrating.
  • MailChimp doesn't integrate with Wix well either and I had to rely on Zapier to the automation. As someone who has used WordPress for years and seeing that they integrate easily with many of the common digital sales platform I feel that Wix just isn't cutting it.
Deven Bhagwandin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Wix provides new users with templates so that you can really get a site up and running within an hour or so.
  • Wix publishes a daily blog that teaches you how to use their website as well as other digital marketing skills such as SEO.
  • If you're willing and have the time, you can customize your site down to the last detail.
  • In my experience, Wix has trouble working with Chrome. The click and drag features are jumpy at times causing misplaced images and text.
  • Again, with Chrome, it seems that the site editor/interface is very slow to load.
  • If you're looking to customize your site to its fullest, you will have to upgrade to a paid account.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It's user-friendly and pretty easy to navigate and set up your page whether it's a website or blog.
  • The themes Wix provide are pretty broad when it comes to industry theme choices and appear are professional.
  • Wix have additional you can add to your site that helps bring it to life such as videos, images, shapes, various text, interactive tools, etc.
  • I'm finding it a bit challenging when creating multiple blogs on a page. I wish there were step by step instructions that can be easily and readily available for someone new to creating a blog page on Wix.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Drag and drop elements, with tons of flexibility
  • No grid system allows you to truly customize details
  • Options to use more complex functions like page anchors, light boxes, animations that are not available without code on Squarespace
  • Due to a lack of grid and universal design settings, it is a headache to adjust your site or your design (fonts, colors, shapes, etc)
  • Lots of click fatigue to customize, not always great at showing relevant "custom objects" based on your site
  • Easy to misalign objects and create messy pages
Richard Molina | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • development of web pages without knowledge of programming
  • creation of fast and functional prototypes.
  • powerful and self-managing web pages.
  • free pages with a lot of publicity.
  • free pages that do not allow you to choose a full domain name without advertising.
  • very elaborate mobile applications.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use
  • Beautiful visually
  • Pre-made templates
  • Support can be a bit sluggish
  • If you use the free platform then convert to a paid domain, the old links do not work
  • It's the more expensive hosting platform of this type
Olivia Capizzi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Wix is great at drag-and-drop customization for your website
  • They're nice as a catch-all for website and CRM in one
  • Their support team is always on top of things and will help me personally with my site if needed. So awesome.
  • Wix could be better at customization on the edges of a webpage. You feel kind of constrained after a while.
  • Mobile formatting could be better within Wix, you can't add any additional tools only subtract them from the existing site.
  • I don't love the user interface, I wish it was more sleek and modernized adult.
March 05, 2018

Wix for education

Ai Ashe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Clean interface
  • Easy to navigate
  • Great looking templates with a variety of themes
  • Easy to set up
  • Add education templates
  • When I clicked to change the template, it didn't display the templates in the selected category until I refreshed. Maybe the Internet is a bit slow tonight.
Mandy Cramer | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Apps. Wix provides many add ons or apps to put on you website for whatever needs you might have.
  • Themes! So many to choose from!
  • Free option. While I don't think any serious business owner should use the free option since it has ads, it's still an option.
  • Inability to change themes. Once you've chosen a theme, you're locked into it until you build a new web page. Then you have to transfer all your information and premium over.
  • Weak UX
  • Ads
February 19, 2018

Easy Peasy!

Brooke Degnan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Extremely easy to use
  • Low Cost structure
  • Modern Templates
  • Integrated/less clunky SEO assistance. Some of the associated apps are questionable.
  • An additional pricing tier with SEO support/modification would be worth every penny.
Kalyn Hoffman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Love the drag and drop system! It is completely customizable and helps you decide what you want so you do not have to have all the answers. Truly is a great option for nonprofits and businesses alike.
  • Easy SEO management and clear reporting options. This helps us to have all of our website and external marketing on one platform WHILE understanding how it is working. We are able to make adjustments based on what visitors are responding to.
  • Love all the widget options. Wix has several applications and add-ons to meet any needs you might have. We utilize this such as video publishing, blog, and several customizable button options.
  • Since the website builder utilizes a drag and drop system, it can take a bit longer to load your page. It's a good idea to adjust the size of any photos or media that is inserted to help alleviate this problem.
  • We signed up during a promotional period. Our contract has not expired yet but I am nervous that the prices take quite a jump after the initial contract period.
  • There is great customer service but not a lot of help available online. I would like to see better help manuals.
February 02, 2018

Wix Makes Web Design Easy

Emily Westergaard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • If you know how to make basic design features in InDesign or even Microsoft Word, you can use Wix. The tools to add graphics, photos, buttons, and other content are easy to intuitively figure out and you can move them around easily.
  • Wix customer service is also some of the best I've dealt with. They have helped us trouble shoot domain registry issues, technical glitches on the website, and other questions. They are super quick to respond and very helpful.
  • We also really like the Wix templates. We're almost ready to publish a newly designed and organized website, and found the templates available on Wix to be beautifully designed and easily customized to fit our needs.
  • It takes time to build each page in a way that fits with the other pages. The templates I've found haven't quite worked for me, so its a lot of building pages, copying pages, and reformatting things.
  • We have some trouble sometimes with formatting pictures so they work in the different templates. This difficulty is more likely a function of our limited design capacity and not an inherent fault of Wix. We would appreciate tutorials explaining how the photo blocks can be used more easily.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to set fonts and color schemes.
  • Various permission levels that can be implemented across the organization.
  • Offers lots of app integrations.
  • The drag-and-drop is a slow process.
  • Bloggr integration would have been a huge asset.
  • The Wix blog does not have an RSS feed.
Robb Glietz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Large selection of templates which come with example data already inserted so it makes it easy to understand what the text should be and look like.
  • Easy drag and drop items help build the site quickly and populate it with items such as video and pictures without a lot of work.
  • Superior support not just at the per item level but broad knowledge base and if that is not enough you can contact human support people during business hours which are very helpful.
  • If you have to change to a different template your having to enter all the information again. They need to separate the template so that the presentation layer and the data layer are independent, it would make it easier to swap out the templates.
  • If you're a business on a low budget your kind of forced to upgrade to their combo package due to all the advertising they do on the free sites.
  • They need to build out the e-commerce piece more to allow for more complex shops.
Jessica Curtis, CHFP, CRCA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Wix templates are modern and clean - they give the look of a custom, sophisticated website.
  • Wix makes it very fast and easy to add your company images and text to a template and launch a site.
  • Wix is low cost for the resulting website product. Our sites look better than ever and we have received positive feedback on their quality and flow.
  • Some users may need technical assistance mapping DNS servers from their domain hosting site to their new Wix site, but Wix does have a good step by step tutorial.
  • Designers need to check their website layout on a PC page and on a "mobile" page (Wix provides a preview) to see if the design elements need to be rearranged to be optimized in mobile. This could be a daunting task if you have a lot of pages, but our site only required minor adjustments to look normal on the mobile version. It is nice that Wix provides the view for both and the ability to customize both separately.
Louisa Nicholson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Layout of the website
  • User Interface in the admin
  • Pricing
  • The onboarding process is a little confusing right now, as they make you decide between two different admin interfaces and regular users have no idea what each process means.
  • More stock photography
  • Secure email hosting
Kate Solisti | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Ease/flexibility of design
  • Ease of editing
  • Providing info on new features and apps
  • Reasonable monthly cost
  • Many options: email capture, newsletter capabilities, Blog section
  • Up until recently, their customer service was easily accessible and VERY helpful. Recently they have had a voice message indicating that they are overwhelmed with calls and will not be able to respond to messages. They then ask you to email customer support. This is really disappointing since I often need help with complicated edits and understanding what the program can or can not do.
  • Need to hire more customer service staff
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