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WooCommerce

WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

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Recent Reviews

WooCommerce refund

1 out of 10
November 04, 2022
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Website integration (84)
    6.7
    67%
  • Product catalog & listings (83)
    6.6
    66%
  • Visual customization (81)
    6.6
    66%
  • Product management (84)
    6.1
    61%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

6
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

6
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

5.5
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

5.1
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

4.4
Avg 7.8
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 6.7.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(254)

Attribute Ratings

Reviews

(1-25 of 84)
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Score 9 out of 10
Vetted Review
Verified User
  • There are a lot of layout options for vertical images.
  • It has low comission rates
  • It's easy to pick up and integrate with other mainstream tools
  • The listings are very easily updatable
  • I find it a bit expensive, especially compared to some of its newer competitors
  • It doesn't have as much technical documentation as other tools like Shopify
  • There aren't a lot of plugins for it
Seth Paine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Updating it is very easy because it runs on WordPress and you use WordPress' plugin update architecture.
  • There are lots of third party plugins to add whatever functionality you need. You also only install the add-ons that you need so you don't have a very bloated system.
  • There are many different payment systems that you can use with WooCommerce
  • It is easy to add new products because it uses Wordpress' editor.
  • It easily integrates with external services like print on demand services.
  • Because of the add-ons you need to install to expand the functionality, it takes time to research each add-on
  • It is not a "install and use right out of the box solution" like some online store services. You need to configure everything.
  • To get a nice store you also have to configure all the other Wordpress parts like choosing a good Wordpress theme.
  • It takes a lot of work to get a nice looking store
May 17, 2022

Love WooCommerce

Swadesh Padhi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Makes it easy to create products and orders.
  • Makes it easy to process orders.
  • Integrates very well with other apps like our CMS and automation platform.
  • We'd love to see shipping rates easily calculated
  • Would be great if we can easily sync to other platforms like Etsy etc easily without using a third party app
  • The extra apps can be cheaper
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Inventory Management.
  • Sales Reporting.
  • Processing eCommerce Orders.
  • Integration with WordPress.
  • WooCommerce can be dependent on other plugins.
  • While the base is a good start, you need to purchase lots of additions.
  • WooCommerce is not very customizable out of the box.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
  • I have to install plugins to add the functionality I need
  • Sometimes I get conflicts between the plugins I have to install
  • Sometimes customization is not straightforward
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Implementation is quick and straightforward.
  • The free base software is often enough for most clients.
  • Customization options are endless with add-on plugins.
  • Because of how the WordPress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • WooCommerce is fully customizable and integrates perfectly with Wordpress.
  • The interface is pretty easy to use and makes sense.
  • It definitely is a bit of a project to be able to set up and takes some time.
  • The interface is easy to use but could definitely be improved.
  • Editing takes some time to push the changes through to the site.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to add/edit products.
  • Easy to update stock status.
  • Integrates nicely with WordPress.
  • Reports are VERY basic -- it requires additional plugins.
  • Search is VERY basic -- it requires additional plugins.
  • Putting products on sale/offering a discount is VERY basic -- it's better if you have special plugins.
Brandon Young | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The first thing which impressed me the most is that it is free. Another thing which is most admirable is its compatibility.
  • I prefer it for its integration. It is perfectly used for building multiple sites.
  • One of the most appealing things is that it is open source. I think there is no other powerful E-commerce platform than this. WooCommerce is one of the matchless online shops. Its mobile application is very much beneficial that helps me in managing my store conveniently via mobile phones. It is really a good way of managing the online store. We can easily upload products, can make any modifications, and also assigning variations is easy through this.
  • Moreover, the availability of thousands of plugins further helps us a lot in extending the functionality of WooCommerce so conveniently.
  • I am a satisfied user of WooCommerce. I do not encounter any major issues with it yet.
  • However, initially, it is quite difficult to build and manage a WooCommerce store, but if you have additional technical skills then it becomes really friendly, but this is not a big deal.
May 28, 2021

Woohoo, Commerce!

Darian Rawson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Very fast to implement if you have an existing website, especially WordPress.
  • Offers a well-rounded suite of tools.
  • Competitive pricing makes it attractive to small businesses.
  • The UI/UX feels a bit behind other product offerings.
  • Sometimes slows down websites when loading info.
  • Improvements in mobile UI.
May 24, 2021

WooCommerce Review

Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Search function for orders (name or email, or recipient name if shipped)
  • Easy to set up
  • Archive for old items
  • Glitches with order notifications (emailed to managers)
  • Inability to set up multiple live menus
  • Reporting is not robust
Kaushik Somaiya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of setup
  • Low cost, You can start online shop with almost 0$.
  • Big community around it for trouble shooting problems
  • Does not provide everything out of the box, for certain features you will have to install additional plugins.
  • Their own addon plugins are costly.
  • The Order table uses wp posts meta table, For those who have good amount of orders coming in, the table will keep getting larger by time that it might hog the server.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Affordability
  • Scale
  • Implementation
  • Cost
  • UX leaves some to be desired. Very wordpress like, which is a great publishing platform but not a robust inventory system
  • Complexity of training on custom fields etc.
  • Limited integrations with other systems due to Wordpress infrastructure
Felicia Betancourt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Keeps track of product inventory, including details of product variations such as colors and sizes if required.
  • Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
  • Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
  • WooCommerce does not come with support for any payment gateway out of the box. Setting up each payment gateway requires an extra plugin, each of which has its own requirements for configuration. In some sense, this can't be helped, as each gateway has to be set up differently. However, WooCommerce could have provided a "wizard" to guide users through the process for the major payment gateways.
  • WooCommerce does not make it easy to set up shipping solutions. This has been a major headache for my clients.
  • WooCommerce does not provide printable packing slips or invoices out of the box. Although I know of a plugin that does an admirable job of adding this feature, it seems like something that should be part of the package.
  • WooCommerce does not have truly first-class templates for showcasing products. In this aspect, it is way behind Squarespace and Wix.
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