Skip to main content
TrustRadius
WooCommerce

WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Read more

Learn from top reviewers

WooCommerce Flexible Scalable Recommendable.

Rating: 8 out of 10
June 18, 2025
IncentivizedVetted ReviewVerified User
We use WooCommerce as our primary selling platform. The foundation of our business is built on the back of WooCommerce. WooCommerce provides us with the flexibility to scale o...
Continue reading
Verified user
Director
WooCommerce8 years of experience

WooCommerce helped me go digital with ease - highly recommend

Rating: 10 out of 10
May 5, 2025
IncentivizedVetted ReviewVerified User
We use WooCommerce for selling online courses. We wanted to sell online courses and were looking for the solution. But we found that the commercially available solutions like ...
Continue reading
Prashant Chaudhari
Consultant - Marketing
Strategic Brand & Marketing Consultant
NeuroNow Consultancy
WooCommerce4 years of experience

WooCommerce Honest Review

Rating: 6 out of 10
April 29, 2025
IncentivizedVetted ReviewVerified User
WooCommerce was my main ecommerce host for many years for my online store. It worked very well for basic applications but became troublesome when customisation was needed
Continue reading
Verified user
C-Level Executive
WooCommerce8 years of experience

Woocommerce is an unreveiled gem

Rating: 10 out of 10
April 9, 2025
IncentivizedVetted ReviewVerified User
ok so we are using to create an website and list down the product in the website for the woo-commerce. Store name is icraftyworld.com...it is an art and craft store located i...
Continue reading
dewansh hate
Executive - Social Media
Digital marketing executive
Icraftyworld
WooCommerce2 years of experience

WooCommerce - What You Need To Know

Rating: 7 out of 10
March 10, 2025
IncentivizedVetted ReviewVerified User
Our company provides website development and hosting solutions for businesses of any size in our region. Since we are primarily build WordPress websites, we use Woo-Commerce w...
Continue reading
Verified user
Manager
WooCommerce7 years of experience
Log in with LinkedIn to see content from your network
Return to navigation

Pricing

View all pricing

Woo Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://woocommerce.com/woocommerce/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

WordPress.com Webinars: WooCommerce 101- July 2021

YouTube

Woo’s Guide to Order Attribution | Learn WooCommerce

YouTube

Woo’s Guide to Smart Shipping | Learn WooCommerce

YouTube
Return to navigation

Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.9
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

7.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.5
Avg 8.2

eCommerce Marketing

Features related to marketing for eCommerce websites

5.9
Avg 7.6

eCommerce Business Management

Features related to business management and administration of eCommerce operations

7.5
Avg 8.0
Return to navigation

Product Details

What is WooCommerce?

WooCommerce is an open-source ecommerce platform which, according to the vendor, powers more than 4 million online stores. Built on WordPress, WooCommerce offers unlimited extensibility and flexibility for store owners and builders. WooCommerce empowers ecommerce sellers to sell physical products, downloadables, or services.

WooCommerce is owned and supported by Automattic, the makers of Wordpress.

WooCommerce Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS
  • Supported: Customer service tools

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security
  • Supported: Credit card transaction fee
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management
  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Accounting
  • Supported: Shipping
  • Supported: Custom functionality

WooCommerce Screenshots

Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.

WooCommerce Videos

What is WooCommerce?
Case Study: Boost Oxygen's experience with WooCommerce
How DOMMA saw growth with WooCommerce and Google
How Universal Yums built a $40-million subscription business | Behind the Cart with WooCommerce

WooCommerce Integrations

WooCommerce Competitors

WooCommerce Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesAlbanian, Arabic, Basque, Bosnian, Bulgarian, Catalan, Chinese (China), Chinese (Hong Kong), Chinese (Taiwan), Croatian, Czech, Danish, Dutch, Dutch (Belgium), English (Australia), English (Canada), English (New Zealand), English (South Africa), English (UK), English (US), Esperanto, Estonian, Finnish, French (Belgium), French (Canada), French (France), Galician, Georgian, German, German (Switzerland), Greek, Gujarati, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Kurdish (Sorani), Latvian, Lithuanian, Macedonian, Moroccan Arabic, Norwegian (Bokmål), Occitan, Persian, Persian (Afghanistan), Polish, Portuguese (Angola), Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish (Argentina), Spanish (Chile), Spanish (Colombia), Spanish (Costa Rica), Spanish (Ecuador), Spanish (Mexico), Spanish (Spain), Spanish (Venezuela), Swedish, Thai, Turkish, Ukrainian, Uzbek, Vietnamese.

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

WooCommerce starts at $0.

Shopify, BigCommerce, and Adobe Commerce are common alternatives for WooCommerce.

Reviewers rate Website integration highest, with a score of 9.1.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives

Compare with

Shopify

Shopify

Compare
BigCommerce

BigCommerce

Compare
Shopify Plus

Shopify Plus

Compare
PrestaShop

PrestaShop

Compare
OpenCart

OpenCart

Compare
Wix

Wix

Compare
Squarespace

Squarespace

Compare
Volusion

Volusion

Compare
Dokan

Dokan

Compare
Webflow

Webflow

Compare
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-5 of 93)

Easy to use - from a PM point of view

Rating: 8 out of 10
Incentivized
April 26, 2017
EB
Elizabeth Bottomley
Senior Digital Project Manager
Cognition (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
WooCommerce
2 years of experience
View profile
Use Cases and Deployment Scope
Woocommerce is used by my organisation to offer an eCommerce solution for us and our clients. We use it whenever we need a shopping basket solution - even if sometimes that does not result in a payment gateway. It provides a quick, cost-effective solution that works well with our other software
Pros
  • Ease of set up
  • Ease of use for end users
  • Reports
  • Intergration with WordPress
Cons
  • SSL support
  • Category search
Likelihood to Recommend
Woocommerce is well suited to simple e-commerce sites, where you need quick set up and easy management of products. It also can be used for more advanced eccomerce solutions, like integrations with other systems and management, however, a lot more technical knowledge and resource is needed. It is also well suited to sites that do not need a payment gateway as you can leave this step.

Flexible and easy to change. In 90% of the cases would be my choice.

Rating: 9 out of 10
Incentivized
April 02, 2018
Use Cases and Deployment Scope
We use WooCommerce as our store for eCommerce. We sell secondhand clothes to all of our country. This is only for managing sales, because we have another software for managing stock, products descriptions, etc. Of course everybody at the organization uses WooCommerce at some level: some use it to check the sales, others for checking stock levels, others for changing content on some landing pages. It is used across almost all of the organization (except for warehousing).
Pros
  • Flexible. You can change anything you want, easily. If it's design, you can change it via your template. If it's language, Loco Translate. If it's a theme, just buy one for $40. If it's something more particular, you can probably do it via functions.php.
  • Amazing community. You can find LOTS of groups where they can give you advice on what to choose, help, benchmarks, etc. Even though the software isn't impressive, because it's Wordpress you have a lot of support and a huge community.
  • Lots of plugins, themes and devs. One of the benefits of that is how easy and cheap it is to get help. You want a template? Use Themeforest and you get 10,000 for $20.
  • Great integration with static content. Because it's part of Wordpress, it's obvious how to create static content. For landing pages, blog posts, etc. you can play with Slider Revolution or WP Bakery Visual Composer and solve a lot of issues quickly.
  • Integration with payment providers. It's similar to my third point, but important as well.
Cons
  • Scalability is an issue. It all depends, but some queries are slow and with over 10,000 products you can suffer. It can be fixed (we did) but it isn't out of the box.
  • Coupons and codes is very poorly implemented. There are extensions for that, but again, out of the box isn't great.
  • Database performance in general is not amazing. You can optimize, but for larger stores (+2,000 products) you'll need to invest some time in optimizing.
  • Shipping options. This is so weirdly implemented. We fixed it with a plugin (not that easy) but if you want to offer multiple shipping options, based on weight or volume, you might need to spend some time.
Likelihood to Recommend
If you need stores in multiple languages or countries (with the same stock), I'm not sure this is going to be a very good fit. I haven't had many experience with this so I can't tell.
If you need to start quickly and cheap, this is a GREAT choice, because you can start small and then customize your store as you wish. The store can grow as you grow, too. In particular, if you are the one who's going to be making the store and you know some PHP or have changed some Wordpress sites before, go with this. At least in terms of design and what you can do (landings, banners, checkout, etc.) you can look like a huge store without those resources. For scalability right away, I would make sure to have some resources for optimizing the store to fit those needs.

Easy to implement, most amazing tool with superb features for making anything virtually possible.

Rating: 9 out of 10
Incentivized
May 28, 2021
BY
Brandon Young
Senior Software Engineering Consultant
Reaktor (Information Technology & Services, 501-1000 employees)
Vetted Review
Verified User
WooCommerce
2 years of experience
View profile
Use Cases and Deployment Scope
The reason for preferring WooCommerce is its stability and affordability. I didn't have a good experience with WordPress, but if I talk about WooCommerce, it has brought a great revolution. Because it is quite light so it is really easy to run on cheaper hosting even. However, Magento comparatively I found to be heavier enough [that it] required sufficient hosting. I really like its outstanding ability to integrate with a lot of other software as well as plugins. It introduces a wide range of features that prove really helpful to web developers and business owners. For serious budget constraints companies, it will be the most suitable option because it is free.
Pros
  • The first thing which impressed me the most is that it is free. Another thing which is most admirable is its compatibility.
  • I prefer it for its integration. It is perfectly used for building multiple sites.
  • One of the most appealing things is that it is open source. I think there is no other powerful E-commerce platform than this. WooCommerce is one of the matchless online shops. Its mobile application is very much beneficial that helps me in managing my store conveniently via mobile phones. It is really a good way of managing the online store. We can easily upload products, can make any modifications, and also assigning variations is easy through this.
  • Moreover, the availability of thousands of plugins further helps us a lot in extending the functionality of WooCommerce so conveniently.
Cons
  • I am a satisfied user of WooCommerce. I do not encounter any major issues with it yet.
  • However, initially, it is quite difficult to build and manage a WooCommerce store, but if you have additional technical skills then it becomes really friendly, but this is not a big deal.
Likelihood to Recommend
This is absolutely a great tool. If you want to take any initiative related to eCommerce then it will prove beneficial to you. Its customization ability will greatly benefit you. It gives you the golden opportunity for controlling variations such as size, case size, color, and many more. It is an efficient platform that is playing an important role in my life.

Use WooCommerce and you're ready to sell.

Rating: 10 out of 10
Incentivized
November 05, 2019
EC
Eugenio Chessa
Software and Web Developer
InTouchDesign (Internet, 1-10 employees)
Vetted Review
Verified User
WooCommerce
6 years of experience
View profile
Use Cases and Deployment Scope
WooCommerce is used for the realization of e-commerce or simple online catalogs for products.
Pros
  • Simple
  • Robust
  • Easy to use
Cons
  • For the Italian market, we need some field for "Partita iva" & "Codice Fiscale" that are used for our invoices
Likelihood to Recommend
The scenarios of use for WooCommerce are varied. I recommend it for medium/small catalogs because, with large catalogs, the system is not so efficient in loading the shop.

WooCommerce an easy, free way to start selling online

Rating: 8 out of 10
Incentivized
October 23, 2019
Verified User
Employee in Sales
Leisure, Travel & Tourism Company, 11-50 employees
Vetted Review
Verified User
WooCommerce
8 years of experience
Use Cases and Deployment Scope
WooCommerce is used by our web design team. It is used to sell tours and promote events or sales. In selling travel, we don't have things that are purchased and shipped. The flexibility that WooCommerce has to sell products that are digital or linked to other sights is really beneficial. The products that we sell are travel packages. By using WooCommerce, we get the benefits of product custom post types, product tags and categories, and to arrange our tours in a way that the customer can search and find.
Pros
  • WooCommerce is a flexible e-commerce platform that allows for many types of products/goods to be sold. In a previous role, I have used it for products and digital downloads. Now, I use it to sell travel, more of an event-type product.
  • It is a free plugin for WordPress and is easy to install. Of course, there are paid upgrades and customization that you can do, but it is a really affordable way to get started in e-commerce.
  • When you install the program, it installs/creates the necessary cart and check out pages if you don't already have them.
Cons
  • There are a lot of features. If you are not using them, attributes, for example, you'll see them on every product backend page. A toggle in the setting would be nice to see.
  • It is widely used. If you don't customize your theme a lot of shops will look like yours.
Likelihood to Recommend
WooCommerce by itself isn't good for selling time-based products or for booking appointments. Though there are add-ons you can purchase to make this easier. Other than that I love it.
Return to navigation