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WooCommerce

WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

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Learn from top reviewers

WooCommerce Flexible Scalable Recommendable.

Rating: 8 out of 10
June 18, 2025
IncentivizedVetted ReviewVerified User
We use WooCommerce as our primary selling platform. The foundation of our business is built on the back of WooCommerce. WooCommerce provides us with the flexibility to scale o...
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Verified user
Director
WooCommerce8 years of experience

WooCommerce helped me go digital with ease - highly recommend

Rating: 10 out of 10
May 5, 2025
IncentivizedVetted ReviewVerified User
We use WooCommerce for selling online courses. We wanted to sell online courses and were looking for the solution. But we found that the commercially available solutions like ...
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Prashant Chaudhari
Consultant - Marketing
Strategic Brand & Marketing Consultant
NeuroNow Consultancy
WooCommerce4 years of experience

WooCommerce Honest Review

Rating: 6 out of 10
April 29, 2025
IncentivizedVetted ReviewVerified User
WooCommerce was my main ecommerce host for many years for my online store. It worked very well for basic applications but became troublesome when customisation was needed
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Verified user
C-Level Executive
WooCommerce8 years of experience

Woocommerce is an unreveiled gem

Rating: 10 out of 10
April 9, 2025
IncentivizedVetted ReviewVerified User
ok so we are using to create an website and list down the product in the website for the woo-commerce. Store name is icraftyworld.com...it is an art and craft store located i...
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dewansh hate
Executive - Social Media
Digital marketing executive
Icraftyworld
WooCommerce2 years of experience

WooCommerce - What You Need To Know

Rating: 7 out of 10
March 10, 2025
IncentivizedVetted ReviewVerified User
Our company provides website development and hosting solutions for businesses of any size in our region. Since we are primarily build WordPress websites, we use Woo-Commerce w...
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Verified user
Manager
WooCommerce7 years of experience
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Pricing

View all pricing

Woo Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://woocommerce.com/woocommerce/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

WordPress.com Webinars: WooCommerce 101- July 2021

YouTube

Woo’s Guide to Order Attribution | Learn WooCommerce

YouTube

Woo’s Guide to Smart Shipping | Learn WooCommerce

YouTube
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.9
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

7.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.5
Avg 8.2

eCommerce Marketing

Features related to marketing for eCommerce websites

5.9
Avg 7.6

eCommerce Business Management

Features related to business management and administration of eCommerce operations

7.5
Avg 8.0
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Product Details

What is WooCommerce?

WooCommerce is an open-source ecommerce platform which, according to the vendor, powers more than 4 million online stores. Built on WordPress, WooCommerce offers unlimited extensibility and flexibility for store owners and builders. WooCommerce empowers ecommerce sellers to sell physical products, downloadables, or services.

WooCommerce is owned and supported by Automattic, the makers of Wordpress.

WooCommerce Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS
  • Supported: Customer service tools

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security
  • Supported: Credit card transaction fee
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management
  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Accounting
  • Supported: Shipping
  • Supported: Custom functionality

WooCommerce Screenshots

Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.

WooCommerce Videos

What is WooCommerce?
Case Study: Boost Oxygen's experience with WooCommerce
How DOMMA saw growth with WooCommerce and Google
How Universal Yums built a $40-million subscription business | Behind the Cart with WooCommerce

WooCommerce Integrations

WooCommerce Competitors

WooCommerce Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesAlbanian, Arabic, Basque, Bosnian, Bulgarian, Catalan, Chinese (China), Chinese (Hong Kong), Chinese (Taiwan), Croatian, Czech, Danish, Dutch, Dutch (Belgium), English (Australia), English (Canada), English (New Zealand), English (South Africa), English (UK), English (US), Esperanto, Estonian, Finnish, French (Belgium), French (Canada), French (France), Galician, Georgian, German, German (Switzerland), Greek, Gujarati, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Kurdish (Sorani), Latvian, Lithuanian, Macedonian, Moroccan Arabic, Norwegian (Bokmål), Occitan, Persian, Persian (Afghanistan), Polish, Portuguese (Angola), Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish (Argentina), Spanish (Chile), Spanish (Colombia), Spanish (Costa Rica), Spanish (Ecuador), Spanish (Mexico), Spanish (Spain), Spanish (Venezuela), Swedish, Thai, Turkish, Ukrainian, Uzbek, Vietnamese.

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

WooCommerce starts at $0.

Shopify, BigCommerce, and Adobe Commerce are common alternatives for WooCommerce.

Reviewers rate Website integration highest, with a score of 9.1.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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OpenCart

OpenCart

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Wix

Wix

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BigCommerce

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Shopify

Shopify

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Salesforce Commerce Cloud

Salesforce Commerce Cloud

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Adobe Commerce

Adobe Commerce

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Shopify Plus

Shopify Plus

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SAP Commerce Cloud

SAP Commerce Cloud

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Magento Open Source

Magento Open Source

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Spryker Cloud Commerce OS

Spryker Cloud Commerce OS

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Oracle Commerce

Oracle Commerce

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Reviews From Top Reviewers

View all reviews
(1-5 of 34)

Free and customisable, but not user friendly or polished.

Rating: 7 out of 10
Incentivized
May 28, 2021
LH
Luke Hall
Founder
Custom Logo Shop (Graphic Design, 1-10 employees)
Vetted Review
Verified User
WooCommerce
7 years of experience
View profile
Use Cases and Deployment Scope
I use it for my own website and I use it for clients. It's a great free alternative to Shopify and works well with WordPress.
Pros
  • Free and easy to install.
  • Works with WordPress nicely.
  • Very customisable.
Cons
  • Difficult to use and manage.
  • Old outdated looking dashboard.
Likelihood to Recommend
It's well suited if you have a WordPress website and the website is not solely focused on eCommerce.

The platform isn't as polished or user-friendly, but it's free and compatible with WordPress websites and the best option for WordPress.

Great to get you started, but could be more user friendly to Multi-vendor sites.

Rating: 10 out of 10
Incentivized
November 01, 2018
AN
Aaron Nielsen
Owner
Viral Brand Marketing (Hospitality, 1-10 employees)
Vetted Review
Verified User
WooCommerce
1 year of experience
View profile
Use Cases and Deployment Scope
WooCommerece has allowed us to set up advance payment procedures for all of our hosts on LutheranBnB.com. Without WooCommerce's vast number of plugins and features, we wouldn't be operating.
Pros
  • Customizable product options
  • Coordination between different plugins
  • Customer friendly front end
Cons
  • We run a booking company that allows other vendors to list their homes on the website. For people with some web knowledge it is easy enough to figure out. But people without that knowledge found it difficult to set up their listing.
  • Making it easier to change what products are called would alleviate some questions.
  • Providing a front facing interface for our vendors would be good.
Likelihood to Recommend
WooCommerce is great for getting set up with an E-commerce store fast. But if you aren't well versed in webdesign, it can be a bit daunting.

A great solution for WordPress users with eCommerce ambitions

Rating: 8 out of 10
Incentivized
May 21, 2021
Verified User
Vice-President in Information Technology
Management Consulting Company, 1-10 employees
Vetted Review
Verified User
WooCommerce
2 years of experience
Use Cases and Deployment Scope
I've used WooCommerce in the capacity of enabling relatively small nonprofit organizations be able to sell physical products, eLearning modules and print/digital subscriptions. Prior to using WooCommerce, they were having to sell their products and subscriptions through paper. WooCommerce, with its pros and cons, was transformational. It is also clearly the go-to eCommerce solution for Wordpress based websites.
Pros
  • Affordability
  • Scale
  • Implementation
  • Cost
Cons
  • UX leaves some to be desired. Very wordpress like, which is a great publishing platform but not a robust inventory system
  • Complexity of training on custom fields etc.
  • Limited integrations with other systems due to Wordpress infrastructure
Likelihood to Recommend
For small to mid sized organizations that may be implementing their first eCommerce store, or are venturing to move from basic HTML stores to something more robust and manageable. Additionally for organizations with limited funds that cannot invest in more advanced solutions. Finally, for organizations with their website on Wordpress wanting an integrated eCommerce experience. Also for organizations with a somewhat limited portfolio of products/services that they'd like to sell.
Less appropriate for large scale organizations, or orgs requiring a sophisticated user experience, or CPQ.

A good platform for intermediary users who want value.

Rating: 6 out of 10
Incentivized
May 28, 2021
Verified User
Advisor in Marketing
Non-profit Organization Management Company, 1-10 employees
Vetted Review
Verified User
WooCommerce
2 years of experience
Use Cases and Deployment Scope
We use it to sell our souvenirs to a wider range of well-wishers. We use it to set up commerce pages on our website.
Pros
  • Ability to set up commerce pages with few clicks.
  • Features for multiple price, discounts, product description, etc. is what I liked.
  • Easy to use data collection.
Cons
  • More variety in free templates.
Likelihood to Recommend
If you are looking for a no-nonsense, straightforward, intuitive software for setting up commerce in your webpage, then this is the best.

WooCommerce offers a powerful mid-size small business platform

Rating: 7 out of 10
Incentivized
March 14, 2017
KK
Kristin Kenney
Account Manager
Carol Cone ON PURPOSE (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
WooCommerce
1 year of experience
View profile
Use Cases and Deployment Scope
I used WooCommerce in a client services role, for an emerging, VC-backed startup company (consumer/health goods). Our client managed sales day-to-day, while I monitored the WooCommerce dashboard and analytics, providing counsel and tweaks to improve the sales funnel and increase returns. WooCommerce allowed my team to monitor client progress and integration of sales with marketing efforts/campaigns, while handing the "business management" aspects off to the client.
Pros
  • Integrations: WooCommerce integrates with hundreds of other services, both marketing and logistics. The platform excels in this regard.
  • Customer Support: Support is easy to contact and extremely helpful.
  • Open Source: By making the WooCommerce platform open source, WooCommerce is contributing to the development of quality software - and improving its own platform.
Cons
  • Customization: WooCommerce is not as strong in this regard, vs. major competitors.
Likelihood to Recommend
WooCommerce is a great platform for small business owners with a bit of savvy - while it works for "beginner" users who are new to e-commerce, the platform has enough database, analytics, and inventory management features to make it a pretty powerful platform for users who like to dig into data.
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