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WooCommerce

WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

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Recent Reviews

WooCommerce refund

1 out of 10
November 04, 2022
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Website integration (84)
    6.7
    67%
  • Product catalog & listings (83)
    6.6
    66%
  • Visual customization (81)
    6.6
    66%
  • Product management (84)
    6.1
    61%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

6
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

6
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

5.5
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

5.1
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

4.4
Avg 7.8
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 6.7.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(254)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Rick Fitzgerald | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As an engineer I am always looking for solutions and and platforms to be used in different applications. As a really long-time ecommerce expert, I started with WooCommerce back in 2011/2012, as I usually reject hosted applications, because you completely lost the control or the freedom on the core, and the ability to set up your resources the best way your current platform handles them. I loved WooCommerce since the beginning, because of the impressive array of built in features, their use of the traditional MySQL/PHP platform, its seamless integration with WordPress, and their ease of use and upgrade, along with the compatibility with a large number of templates, or your own custom one.
I currently have 4 ecommerce websites on the platform and plan to upgrade to even more, as my new ventures, with different partners also use it. As an entrepreneur and admin, I loved the way you can quickly change and perform large updates without hassles, as my prior experience with open source platforms, has been really tedious, because I had to modify core files, and custom files by myself, and even adapt the css to match the site's design, I wonder how a non-tech user handles those situations.
  • Shopping cart.
  • Payment gateways.
  • Email and bulk email.
  • Multiple store inventories.
  • Works with all WP Themes.
  • WordPress seamless integration.
  • Ease of use and maintain.
  • Scalability.
  • Localization.
  • Growing number of plugins.
  • Fast.
  • Different dashboards.
  • Back end analytics.
  • Marketing features.
  • Customization.
  • The GUI can be improved.
  • Better image handling.
  • Additional check out add ons.
  • Ability to customize geolocation.
  • The widgets are sometimes not performing.
I love WooCommerce so much, as I use it on a daily basis along with WordPress, that I recommend it to everyone I know. The advantage of having control means most merchants can find it a bit overwhelming, because they prefer canned solutions like Shopify, BigCommerce, Volusion, etc. - all of them hosted solutions - but in terms of free and freemium plugins, WooCommerce wins hands down.
As an engineer I am always thinking about new applications and improvements, and WooCommerce gives me all that, whatever I want to do it's fairly easy because there's always an existing plugin, I rarely have to write my own code.
It doesn't have a steep learning curve, and this is a plus. Sometimes there are conflicts between plugins and support is limited, but if you want a free open source solution that can be escalated to something really robust, I think it's the answer.
Online Storefront (9)
88.88888888888889%
8.9
Product catalog & listings
90%
9.0
Product management
90%
9.0
Bulk product upload
80%
8.0
Branding
90%
9.0
Mobile storefront
90%
9.0
Product variations
90%
9.0
Website integration
90%
9.0
Visual customization
90%
9.0
CMS
90%
9.0
Online Shopping Cart (2)
90%
9.0
Abandoned cart recovery
90%
9.0
Checkout user experience
90%
9.0
Online Payment System (1)
90%
9.0
eCommerce security
90%
9.0
eCommerce Marketing (3)
90%
9.0
Promotions & discounts
90%
9.0
Personalized recommendations
90%
9.0
SEO
90%
9.0
eCommerce Business Management (5)
90%
9.0
Multi-site management
90%
9.0
Order processing
90%
9.0
Inventory management
90%
9.0
Shipping
90%
9.0
Custom functionality
90%
9.0
  • Positive: I'm very satisfied as it only required some basic knowledge.
  • It needs to be manually updated or you do need someone to work for you as an admin.
  • As it's seamlessly integrated with WordPress you can take advantage of all the platform's plugins right from the start.
  • Very scalable so it saves you money.
  • Constantly being upgraded which gives you a sense of robustness that translates into more revenue.
  • There are free and paid plugins and also freemium ones, but prices are more than reasonable so it's a favorable ROI.
The fact that WooCommerce is a WordPress plugin, but it looks like built into WordPress is one of its advantageous points, because it follows the modularity of the platform, updating, upgrading and customizing it, it's a cinch. While OSCommerce is a solid and very secure platform it's a pain when it comes to add plugins, as you have to edit files by yourself, and then integrate them, the same goes for Zen Cart, as it is an ecommerce solution that departed from OSCommerce and improved the original old interface, and has a large community supporting it. As far as Shopping Cart Elite is a hosted solution that's very hard to master, and it's unstable.
50
Authors - Writing Product descriptions and uploading content
SEO- Marketing
Admins
Myself - Super Admin
Sales and Marketing - CRM tools and Stats

Each website is governed by their own admins, but I am the super admin, so I control everything, as I owned the company, I'm not just the CEO. Therefore each department in the organization has different access levels.
20
I usually support the people that work for me as supporters, each decision has to be approved by me, and I am the one that checks what has been done. Nothing escapes this policy because this is my business operation, therefore, it's critical to me that I am satisfied with any fixes and or changes, even though they are following my own guidelines and policies.
  • Online Store (hosted by ourselves).
  • Payment gateway.
  • Inventory control (fully automated).
  • Catalog - Shopping cart.
  • Cross selling and up selling.
  • Customer reviews.
  • We develop a proprietary platform that seamlessly connects with our WooCommerce stores and updates inventories on daily basis and even twice a day. Which is fully automated.
  • We use it to integrate data into our marketing campaigns.
  • We use it to ship internationally based on destination.
  • Depending on the evolution of the platform if new features and new ways of marketing and advertising our products become available.
  • Using any innovations first.
  • To serve even more of our growing number of websites.
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories.
We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
Joshua Burcham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
I run a small web design studio that specializes in working with clients in the design field, including art and antique dealers. I use WooCommerce to add the ability to easily display their inventory on their websites. Some clients sell directly online, but most of my clients do not like to make the prices public. For those clients, WooCommerce makes it easy to display products and accept inquiries.
  • Very easy to set up. It takes less than hour to get the foundation for an online store together using their setup wizard.
  • The checkout process is very easy for customers.
  • The back-end is very easy for my clients to manage their inventory, customers, and order.
  • WooCommerce integrates well with several popular WordPress themes. They do a great job of making it technically possible to customize the look and style of your e-commerce store.
  • The search function is weak. By default, it only searches the product title, not SKU, description, etc.
  • You have to use a third-party plug-in to easily import products in bulk. It would be nice if that was in the WooCommerce core.
  • Small thing, but I'd like to be able to easily customize the columns in the back-end product listing; to be able to pick and choose which information shows for each product, including custom fields.
I think WooCommerce would work well for almost all small to medium size businesses. I have a customer with 8,000 products and it works very well. It is ideal when you have NON-e-commerce related content on your website and want to use the full power of WordPress to be able to make a website that is easy to update. Some of the hosted e-commerce solutions (like Shopify) are easy to set up (especially if you have a smaller number of products) but they don't offer the extensive content management system functions and the enormous community of support that WordPress does.
Online Storefront (9)
80%
8.0
Product catalog & listings
90%
9.0
Product management
80%
8.0
Bulk product upload
20%
2.0
Branding
80%
8.0
Mobile storefront
80%
8.0
Product variations
80%
8.0
Website integration
100%
10.0
Visual customization
90%
9.0
CMS
100%
10.0
Online Shopping Cart (2)
70%
7.0
Abandoned cart recovery
50%
5.0
Checkout user experience
90%
9.0
Online Payment System (1)
50%
5.0
eCommerce security
50%
5.0
eCommerce Marketing (3)
70%
7.0
Promotions & discounts
70%
7.0
Personalized recommendations
70%
7.0
SEO
70%
7.0
eCommerce Business Management (4)
80%
8.0
Order processing
80%
8.0
Inventory management
80%
8.0
Shipping
80%
8.0
Custom functionality
80%
8.0
  • Decreased the time it takes me to build an e-commerce solution for a client
  • Increased conversion rate for multiple clients
  • For one client, organic search traffic increased after WooCommerce's superior SEO took effect (compared to Miva Merchant)
WooCommerce sits in a nice sweet spot between hosted e-commerce solutions where you have to give up some control in exchange for easy-of-use (like Shopify, Squarespace) and larger more enterprise solutions that are endlessly customizable but too complex for most merchatns needs (like Magento). I love WooCommerce because I love WordPress. There is a very large community of developers that support the core products and thousands of plugins that can extend the functionality. So if WooCommerce doesn't do exactly what you had hoped, there is a good chance you can find a free or inexpensive plug-in to make it happen.
5
Business owners. Admin people responsible for website updates.
1
To BUILD the site initially it is very helpful to have experience with WordPress. To maintain the site basic website skills are needed. Filling in the blanks, uploading photos, checking boxes for the correct category. The ease of maintaining the site does depend somewhat on how well it was built to begin with.
  • Selling online
  • Putting a catalog of items online where a customer has to inquire for prices (no payments accepted online)
  • Being able to use it to run retargeting Google Ads with specific products customers have looked at is useful
Easy to set up. Easy to use. Very low investment upfront. The investment is basically the cost of hiring someone to build the website, hosting, and any plugins necessary.
Gary Gray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've consulted with numerous e-commerce sites, and physical retail establishments for setting up WooCommerce stores to either showcase or sell their products. In each use case, my clients wanted a simple, self-serviced solution that was robust and expandable enough to service both their current needs and whatever expansion awaited in the years to come.
  • WooCommerce has exceptionally strong and functional product management features, that are exponentially augmented by the vast array of available plugins to help you do pretty much anything you could want to do online.
  • Solid integration with WordPress makes setting up and managing a WooCommerce site very easy for those already experienced with WordPress.
  • Numerous payment gateways allow you to select from a range of payment processors.
  • Total customization of front-end appearance via WordPress infrastructure and available themes.
  • It's free…
  • I'd like to to be easier to create new data fields within products. It's possible but clunky to do with plugins.
  • With a long list of product categories, it gets cumbersome to scroll the long list to select the desired categories. Likely this is what it is, and is a factor of the long list, but with that tiny window it's an unpleasant experience.
  • Some basic tasks necessitate plugins to be done - and should be incorporated into the core WooCommerce functionality. Not surprisingly I can't think of any of those tasks at the moment, but I know this has crossed my mind in the past.
If you're in need of a powerful, customizable and self-maintained/easily maintained e-commerce backend, WooCommerce is an excellent solution. If you already have WordPress experience, you'll find adding and using WooCommerce to be well within your existing skill set. However, if you're not interested in getting involved with anything remotely technical, and don't want to operate your own website, you may be best off using a hosted e-commerce solution like Shopify.
Online Storefront (9)
58.88888888888889%
5.9
Product catalog & listings
100%
10.0
Product management
80%
8.0
Bulk product upload
80%
8.0
Branding
N/A
N/A
Mobile storefront
N/A
N/A
Product variations
80%
8.0
Website integration
100%
10.0
Visual customization
N/A
N/A
CMS
90%
9.0
Online Shopping Cart (2)
75%
7.5
Abandoned cart recovery
70%
7.0
Checkout user experience
80%
8.0
Online Payment System (1)
100%
10.0
eCommerce security
100%
10.0
eCommerce Marketing (3)
60%
6.0
Promotions & discounts
50%
5.0
Personalized recommendations
50%
5.0
SEO
80%
8.0
eCommerce Business Management (4)
80%
8.0
Order processing
80%
8.0
Inventory management
80%
8.0
Shipping
60%
6.0
Custom functionality
100%
10.0
  • For a minimal investment my clients were able to either refresh their existing (and antiquated) website or launch a new e-commerce initiative quickly and with style.
  • Certainly clients who had never been involved in e-comerce are now have a steady revenue stream that was previously untapped.
  • Clients migrating from aging platforms like ZenCart now experience vastly simplified site management, product creation and the wealth of display customizability either via WordPress themes or knowledge of HTML/CSS
Nine times out of ten it came down to ease of use and ease of deployment. So many people have experience with WordPress these days, that basing the site on that platform just made sense - and WooCommerce is a logical extension from there. My clients found the competing platforms either not customizable for their needs without incurring a significant expense, or too technical/simplistic. WooCommerce lands right in the middle of that.
5
We use it for a cinema props rental house - featuring 11,000 individual props that are all for rent. The people who use WooCommerce are primarily data entry people who are continuing to enter and update our product database. There's one system admin user who keeps tabs on the entire website, does backups, updates, etc. Then there are the front desk users who process client orders.
1
There's one person tasked with supporting the WooCommerce site. This person has a solid understanding of the technical issues related to the site, as well as the ability to update and maintain the technology as needed. He also has an understanding of our business, and in a pinch can manipulate product data as needed, generate transactions or provide customer support.
  • Ability to showcase our vast product inventory to our customers.
  • Simple operation so even our non-technical employees can add products and conduct user transactions.
  • Create a visually clean and functionally simple WordPress website with a rock solid commerce backend.
  • Adapted an ecommerce website to non-transaction-based site to showcase our products and allow creation of wish lists and non-completed transactions to enable front desk staff to pull orders without actually completing and paying for orders.
  • On-demand artwork rental preparation & creation.
Our site is working exceptionally well, it's easy to use, and works well for our clients. There's no reason to change anything.
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