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WooCommerce

WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

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Recent Reviews

WooCommerce refund

1 out of 10
November 04, 2022
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Website integration (84)
    6.9
    69%
  • Product catalog & listings (83)
    6.8
    68%
  • Visual customization (81)
    6.8
    68%
  • Product management (84)
    6.2
    62%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

6.1
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

6.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

5.6
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

5.2
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

4.5
Avg 7.8
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 6.9.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(254)

Attribute Ratings

Reviews

(26-50 of 84)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Woocommerce for our e-commerce website, in order to sell our services, e-learning courses, digital downloads, and subscriptions.
It has solved our need to have an e-commerce platform, managed by ourselves with many features, and keep costs under control.

We sell very few products but the feature and the very fast learning path of Woocommerce give us the possibility to have a very professional e-commerce service on our site.
Dustin Day | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have implemented WooCommerce on multiple websites. If you are already using or plan on using WordPress it’s a wonderful solution with many plugins and extensions that utilize its core to expand to make most store/shop configurations. Being able to easily implement an online store and manage it from your website’s backend makes it convenient to manage.
Jason Vance | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Being a WordPress design agency, WooCommerce is our go-to solution for our internal subscription and payment needs and also our client's e-commerce needs. There are situations where there are better solutions but we find that [for] 90% of what we need WooCommerce works for us and is either free or very low cost.
Dustin Brackett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Many of our e-commerce clients utilize WooCommerce for their online shops through WordPress. We have helped dozens of companies create an e-commerce solution using WooCommerce in conjunction with WooCommerce extensions and plugins. It is a simple and easy-to-use, out-of-the-box e-commerce solution for WordPress websites.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I have integrated Woocommerce for a client as part of custom-builds for a few WordPress catalogue and e-commerce sites, mostly for the management of their product catalogues and brands to support requirements on the frontend. In most cases, it’s been used to display high-end products with the e-commerce option disabled, but is in place to prepare for a time when online shopping may be required, to avoid a costly rebuild at that point.
Justin Esgar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use WooCommerce as a sales platform for a few client websites that we have built. It's a great way to implement a shopping cart feature into any WordPress-based website. It makes it really easy to list products, set up shipping, and take credit cards via a slew of different payment gateways.

If you are building an online store in any capacity, WooCommerce plus its slew of plug-ins is a great option.
Ramakant Rout | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
First of all, we are using WooCommerce as the eCommerce platform to integrate our medical products to sell [to] users. We are using WooCommerce only for the product page. We are selling masks and everyone can order this product. WooCommerce is an easy application to integrate and start selling my product in an easy way.
Megan Bond | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Not only this software boosted the selling of my products but also it showed me new ways towards marketing my products. It is very much easy to use software and its interface is also very simple and elegant. Since its usage, I am tension-free about the shipping and the payment mode because it offers me a variety of options so that my customers would be at ease.
Dan Hanna | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Currently, I am at a Start-Up Website Marketing company. We offer numerous different services to help Small Businesses achieve success. I currently use WooCommerce to sell full E-Commerce stores, as well as different marketing packages for Small Businesses. I am currently the only person working for my company. WooCommerce makes it possible for a small business such as myself to sell products and services.
Ruby Javaid | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use WooCommerce to sell various services to our clients, but primarily business cards and websites. The best thing is that everything is in one place and clients can read everything about the service or product and purchase right then and there without having to make an appointment to come in and learn about the items. Clients also love having the ability to pay by credit card rather than a check or cash.
Score 9 out of 10
Vetted Review
Verified User
We use WooCommerce for our ecommerce website. We use Wordpress to publish information on our company and products and WooCommerce to sell computer hardware an accessories. WooCommerce is easy to use and alllows us to manage our webite without having to hire expensive outside consultants which we had to do with our prior website that used the Manento ecommerce platform.
Rick Fitzgerald | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As an engineer I am always looking for solutions and and platforms to be used in different applications. As a really long-time ecommerce expert, I started with WooCommerce back in 2011/2012, as I usually reject hosted applications, because you completely lost the control or the freedom on the core, and the ability to set up your resources the best way your current platform handles them. I loved WooCommerce since the beginning, because of the impressive array of built in features, their use of the traditional MySQL/PHP platform, its seamless integration with WordPress, and their ease of use and upgrade, along with the compatibility with a large number of templates, or your own custom one.
I currently have 4 ecommerce websites on the platform and plan to upgrade to even more, as my new ventures, with different partners also use it. As an entrepreneur and admin, I loved the way you can quickly change and perform large updates without hassles, as my prior experience with open source platforms, has been really tedious, because I had to modify core files, and custom files by myself, and even adapt the css to match the site's design, I wonder how a non-tech user handles those situations.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use WooCommerce to power our online store. Our products include physical products, drop shipped products (with integration to our fulfillment partner), digital goods, and subscriptions. It solves our needs for managing products, displaying those products in a web-based shop, filtering by product type and category, as well as handling, check out, and delivery.
Greg Dungan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
I operate a Digital Marketing Agency where I've built many website for clients who use WooCommerce. I have built WooCommerce into sites to directly sell products, receive donations, process payments for services, and even to book hotel rooms. Not only have I built sites that use WooCommerce, I regularly market those products and services in ways that require integration of WooCommerce with Facebook and other third-party platforms. I've installed, used, and managed WooCommerce in just about every way possible.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I discovered WooCommerce after someone recommended it in an online community as I was looking for a WordPress plugin that could help me set up my online store to sell digital resources via my website. The plugin makes it super easy to create a customised and branded online store with a variety of themes ensuring that your store does not look like anyone else's.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use WooCommerce on three of our websites to sell various physical and digital products. The huge level of flexibility available due to the extensions and other plugins, as well as its ability to connect with other apps and services, is really appealing.
Ray Flores | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
WooCommerce is the eCommerce engine that drives online sales of either physical or digital goods for my company. It is used for transacting the relationship between my customers and my products and/or services offered. Without having to manually take customer orders and without having to touch the buying process, WooCommerce handles it all.
Scott Lengacher | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using this solution on the marketing side of our business. It is being used by vendors in a marketplace setting. It works great and, with a little knowledge, you can tweak it to fit a lot of different industries and applications. There are a lot of plugins that can integrate with it, so that is great as well.
Igor Neumann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use WooCommerce, with sales disabled, as a product portfolio and information provider at our website. Our clients need to ask for a quote in order to buy it but we do plan to activate the e-commerce function in the near future. Our website is currently in 9 different languages and we offer our products in more than 90 countries.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
WooCommerce is used by our web design team. It is used to sell tours and promote events or sales. In selling travel, we don't have things that are purchased and shipped. The flexibility that WooCommerce has to sell products that are digital or linked to other sights is really beneficial. The products that we sell are travel packages. By using WooCommerce, we get the benefits of product custom post types, product tags and categories, and to arrange our tours in a way that the customer can search and find.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have built an online parts store to sell hundreds of products through an online shop. The whole Export department works with this shop and it saves us so much time vs. the conventional method of quoting parts via email and doing the whole quoting/freight/shipping/invoicing/payment process via back-and-forth email correspondence. The benefits are a streamlined, uniform and professional business process.
Franklin Wells | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I am a web developer with several years of experience, and WooCommerce has been a very important tool in my field. It has all the functions that are needed to develop an online store and without having to be an expert in programming. Almost everything is done and the work time is translated into filling the web content and fixing the visual part of it. In my organization, we use it throughout my department for the virtual stores that we are asked to develop.
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