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WooCommerce

WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

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Recent Reviews

WooCommerce refund

1 out of 10
November 04, 2022
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Website integration (84)
    6.9
    69%
  • Product catalog & listings (83)
    6.9
    69%
  • Visual customization (81)
    6.8
    68%
  • Product management (84)
    6.3
    63%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

6.2
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

6.2
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

5.6
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

5.2
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

4.5
Avg 7.8
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Product catalog & listings and Website integration highest, with a score of 6.9.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(254)

Attribute Ratings

Reviews

(51-75 of 84)
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Abraham García | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I'm in charge of a software development department and we do projects for third-party companies. Woocommerce has been very useful when we have developed websites dedicated to virtual stores since it is very easy to use and the interface is very nice for any user without experience. It is very easy to train any new staff in our company to be able to develop sites with Woocommerce.
Matt Railey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have implemented WooCommerce as the eCommerce solution for clients' WordPress (WP) based websites. It is a simple and easy to use solution for managing products, inventory, pricing, and easily integrates into WP's backend for managing the content of all of the above.
Brian Halstrom | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses WooCommerce to power multiple online storefronts. It allows us to sell everything from bowling shirts, bowling jerseys to memberships. The great thing about WooCommerce is the flexibility to customize the product pages and overall any aspect of the customer experience on the website. Adding additional plugins is usually very straight-forward, and unlike many other platforms, the plugins are more affordable.
Shoshana Michel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
WooCommerce was fully integrated into the website template that was purchased and is being used by the adminstator/owner of the business. It addresses all aspects of sales within the website. The customer can easily shop, add items to their cart and gets emails notifying them of the status of their order. The business gets notified of sales, gets pertinent information from and about the customer and emails to the customer are fully automated. Sale stats are also easily accesible as well as inventory.
Rob Watson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
WooCommerce is an eCommerce solution that my agency, Webidextrous.com, implements and supports for a variety of companies and organizations. It addresses the need many organizations have to sell physical, virtual, and downloadable goods and services online without overwhelming smaller budgets. Webidextrous clients are able to quickly roll out an online store that scales quickly and easily and connects to payment and fulfillment gateways with ease.
Joseph Condon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are able to list our items and display them in beautiful fashion. The site runs smoothly and the best part of all, I'm not paying monthly fees like you would with other eCommerce solutions. If you have a domain and a host, just sign up for WordPress and install woo-commerce today. We are using it for multiple purposes. On one site, we use it to sell our product. On an entire different domain, we have used it as a way to accept donations to specific cause. There are so many plugins that we can modify the use of WooCommerce on each domain to solve different business problems and address different needs. We use WooCommerce on any site we have that runs on the WordPress platform.
Joshua Burcham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
I run a small web design studio that specializes in working with clients in the design field, including art and antique dealers. I use WooCommerce to add the ability to easily display their inventory on their websites. Some clients sell directly online, but most of my clients do not like to make the prices public. For those clients, WooCommerce makes it easy to display products and accept inquiries.
November 01, 2018

WooCommerce is good

Score 9 out of 10
Vetted Review
Verified User
Incentivized
WooCommerce is just used by my department, which is the marketing department. It's used in conjunction with our nonprofit website and allows visitors to make donations. It can be used for different aspects as well, including sponsors, event registrations, different donation pots, and other types of similar projects. It could be used for product too, if we had any.
Simon Wanjau | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have used WooCommerce together with WordPress to design and develop ecommerce web applications for diverse clients. WooCommerce ecommerce web applications are easy to manage for clients and also have less operational costs compared to other platforms.
Arron Davis | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I have used WooCommerce in the past and I enjoyed it for the time that I had. It was a learning experience for me since I don't have a background in coding. Turns out, with WooCommerce you don't need those skills. I was able to import my products and edit them accordingly to work for my business. It's a great program to start you out, especially since it is very affordable to use.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I'm using WooCommerce to run an online education platform, and it's amazing. The plugin system allows me to find solutions for just about any requirement I need. It's simple to use, affordable (free), and just works. I couldn't be happier with it as an eCommerce solution and highly recommend it to anyone looking to do something similar.
Megan Bailey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I have used it in the past to try and sell digital products. I am coming back to it as the best option for compatibility with themes, builders, and plugins. I want to sell bundled graphics, themes, and templates, and WooCommerce offers the best solution for this. It allows for digital products and to denote whether it is completely virtual or not. I can customize how my products look, use galleries to give more product photos, and track my sales in real-time. When I first started using it years ago, the customization was lacking, but now it integrates with Elementor, giving me full control on how my pages look.
Shehan Marasinghe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our organization is a blog which is developed using WordPress. We wanted to add an online store to sell digital books. The WooCommerce plugin let us simply create an online store in the same WordPress installation and manage it along with the blog in a single dashboard. WooCommerce is an easy-to-use and stable solution for e-commerce.
Stefan Trbojevic | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I started using WooCommerce as the main E-commerce platform for my webshop a year ago. It easily integrated with my WordPress shop page with just a few clicks. It makes it easy to track my inventory and to add new products to the store with help of SKU number. It has neatly organizational tools for my products and product categories.
Santiago Valdés | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use WooCommerce as our store for eCommerce. We sell secondhand clothes to all of our country. This is only for managing sales, because we have another software for managing stock, products descriptions, etc. Of course everybody at the organization uses WooCommerce at some level: some use it to check the sales, others for checking stock levels, others for changing content on some landing pages. It is used across almost all of the organization (except for warehousing).
Tim Vahsholtz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We offer WooCommerce set up and integration for a number of our website marketing clients. These clients vary from industrial clients, selling monitoring equipment and sensors, to non-profits that sell event tickets, to a couple of clients providing online training packages. Certainly having an online store helps a business, and the organizations that provide their own online ticketing in house can save on paying out service fees to a third provider.
Elizabeth Bottomley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Woocommerce is used by my organisation to offer an eCommerce solution for us and our clients. We use it whenever we need a shopping basket solution - even if sometimes that does not result in a payment gateway. It provides a quick, cost-effective solution that works well with our other software
Gary Gray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've consulted with numerous e-commerce sites, and physical retail establishments for setting up WooCommerce stores to either showcase or sell their products. In each use case, my clients wanted a simple, self-serviced solution that was robust and expandable enough to service both their current needs and whatever expansion awaited in the years to come.
Kristin Kenney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used WooCommerce in a client services role, for an emerging, VC-backed startup company (consumer/health goods). Our client managed sales day-to-day, while I monitored the WooCommerce dashboard and analytics, providing counsel and tweaks to improve the sales funnel and increase returns. WooCommerce allowed my team to monitor client progress and integration of sales with marketing efforts/campaigns, while handing the "business management" aspects off to the client.
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