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Woopra

Woopra

Overview

What is Woopra?

Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are…

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Recent Reviews

TrustRadius Insights

Users have implemented Woopra as their web analytics solution at a B2B SaaS company to track customers through their full lifecycle, from …
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Great Software

9 out of 10
June 06, 2019
Incentivized
Woopra is currently used to identify users on our digital properties (website, landing pages, etc.). Based on their behavior, Woopra is …
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LOVE Woopra!

10 out of 10
May 31, 2014
Not only is Woopra an amazing product, but their customer service is outstanding. It's clear that they truly care about their clients …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Pro

$999.00

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttp://www.woopra.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $80 per month
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Product Demos

cloudamp - david hecht - salesforce-integration-analytics-david-hecht-2-6-2013.mov

YouTube

LG L35G Optimus Logic Woopra App Demo

YouTube
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Product Details

What is Woopra?

Woopra is a fully-integrated Customer Journey Analytics platform that helps organizations to visualize, analyze and experience every touchpoint in the customer journey, empowering data-driven teams to grow and innovate substantially faster. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.

Data below provided by the vendor

Woopra tracks usage across your website, product and mobile applications. The platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools, teams and touchpoints.

Advanced analytics reports include Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data.



Deployment Type

  • SaaS

Features
  1. Customer Profiles
  2. Behavioral Segmentation
  3. Customer Journey Analytics
  4. Trends Analytics
  5. Retention Analytics
  6. Triggers and Real-time Automation

Premium Consulting/Integration Services Available?
  • Yes

Support Options
  • Phone (only for paying customers)
  • Email
  • FAQ/Knowledgebase

Mobile App
  • Yes, for Apple iOS and Android

Pricing Information
http://www.woopra.com/pricing

Woopra Features

  • Supported: Website, Product and Mobile App Analytics Tracking
  • Supported: Unified Customer Profiles
  • Supported: People Metrics Reports
  • Supported: Customer Journey Analytics Reports
  • Supported: Retention Analytics Reports
  • Supported: Real-time Triggers/Automations
  • Supported: Behavioral Segmentation
  • Supported: 51+ One-click integrations

Woopra Screenshots

Screenshot of Screenshot of Screenshot of People Profiles - Understand Individual Users from Every AngleScreenshot of Journey Analytics Reports - Uncover critical obstacles and opportunities at every point in the customer experience - from campaign conversions to product engagement.Screenshot of Trends Analytics Reports - Analyze the growth of any metric over time and uncover the hidden forces that drive performance.Screenshot of Retention Analytics Reports - Measure the engagement of features and actions over time to proactively reduce churn and identify the behaviors that drive success.Screenshot of Real-time integration triggers to take action in connected tools.Screenshot of 51+ One-click integrations to seamlessly unify data across tools and teams.

Woopra Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.

Woopra starts at $80.

Mixpanel, Amplitude Analytics, and Heap are common alternatives for Woopra.

The most common users of Woopra are from Small Businesses (1-50 employees).

Woopra Customer Size Distribution

Consumers2%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)30%
Enterprises (more than 500 employees)43%
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Comparisons

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Reviews and Ratings

(23)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have implemented Woopra as their web analytics solution at a B2B SaaS company to track customers through their full lifecycle, from the first visit to the website to lead, customer, and active user. They have found that Woopra provides an overview of customers' activity per user, including time spent on the site, visited pages, and location, which has helped them better understand their customers and target marketing efforts. Additionally, users have relied on Woopra to monitor their company website data and make informed decisions on changes and improvements to the website's flow based on the behavior identified in Woopra.

During the Beta Testing phase of their new B2B SaaS product, users have used Woopra to understand how well their product was working and how customers were using it. They have found Woopra's advanced and flexible analytics platform to offer a lot of great features for both novice and advanced users in their organization. Users have also found Woopra to be a very visual tool for breaking down real-time metrics and storing data into funnels, which has helped them make decisions based on time. Unlike other real-time tools that lacked this capability, Woopra has allowed users to delve into each specific user to dig further into their patterns and behaviors.

Furthermore, users have been satisfied with Woopra's customer service, finding that the company shows genuine care for their clients' needs. This level of support has made using Woopra a positive experience for these users. They have also used Woopra to analyze usage metrics and address reported issues by tracking user actions and low usage moments. Overall, Woopra has proven valuable for monitoring user pathways, funnels, most viewed pages, and retention rates, providing insights into who visits their site and why.

Not only has Woopra been useful for assessing software adoption as a team but it has also been employed by the product department to track customer use, customer engagement, and campaign effectiveness. Users have appreciated that Woopra is quickly set up, allowing them to be up and running in less than 4 months. Another key use case is that users have implemented Woopra on their native app for cross-device tracking and capturing personal identifying information, acting as a CRM. This has enabled them to identify users on digital properties, trigger campaigns, create segments, automate actions, and provide powerful analytics reports.

Lastly, users have relied on Woopra to analyze the main steps on their site, identify problems or optimize steps in the funnel, and track specific user actions for debugging and AB test monitoring. This level of granular analysis has allowed users to make data-driven decisions to improve their website performance and optimize user experiences. With Woopra, users have been able to gain valuable insights into their customers' behavior, identify areas of improvement, and effectively target their marketing efforts. Whether it's tracking the customer journey, analyzing usage metrics, or monitoring campaign effectiveness, Woopra has proven to be a versatile tool that provides valuable insights for businesses across various industries.

Real-time Updates: Many reviewers have emphasized the significance of Woopra's real-time updates in user analytics, stating that it is critical for quick follow-ups on opportunities and for customer success to support individual users. This feature has been praised by a significant number of users.

Extensive Integrations: Woopra's extensive list of turnkey integrations, including Marketo, SalesForce, and Slack, has received high praise from multiple users. These integrations were highly valued for their convenience and usefulness. Several reviewers specifically mentioned how these integrations enhanced their experience with Woopra.

User-Friendly Interface: Woopra's user interface has garnered positive reviews from many users. They described it as the best out there, praising its user-friendliness, easy navigation, and minimal learning curve. The intuitive design of the interface was particularly appreciated by reviewers who found everything easily accessible and at their fingertips.

Difficult Setup and Visualization for Custom Reports and Dashboards: Some users have mentioned that the current version of the product has a difficult setup process and lacks intuitive visualization options for custom reports and dashboards, impacting their ability to effectively analyze data.

Limited Keyword Search Functionality: Several users have suggested improvements to the keyword search feature, as they feel that most of the search queries are encrypted, making it challenging to find websites or information.

Lack of Flexibility in Report Customization: Users have requested more control over report customization options. Specifically, they desire greater flexibility in adjusting small details on reports, such as column width, to enhance their overall experience with the product.

Users commonly recommend Woopra for its ease of use and its ability to provide valuable insights for businesses. The support team is highly praised for their assistance in maximizing the software's value. Woopra is described as an easy-to-use tool for data analytics, offering a complete solution for businesses looking to analyze their websites.

Integrations with Marketo, Salesforce, and Slack enable seamless data sharing across various channels. Users recommend trying multiple programs before making a decision, but many personally recommend Woopra for its ease of implementation, flexibility, and adaptability to all types of businesses. It is also recommended for business-to-business product distribution to have full control over the context and generate revenue.

Implementing Woopra in a company is suggested for better customer handling and data-driven decision making. Users find it helpful for understanding customer interests and integrating with Marketo and Salesforce. Woopra's unique ability to track customers and generate positive marketing impact is highly regarded.

To fully understand Woopra's capabilities, users recommend practicing and interacting with the software. It is described as a straightforward and easy-to-navigate analytics tool with amazing features that save time and are user-friendly. Woopra is recommended as a great tool for sales promotion, data collection, and tracking customer activities.

Users suggest creating an alarm system using Woopra to locate potential buyers and reinforce their behavior with promotions and events. It is also recommended for simplifying marketing services and improving customer satisfaction. Woopra's real-time analytics with advanced and intuitive tools make it a good alternative for businesses.

Users emphasize the importance of not hesitating to use Woopra due to its minimal cost compared to the return. It is recommended as a solid basis for decision making for companies of any level and industry. Users suggest trying Woopra for understanding clients and not being tempted by something new. Woopra can optimize the customer experience through individual-level targeting and personalized messaging.

Overall, Woopra is regarded as a simple and easy-to-setup technology solution, providing businesses with a better overall picture of website performance and a powerful tool for tracking customer behavior across various channels.

Attribute Ratings

Reviews

(1-7 of 7)
Companies can't remove reviews or game the system. Here's why
Brent Pearson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
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