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WordTracker has become a preferred alternative to SEMrush for keyword data analysis as many users find it to be easier to navigate. The …
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What is WordTracker?
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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WordTracker has become a preferred alternative to SEMrush for keyword data analysis as many users find it to be easier to navigate. The software is used daily by SEO departments to support client strategies and conduct in-depth SEO research. One of the key use cases of WordTracker is its ability to provide valuable keyword statistics such as search volume and competition level through its Keyword Effectiveness Index, or KEI, figure. This feature allows users to make informed decisions on which keywords to target and optimize their content accordingly.
In addition to keyword analysis, WordTracker is an invaluable tool for content marketing research. It assists in selecting relevant keywords that drive traffic to company blogs, ultimately improving organic search rankings. The software also helps the social media team stay up-to-date with trending keywords in their industry, ensuring that their content remains engaging and searchable. By addressing the business problem of understanding how the target audience searches and what topics they are interested in, WordTracker enables companies to develop effective SEO strategies.
Heinz Marketing, a prominent user of WordTracker, employs the software for comprehensive keyword research and works closely with clients to devise successful SEO strategies. Coordinators and consultants within the company have found WordTracker useful for website optimization and search ad optimization as well. Another notable feature of WordTracker is its ability to compensate for Google's limited data transparency by providing insights into keyword data from multiple sources.
The key use cases of WordTracker include building keyword sets, expanding existing sets, and conducting gap analysis. Users appreciate the software's user-friendly interface and the option to export large volumes of data for further analysis in Excel. Additionally, frequent data updates provided by WordTracker make it a reliable tool for ongoing keyword research.
Overall, WordTracker offers a range of features that cater to different aspects of SEO research and content optimization. Its versatility makes it a valuable asset for businesses of all sizes looking to enhance their online visibility and target their desired audience effectively.
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Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
March 29, 2021
A nice simple KW tool that works.
- Easy to use.
- Nice interface.
- Reliable.
- I think slicing and dicing the data in the tool without exporting could be improved, but I am not thinking that this tool is for more advanced use cases.
September 04, 2015
WordTracker Works for Keyword Research & Stands the Test of Time IMO
- Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
- WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
- WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
- We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
- This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
- Cumulative month data or seasonal data would be appreciated.
September 04, 2015
A Recent Grad's Wordtracker Review
- Keyword research to find the perfect phrases with low competition and high impression rate
- Keeping up with trending topics in any industry field
- Giving new ideas on longtail keyword phrases to target or utilize on your blog
- More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
- Pricing could be more affordable
- Better explore keywords that indicate a customer is ready to purchase
May 21, 2014
Good easy to use tool
Score 7 out of 10
Vetted Review
Verified User
- Keyword research
- Search quantity
- Competition
- Complicated
- The data is not that accurate
- Needs training
May 06, 2014
Optimizing with WordTracker
Score 8 out of 10
Vetted Review
Verified User
- WordTracker provides alternate keywords that are similar to your search so you may find additional keywords that you may have not thought of using
- WordTracker provides an easy-to-read assessment of each keyword phrase so you can see which keywords are commonly searched for and how competitive the landscape is for that phrase (if there are a lot of pages optimized for that particular keyword)
- WordTracker will save your work so you can pick up where you left off- which can be very convenient
- A more detailed walk-through for first time users which gives usage scenarios for the different features would probably get people up and running in WordTrack a lot quicker
- For novice users it might be useful to have WordTracker point out the keywords that would be good to focus on based on the KEI. Something like highlighting the useful keywords in green and the highly competitive ones in red.
- Maybe a quick intro video for new users. We help clients get up and running in WordTracker and a quick video demonstrating the usage and how it is beneficial might help.
May 06, 2014
Two thumbs up for WordTracker
Score 9 out of 10
Vetted Review
Verified User
- Keyword research for SEO and SEM
- Keyword gap analysis
- Multi source keyword research
- UI
- Data storage. Yes it would be nice to query all data which has ever entered your system.
- Smarter query system