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Wufoo

Wufoo

Overview

What is Wufoo?

Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.

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Recent Reviews

TrustRadius Insights

Wufoo is a versatile tool that has been widely used across various organizations and industries for a range of purposes. Users have found …
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Wufoo review for you.

9 out of 10
December 04, 2019
Incentivized
I have used Wufoo in various roles over the years. Overall, it is a simple, easy-to-use form builder with multiple uses. The free option …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Data export (30)
    10.0
    100%
  • Multiple question types (30)
    9.0
    90%
  • Themes (29)
    6.0
    60%
  • Custom logo/branding (32)
    4.6
    46%
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Pricing

View all pricing

Free

$0

Cloud

Starter

$14.08

Cloud
per month

Professional

$29.08

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

wufoo demo

YouTube

DocVerify Wufoo Demo

YouTube
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Features

Survey Format & Appearance

Features related to the type, look & feel of surveys.

6.2
Avg 7.8

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

8.3
Avg 8.6

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

8
Avg 8.3

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

9.5
Avg 8.3

Survey Administration & Security

Features related to administration & security for survey tools and data.

9.5
Avg 8.4

Survey Distribution

Features related to the distribution of surveys.

7.5
Avg 8.1
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Product Details

What is Wufoo?

Online Form Builder with Cloud Storage Database

Wufoo allows users to build custom online forms that they can use to collect data, payments and to automate workflows.

Wufoo Video

Wufoo - Online Forms Made Simple

Wufoo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.

Form Builder, Zoho Forms, and Formstack Forms are common alternatives for Wufoo.

Reviewers rate Response tracking and Data export highest, with a score of 10.

The most common users of Wufoo are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(119)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wufoo is a versatile tool that has been widely used across various organizations and industries for a range of purposes. Users have found it beneficial for streamlining processes, improving communication, and collecting data in a modern and efficient way. One of the key use cases of Wufoo is creating and managing forms for internal processes such as vacation and sick leave requests, conference registrations, and statistical reporting. By digitizing these forms, Wufoo has significantly reduced the need for multiple paper forms, saving time and reducing entry mistakes for schools and other organizations.

Another important use case of Wufoo is collecting feedback and change requests from different departments within a company. Users have appreciated the quick and versatile submission options provided by Wufoo, allowing them to easily collect files and text from various stakeholders. Additionally, Wufoo's integration with PayPal Payment has been particularly valuable for users who need to create custom ordering forms or collect payments online. The customizable reports feature has also allowed users to provide clients with monthly and annual sales reports.

Universities have found Wufoo to be highly beneficial for creating user-friendly forms, streamlining data collection, and saving time for creative services departments. The software has been utilized in schools for operations, billing, recruitment, and various applications, surveys, data collection, and updates. Not only does this make the process more convenient, but it also helps schools meet sustainability goals by reducing paper waste.

Furthermore, Wufoo has been successfully used by freelance graphic web designers to manage vendor applications and gather contact information for their clients. It has also been employed by digital marketing organizations to collect form fill-outs for clients in the healthcare industry. This showcases Wufoo's versatility as a lead generation tool across different sectors.

Overall, Wufoo has proven to be a valuable solution for organizations looking to streamline processes, improve data collection efficiency, and enhance communication across departments. Its ease of use, extensive integrations, and responsive customer service have made it a preferred choice for various purposes, including form creation, feedback collection, event registration, and data analysis.

Simple and Intuitive Interface: Many users have praised Wufoo for its simple and intuitive user interface, stating that it is easy to navigate even for non-technical individuals. The drag-and-drop functionality allows for effortless form creation without the need for extensive training.

Helpful Customer Support: Several reviewers have commended Wufoo's customer support team for their promptness and personalized assistance. Users have reported receiving clear and concise answers to their questions, often accompanied by specific recommendations tailored to their individual forms.

Wide Range of Form Options: Wufoo offers a wide range of form options and formats, including radio buttons, checkboxes, and text fields. This flexibility enables users to create forms that cater to their specific needs and requirements. Some users appreciate the inclusion of side boxes for additional information, which helps prevent confusion and provides context for the questions being asked.

Outdated User Interface: Some users have expressed dissatisfaction with the outdated user interface of Wufoo. They feel that it lacks updates and looks visually basic and boxy, comparing it to a typewriter on plain paper.

Difficulty in Customization: Users have found it difficult to customize their forms due to hidden or hard-to-find features. They also mentioned limitations in field restrictions, making it challenging to fit all the needed content within those restrictions and causing issues with field rules.

Lack of Integration Options: Several users have mentioned limitations in communicating with other software and difficulties in exporting data from Wufoo. They desire more integration options for multiple accounts, credit card gateways, as well as improvements in transferring reports to Word or Excel.

Users have provided several recommendations for Wufoo based on their experiences. The three most common recommendations are as follows:

  1. Try the free version before purchasing: Many users suggest trying the free version of Wufoo to get a feel for its features and functionality before investing in a premium package. This allows users to assess whether Wufoo meets their specific needs without any financial commitment.

  2. Explore other potential providers: While users generally find Wufoo to be a good option, many recommend exploring other potential form building and survey options as well. They suggest considering alternatives such as Google Forms or Survey Monkey, especially if simplicity is a priority.

  3. Improved customization options: Several users recommend adding more options for customization in terms of aesthetics. They believe that enhancing the design customization capabilities of Wufoo would better cater to the needs of organizations and allow for more personalized forms and surveys.

It is important to note that while users appreciate the ease of use, versatility, and simplicity of Wufoo for basic form building and gathering information, they also mention areas where the platform can be improved or suggest exploring alternative solutions. These recommendations provide valuable insights for individuals and organizations considering Wufoo for their form building and survey needs.

Attribute Ratings

Reviews

(26-50 of 64)
Companies can't remove reviews or game the system. Here's why
August 02, 2017

Wufoo Forms Creator

Bree Gurin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The forms are easy to create and easy to use. These factors are a plus because you don't have to be a super savvy tech person to manage the forms and the end user finds them easy to understand and complete.
  • There are limits to the number of fields one can use in a Wufoo form. This became problematic when we needed to create a complex expense form.
  • Additionally, the form needs to be completed in one session. It isn't possible to start a form, save the information entered to that point and then complete it later.
Rebecca VanDenBerg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Payment integration
  • Customized appearance to match existing website styles
  • Useful reports
  • It is sometimes hard to find the answers in the documentation library for advanced issues; but the "ask support" option has always helped
October 09, 2015

Darn good stuff

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Vast amount of fields to choose from
  • Aesthetically pleasing interface
  • Easy to use interface
  • Have more credit card gateways accepted
Audrey Burn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • I love how easy it is to create a form and collect a variety of data, but also to customize the look of it.
  • In both instances where I use Wufoo, there is a need to use the information collected to create and maintain a detailed email list, containing several kinds of information—basic like contact info, but also breaking into categories like all of the different areas where parents want to volunteer. In the past, the school had to use paper and every parent's form had to be hand typed in. Now with Wufoo, they indicate all of their volunteer interests, all of the data gets sent to MailChimp, and we're able to send information to specific segments/groups based on their interests. It's saved countless hours of manual work and eliminated a lot of typos.
  • I love that you can integrate with payment options, as well as collect files. It makes collecting the application info from Craft Vendors seamless, and I don't need to track them down for payment.
  • I also love the rules option, so you can show/hide specific fields based on a user's answer.
  • Wufoo fits all of my needs at this time so if I had to pick something that could change (and this would be picky), the site/interface could use a little bit of a freshen up. But like I said, that's being picky.
Isaac Nuell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Wufoo's layout is simple and intuitive. A single click will add a field to your form, and more advanced users can customize forms with minimal time invested to create complex and advanced systems.
  • Integration into webpages is simple. The code is provided in several formats and its a matter of copy and paste.
  • Payments are incredibly easy to integrate once you have the appropriate accounts set up with a third party approved vendor.
  • Creating receipts, follow up emails, and establishing form logic is very simple - a few clicks and you're done!
  • Fields are set and cannot be modified (with few exceptions). An inexperienced user needs to invest significant time in order to understand how logic works, how hidden fields can alter a form, and what the full range of functionality is. The Wufoo blog begins to explain this, but there isn't a step-by-step guide to take you from 0 to 60 in a short period of time.
  • While Wufoo has some pre-populated fields you can choose from (US states, for example), you can't save your own lists for use in future forms.
  • Wufoo's biggest flaw is that forms cannot communicate with one another. Each form is an island, and data cannot move between forms or be uploaded to a new form.
  • When you delete a field, all data previously collected and associated with that field is lost forever.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Simplicity. Even brand new users with little to no form creation experience find the form builder to be intuitive and user-friendly.
  • Versatility. The forms available can be customized for a variety of applications. Pre-built templates allow users to find a form that is similar to their vision and needs, and go from there.
  • Security and functionality. Safe, secure, and with the ability to add a simple verification field to avoid spam, you won't have to worry about an inbox being flooded by bots.
  • Some of the style/branding elements can take some getting used to.
Lane Castleberry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Features like drag-and-drop and pre-defined fields make the form creation process very simple.
  • Even when you need something more advanced, the design options and rules are very helpful.
  • If you don't know how to do something, Wufoo has a lot of helpful information on their site.
  • No categorization for forms can make editing difficult (you have to search and remember the title of the form).
  • Wufoo can only handle so many fields. There have been times, we've had to get creative to fit all of the needed content within field restrictions.
  • There have been times when field rules can be clunky if you have a lot. Things start to break.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Organization. Clean, easy to read, and categorized well.
  • Easy to use and access from anywhere.
  • Reasonably priced. Great for non-profit use.
  • Better aesthetics. We all like pretty graphics :)
  • Better customer service.
Joseph Hillman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of use with a drag and drop interface. This was consistently a winning point when they reviewed whether to stay with Wufoo for forms services.
  • Easy to train on and refer to documentation on the part of the user. We consistently had ready to go documents in the event a business team needed guidance.
  • Sense of humor. In times when we needed customer support, we were always left grinning at the tongue in cheek nature of the feedback or instructions if something seemed wrong.
  • For what we used it for, I cannot speak to areas of where it could use improvement. It handled the use cases very well and seldom left us looking for more.
  • One small thing I could recommend would be a configurable file uploader option so the user or developer could configure where the files were stored.
Sarah Downing | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Ease of use: The tutorials are very helpful for implementing a basic form and then moving forward to more complex forms.
  • Online payment option: Wide range of online payment partners such as PayPal to choose from.
  • Customization: Forms and submission responses can be customized to meet the needs of various projects.
  • Online payment with Google Merchant did not provide payment submission status. When a payment was submitted, the WuFoo form did not record the correct status. One had to check with Google Merchant (now Wallet) to see is a payment had indeed been submitted.
Stephen A. Williams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Easy-to-learn and easy-to-use. Building something, anything, from scratch on a website scares the you-know-what out of the average user. Wufoo is incredibly easy to learn, well, the basics, that is. And I had one particularly lame-brained user up and running with Wufoo in short order. Truth is, I built the majority of the forms and often tweaked forms built by others, but Wufoo provides such an easy interface that building and revising is quite simple. After my first few forms, I began to discover some of the truly marvelous features Wufoo provides. Knowing just a bit of html can make an average form look really fancy. Creating colorful, imaginative headers made the forms fun to open. Frequently users would come to me last minute and I would bang out a basic form for their review in just minutes. Because of the simple drag and drop interface, I was able to turn projects around in record time.
  • Allows users at all levels to build custom forms immediately. You don't have to be an IT wiz or html writer to build a complex form in Wufoo. Even a beginner can find success without any prior knowledge of form building or databases or coding. But if the user wants to experiment, there is plenty of good documentation to encourage him/her to explore and go fancy.
  • Support. I can't say enough about the fantastic support I received from Wufoo. I would email them a question and they never failed to respond in less than a few hours. And their answers were clear and concise. They would look at the form in question (the one I had built) and make specific recommendations on how to solve my specific problem. In certain instance, they would even create a form (in my account) to demonstrate the solution. Emails I received from Support were always signed by a person so not only was the support excellent, it was also very personal.
  • Each rules tab has a limit of 50 rules per form. Because of the complex nature of some of my forms (or the crazy things my users wanted to see) I had a couple occasions where I needed more than 50 field rules. If a form-filler choose X from a list, I wanted 10 other fields to become visible, if he chose Y from that same list, I wanted 10 different fields to become visible. Going on like this will pretty quickly use up the 50 rule limit. However, I was able to modify these complicated forms to work around the rule limitation. But I had the feeling from my contact with support that this limitation might be lifted in the future.
Sarah Strenio | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Wufoo is particularly useful for creating more complex forms. You have the option to hide/show fields; this makes for a shorter, easier to navigate form for people you need less information from. You also have access to basic code formatting, which requires some additional knowledge but gives greater range of display options.
  • You have options of how to view your data. You can export all results to an excel spreadsheet to analyze it that way, similar to the way googleforms records responses. But you can also see the full form with the responses in it - if you've forgotten how the question was phrased, or need to understand the context for a response, that view is easily available.
  • The list view of all the forms you've created is very helpful when referring to multiple forms during the same period of time.
  • Sharing editing power with multiple people is easy, including the ability to allow different levels of access to specific forms. If you're collecting sensitive data, you get to choose who can view it. If you don't want someone to have access at all anymore, it's fairly simple to either delete their account or to change the commonly held password.
  • Although it gives coding options, the formatting for fields is still pretty limited. There is no option for blocks of text other than "section breaks".
  • The rules section is cumbersome. The show/hide fields option in this section has only simple logic, so in order to create complex rules, you have to create a very long list of simple rules. Functional, but cumbersome.
  • I'd like to see more development toward more bulk entry options. For single responses, you can email the whole form to multiple email addresses. It would be great to have a simple system to be able to send the response to the email entered in a response en masse with an option to add an additional message.
Score 9 out of 10
Vetted Review
Verified User
  • Notification is real time. Once a customer fills out the form & submits, it is sent to the email of your choice.
  • The records stay on file for a long time and users can pull monthly, quarterly, annually ... reports to see any reoccurring patterns.
  • Wufoo is user friendly.
  • I wish if a customer answered question 1 (lets say it chose a name to who they worked closely with) that the name would then filter in the remaining questions. Say they answered Jane Doe for question 1, then question 2 would say something like: Overall performance of Jane Doe was (choices provided)
  • It would be nice if unlimited rules could be implemented for each survey.
December 03, 2014

Woohoo for Wufoo!

Carla Rose Fisher | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Wufoo's selection of forms allow for many variables, making it possible to cater each form to serve our organizational needs.
  • I loved the ease with which we could reorder the forms by clicking and dragging -- no need to start over or redo any work!
  • Wufoo's support team is excellent. Whenever I had a question about the possibility of adding more flexibility to our forms, they got back to me quickly and with helpful solutions.
  • When I used Wufoo while at that company, it would have been great to have had the functionality to store credit card information so that parents do not have to fill it out every semester, but I realized that there were likely either security or privacy issues preventing such a thing. However, it's great that PayPal integration is available!
  • It would be great to redesign the Form Manager UI so that it's not so overwhelming to look at and have to scroll down through all our forms, which looked so similar because they were class offerings. Sometimes when adding classes (forms) or when gathering student head counts, we would lose track of where we left off. This meant having to backtrack, which took up time. Even something as simple as numbering the forms would've helped us not lose our place when performing class-by-class data entry or tabulation.
  • More view options for searching forms would be helpful.
November 26, 2014

Happy with Wufoo

Score 7 out of 10
Vetted Review
Verified User
  • Wufoo is amazing at their support. You are able to get a response immediately and their online guide/FAQ is very helpful.
  • Wufoo is extremely flexible and easy to use. The forms can be as simple or as complex as you want them to be. I really love the ability to add logic on the back end of the form.
  • Wufoo's reporting is simple and easy to use. Their Analytics module is a nice way to quickly get info on your form too.
  • Wufoo doesn't tie in with Paypal well. My experience is only with Paypal standard however so I am not sure how they work with other payment solutions. Paypal needs information for a receipt to the end user so your form has to have information that transfers. Such as, if you were buying 2 Meal Tickets. The pull down menu should say "2" but in order for Paypal to see what you purchased for the end user, you have to have the pull down menu say "2 Meal Tickets". This requires a lot of scrubbing of reports on the Wufoo side. You can't just add up a total because in every cell you have "2 meal tickets". You have to do a find and replace; 2 meal tickets replace with 2. I haven't not yet figured out a work around for this.
  • Another flaw with the tie between Paypal standard and Wufoo is if a payment doesn't go through on the Paypal side, people still receive a form submission confirmation. This confuses people thinking their payment went through. In our confirmations we usually have it explained that the confirmation is a form submission confirmation only and they should receive an additional receipt from Paypal to know if their payment was successful.
Heather Ahrens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Wufoo is VERY easy to use. When we started using Wufoo, no training was required. I was able to just jump right in.
  • The Help features are very useful. If I'm struggling with figuring out something on my own, I almost always can find the solution in the Help section. If not, I've emailed Wufoo and received assistance really quickly.
  • Wufoo is fun to use! We use it to create staff satisfaction surveys, party invites, and other creative things in addition to the standard registration forms, evaluations, etc.
  • The reports can be a little rough looking when we have a longer form. The data grids are nice but often cumbersome for someone to view. In those situations, we export the data to excel and plug into our own report forms.
  • A cloud-like situation would be helpful for saving old forms. It's nice to reference previous forms but our main page gets bogged down. It would be nice to have a second page to save old forms and have the main page be for active forms.
  • Simpler formatting would be nice for those who do not know HTML. To be able to bold or change font size with the click of a button would be helpful.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Can automatically send an email notifying people when someone fills out a form.
  • Allows respondents to upload documents as part of the form/survey.
  • Allows surveymakers to easily search to find specific responses.
  • Integrates nicely with MailChimp!
  • Would be nice if we didn't have to know html to format questions (e.g., bold, bullets, hyperlink)
  • Would be nice if it could integrate with iContact
  • It'd be nice if Wufoo could handle event invites where invitees can change their RSVP.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Wufoo makes building forms extremely easy and intuitive.
  • If there is additional functionality that isn t already built in, Wufoo makes it extremely easy to get it add in.
  • If you have any questions about functionality, how to implement Wufoo, or anything really, Wufoo staff is extremely helpful and responsive.
  • For someone with limited coding experience, this makes implementing forms extremely quick and easy.
  • Wufoo could add some more complex functionality. For most purposes it works well, however, and they will work with you on specific functionality implementations
  • Wufoo could work a little on allowing more customization of presentation/formatting.
  • Wufoo could improve some of their automation functionality out-of-the-box.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to create forms and applications
  • Easy to have the responses emailed to whoever you want
  • Easy to download the data into spreadsheets
  • I would love to see project folders so when you get as many forms as we have you can sort them by project or topic
  • I wish there was a way the reports auto loaded all the questions from the form and then you just had to edit what format you want that response represented
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Very configurable, and easy to set up rules and conditional logic.
  • Extremely quick to build a form and report
  • Easy to style with CSS
  • Can be embedded easily within our CMS, via a simple javascript embed
  • Would be good to see a feature that allows an either/or required field. (mixing of conditionals with required fields are not currently possible).
March 11, 2014

Yahoo for Wufoo!

Score 7 out of 10
Vetted Review
Verified User
  • Easy to use, customizable
  • Fun to use (funny sayings!)
  • Good analytical tools
  • More versatility for analyzing data
  • More free features
March 10, 2014

Wufoo Review

Cindy Le | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • I think one of Wufoo's main strengths would be its simple and easy to use interface.
  • Wufoo is very user friendly and easy to set up!
  • Wufoo has many templates to get you started!
  • The only downside is that Wufoo is a third party operator. Thus is there are technical difficulties, you cannot address them within your company. You must contact Wufoo and await their reply.
  • Other areas of improvement could be security of the information stored and the cost of storage of that information online.
March 08, 2014

Wufoo for the win!

Eric Hosmer | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • The email notifications are helpful.
  • I like the editing capabilities of the forms.
  • I'd like to have more design options. It's a bit limited with how you can layout the forms.
March 08, 2014

Wufoo for everyone!

Ellis Natalia Garcia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Accessibility
  • Step By Step instructions to building a form
  • Allows you to make a custom theme
  • Great way to track information and collect data
  • Versatile
  • More information on easy CSS changes
  • Allow it to be used as a true order form with price changes
  • Custom Themes sometimes make your logo look a bit off [not enough room or too much white space even after you size it]
  • Multiple account integration so you can use ONE Wufoo for several clients
Katelyn Ludwig | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Integrating within various CMS tools by offering iframe and js support (within HTML space offerings)
  • Offering style options to make forms look like they belong on your website (whether using Wufoo's own styles, or by applying an external CSS sheet)
  • Providing a super easy drag-and-drop interface that was very easy to use and train folks to use
  • Offering an API for Salesforce.com, among other tools (we never got around to actually using these, but I was impressed that it was available)
  • Providing easily exportable and attractive reports that could be viewed as PDF or CSV, which allowed for us to import contacts into our CRM or use them to reach out via Outlook, etc.
  • Helping us communicate with new leads/contacts by giving easily customizable reply email messages
  • Providing a complex set of rules that allowed us to make our forms more strategic (if someone selects Yes, go to #4; send a reply email if someone says Yes to needing a seat on a bus to an event)
  • Honestly, for what we needed, it went above and beyond. I don't have any complaints at all.
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