Name: X Ads
Rating: 6.8 (163 reviews)
Author: X Corp (formerly Twitter)

Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

Enterprise Resource Planning (ERP)

Interactive Voice Response (IVR)

Enterprise

Accounting

CTRM

Revenue Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

International Payroll

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Cloud Storage

Data Governance

Data Pipeline

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integration Platform as a Service (iPaaS)

Metadata Management

Network Access Control (NAC)

Network Performance Monitoring

Relational Database Management Systems

Remote Monitoring and Management

Remote Support

Security Validation

Software Defined Storage (SDS)

Solid State Drives

Static Application Security Testing (SAST)

Threat Hunting

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

App Store Optimization (ASO)

Business Card Scanning

Consumer Ratings & Reviews

Content Management

Digital Analytics

Digital Experience Platforms (DXP)

Email Marketing

Event Registration

Marketing Automation

Online Reputation Management

Real-Time Interaction Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Business Caller ID

Professional Services Automation

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Point of Sale

eCommerce

Sales

Microsegmentation

Security

Auto Repair

Building Information Modeling (BIM)

Car Rental

Church Management

Insurance Agency Management

Vertical-Specific

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### Audience Targeting
Reviewers consistently highlight Twitter Ads' audience targeting as a standout feature, praising its ability to reach both younger demographics and older professionals. Users appreciate the platform's ease of use in setting up targeted campaigns and its effectiveness in reaching niche audiences. While some mention limitations in filtering options, overall, Twitter Ads' audience targeting functionality is regarded positively for its ability to help businesses tailor their advertising efforts to specific audience segments. (Source Reviews: [1](https://www.trustradius.com/reviews/twitter-ads-2021-12-24-09-53-15), [2](https://www.trustradius.com/reviews/twitter-ads-2021-11-29-14-00-26), [3](https://www.trustradius.com/reviews/twitter-ads-2021-12-02-10-19-40), [4](https://www.trustradius.com/reviews/twitter-ads-2021-11-24-14-30-44), [5](https://www.trustradius.com/reviews/twitter-ads-2021-12-18-15-12-35), [6](https://www.trustradius.com/reviews/twitter-ads-2021-05-20-06-10-42), [7](https://www.trustradius.com/reviews/twitter-ads-2020-03-19-20-33-40), [8](https://www.trustradius.com/reviews/twitter-ads-2020-04-28-12-57-03))

### Brand Awareness
Reviewers consistently praise Twitter Ads for its effectiveness in enhancing brand awareness. Users highlight that the platform's brand exposure capabilities have significantly contributed to increasing website traffic and expanding their audience reach. While some users have expressed concerns about the cost-effectiveness of Twitter Ads, the general sentiment leans towards acknowledging its positive impact on brand visibility and recognition. (Source Reviews: [1](https://www.trustradius.com/reviews/twitter-ads-2021-11-29-14-00-26), [2](https://www.trustradius.com/reviews/twitter-ads-2021-05-20-06-10-42), [3](https://www.trustradius.com/reviews/twitter-ads-2021-12-02-10-19-40), [4](https://www.trustradius.com/reviews/twitter-ads-2021-12-18-15-12-35), [5](https://www.trustradius.com/reviews/twitter-ads-2020-04-28-12-57-03))

### Social Media Strategies
Reviewers have expressed mixed opinions regarding Twitter Ads' social media strategies capabilities. While some users appreciate its effectiveness in reaching new audiences and driving website traffic, others have highlighted limitations in targeting options compared to other social media advertising platforms. The platform's ease of use is acknowledged, but there are calls for improvements in the user interface to align with industry standards. Despite these varying perspectives, Twitter Ads remains a valuable component in many organizations' overall social media marketing strategies. (Source Reviews: [1](https://www.trustradius.com/reviews/twitter-ads-2021-12-18-15-12-35), [2](https://www.trustradius.com/reviews/twitter-ads-2021-11-24-14-30-44), [3](https://www.trustradius.com/reviews/twitter-ads-2021-11-29-14-00-26), [4](https://www.trustradius.com/reviews/twitter-ads-2021-12-02-10-19-40), [5](https://www.trustradius.com/reviews/twitter-ads-2021-12-24-09-53-15), [6](https://www.trustradius.com/reviews/twitter-ads-2020-04-28-12-57-03), [7](https://www.trustradius.com/reviews/twitter-ads-2020-03-19-20-33-40))

### Campaign Management
Users generally praise Twitter Ads for its campaign management capabilities, highlighting features such as niche targeting, daily budget control, and user-friendly interfaces for setting up campaigns efficiently. While some users find the platform to be the most effective tool for targeting younger demographics, others mention that it can be costly compared to other social media advertising options. The consensus seems to be that Twitter Ads offers a straightforward and effective way to run and manage ad campaigns, providing users with detailed analytics and control over their advertising budgets. (Source Reviews: [1](https://www.trustradius.com/reviews/twitter-ads-2021-11-29-14-00-26), [2](https://www.trustradius.com/reviews/twitter-ads-2021-12-18-15-12-35), [3](https://www.trustradius.com/reviews/twitter-ads-2021-12-02-10-19-40), [4](https://www.trustradius.com/reviews/twitter-ads-2021-11-24-14-30-44), [5](https://www.trustradius.com/reviews/twitter-ads-2021-05-20-06-10-42), [6](https://www.trustradius.com/reviews/twitter-ads-2020-03-19-20-33-40))

### Demographics and Reach
Reviewers generally agree that Twitter Ads excels in targeting younger demographics and expanding reach capabilities. Users appreciate the platform's effectiveness in reaching a fast-paced, younger audience, as well as older professionals interested in investment opportunities. However, there are mixed opinions on the platform's ability to engage a more mature audience, with some noting challenges in reaching this demographic due to their lower presence on Twitter. Despite some concerns about the platform's popularity decline, users acknowledge the benefits of using Twitter Ads to increase brand exposure, drive website traffic, and enhance overall reach and engagement. (Source Reviews: [1](https://www.trustradius.com/reviews/twitter-ads-2021-12-24-09-53-15), [2](https://www.trustradius.com/reviews/twitter-ads-2021-12-02-10-19-40), [3](https://www.trustradius.com/reviews/twitter-ads-2021-11-29-14-00-26), [4](https://www.trustradius.com/reviews/twitter-ads-2021-11-24-14-30-44), [5](https://www.trustradius.com/reviews/twitter-ads-2021-12-18-15-12-35), [6](https://www.trustradius.com/reviews/twitter-ads-2021-05-20-06-10-42), [7](https://www.trustradius.com/reviews/twitter-ads-2020-04-28-12-57-03), [8](https://www.trustradius.com/reviews/twitter-ads-2020-03-19-20-33-40))

### Market Penetration
Opinions on Twitter Ads' market reach vary among users. While some find its market penetration capabilities to be effective in setting daily budgets, narrowing down target markets, and boosting retweets, others express concerns about its declining prominence in the market. The platform's appeal seems to be waning, with users leaning towards alternative platforms for their advertising needs. This mixed sentiment suggests that Twitter Ads may be facing challenges in maintaining its market penetration prowess amidst evolving market dynamics. (Source Reviews: [1](https://www.trustradius.com/reviews/twitter-ads-2021-12-02-10-19-40), [2](https://www.trustradius.com/reviews/twitter-ads-2020-03-19-20-33-40))

Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in leveraging the platform's real-time networking capabilities to target young people and young businesses, driving brand awareness and generating leads. By planning advertising campaigns around major news or entertainment events, businesses are able to capture the attention of their target audience at the right moment. The media and reporting sectors have also found value in using Twitter Ads to advertise B2B and B2C ads, effectively driving traffic to their clients' product sites.

In addition, Twitter Ads has proven effective for targeting specific demographics and reaching professionals, making it a valuable tool for expanding reach and increasing brand identity on the platform. Many businesses have used Twitter Ads to target their competitors' customers, raising awareness about their latest products and solutions. Nonprofit organizations have also utilized the platform to promote their accounts, highlight events and services, and raise awareness and funds for specific campaigns.

The user-friendly ads creation page and comprehensive analytics side have been highly praised by users, enabling businesses to easily create impactful campaigns while gaining valuable insights into their target audience. Twitter Ads offers unique advertising opportunities such as pay-per-click and display ads, further expanding reach and improving conversion rates. Overall, Twitter Ads has been successful in helping businesses increase visibility, drive website traffic, engage with customers, and achieve their marketing goals.

Formerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Lite

Standard

Premium

Constant Contact

Brandwatch

X Ads

Social media advertising software helps marketers manage ad campaigns on social media networks.

Social Media Advertising

Likelihood to Recommend

Likelihood to Renew

Usability

Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.

At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place.

X Corp (formerly Twitter)

WordPress

Adobe PhotoShop

Adobe InDesign

Marketing Specialist

Twitter Ads 2021-11-29 14:00:26

Customer Service Representative

Twitter Ads 2018-01-06 06:00:50

The City (Discontinued)

Account Executive

Twitter Ads 2018-02-27 09:54:54

Google Analytics

Looker Studio

Senior Data Analyst

Twitter Ads 2018-08-14 20:22:10

Customer Service Analyst

Twitter Ads 2018-07-28 09:01:42

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Facebook ads

Targeting options

Detailed analytics

Payment methods

Customer service

Social platforms

Payment method

Mobile version

American express

Mobile platform

User interface

Set up

Audience targeting

Easy to use

Twitter users

Ease of use

Media platform

Specific campaigns

Audience members

Social media platform

Home

Social Media Advertising Software

Twitter Ads is a great advertising platform for active conversations and ongoing events. We advertised on Twitter to increase our reach and engagement on relevant campaigns. We utilized our Twitter Ads to drive traffic to our website. It is a really easy platform to use but targeting is limited compared to other social media advertising.

User Interface, Easy to Understand.
Audience Targeting.
Campaign Setup.

More Detailed Analytics.
Additional Filter Options.
Additional Targeting Options.

Cost Effective.
Geographical Targeting.
Easy to Use.

Increased Brand Awareness.
Increased Reach.
Traffic to Website.

Facebook for Business and LinkedIn Marketing Solutions

Adobe PhotoShop, Adobe InDesign, WordPress

We use Twitter Ads. to target our competitors' customers on Twitter. We use it as a means to raise awareness about our latest Banking products and solutions.

Twitter Ads. makes it easy to communicate with Twitter users viewing our sponsored ad. or tweet as users are allowed to make comments on every Twitter ad. This allows us to segment these users for future communications.
Engagement: Viewers of our ads. on Twitter can click on our product link, visit our website and sometimes even share the ad. link or promoted tweet with their friends: thereby increasing the potential number of people to see the ad.
Ease of set up: The Twitter user interface is very intuitive and self-explanatory too. Making it very easy to start ad. campaigns; probably the social media platform with the most easy to setup ad. campaigns.

Payment methods: Twitter payment methods are limited to just Visa, Mastercard and American Express cards. It doesn't accept local Cards.
Ads. campaign Analytics: Twitter only provides screenshot analytics of our Twitter Ads. campaigns. I would love the analytical data to be much more concise and detailed, which it isn't at the moment.
Exporting ad. data: It is very difficult to export ad. data via Twitter.

Engagement: Twitter ad. makes it easier for us to better engage with our users much more efficiently and faster. They even get to talk about us very easily too; simply by sharing our tweet.
Targeting: Twitter ad. has allowed us to convert more of our competitiors' clients and customers into ours, simply by targeting them with special offers courtesy of Twitter ads.
Survey: Twitter ad. allows us to create random surveys. We get our survey results in less than 24 hour after creation. Faster than organic surveys created by our research and development team.

Twitter Ads is a great way to be recognized locally for an inexpensive total sum. It is currently utilized in my organization across several different business units - the primary use for it is of course in the marketing department, which utilizes the platform to get reach within a defined neighborhood and generate leads.

Campaign templates make it very easy to use
Several ways to define an audience, based on different parameters
Ability to retarget audiences

Spam accounts could make up a large portion of the impressions received
Intertwining with content, there is the ability for people to miss your message
Negative connotation of social media in the "Fake News" era

Increased leads from people exposed to ads
Increased brand recognition in areas of a city where we utilize Twitter ads
Additional touchpoints for existing clients/client interaction

Twitter Ads is used by the media and reporting sectors of our company. We use it to advertise B2B and B2C ads for our clients, using against traffic objectives to drive traffic to our client's product sites. We implement Twitter Ads on behalf of the clients, and manage the performance and budgets within the tool. We also coordinate directly with a Twitter rep to set up IOs to use Twitter Ads.

Easy data export. I work with data to report on performance, and having a convenient exporting system is really important to me.
Clean Design
Nice Visuals

It would be nice if it was easier to set up funding sources (IOs) for Twitter Ads. Having to reach out to a Twitter rep to set this up every time is cumbersome, and with several of our clients, run dates for each funding source often change.
Having additional advanced filter and search features (similar to Facebook Ads Manager) would be helpful. Filtering down to only certain campaigns, targets and ads would be helpful.
Being able to preview the Twitter Ad within the Ad experience, without having a separate pop up window would be nice. Again, this would be similar to Facebook Ads Manager.

Twitter Ads was able to drive large site traffic levels at low cost.
Twitter is able to drive impressions at extremely low CPMs compared to other social channels

Facebook for Business, Google Analytics and Google Data Studio

We leverage Twitter Ads specifically to target young people and young businesses. While young people spend more time on the internet and effectively on social media, startup businesses tend to use social media to reach out to prospective customers, since they do not typically have large marketing resources like established brands.
 Twitter Ads enable us reach this demographic of users at a significant fraction of the cost than if we choose to reach them via traditional advertisement medium like mainstream television.

Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.

The level of customer support we get using Twitter Ads is poor at best. There is no email address where we can send inquiries or query any decisions regarding our ad campaigns. Rather we are only allowed to open a complaint form from which we sometimes don't get any response at all and on the few occasions when we do, we only ever get one line or canned responses.
The mobile ad version of Twitter ads leaves very little possibility for users. I am unable to edit my campaign creatives , or re-target our ad campaigns via the mobile platform. Every serious task to be done with Twitter Ads has to be done from behind my PC. This is the era of the mobile-first approach and I wonder why Twitter doesn't seem to get this logic, at least in regards their ad management.
Geographical targeting, while very efficient on Twitter, can be much better. Within the South-African Twitter space, we have only had options to target major cities. However we want to be able to target towns and districts too.

Twitter ads have allowed us be as cost effective as possible with our marketing budget.
With Twitter Ads reports , we have been able to analyze metrics of every ad campaign, allowing us to discover possible ways to improve on them. This obviously is not a possibility with traditional advert channels.
We have generated more leads with Twitter Ads than we have on Instagram and Facebook Ads, which are the two other social media platforms where we regularly run advertising campaigns.

X Ads
Formerly Twitter Ads

Overview

What is X Ads?