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InsideSales Playbooks

InsideSales Playbooks
Formerly XANT Playbooks

Overview

What is InsideSales Playbooks?

InsideSales Playbooks (formerly XANT Playbooks) aims to help SDRs and AEs quickly build closeable pipeline, by helping salespeople get a hold of more of the right people. InsideSales.com uses their A.I.-platform called Neuralytics to target likely buyers combined with their…

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Recent Reviews

TrustRadius Insights

Playbooks by InsideSales.com is a valuable tool used by various departments and organizations to streamline sales processes, enhance …
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Game Changer

10 out of 10
April 12, 2019
Incentivized
Playbooks is being used by the Sales department to keep track of cadence and make it easier to keep track of accounts that come into our …
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Playbooks 101

6 out of 10
March 19, 2019
Incentivized
We are using Playbooks as a cadence account management tool. This allows representatives in my position to monitor and manage the accounts …
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Playbooks is great!

9 out of 10
March 18, 2019
Playbooks has been implemented across all sales divisions at Groupon. It is addressing the issue of tracking your own cadence and allowing …
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Awards

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Pricing

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What is InsideSales Playbooks?

InsideSales Playbooks (formerly XANT Playbooks) aims to help SDRs and AEs quickly build closeable pipeline, by helping salespeople get a hold of more of the right people. InsideSales.com uses their A.I.-platform called Neuralytics to target likely buyers combined with their cadence engine to…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.insidesales.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is InsideSales Playbooks?

InsideSales Playbooks (formerly XANT Playbooks) aims to help SDRs and AEs quickly build closeable pipeline, by helping salespeople get a hold of more of the right people. InsideSales.com uses their A.I.-platform called Neuralytics to target likely buyers combined with their cadence engine to help sales reps consistently engage all of their prospects in a personalized way.

Just like Waze from Google helps drivers get to their destination quickly based on the data from other drivers, Neuralytics uses the collective knowledge of the Insidesales.com user base to help build the sales pipeline quickly. For example, Neuralytics can reveal phone number or email address for a prospect is best, or the best time to call or email, based on the experience of others. Predictive Playbooks uses Neuralytics to gives sales reps an edge over their competition.

The Cadence engine works for small or large teams, global teams, and international calls. The product also conveniently syncs all activity data back to your CRM. Since sales reps only spend 18% of their time in CRM, it also works outside a CRM, wherever salespeople work.


InsideSales is an Aurea company, since the August 2021 acquisition.

InsideSales Playbooks Features

  • Supported: LocalPresence
  • Supported: Email Tracking
  • Supported: Email Templates
  • Supported: Browser Extension
  • Supported: CRM Sync
  • Supported: Rep Dashboard
  • Supported: Reports
  • Supported: VoicemailDrop
  • Supported: Appointment Scheduling

InsideSales Playbooks Screenshots

Screenshot of Playbooks DashboardScreenshot of Editing a RecordScreenshot of Creating an EmailScreenshot of Adding NotesScreenshot of Scheduling a CallScreenshot of Viewing Task List

InsideSales Playbooks Integrations

InsideSales Playbooks Competitors

InsideSales Playbooks Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal, North America, South America, Europe, Asia
Supported LanguagesEnglish

Frequently Asked Questions

Outreach and Salesloft are common alternatives for InsideSales Playbooks.

Reviewers rate Usability highest, with a score of 3.3.

The most common users of InsideSales Playbooks are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(157)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Playbooks by InsideSales.com is a valuable tool used by various departments and organizations to streamline sales processes, enhance productivity, and improve overall performance. Users have found that Playbooks effectively addresses issues of reps not reaching out to accounts for extended periods, providing a game-changing experience. Its powerful features allow users to track cadence, manage accounts in the pipeline, and see exactly which accounts to call or email each day, resulting in improved efficiency and higher conversation rates. With Playbooks, sales reps can focus on prospects and use their time efficiently as it automatically researches who to contact and provides next steps for effective outreach. Additionally, the software integrates seamlessly with CRM systems, email marketing platforms, and other tools such as Salesforce, Gmail, Yesware, making it a comprehensive solution for managing prospecting activities and organizing contact with prospects. By automating tasks and providing clear visibility into activities within Salesforce.com, Playbooks enhances time management, increases dials and sales, and overall improves productivity. Moreover, Playbooks is highly regarded for its ability to simplify outbound prospecting, streamline communication channels like calls, voicemails, emails into a cadence timeline, and provide relevant information about customers. It has been successfully implemented across sales teams in various industries including commercial, public sector, and inbound sales departments at organizations like Groupon and Granicus. Users appreciate that Playbooks eliminates busy work while keeping everyone on track and more organized throughout the sales process. Overall, users highly recommend Playbooks for its ability to increase productivity, manage time efficiently automate tasks effectively provide valuable insights into prospect activities.

In summary:

  • Streamline Sales Processes: Playbooks allows users to track cadence and manage accounts in the pipeline effectively.
  • Improved Efficiency: Users can see exactly which accounts to contact each day for improved productivity.
  • Enhanced Outreach: Playbooks addresses issues of reps not reaching out to accounts for extended periods by creating next steps on when and how to reach out to merchants, resulting in higher conversation rates.
  • Time-Saving Automation: The software automatically researches who to contact, saving time and serving as an efficiency tool.
  • Seamless Integration: Playbooks integrates with CRM systems, email marketing platforms, and tools like Salesforce, Gmail, Yesware to streamline prospecting and improve overall productivity.
  • Simplified Outbound Prospecting: Users find Playbooks helpful in outbound prospecting, validating email addresses, and responding to inbound inquiries. It streamlines communication channels like calls, voicemails, emails into a cadence timeline.
  • Valuable Insights: Playbooks provides valuable information about customers, helping users stay informed and make data-driven decisions.
  • Increased Sales: Users have seen improvements in their sales process and efficiency after implementing Playbooks, resulting in a spike in key performance indicators and increased pipeline opportunities.
  • Comprehensive Contact Management: Playbooks helps users establish a comprehensive contact cadence when engaging new prospects, ensuring that accounts are not lost and tasks are not forgotten.
  • Improved Organization: It keeps everyone on track, more organized, and helps manage cadence effectively. Users appreciate that it simplifies the contact process and helps manage prospective customers efficiently.
  • Enhanced Record-Keeping: Playbooks logs calls, emails, and activities with prospects, allowing users to keep track of their outreach efforts and maintain a clear view of activities within Salesforce.com.
  • Productivity Boost: The software is highly regarded for its ability to increase productivity, save time, and provide relevant information about customers. It helps users focus on sales rather than administrative tasks.
  • Targeted Outreach: Playbooks is being tested as a targeted outreach marketing solution for multi-touch emails and calls to reach both new and existing opportunities.
  • Streamlined Prospecting: Users leverage Playbooks to automate tasks in calls and email marketing, saving time and integrating with Salesforce for seamless data entry. The dialing platform within Playbooks allows users to start activities directly from Salesforce and receive notifications of client activity.

In conclusion, Playbooks by InsideSales.com is a powerful tool that revolutionizes sales processes by addressing issues of communication gaps, improving efficiency, enhancing organization, increasing productivity, providing valuable insights, and streamlining prospecting efforts. Users across various industries have experienced significant improvements in their sales outcomes after implementing Playbooks. The software integrates seamlessly with other tools such as CRM systems and email platforms to provide a comprehensive solution for managing prospecting activities effectively.

Attribute Ratings

Reviews

(51-75 of 127)
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March 01, 2019

Efficiency is key!

Score 10 out of 10
Vetted Review
Verified User
  • Schedules your day in the most efficient way possible
  • Organizes your day by time zones
  • Pulls up the account you need to be reaching out to
  • You cannot send an email as you're waiting for the phone to connect which is wasted time.
March 01, 2019

Groupon Review

Sean McCormick | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Great organization
  • Timely reminders
  • Smooth transitioning
  • Hard to make multiple calls with same account
  • Some accounts get re-sent over and go through the play twice
  • Some accounts don't automatically go into Playbooks
Alie Kiral | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Gives a salesperson the ability to plan their day thoughtfully based on hotness, location, and previous activity on leads.
  • Allows for email templates and automated voicemails to make reaching out easier and faster to increase volume of daily touches.
  • Very user friendly - learn and master within about a week.
  • Difficult to get to tasks that are not "due" yet - extra clicks required when your day is moving more quickly through tasks than what is assigned by the program.
  • Better/less clunky email functionality desired.
Paige Borrelli | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The call recordings are so easy to access and use and view, and as a manager this helps immensely in coaching our reps and ensuring that they are following protocols.
  • The pre-recorded voicemails help my reps not get burnt out when very few of their contacts are answering the phone. I feel that it takes a lot of the repetitive nature out of that aspect.
  • Gamifying the cadence process in getting in contact with a lead makes it so that our reps feel accomplished even if they just have made a "play". It creates little wins throughout the day, and bite sized goals.
  • I feel that at this point, it isn't extremely useful for after getting in contact, which needs a bit more structure in our sales org as well. I would love to see more intuitive plays made for follow ups on contacted businesses.
  • I would like more data and reporting on my end as a manager that is easy to view.
  • There are still some kinks to be worked out, but I see quick action taken on a lot of the little things and that is good to see.
Score 10 out of 10
Vetted Review
Verified User
  • Easy to send and keep track of email
  • Very easy to learn and use
  • Assists reps to organize and arrange appointments for businesses all around the United States and Canada
  • Provide a feature to review existing accounts
  • Reduce the time needed to disposition a call
  • Implement a feature that automatically attaches file attachments
Britni Berg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Organization with tasks - Playbooks tells reps what step they are on with each account
  • Keeping reps focused & accountable - now, they know exactly what is expected of them for that day
  • Time efficiency - realizing what accounts to continue working, and what accounts to stop working
  • The ability to filter specific plays or pieces of information so that it's more user-friendly for the overall organization. Essentially, more room to customize the organization of accounts and how you're working them.
  • The initial onboarding process of accounts results in high levels of tasks - the ability to break these down in an easier way to help with time management would be helpful.
February 27, 2019

Not a fan.

Ayden Schwartz | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
  • Recorded Voice Mail Option
  • No need for multiple tabs open
  • Lags / freezes
  • Does not allow you to see the decision maker's name just the name of the business
  • Does not segment correctly
  • Does not put hot leads first
  • Messy application
Max Morris | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Helps organize multiple accounts via timezones, and organizes them to make call flow more organic.
  • Smooth integration with other salesforce tools and templates.
  • Handy new tools, like prerecorded voicemails.
  • Email templates are still a bit buggy to edit in the app.
  • Actions after a play is sucessful are sometimes a bit too quick: if a follow-up call is needed a bit too many steps are needed to add back into scheduled calls- though that might be something built in that I have not used yet.
  • Sometimes keeping track of upcoming actions is a bit tricky to keep track of, but again it could be something I still have not gotten the handle on yet.
February 25, 2019

Playbooks = Game Changer

Nickolas Pulido | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Ability to send pre-recorded voicemails.
  • Ability to send emails at a high rate and have the track-ability of effectiveness.
  • Really easy, intuitive user experience. It only took a day or two to get used to.
  • In the optional notes section a drop down with commonly used notes would be helpful.
  • It's bugged out a few times where I've had to restart it.
  • Can't send mass personalized emails at the moment.
February 25, 2019

My review on Playbooks

Tara Honda | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Leaving voicemails and moving on to the next task
  • Giving us the most important accounts to hit first
  • Time zone knowledge
  • Being able to send emails while waiting for merchant to pick up or for leaving VM
  • Being able to add own personal templates to use within playbooks
Mary Shoemaker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Organizes my day by how many things I need to accomplish that day
  • Tells me who I need to contact and what day it is of me reaching out
  • You are able to integrate your cadence system into the tool to match how many times you would like to reach out and when
  • It is hard to organize the actual information in the tool for my specific needs/role
  • I like to be able to have my tasks laid out in front of me and have the ability to edit details within the account
  • Playbooks takes time to upload new information to the account so it does interrupt a flow of work sometimes but nothing big
February 25, 2019

Easy to use and efficient

Laura Nicolescu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Organizes your day better
  • Makes it easier to stay in contact with people
  • Reduces time looking for working numbers, sites, and inactive accounts
  • The amount of tasks you have to start with is very high and a little overwhelming
  • Keeping up with email could be difficult at times when you're trying to make all your calls and follow up with certain people
  • Sometimes emails taken from websites come up as non-working
February 25, 2019

Organization at its best!

Score 7 out of 10
Vetted Review
Verified User
  • Organization of prospecting accounts.
  • Necessary information including time zone, contact information and Salesforce account all on one panel.
  • Plays that lead to getting through to those prospecting accounts.
  • Would like to see prospecting account's web presence information.
  • Likelihood of answering specific phone numbers or emails.
  • Ability to see what accounts were just added that day.
  • Maybe a feature that allows the tool to be its own pop-up window rather than the side of the Salesforce screen.
Kane Dale | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to set up
  • Speeds up workflow
  • Being able to move back and forth from different plays
  • To work contacts that are not in Playbooks and send emails you might have to log out
  • Need more options when dispositioning calls
  • sometimes it won't send the email right away and you have to click a drop down and specifically hit a tab that sends the email
Heath Cockburn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Activity and email tracking. When sending an email or making a call it will automatically log the activities in the CRM.
  • Pipeline Management - it allows you to schedule out calls and emails "plays" so that you can stay on top of communication with your accounts.
  • Ease of use
  • I wish that you could import accounts like you can contacts.
  • I wish that you could track incoming emails the same as you do sent emails.
November 23, 2018

ISDC Playbooks Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • One strength of Playbooks is it keeps me organized.
  • Another strength is it keeps me on pace to reach out to specific customers for different events in different geographies.
  • Another strength is the tool allows you to send marketing material and then you have a record of what you have sent them.
  • There does seem to be a lot of steps involved for each play when it would be nice to have fewer steps to send out an invite to an upcoming webinar.
  • It would also be great to have more VOD's that we could watch on our own time to learn more about the tool.
  • It would also be great to have the ability to see exactly when they open an email and forward it on.
November 23, 2018

A Saleman's Dream

Score 8 out of 10
Vetted Review
Verified User
  • Allows for me to create sales plays that can either be specific for an industry or company, but also generic for anyone.
  • Has the ability to let me know whether the phone number or email I am contacting is used often and lets me know when someone has opened an email or clicked on a link.
  • Has a Neural Send Feature which allows users to see what the best time of the day is to contact someone.
  • Functionality in the UK could be improved, the Neural Send feature is good but does not work properly in the UK.
  • Better functionality and fluidity with SFDC, sometimes it does not enroll users into a playbook properly.
  • Sometimes the dashboard does not load up my automated tasks properly and then makes me find each automated task manually.
November 20, 2018

Game changer

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Keeps track of leads by using Tasks.
  • Neural analytics helps determine the best time to reach out to the customer.
  • Automated emails helps keep things moving, even while you're away.
  • Sometimes the automated email process stops or does not schedule the email to be sent.
  • If you have too many contacts, it can lag a bit.
  • Clicking on a task will take you straight to the lead in your CRM rather than waiting for you to prompt it to.
November 20, 2018

InsidesSales is worth it!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Time Management
  • High Activity
  • Specific Targeting
  • The NeuralSend for the UK is very inaccurate and always chooses to send emails from 9 pm- 1 am. This is about 99% of times
  • I have tried NeuralSend.
  • If a play has been started, and the email is incorrect and if I update the information in InsideSales, it will still send to the previous email further on in the playbook which will make me have to re-add them in.
Gareth Simms | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Automation
  • Ease of use/simplified UI/straightforward functionality
  • Tracking engagement
  • Updates need to be better signposted/integrated
  • Salesforce integration not always the smoothest
  • Maybe add option of differently aesthetic themes
  • Email signatures are a nightmare to embed
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Plays. Allowing you to set up and manage specific plays that are tailored to users, geographies, companies, etc
  • Ease of use: After learning how to get it set up, it's very easy to use and learn
  • Technology. The add-on is packed with technology and is easily added onto your CRM stack
  • Timing: Sometimes it is very slow
  • Install/re-install: Occasionally you need to uninstall and reinstall because the program encounters an error it cannot recover from (Usually related to not being able to disposition a call)
  • Tags: I wish tags would be associated with the plays in playbooks for other people besides management. It would be helpful to be able to search for plays by the tags associated
November 01, 2018

Playbooks is great

Rob Kennedy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Helps with time management
  • Helps with organization of prospect/customer data
  • The insights section links right to the company's linkedin page
  • Some auto emails do not send right away
  • Sometimes the analytics about who clicks links within emails is off
Tim Snedden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Managing a cadence. Playbooks clearly delineates a designed cadence with symbols and guides. Templates can be applied across the cadence (more on this later).
  • Tracking team scores. Cold calling is gamified with Playbooks to keep team members competitive. For instance, making a call is worth one point, while marking a play as successful will net a user 5 points.
  • Creating templates. Email templates are easy to create, disseminate to your team, label, and apply at your chosen cadence stage. Mail merge fields allow for very specific templates that will appeal to your leads. Playbooks integrates seamlessly with Outlook.
  • More text formatting options in email templates, please. I like to get creative with strikethroughs, fonts, and so on. Currently, options are limited but very usable.
  • Iron out the bugs. Occasionally Playbooks will bug out and, for instance, see you typing inexorably backward.
  • When making an ad-hoc call the lead data portion of the screen is locked out, making it difficult to refer to notes (or select your lead in CRM) when making one of these calls. A UI fix is very welcome here!
Marguerite Halbig | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • How quickly it dials the numbers for you
  • You can see who has opened up your emails and updates on the business with "View Insights"
  • Efficient in sending voice messages, and emails
  • Scheduling calls and pausing plays when out of office
  • I think it may be more effective if I could send the email out first, then when I see the client has opened the email, I can call them as soon as possible as I know they are in the office.
  • It would be nice if my week was pre-loaded for me so each day I have a set of tasks that need to be completed. As of now I have to load the accounts into InsideSales and that can be time consuming
  • The pop up with InsideSales is in front of vital information in Salesforce, and it can be distracting.
October 16, 2018

Great features; flexible

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Various features of call and email: automated options (E.g. set to send tomorrow at 4 p.m.), recorded voicemails, etc.
  • Ability to share insights and plays - distribute knowledge or success with another team member.
  • Tracking of responses to the emails sent.
  • Email templates allow for formats to be pasted other than just text.
  • CRM integration is simple and easy.
  • Glitches almost weekly or every other week.
  • "NeuralSend", or smart send which should determine best read time, is sent at odd hours.
  • CRM integration disconnects randomly once every few weeks.
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