Yahoo! Advertising Reviews

15 Ratings
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Score 8.6 out of 100

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Leah Jakaitis | TrustRadius Reviewer
January 14, 2019

Yahoo! is a great complement to other marketing efforts

Score 9 out of 10
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I selected an '8' because, for a marketing professional, the Yahoo! Advertising interface is straightforward and approachable, with expected controls and capabilities. However, for someone without experience or familiarity with building and launching campaigns, there's definitely a learning curve to establish a baseline knowledge. There's documentation available on best practices, but it's not nearly as extensive or detailed as other platform trainings.
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About Yahoo! Advertising

Yahoo! Advertising, or Yahoo Search Marketing, is Yahoo's search marketing platform for placing advertisements in search results across the Yahoo! Bing Network. It is an old advertising platform, having begun as in the nineties, renamed Overture Services, Inc in 2001, and finally being acquired by Yahoo! in 2003 for $1.63 billion. It is related to Yahoo! Ad Exchange (formerly and as of yet more familiarly known as Right Media, that product's former brand and company), and Yahoo! Gemini, Yahoo!'s mobile marketing and advertising platform. Yahoo! Advertising competes with Adwords, Google's quite similar and more broadly used search marketing platform (though in Asia, it is Yahoo! that holds the upper hand), and generally is used in the same way: to manage bidding advertisements and campaigns.

Yahoo! Advertising Technical Details

Operating Systems: Unspecified
Mobile Application:No