Yahoo! Advertising Reviews

15 Ratings
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Score 8.6 out of 100

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Reviews (1-5 of 5)

Anonymous | TrustRadius Reviewer
February 11, 2020

Let Yahoo! Advertising "Yahoo!" Your Ads from the Mountains

Score 10 out of 10
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Use Cases and Deployment Scope

We used Yahoo! Advertising to promote our products, which comprise of online digital software for Music Production. Yahoo! Advertising has helped get our brand out there and using Yahoo! Advertising, as well as Bing and Google, help us set up an online presence.
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Leah Jakaitis | TrustRadius Reviewer
January 14, 2019

Yahoo! is a great complement to other marketing efforts

Score 9 out of 10
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Verified User
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Use Cases and Deployment Scope

Yahoo! Advertising is used for clients in their online marketing efforts. Google, Bing, and Yahoo - the three major search platforms - offer paid marketing opportunities for businesses to reach target audiences. While Yahoo! is, in volume, behind Google and Bing, it still has hundreds of millions of searches every day and is popularly-interacted with by users across different demographics. Yahoo! Advertising is used across the organization by different departments: media buying/marketing, data and analytics, and account management. Yahoo! Advertising allows for the deployment of paid marketing efforts on the Yahoo! platform and is able to capture a variety of data points and metrics to optimize efforts and understand performance.
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Alexander Rodriguez | TrustRadius Reviewer
March 07, 2018

Yahoo Advertising! Solid product with Limitations

Score 6 out of 10
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Use Cases and Deployment Scope

Yahoo! Advertising is currently being used to promote our client’s tech products (consumer electronics and home appliances). It is used across the whole organization to solve numerous solutions such as capturing low funnel handraisers in search and increasing reach natively throughly Yahoo’s network.
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☕️ Darren Davis | TrustRadius Reviewer
March 06, 2018

A low cost, high ROI, low traffic alternative to AdWords

Score 7 out of 10
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Use Cases and Deployment Scope

We're using Yahoo! Advertising as a lead generation tool for some of our clients. We use Yahoo! Advertising as a supplement to achieve additional results when we are already seeing success on Google AdWords. For the most part, Yahoo! Advertising is straightforward: you set your targeting option and budget, make some ad copy, and you start getting clicks and traffic.
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Ashley Grohoski | TrustRadius Reviewer
March 02, 2018

Yahoo Ads are Gold

Score 8 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

We use Yahoo! Advertising for our artists to allow others to find tour dates or any upcoming events we may have. It allows for fans to be reminded of the events through Yahoo.
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About Yahoo! Advertising

Yahoo! Advertising, or Yahoo Search Marketing, is Yahoo's search marketing platform for placing advertisements in search results across the Yahoo! Bing Network. It is an old advertising platform, having begun as GoTo.com in the nineties, renamed Overture Services, Inc in 2001, and finally being acquired by Yahoo! in 2003 for $1.63 billion. It is related to Yahoo! Ad Exchange (formerly and as of yet more familiarly known as Right Media, that product's former brand and company), and Yahoo! Gemini, Yahoo!'s mobile marketing and advertising platform. Yahoo! Advertising competes with Adwords, Google's quite similar and more broadly used search marketing platform (though in Asia, it is Yahoo! that holds the upper hand), and generally is used in the same way: to manage bidding advertisements and campaigns.

Yahoo! Advertising Technical Details

Operating Systems: Unspecified
Mobile Application:No