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Yahoo Native

Yahoo Native
Formerly Yahoo Gemini! / Yahoo! Advertising

Overview

What is Yahoo Native?

Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search…

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Recent Reviews

TrustRadius Insights

Yahoo Gemini is a versatile platform that has been widely used by various organizations and marketing teams for a range of purposes. One …
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Pricing

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Yahoo Gemini!

$25.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Yahoo Native?

Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

Yahoo Native Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

Reviewers rate Support Rating highest, with a score of 6.5.

The most common users of Yahoo Native are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(38)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yahoo Gemini is a versatile platform that has been widely used by various organizations and marketing teams for a range of purposes. One of its main use cases is running campaigns aimed at general awareness and converting traffic to a limited degree. Users have found it to be particularly effective for campaigns with low search volume or unique informational queries that are hard to weed out, making it a valuable tool for reaching niche audiences.

Another common use case for Yahoo Gemini is as an additional channel for paid search efforts. Similar to platforms like Quora and Reddit, users have integrated Yahoo Gemini into their digital marketing strategies to create and manage advertising campaigns for different clients. This allows them to drive potential customers to their websites or landing pages, expanding the reach of their paid search initiatives.

Furthermore, Yahoo Gemini has proven to be an effective lead generation tool, complementing success on other platforms such as Google AdWords. By leveraging the platform's capabilities, organizations have been able to promote artists' tour dates and upcoming events, ensuring that fans receive timely reminders through Yahoo. Additionally, Yahoo Gemini has been utilized for advertising events like esports tournaments, enabling marketers to target specific demographics effectively.

Moreover, many users have adopted Yahoo Gemini as a means to drive leads and traffic to websites, leveraging their extensive advertising experience spanning over eight years. The platform offers the advantage of purchasing native/brand awareness media at a decent and more cost-effective rate. It also provides opportunities for greater exposure when resold to clients and managed by the Ad Operations department.

Yahoo Gemini has found applications in several industries beyond entertainment. For instance, it plays a significant role in promoting brand awareness and performance marketing in sectors like mortgages and life insurance. By using the platform's features strategically, organizations can easily market their products and services across search engines and websites.

Lastly, Yahoo Gemini enables users to reach a unique target audience through native advertising. By introducing them to services and brands before targeting them with paid search advertising, businesses can effectively engage potential customers and drive conversions.

In summary, Yahoo Gemini offers a variety of use cases, from running campaigns for general awareness to targeting niche audiences with unique queries. It serves as an additional channel for paid search efforts and complements success on other platforms, allowing users to drive leads and traffic to websites. The ability to purchase native/brand awareness media at a more cost-effective rate and reach specific target audiences makes Yahoo Gemini a valuable tool for marketers across industries.

Attribute Ratings

Reviews

(1-14 of 14)
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September 26, 2020

Scalable to an Extent

Nathan Richardson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Yahoo has a broader reach than LinkedIn in terms of category of intents. Yahoo also supercedes LinkedIn in terms of impression volume. LinkedIn is also a more expensive acquisition overall.
Score 5 out of 10
Vetted Review
ResellerIncentivized
Google is definitely the mammoth in this space, but it is nice to be able to be on multiple different search engines. People are using all different kinds of SEs to get their information.
It is also nice to push other campaigns straight into Yahoo! and not have as much legwork on that end.
Vincent Misiewicz | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Yahoo Gemini is a more robust version of Outbrain and Taboola. It does offer mobile search, which they do not, and you have more control over your targeting, ad formats, and platform preference. Difficulty of campaign setup is pretty minimal on any Native platform, but Gemini does seem to have the least strict approval process, which is nice with both Facebook and Twitter making it difficult to target and run ads for certain products/topics.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I use all four of these platforms if they make sense for the advertising campaign which I am running. Yahoo Gemini has the advantage of having a very low cost per click and cost per impression, so it's especially ideal for an awareness campaign compared to Google, Bing, and Linkedin advertising platforms.
Leah Jakaitis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Gemini is comparable in objective and use to the other SEM platforms. Geminis audience is more limited and therefore should be used to complement other efforts on other platforms. We use Gemini to create a multi platform SEM campaign, to reach the largest possible audience and to target audience across multiple platforms and channels. It's reporting capabilities are on par with Bing, but fall short of the sophistication in Google AdWords.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Both Taboola and Yahoo Gemini were used in the organization, but the general client relationship with Taboola was much stronger in the UK and allowed for more constant investment rather than being seen as an 'experimental channel' as Yahoo Gemini was.
Alexander Rodriguez | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Yahoo! Advertising typically offers the third largest pool of audience for search, but offers a much stronger reach of audience in their display networks with a stronger product in Native. We don’t solely just use one product, but nearly 8/10 of recommendations made include Yahoo! Advertising in some form.
☕️ Darren Davis | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Overall, Yahoo! Advertising is a much lower traffic option, but also a lower cost option. If you are looking to drive big numbers & results, this platform is behind Google AdWords and Facebook Ads by a big gap.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Yahoo Gemini is very similar to how the Bing Ads platform operates and functions, but I feel like the Yahoo Gemini platform is much more aesthetically pleasing and a little bit easier to manage. The colors and visual appearance of the dashboard seems to be more inviting than that of Bing Ads.
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