Yahoo Gemini Reviews

17 Ratings
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Score 6.4 out of 100

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Reviews (1-7 of 7)

Vincent Misiewicz | TrustRadius Reviewer
December 16, 2019

Yahoo Gemini, A Robust Native Platform

Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Interface fairly easy to work with
  • Can show images, considerable copy, several ad formats available
  • Newly created/duplicated ads are put on "hold", which is actually approval (I think), but in general is unclear
  • Cannot directly download monthly invoices, which is a problem for our organization, actually the only platform I've seen that didn't have this option available
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Brandon Mitchell | TrustRadius Reviewer
April 24, 2019

Great ROI, Low Traffic - The Gemini Conundrum

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Similar interfaces compared to Bing and Google -- if you've operated one, you can operate any of the three.
  • Proactive Customer Support -- Yahoo was diligent about having contact with us about the platform.
  • Limited but strong ROI -- Gemini spent maybe a 10th of our Bing and Google budgets, but always performed well in terms of ROI.
  • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
  • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
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Leah Jakaitis | TrustRadius Reviewer
August 04, 2018

Great complement to other PPC platforms for the largest reach of prospective customers

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Reporting: granular exports (summary, by week, by day, etc) of front end metrics (clicks, impressions, spend)
  • Easily build and launch campaigns specifically tailored to client needs
  • Intuitive interface and documentation to guide campaign prep and launches
  • More robust and sophisticated reporting capacity: front end metrics are available with different granularities, but lacking in insight to guide optimization strategy
  • No display/programmatic buying options as yet.
  • Audience targeting could be improved and audience / lookalike modeling could be improved. That said, geotargeting capabilities are very good.
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Toni Reifsteck | TrustRadius Reviewer
May 22, 2018

Yahoo Gemini

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Low Spend: Our Search and Display spend has all AdWords. As many digital marketers know, AdWords is effective, yet expensive. I did some research and found out that Gemini and Yahoo Network is terribly underrated. The upside? We have been able to get moderate results using 5% of our AdWords spend. That's a drop in the bucket. The best part is that I have not seen a need to increase the spend because bids are ridiculously low.
  • Higher Conversion Rates: I believe Gemini’s users are very intent driven hence a smaller population is able to drive high conversion rates.
  • Platform: it is so streamlined and easier to use compared to AdWords. Yes, it lacks a lot of bells and whistles but with 5% spend, I don't really need it. Also, creatives are easier to put together. There are basic requirements like text length and minimum image dimensions but you can edit in the platform. AdWords on the other hand has a very rigid dimension requirement. It discourages using your own creatives. I find myself crossing my fingers and hoping the ads look okay.
  • Reporting: Not a lot of information with analytics.
  • Billing: There is no invoice or receipt. Your credit card is charged using thresholds. For instance, if your threshold is $250, your card is pre-charged $250 before your ads run. So if you have a $5000 budget, that means your card is charged 20 times! I hope this changes. It make cost center reconciliation super stressful.
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Anonymous | TrustRadius Reviewer
March 29, 2018

Gemini - Search & Native - Big on Oppurtunity - If You Work For It!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The ability to sync campaigns from other digital platforms such as AdWords makes set-up and management much easier and quicker.
  • The interface is very familiar to those who may have worked in other disciplines such as Paid Search and it is very easy to navigate and also there is a wealth of information on how to create and deploy ads effectively.
  • Being able to apply ads across different formats such Search and Native from one platform and compare performance is a powerful solution and improves the overall reach making the time investment worthwhile.
  • There was an initial struggle to get started with certain billing options not being initially available (credit card only) and that providied further issues with perfectly common and standard credit cards being declined and then help not being particularly forthcoming and that assistance not being based in the same time-zone (UK)
  • There would be problems with getting reach in certain campaigns with little insight as to what might be causing the issue and the diagnosis tools sometimes leaving a bit to be desired. There is a lack of audience insights/targeting which probably causes this issue.
  • Some image sizes/types that were said to be available for Native advertising seemingly were not properly supported or would sometimes not display correctly when uploaded, there was not much information or explanation as to why this was the case.
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Anonymous | TrustRadius Reviewer
October 24, 2017

Yahoo Gemini Is An Ad Platform Like None Other

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Yahoo Gemini is great for marketing in searches.
  • It allows you to show both text and display advertisements to specific locations and audiences around the world.
  • The platform and dashboard in which you operate in is fairly simple to use and understand.
  • Yahoo Gemini could make the ad creation process a bit more simple.
  • If there were more options to target specific audiences that would be helpful.
  • Importing lists of users to target could be easier.
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About Yahoo Gemini

Yahoo Gemini is Yahoo's offering for mobile and native marketing and advertising, for placing ads where visitors are, wherever they are (i.e., you can advertise on mobile devices). It is related to Yahoo!'s more general advertising platform (Yahoo! Advertising), and itself contains the requisite budgeting / tracking and rapid ad deployment and placing of platforms in its class though with the focus on mobile-accessibility.
Categories:  Mobile Advertising

Yahoo Gemini Technical Details

Operating Systems: Unspecified
Mobile Application:No