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YesMail is a versatile tool that is widely used by various departments in organizations to enhance their email marketing efforts. Users …
Overview
What is Yesmail360i?
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on…
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- WYSIWYG email editor (5)9.999%
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What is Yesmail360i?
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus…
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- Premium Consulting/Integration Services
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ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
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What is Yesmail360i?
Yesmail360i Integrations
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Yesmail360i Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and segmentation pertinent data via associated modules.
Epsilon PeopleCloud and Marigold Engage are common alternatives for Yesmail360i.
Reviewers rate Email deliverability reporting highest, with a score of 10.
The most common users of Yesmail360i are from Mid-sized Companies (51-1,000 employees).
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(12)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
YesMail is a versatile tool that is widely used by various departments in organizations to enhance their email marketing efforts. Users rely on YesMail as a centralized platform for reviewing customer contacts, analyzing email engagement, and managing outbound messaging. Its seamless integration with external databases allows users to connect with a broader audience directly.
One of the key use cases of YesMail is its ability to conduct different types of email campaigns. Users can leverage this platform for blast campaigns, automated drip campaigns, renewal programs, cross promotions, and transactional emails. By utilizing the reporting features of YesMail, users can create highly segmented customer lists, which ultimately improves deliverability, engagement, and the delivery of targeted messages.
Another important aspect of YesMail is its integration with CRM systems. This integration enhances the product's functionality and streamlines email marketing efforts for businesses. Customers who use YesMail on a daily basis find it valuable for managing their email programs, providing easier targeting, message setup, and timely message deployment.
To fully leverage the capabilities of YesMail, individuals with an analytical mindset and familiarity with web applications are recommended. Whether it's assessing content engagement, tracking member responses and frequency, or analyzing overall email engagement, YesMail serves as a valuable tool across different business units for effective email marketing to customers.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
June 01, 2018
Great platform for all your email programs needs
I use Yesmail360i every day to assist and manage my clients' email programs. It helps manage a clients' email program with an easier way to target customers, set up messages and deploy messages in a timely manner.
- Solutions that increase cross-marketing communication between marketers to get more revenue
- This platform brings technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications
- This is achieved in the real-time technology, actionable analytics, and campaign planning & execution into a single platform
- Price
- Loyalty attribute
- Overwhelming for full service
- Positive experience
100%
10.0
100%
10.0
N/A
N/A
I haven't used any other platform
September 25, 2017
It's easy to say "Yes" to YesMail
YesMail was used by several departments in my last organization. It was a CRM system used to review customer contacts with emails, it was a reporting tool to show email engagement, and it was, of course, an email platform and outbound messaging system. It provided a central place for anyone with access to go in order to gauge content engagement as well as see email engagement overall. Plus, we could see which members were responding to what, and how often. It tied in with our external, broader, database directly and seamlessly.
- CUSTOMER SERVICE. Any time myself, or my team, needed help with the system or help with figuring out how to build something new, the YesMail staff were more than happy to help, easy to work with, and easy to get a hold of.
- The platform is intuitive, visual, and easy to navigate. Plus the inclusion of "tabs" in the interface makes navigation extremely easy. It's possible to access multiple parts of the module without going back and forth between browser windows.
- The Market Intelligence tool is extremely useful, and provides unique insights into competitor's mailings so that it's easier to spot marketing trends, or see what others have tried and get a gauge of their successes and failures (as determined by open rates, Delete w/o open rates, etc.) so that my own team was able to either mimic techniques that had shown useful, or avoid trying certain things that were shown through those competitors not to work.
- The Market Intelligence tool, while useful, and while it has a Deliverability Intelligence plug-in as well, is still a little rough. It's hard to sort through reports, and the location of different points of information between the "feed" and the list of marketers, is a little cumbersome to sort through.
- The metrics available could use some updating and some clarification. There are quite a few caveats to reporting that aren't clearly stated. Ex. the clicks reported on a "click thru" report are TOTAL clicks, while the clicks reported on a Delivery and Response report are FIRST CLICK ONLY, while also the dashboard reports might show unique clicks and "clicks" (total clicks) but those numbers might also not match with the other two reports because dashboard reports are behind by 2 hours whereas the specific reports are pulling straight from the CRM within the system, and the dashboards are summaries generated every couple of hours from the CRM. All of those details took me a while to figure out, and I had to ask a lot of questions. But my account manager was always easy to get a hold of, and if he didn't know the answers to my questions he was quick about tracking down someone who did.
- 70% of my former company's online web traffic was derived from email messages, so the reliability of the YesMail platform was paramount to our ability to achieve our business objectives.
82.22222222222221%
8.2
80%
8.0
N/A
N/A
YesMail offers almost all of the "bells and whistles" that the other major ESPs offer, but at a much more reasonable price. IBM and SalesForce, for example, offer great platforms...but they outsource the setup and implementation, and they have a lot of add-ons that drive up the price of their tool. YesMail does the implementation and maintenance themselves, and while they do have their own add-ons, their "out of the box" platform is much more inclusive than the competition's.
September 18, 2015
YesMail - Not for the feint of heart
We utilize Yesmail for blast campaigns, automated drip campaigns, renewal programs, cross promos & some transactional emails. We use it across 5 products and target over 20 languages. The reporting features allow me to create highly segmented lists of customers which increases deliverability, engagement and helps deliver the right message at the right time. I would suggest YesMail for anyone who is adapt with web applications, it is not super user friendly so you do need an analytical mind to get the most out of it.
- Mid Automation Segmentation
- Blast Campaign Scheduling
- Intuitive Reporting & Custom Report requests
- The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
- A lot of common functionality has to be built in... Which costs extra
- Support isn't the best, they do respond but not at the speed I would like.
- Automation Trees have increased ROI
- Scheduling Calendars have allowed for efficient cross-team coordination.
- Interface is hard to use for non tech savvy users. Makes transferring a program to new employees much more complicated.
31.25%
3.1
80%
8.0
N/A
N/A
While yesmail was lacking in comparison to other products, we chose it because it was the easiest to integrate with our current systems.
September 11, 2015
Yesmail - not sexy but it gets the job done
Yesmail is being used across two business units. It is our primary tool for email marketing to our customers. We have it integrated with our CRM (a project that took a long time to complete). We've been using it for three years in our business unit and it works well. We haven't fully leveraged the deliverability services which is our next step.
- Targeting and segmentation
- Easy to create a campaign
- Decent reporting
- More proactive account management
- Every minor change requires a new SOW
- Would like more robust reporting, ability to export click maps, etc.
- Increased our send rate from 20K/hour to 200K/hour. Previously with our in-house tool it would take days to send a campaign. Now it takes hours.
- Increased efficiency of our email marketing team. Having to work less with the data team now for list pulls.
18.75%
1.9
66.66666666666667%
6.7
N/A
N/A
- In house tools and MailChimp
We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up.
January 27, 2014
Complete YesMail Overview: Why You Should NOT Use YesMail
Score 1 out of 10
Vetted Review
Verified User
- The biggest strength of YesMail is that it's good for churning out large amounts of emails. So if you constantly send out a lot of emails, newsletters, or promotions on a daily or weekly basis then YesMail is a good fit.
- The reporting for YesMail is also above average. You're able to look at all the main metrics such as open rates, click rates, bounces, unsubscribes, etc. They also have a click map so you can optimize your emails based on where people are clicking within the email and what content they're clicking on.
- YesMail also has a fairly good scrubbing process in place so if you have a lot of dead weight on your lists (email addresses that aren't active don't open, click or bounce out a lot) then YesMail will automatically remove these emails. For example if an email address has bounced 10 times in a row then YesMail will remove that email from its system.
- The targeting within YesMail is lackluster at best, you can't do much dynamic targeting when deploying your emails. For instance if you want to set up an email campaign where someone receives an email 24 hours after opening or receiving an email you won't be able to.
- YesMail also doesn't integrate well with other systems, so you won't be able to fully connect your data within YesMail with other tools such as Omniture, Google Analytics or other software you might use such as web forms. Without being able to connect all your data and software you're limited on how you can transfer data into YesMail.
- Another common theme with YesMail is that it constantly breaks down. They will run an update or try fixing something and it will cause havoc within the system. You will find that your emails get disabled or don't deliver correctly.
- YesMail also needs to improve upon how it stores the data attached to your email addresses. If you have other contact information such as address, phone, state, country, etc attached with an email address YesMail won't be able to clean up the data automatically you will have to do this manually. The amount of characters for a given field is very limited. So if someone has a long address or phone number that exceeds the character limit the data won't pass over to YesMail.
- YesMail also isn't built to be a fully automated system so you won't be able to track and follow your audience through different email campaigns. There's no overall life-cycle for an email address like you would have with a system such as Eloqua.
- Overall its had a negative impact on employee efficiency. We spend quite a bit of time troubleshooting with YesMail when this time could be spent in other areas.
- There hasn't been much of a positive impact, overall our ROI with YesMail has been lackluster. It needs to be improved in a lot of ways before a positive ROI can be reached.
We chose YesMail because we already had been using it and it would have been cumbersome to switch.
No
- Price
- Prior Experience with the Product
- Existing Relationship with the Vendor
- Setting up and deploying an email is as easy as it gets. There's nothing difficult when learning how to use YesMail, it's very straightforward.
- The reporting portal is also very easy to use. You can search for a specific email or groups of emails. You can also easily select which metrics you would like to look at for emails (opens, clicks, soft bounce, hard bounce, amount sent, etc).
- You need to have specific JavaScript within the body of your email's HTML code in order to deploy an email. This JavaScript is very cumbersome and not easy to modify. If there is something wrong with the JavaScript you will have a hard time knowing how to fix it.
- Updating your email addresses and lists takes a lot of manual work and even then all the data might not pass over to YesMail correctly.
- There's also a lot of steps involved in extracting data out of YesMail. It takes at least 15-20 minutes to pull a single file so you will be stuck with long waiting periods.
No