Yesware

I originally thought that the email tracking was the main reason to get Yesware, but in fact, the templates are the best service it offers. We save so much time drafting complicated emails by having a template that we can build/use. It is worth the money for our department for sure.

I found Yesware to be most effective when I was in correspondence with a client and received notifications that they were viewing our email thread. It allowed me to call them and anticipate that our conversation was already on their mind, and I had their attention/wasn't disturbing them.

Great for business development and new business opportunities. Not great for key account management and specifically named accounts. It provides email tracking and visibility, but I'm not sure if there are other benefits that we aren't taking advantage of.

Yesware is best suited for sales departments where they need to keep a track of all the emails so that they can conclude whether emails have been opened or not. Users cannot give silly excuses once they have read the email. People on higher positions can keep a track of customers as well as employees.

If you're not looking to track unlimited emails, there are similarly priced options that you may want to consider. While this was a few months ago, Yesware was the only email tracking plugin that offered unlimited tracking for the price I wanted to pay. They have recently raised their prices, so I'm not sure if this is still the case. If you need real-time metrics to track open/reply rates across team members, this would likely not be a good fit for you unless they have made improvements in this area.