Yesware

Yesware is used between the sales and marketing departments primarily to track open and click through rates of individual emails sent directly from sales reps. We also use the teams function to set up various templates for group emails sent from the sales reps to their specific groups.

We use Yesware for our team of account executives and customer success coaches to enable them to set up automated and semi-automated email campaigns. On top of that, they send a lot of 'one off' emails to stay in touch with their prospects and customers. It allows them to track prospect/customer engagement and to see which email templates get the best open, reply and click rates.

It’s a no-brainer tool. It works perfectly, tracks my emails and tells me when people are engaged so I can follow up with them.

Yesware is currently being used in our organization to do targeted sales outreach in a bulk manner It allows us to send out mass communication to drive awareness and interest in our product. It is used specifically by our Sales Department within the organization. The business problem it helps solve is to allow us to touch more prospects, which will then lead to increased engagement, increase of pipeline and ultimately increase in money to the business

Yesware is used by our sales team to track emails, log emails back to SFDC, create templates and to build out cadences and follow up accordingly using their Touchpoints feature. I no longer have to worry about my emails not being logged as Yesware takes care of this for me. Their Touchpoints feature is what is the most valuable for me. We have campaigns built out based on if the contact is inbound or outbound, persona and other details about the account. These campaigns have templates specific to the campaign which makes it significantly easier for me to send more follow up emails. Also, the Touchpoints feature makes it so I don't have to leave Gmail to figure out who to email next which is a huge time saver.