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Overview

What is Yext?

Yext is a digital experience software provider headquartered in New York, New York.

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Recent Reviews

TrustRadius Insights

Yext is a versatile platform that is widely used across various departments and industries to manage and optimize online business …
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Yext'dit

7 out of 10
June 22, 2021
Incentivized
Yext is used across various departments, it address the issue of updating the information across various publisher using one medium[.]
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Yext, no thank you.

1 out of 10
July 29, 2020
Incentivized
We used it to manage review sites and information from a central location. It was intended to cut down on time spent on logging in and …
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Pricing

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What is Yext?

Yext is a digital experience software provider headquartered in New York, New York.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.yext.com/products/packages

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Yext?

Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, Yext has offered companies worldwide the ability to create content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints.

Yext Features

Digital Experience Platform Features

  • Supported: Cloud enablement
  • Supported: Content aggregation
  • Supported: Content classification
  • Supported: Multi-channel content personalization
  • Supported: DXP Third-Party Integrations
  • Supported: Multi-website management
  • Supported: Digital asset management
  • Supported: Editorial workflows and task management

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: E-commerce / shopping cart extension
  • Supported: Import / export
  • Supported: Website analytics

Customer experience management Features

  • Supported: Multi-channel customer feedback collection
  • Supported: Product usage analytics
  • Supported: Customer experience dashboard
  • Supported: AI-powered recommendations

Results and Analysis Features

  • Supported: Conversion tracking

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Version history
  • Supported: Simple roll-back capabilities

Yext Screenshots

Screenshot of Yext Knowledge GraphScreenshot of Yext ListingsScreenshot of Yext PagesScreenshot of Yext ReviewsScreenshot of Yext SearchScreenshot of Yext Analytics

Yext Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yext is a digital experience software provider headquartered in New York, New York.

Algolia, Elasticsearch, and Coveo Relevance Cloud are common alternatives for Yext.

Reviewers rate Support Rating highest, with a score of 6.3.

The most common users of Yext are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(48)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yext is a versatile platform that is widely used across various departments and industries to manage and optimize online business listings. Clients have found value in using Yext for a range of purposes, such as resolving directory listing inconsistencies, improving SEO, and ensuring accuracy of clinic information. With Yext, the Marketing Department can easily create and manage clinic information across online directories, which not only enhances search engine optimization but also ensures the accuracy of the information provided. Clients have reported that Yext is particularly effective in addressing directory listing inconsistencies and improving overall SEO performance.

In addition to its benefits for marketing purposes, Yext is also utilized by other departments, including Supply Chain and Franchisees, to ensure that correct information is supplied to search engines and manage customer reviews. This white-labeled product unifies a brand's web presence and allows for easy dissemination of information to multiple locations, resulting in a uniform and consistent online presence. Users have praised Yext for its ability to help maintain accurate listings and manage customer reviews across various platforms.

Franchise clients find great value in Yext as it ensures accurate listings and reviews across multiple platforms, promoting brand consistency and enhancing overall visibility. By implementing Yext's location pages, businesses can increase search functionality, improve content creation, and effectively manage review sites from a central location. Furthermore, Yext supports a hyper-local strategy by managing main listings and citation listings, ensuring consistent NAP data across all platforms. With its user-friendly interface and fast update capabilities, Yext's Knowledge Manager has proven to be a powerful tool for managing local listings.

Overall, Yext offers a cost-effective solution for large-scale listings management, making it a valuable asset for businesses looking to improve their online presence while saving time and resources. Whether it's managing hotel listings to enhance visibility and analytics or maintaining campus profiles across multiple listings to benefit both marketing and operations departments, Yext has proven to be a reliable platform for managing and optimizing online business listings.

User-Friendly and Intuitive Dashboard: Many users have mentioned that Yext's dashboard is very user-friendly and intuitive, allowing them to easily navigate and manage their online presence. The dashboard has been praised for its simplicity and ease of use, with no unexpected features or items.

Helpful Account Managers: Several reviewers have expressed their satisfaction with Yext's dedicated account managers who provide assistance whenever issues arise. These account managers are readily available to help resolve any problems and even reach out to external support teams, such as Apple, on behalf of the users.

Cost-Effective Solution: Users have found Yext to be a cost-effective option compared to other competitors in the market. The competitive pricing makes it an attractive choice for businesses looking to manage their online listings efficiently without breaking the bank.

Cons:

  1. Limited contact with Account Manager: Some users have expressed a desire for more regular communication with their Yext Account Manager to discuss ways to enhance their listings. They feel that having more consistent contact would help them stay updated on strategies and improvements.

  2. Expensive platform: Several reviewers have mentioned that they consider Yext to be an expensive platform. They point out that there are cheaper alternatives available in the market that can offer similar functionality, making it less affordable for smaller businesses.

  3. Lack of integration with other products: Users have highlighted that Yext does not integrate well with other products or software solutions. This limitation can cause issues when users want to perform tasks like creating moving images for social media platforms such as Facebook, leading to inefficiencies and additional workarounds.

Users have made several recommendations for using Yext for managing local listings across the web. The most common recommendations include signing up for extra support with Yext to save time, utilizing the support team provided by Yext, and adding the Yelp connection to Yext. Many users suggest that businesses with multiple locations would benefit from using Yext and find it worth the money if utilized daily. Another frequent recommendation is to engage in training to develop knowledge about Yext. Users advise utilizing the training documents and asking the community for guidance. They believe that this training helps in updating multiple locations quickly and improving online reputation and discoverability. Lastly, users recommend engaging with Client Success Managers at Yext and leveraging the training provided by Yext. They also highlight Yext's efficiency and helpfulness as a team. However, some caution that Yext is among the more expensive platforms and advise considering all options, comparing prices, and being aware of potential transparency issues in the cancellation process. Overall, users suggest taking advantage of the training offered by Yext, utilizing their support team, and considering it for managing multiple locations efficiently.

Attribute Ratings

Reviews

(1-21 of 21)
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Rod Vedder | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
Yext is appropriate for any business that has a brick and mortar shop, but is also useful for contractors/other businesses that serve a radius. Any business that has moved, changed phone numbers or names, or has any information to update ever can benefit from this service.
August 03, 2021

Yext review

Score 9 out of 10
Vetted Review
ResellerIncentivized
It is well suited for most businesses, but to get the full benefit, it requires extensive study. For example, it is easy enough to load their knowledge graph, the main place where client data is stored. Some of the purposes of the field are not clear. Samples and short explanations would be helpful.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yext is a great addition to any marketing team, especially where you have a website that has a lot of users searching for content. They can quickly identify areas for improvement to increase traffic or create a better user experience. We love the Answers tool and FAQs, as it has reduced calls and emails (users now find the answers they need online). Location pages have increased our footprint in local markets, as well. The only issue we have is with communication and turnaround time. Over the last few months, projects that used to take 5-7 business days have taken over 2 months to complete, and we had to continually reach out for status updates. We're hoping this is just a temporary issue since their previous work has been stellar.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
For a large-scale enterprise, I would highly recommend Yext as a listings management vendor. I would still recommend it for a small to medium-sized business depending on their competence/familiarity with listings management as they may be able to handle it themselves or work with a Yext competitor.

It also highly depends on the industry and location of the business. Yext is great for B2C brick-and-mortar businesses with lots of locations physically located in the United States. Yext does not provide as good of coverage for countries outside of the US. Yext also does not provide as much support for some industries, so I would recommend a business to review which publishers/directories are most important for their business and check whether or not these are covered by Yext. Ultimately Yext will still cover most major publishers/directories that are relevant from an SEO point of view.
Score 10 out of 10
Vetted Review
ResellerIncentivized
Yext is extremely well suited for large companies with many locations. Big banks, retailers, and restaurant chains should absolutely be utilizing Yext in order to help each location modify their hours and keep their information up to date.
Score 8 out of 10
Vetted Review
ResellerIncentivized
Yext is great for bigger clients. If your client has a franchise of any kind, or even multiple locations, that's an ideal use case. For smaller clients, with one location that doesn't change a lot, Yext isn't as viable, and the effort to update maybe ten or fifteen listings would be worth it.
June 22, 2021

Yext'dit

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Yext well suited scenarios - Updating a specific detail such as a address across various locations
Yext less appropriate - Campaign specific ideas
Will Hanrahan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Yext is a great fit in my use case, a restaurant with over 200 locations across the country and a small internal marketing department. Using Yext is great because within the one platform there are so many worthwhile uses; we utilize the Knowledge Graph, Listings, Pages, Answers, Reviews, and Analytics. I also really like being able to make simple changes across all individual locations very easily.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It really depends on the business, but if you have over 10 locations, than Yext is a no-brainer in my eyes. If you have less than 10 locations, I'd recommend you start with the most popular profiles and understand how they impact your business. Once you understand how your business ranks and the impact of directory listings, you'll be able to decide if Yext is worth the investment.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Yext is suited for companies with a large number of locations to seamlessly manage them within one platform across all listings and pages. Yext's robust suite of tools allows companies to partner with one vendor instead of multiple, which usually can streamline workflows and processes. For companies with only a few locations, it might be a harder sell as the cost per location can be steeper than other products on the market.
July 29, 2020

Yext, no thank you.

Score 1 out of 10
Vetted Review
ResellerIncentivized
I don't see the value in Yext. It was never fully functional and they had little interest in supporting it once it was "implemented." There were knowledge gaps on their end and little documentation. We waited days at a time to get assistance from them even though we were paying for a very premium service.
David Renberg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I believe Yext is an appropriate solution for any consumer-facing company. It may not be as useful for B2B organizations, but anyone looking to attract the attention of end consumers can benefit from the services of Yext. The big thing they do is boost SEO and make sure all information on the internet is accurate and relevant.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
For larger companies with multiple businesses and larger budgets, Yext absolutely makes sense. And its options for healthcare-related companies also make it a no-brainer for those types of organizations. For smaller agencies and businesses, the annual contracts and price point may make it prohibitive.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Yext is best for large businesses with many locations. When I worked for a larger company, it worked really well and the team was really responsive.

When you are a smaller player, they don't care too much to reply to your issues (two business days per response).
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yext is a robust all-in-one local listing management + SEO platform that creates many efficiencies for multi-location businesses. Yext manages local store listings by correcting inaccuracies and supporting optimization/enhancements. Yext powers these listings on third party sites, including Google My Business, Facebook, etc. and automatically pushes updates on a regular basis.

Though there are multiple offerings and packages available, Yext is not cheap. Businesses must be willing to invest a significant amount into their local efforts.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In an industry, such as hospitality, where companies have listings across the web on different site, it is crucial to make sure that each listing has the correct information — users who see the listing need to be able to contact the hotel and see the correct address. Yext is perfect for this, as it makes it easy to put all the accurate information in one place.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Yext ensures that facts such as calendar updates, holiday hours, and so much more about businesses are correct across all platforms. Yext helps with brand management by updating its network based off of search engines. Another great quality is that it makes sure there are no duplicate listings for your company and if there are, they take care of the issue.
October 08, 2019

Worth every penny

Chandler Elmore | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The best use case for Yext is for organizations that have multiple locations (like franchised companies) that need to maintain a consistent online look and feel but still offer flexibility to update individual locations with pertinent information and offers. It is a great tool to get overall general information out to online listing services as well as the big social media outlets.
Megan Sullivan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yext is very well suited for a larger, multi-location business. As your organization grows it becomes more and more challenging to manually manage your online listings across the web. With Yext you simply add your location information and the sites they work with are automatically updated. For smaller businesses with only a few locations, it would be much more cost-effective to create and manage these listings yourself instead of paying a monthly fee.
Ali Zakeri | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yext Knowledge Manager is the way to go if you have the budget, manage multiple listings/locations and don't have the time to manually manage your listings. However, if you are a small business with a limited budget then Yext is probably not the best choice for you due to high costs.
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