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Overview

What is Yext?

Yext is a digital experience software provider headquartered in New York, New York.

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Recent Reviews

TrustRadius Insights

Yext is a versatile platform that is widely used across various departments and industries to manage and optimize online business …
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Yext'dit

7 out of 10
June 22, 2021
Incentivized
Yext is used across various departments, it address the issue of updating the information across various publisher using one medium[.]
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Yext, no thank you.

1 out of 10
July 29, 2020
Incentivized
We used it to manage review sites and information from a central location. It was intended to cut down on time spent on logging in and …
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Pricing

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What is Yext?

Yext is a digital experience software provider headquartered in New York, New York.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.yext.com/products/packages

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Yext?

Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, Yext has offered companies worldwide the ability to create content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints.

Yext Features

Digital Experience Platform Features

  • Supported: Cloud enablement
  • Supported: Content aggregation
  • Supported: Content classification
  • Supported: Multi-channel content personalization
  • Supported: DXP Third-Party Integrations
  • Supported: Multi-website management
  • Supported: Digital asset management
  • Supported: Editorial workflows and task management

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: E-commerce / shopping cart extension
  • Supported: Import / export
  • Supported: Website analytics

Customer experience management Features

  • Supported: Multi-channel customer feedback collection
  • Supported: Product usage analytics
  • Supported: Customer experience dashboard
  • Supported: AI-powered recommendations

Results and Analysis Features

  • Supported: Conversion tracking

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Version history
  • Supported: Simple roll-back capabilities

Yext Screenshots

Screenshot of Yext Knowledge GraphScreenshot of Yext ListingsScreenshot of Yext PagesScreenshot of Yext ReviewsScreenshot of Yext SearchScreenshot of Yext Analytics

Yext Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yext is a digital experience software provider headquartered in New York, New York.

Algolia, Elasticsearch, and Coveo Relevance Cloud are common alternatives for Yext.

Reviewers rate Support Rating highest, with a score of 6.3.

The most common users of Yext are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(48)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yext is a versatile platform that is widely used across various departments and industries to manage and optimize online business listings. Clients have found value in using Yext for a range of purposes, such as resolving directory listing inconsistencies, improving SEO, and ensuring accuracy of clinic information. With Yext, the Marketing Department can easily create and manage clinic information across online directories, which not only enhances search engine optimization but also ensures the accuracy of the information provided. Clients have reported that Yext is particularly effective in addressing directory listing inconsistencies and improving overall SEO performance.

In addition to its benefits for marketing purposes, Yext is also utilized by other departments, including Supply Chain and Franchisees, to ensure that correct information is supplied to search engines and manage customer reviews. This white-labeled product unifies a brand's web presence and allows for easy dissemination of information to multiple locations, resulting in a uniform and consistent online presence. Users have praised Yext for its ability to help maintain accurate listings and manage customer reviews across various platforms.

Franchise clients find great value in Yext as it ensures accurate listings and reviews across multiple platforms, promoting brand consistency and enhancing overall visibility. By implementing Yext's location pages, businesses can increase search functionality, improve content creation, and effectively manage review sites from a central location. Furthermore, Yext supports a hyper-local strategy by managing main listings and citation listings, ensuring consistent NAP data across all platforms. With its user-friendly interface and fast update capabilities, Yext's Knowledge Manager has proven to be a powerful tool for managing local listings.

Overall, Yext offers a cost-effective solution for large-scale listings management, making it a valuable asset for businesses looking to improve their online presence while saving time and resources. Whether it's managing hotel listings to enhance visibility and analytics or maintaining campus profiles across multiple listings to benefit both marketing and operations departments, Yext has proven to be a reliable platform for managing and optimizing online business listings.

User-Friendly and Intuitive Dashboard: Many users have mentioned that Yext's dashboard is very user-friendly and intuitive, allowing them to easily navigate and manage their online presence. The dashboard has been praised for its simplicity and ease of use, with no unexpected features or items.

Helpful Account Managers: Several reviewers have expressed their satisfaction with Yext's dedicated account managers who provide assistance whenever issues arise. These account managers are readily available to help resolve any problems and even reach out to external support teams, such as Apple, on behalf of the users.

Cost-Effective Solution: Users have found Yext to be a cost-effective option compared to other competitors in the market. The competitive pricing makes it an attractive choice for businesses looking to manage their online listings efficiently without breaking the bank.

Cons:

  1. Limited contact with Account Manager: Some users have expressed a desire for more regular communication with their Yext Account Manager to discuss ways to enhance their listings. They feel that having more consistent contact would help them stay updated on strategies and improvements.

  2. Expensive platform: Several reviewers have mentioned that they consider Yext to be an expensive platform. They point out that there are cheaper alternatives available in the market that can offer similar functionality, making it less affordable for smaller businesses.

  3. Lack of integration with other products: Users have highlighted that Yext does not integrate well with other products or software solutions. This limitation can cause issues when users want to perform tasks like creating moving images for social media platforms such as Facebook, leading to inefficiencies and additional workarounds.

Users have made several recommendations for using Yext for managing local listings across the web. The most common recommendations include signing up for extra support with Yext to save time, utilizing the support team provided by Yext, and adding the Yelp connection to Yext. Many users suggest that businesses with multiple locations would benefit from using Yext and find it worth the money if utilized daily. Another frequent recommendation is to engage in training to develop knowledge about Yext. Users advise utilizing the training documents and asking the community for guidance. They believe that this training helps in updating multiple locations quickly and improving online reputation and discoverability. Lastly, users recommend engaging with Client Success Managers at Yext and leveraging the training provided by Yext. They also highlight Yext's efficiency and helpfulness as a team. However, some caution that Yext is among the more expensive platforms and advise considering all options, comparing prices, and being aware of potential transparency issues in the cancellation process. Overall, users suggest taking advantage of the training offered by Yext, utilizing their support team, and considering it for managing multiple locations efficiently.

Attribute Ratings

Reviews

(1-21 of 21)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Listings management
  • Coverage of local ecosystem (partnerships with major directories/publishers and data aggregators)
  • Instantaneous updates across most publishers
  • Easy data management through export/import of files
  • Listing audits
  • Online Travel Agency coverage
  • Proactive listings management and profile completeness
  • Communication of publisher updates
Score 10 out of 10
Vetted Review
ResellerIncentivized
  • Put a lot of data across multiple channels
  • Keep data up to date especially at large retailers and bank by allowing each location to modify hours etc.
  • Create customization amongst individual franchises and locations
  • It's a sophisticated tool. I didn't use it enough to experience big issues. I primarily resold it.
Score 8 out of 10
Vetted Review
ResellerIncentivized
  • Broad updates fast - I don't have to mess with specific listings at all.
  • Duplicate suppression - A definitive information source for our clients' customers.
  • Powerful analytics - We can show accurate ROI and estimated conversions very easily.
  • Web scraper - Clients don't want to do data entry, and this is the fastest way to grab info from some of them. It could be a bit more robust, to be honest.
  • Linked entities - Useful for letting customers know, for example, where a certain medical professional will be on a certain day of the week. Not impossible to use, but it feels like it could be easier.
  • Dark mode - The UI is bright white, and I'd like something easier on the eyes.
June 22, 2021

Yext'dit

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Yext support
  • Addressing duplicate location listing
  • Updating Google listing
  • Yext analytics training
  • Reports and campaign idea generators
Will Hanrahan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Making sure our location data is correctly being understood by Google.
  • Taking into account best design principles for our pages layout.
  • Staying on top of Google best practices so we don't have to.
  • Building a very robust place for us to store all our location information.
  • Solid integrations with some of our other key partners, for example Olo, Punchh.
  • Being a very good partner for us, our Client Success Manager is exceptional.
  • Better integration with Yelp and Trip Advisor.
  • Providing actionable insights from our review data.
  • Improvements to the user experience when responding to reviews.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Setting hours of operation.
  • Keeping our brand consistent.
  • Properly tracking traffic from these profiles.
  • More variable fields for different profiles.
  • Making clear where and how the information will appear.
  • Continue to improve their keyword analytics.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Listing management: Proprietary API connections to listings to push data in real time.
  • Knowledge panel dashboard: Streamlined content management system that is intuitive and easy to use.
  • Support is either a hit or a miss. Somedays I get a response very quickly, but on others, it might take a couple of days for someone to get back to me when I have a problem.
David Renberg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of use, the dashboard is fairly intuitive, and easy to figure out.
  • Number of partners: They have all the major online directories as partners.
  • Cost is very competitive compared to the competition.
  • Could have even more partners: seems there are endless sites to pair with.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Efficient management of online listings and citations
  • Duplicate citation suppression
  • Customer support and training
  • Relatively easy-to-use knowledge graph
  • Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
  • Annual contracts limit flexibility for smaller companies
  • The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
Score 9 out of 10
Vetted Review
ResellerIncentivized
  • Updates search engine information: This is the best thing about Yext. Companies can quickly and easily unify their brand image across multiple search engines with minimal effort and ONE PASSWORD.
  • Yext makes it simple to protect your online presence from bad data and duplicate entries.
  • Yext makes updating a company profile very simple and easy. Adding business hours. employees, business offerings, etc. is simple.
  • The user interface is a little ugly, but the point is to get the information correct so that it is easily forgiven.
  • The reporting can get a little byzantine. Due to so many options, it's easy to get lost in what matters.
  • Yext doesn't play well with other products. For example, if you use software to make moving images for Facebook, Yext can't support that and it could crash your ability to edit Facebook images.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Simple UI. The platform is easy to navigate.
  • Great customer service. Any issue that we've taken to the support team has been resolved within a day.
  • Takes some time for a new user to understand the platform.
  • Some website error messages when reviewing listings do not make sense.
October 08, 2019

Worth every penny

Chandler Elmore | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Location management in one place.
  • Easy to use dashboard and location editing. There are no items that are out of place or unexpected in the dashboard that you have not seen nativity in Google my Business or Facebook.
  • This platform is expensive. There are cheaper alternatives out there that can do just as much for less.
  • There is no ability to run ads through Yext. This hinders it from being the all in 1 platform that others have already addressed.
Megan Sullivan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Yext is very, very user-friendly and easy to use.
  • Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
  • Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.
  • Because SEO is so important to many company I would love to have more regular contact with our Yext Account Manager, primarily to discuss ways to continue to enhance our listings.
  • It would be great is Yext could be available at a lower per location, per month fee. The current monthly fees would make it difficult for a smaller business to take advantage of their services.
  • It would be great is Yext would show you examples of what your listings look like on various sites that they manage. The customer provides the information and it would be great to have more visibility into how it actually looks on the web.
Ali Zakeri | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Local Listing Management -- Super reliable, fast and accurate.
  • Review Management -- Powerful feature that integrate with a large number of directories for reviews.
  • Analytics -- Provides useful data and insights for your business listings.
  • Customer support -- They offer good customer support but sometimes it might take a couple of follow-ups to get a response.
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