In this race there are two competitors, Yoast is 1st
I use Yoast on all my websites. www.academy.thereach.ai, www.thereach.ai and www.vividatelier.pl . Amazing insights, I can tailor the blog …
Starting at $0 per year
View PricingOverview
What is Yoast?
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Integration with web analytics tools (42)9.797%
- Site recommendations (42)9.696%
- Keyword analysis (49)9.696%
- Page grader (53)9.292%
Reviewer Pros & Cons
Pricing
Premium
$99.00
Cloud
Per Site
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://yoast.com/wordpress/plugins
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Quick Demo Yoast
YouTube
Demo Toko Online Anisa Bags (beserta Yoast SEO)
YouTube
Demo: Instalación de Yoast SEO y uso
YouTube
#DEMO Instalação Plugin Yoast SEO PREMIUM
YouTube
Facebook Yoast Demo
YouTube
Video SEO for WordPress by Yoast demo
YouTube
Features
Return to navigation
Product Details
- About
- Tech Details
- FAQs
What is Yoast?
Yoast SEO helps to ensure a site meets the highest technical SEO standards. It also provides tools to optimize content for SEO and overall readability. Yoast is built to:
- Include everything needed to start ranking in search engines
- Automatically take care of all of a site’s technical SEO
- Provide access to 6 free academy courses
Yoast Video
Yoast SEO Demo
Yoast Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues.
Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.
Yoast starts at $0.
Reviewers rate Local SEO and Integration with web analytics tools highest, with a score of 9.7.
The most common users of Yoast are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(304)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve search engine visibility. Users have found Yoast to be particularly valuable for on-page SEO optimization, providing a comprehensive checklist for elements such as metadata, URLs, headers, and more. The plugin's red-yellow-green light icon serves as a visual indicator of how well optimized a page is, allowing users to stay on top of their optimization efforts.
Freelancers, small business owners, and marketing professionals have relied on Yoast to boost their online presence and attract potential customers. Additionally, Yoast has played a crucial role in helping bloggers optimize their pages for better rankings. The user-friendly interface and real-time suggestions provided by Yoast make it accessible to both non-expert users and SEO novices who are looking to optimize their own content. From optimizing blog posts and images to managing URLs and interlinking suggestions, Yoast offers a range of features that simplify the process of search engine optimization.
Furthermore, organizations and agencies have leveraged Yoast to set up SEO for each page or article on their websites, providing oversight of writers' SEO tasks. The structured markup capability of Yoast has proven invaluable in ensuring that pages meet SEO standards and comply with industry regulations. With its extensive training resources and comprehensive plugin options, Yoast has become the go-to tool for WordPress users looking to maximize their SEO efforts.
Overall, Yoast has proved indispensable in optimizing WordPress websites for search engines, attracting organic traffic, meeting deadlines, and maintaining structured content. By offering practical recommendations and insights into keyword density, readability scores, and meta data optimization, Yoast delivers valuable assistance in driving qualified traffic to websites.
Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.
Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.
Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.
Unhelpful customer support: Some users have expressed frustration with the customer support provided by Yoast, stating that it has been unhelpful and lacking. This issue has been mentioned multiple times in user reviews.
Confusing user interface: The software's user interface has been criticized for being confusing and overwhelming. Users have found it difficult to navigate and complete tasks efficiently, leading them to believe that the software is not user-friendly.
Lack of comprehensive SEO insights: Users have expressed a desire for more comprehensive SEO insights and tools beyond just on-page optimization. They feel that the current features are lacking in providing competitive analysis and tracking SERP performance.
Users have provided several recommendations for Yoast based on their experiences with the product. The three most common recommendations are:
-
Start with the free version: Users recommend starting with the free version of Yoast as it provides a range of useful features for optimizing website SEO. It is helpful for improving search engine rankings and increasing website traffic.
-
Use for WordPress websites: Yoast is highly recommended for WordPress websites, as it offers specific plugins and tools tailored to this platform. Users find Yoast beneficial in expanding their understanding of SEO marketing and improving blog SEO, ultimately helping to boost website ranking in search engine results.
-
Automate and save time: Users appreciate how Yoast automates various on-page metadata-related tasks, saving them valuable time. It is effective for day-to-day SEO activities and provides a helpful guide for implementing SEO improvements. By using Yoast, users can ensure proper optimization of content and keep up with changing SEO trends.
It's important to note that while many users recommend Yoast as a top SEO plugin for WordPress websites, some caution that it may not be the only tool needed for comprehensive SEO optimization. Additionally, some users express satisfaction with the free version and suggest that the premium version may not be necessary.
Attribute Ratings
Reviews
(26-40 of 40)Companies can't remove reviews or game the system. Here's why
We are an affiliate for a primarily digital product. Web presence is practically the only entry into the sales funnel, so building traffic is fundamental. We use Yoast WordPress SEO plugins for all our blogging, because it encourages "best practices" for SEO - good SEO plus thoughtful keyword selections are the keys to getting traffic to the site.
- SEO coaching - best practices for SEO are always in flux. Yoast gives step by step guidance for APPROPRIATE use of keywords in text, headings, subheadings, titles, and images. Yoast also provides reminders for other elements - outbound and internal links, customized meta and the like.
- Readability analysis - Whether readability is essential to SEO, I'm not sure, however, I do believe good writing will provide a better guest experience, which helps entry into the sales funnel. Yoast provides a variety of analytics on readability, such as use of subheadings, sentence length, passive voice, reading ease, etc. Great discipline in becoming a better writer, and hopefully improving SEO!
- Integration - Yoast "plays nice" with other tools! You can integrate Yoast with Google Search Console and your social media for a better, more comprehensive view of your traffic, your site, and your audience.
- Great for beginners and experts alike - even if you had to google "SEO," Yoast is for you! It's easy to set up and walks you through everything you can and should be doing. As you get more advanced, it's highly customizable -- well, there's settings for advanced customization, I'm not an SEO expert, so I haven't gone there yet!
- SEO is complex, and Yoast can seem a little overwhelming just going through all the options available. It would be nice if there were some help with prioritization - "this is essential," "this will is useful, but may only marginally improve your reach," or some other priority generalization.
- Over-reliance on Yoast can be detrimental to your traffic! It's not entirely their fault, but, it's easy to "fall asleep at the wheel," and let your Yoast dashboard become your sole SEO adviser. Well, like every product, there are sometimes bugs and issues which can affect rankings, so, you have to be aware and make sure you also independently check your results!
- Keyword research integration would be great - I don't know if it's available in the premium package, but, I still use my google adwords to research appropriate keywords
December 17, 2018
Yoast SEO plug-ins WILL help you get your site noticed!
I use Yoast Wordpress SEO Plugins on our main website to help improve our SEO and to check-- whenever changes are made-- that our site is still all clear without errors.
- Ease of operation -- Install the plug-in and follow their step-by-step instructions. It's really that easy.
- Level of detail -- This plug-in will inform you when your page is not optimized, but also shows you the steps you need to correct the problems without any of the guesswork.
- Plays well with WordPress -- I know this seems like a no-brainer, but it does not mess up your site. Yoast does a great job of making sure that their plug-in works correctly with the most current version of WordPress.
- Can be a little too aggressive -- Sometimes you just don't need the level of detail that it recommends. And also sometimes even after completing their recommendations, it still kicks back errors.
- The interface hasn't been updated in a while, so while it does work it is starting to look stale in comparison to similar products.
- They could make it easier to change things site-wide.
December 13, 2018
Yoast, an Important SEO Guide
I am a professional freelance photographer. As such, SEO is extremely important to my business. Since I don't have a storefront or physical presence, I need to be found online by potential customers. My website is powered by WordPress, so I chose Yoast SEO to accomplish the task of boosting my online presence.
- The biggest plus to me is how user-friendly the plugin is. I'm not very proficient in the area of web design and SEO, so having a plugin that is so powerful yet so easy to use is important. The snippet previews which show how a post will appear in a search engine make content-creating much more effective.
- Yoast helps identify technical issues within my website. Web design, even within the WordPress platform, is very complicated, and I would not be able to identify problems, such as with indexing, on my own. These problems are clearly shown in my WordPress dashboard, so I never miss them and always have the opportunity to correct them.
- Keywords are one of the most important factors when it comes to being found online. Yoast guides me through my posts by checking my content against the keywords I'm using, reminding me to include these keywords in specific areas and to use them the proper amount of times. It makes post-creating so much easier and I have more confidence in my writing.
- While Yoast is an important tool to use when writing posts, its guidelines shouldn't always be followed 100%, since it is, after all, a plugin and not a human. The green "go" lights can be misleading. I always try to trust my instincts when Yoast is encouraging me to word a phrase in a way that I know is not best. Yoast is a guide, not a science.
- With Yoast, it is possible to fall victim to keyword stuffing. It wants me to use a keyword a certain number of times, but it doesn't account for variations of that keyword I've already written that would be recognized in Google, such as the plural form, for example. So even though I've used a keyword in various forms the proper number of times, Yoast might not be giving me the green light yet, so I might stuff in more of that keyword, ultimately to the detriment of my post.
- My last complaint about Yoast is that the plugin does not keep up with Google, which is a huge problem since I use Yoast precisely to boost my website's presence within Google. And, when it doubt, I don't find that I can turn to Yoast support for help because their customer service is truly lacking.
December 12, 2018
Yoast for Bloggers/Websites
The Yoast Plugin is the go-to SEO app for any WordPress website. As a blogger I have a self-hosted WordPress site, Yoast has been instrumental in getting my pages to rank. It's like an SEO checklist at your fingertips and the fact that there is a free version is amazing! I teach marketing classes and actually tell the business owners and bloggers in my classes to make sure they use this app.
- Multiple Focus Keywords to choose from. I find it hard to only focus on one keyword and the paid version ensures you don't have to which is a nice bonus to this feature.
- Social Previews do pretty well and gives insight in to how the post will look when shared.
- Internal Linking, Even though I have been in marketing for 10 years I sometimes do forget to do internal linking and this app always reminds me!
- Content insights sometimes misses the mark but I understand it a program so it can't truly analyze the data! I would suggest taking this portion with a grain of salt and trusting your vision for the page over the programs.
- You can find a lot of what is offered here through other platforms but the fact that they have so much in one spot is what sets it apart.
- Some may not enjoy the price especially when you can get a lot of the same things in the free version.
December 11, 2018
That feeling when you get the green light!!
Yoast SEO is an excellent Wordpress plugin that allows me to check the SEO of my blog post as I type. It is only being used by myself for personal use, but as we have acquired more clients who are blogging on Wordpress I will recommend this tool. It allows me to test readability and make sure I am linking enough relevant links to my posts.
- Provides me with a readability score in the moment that allows me to edit my writing as I go.
- I love the content optimization for multiple keywords, on the free version it was one which was really limiting
- I like how it suggests links to other pages of my site as I type, so its easier for me to link
- It's pretty expensive for a plug-in and not something a lot of our clients would invest in
- I would prefer chat support to email support
- It would be helpful if it could auto generate meta descriptions and titles
December 07, 2018
Yoast is my sole source for Local SEO and helps me reach new clients
I run a small business in my town providing in-home computer lessons and technology support. I created my website using WordPress and I am not an SEO expert by any means. Yoast has been extremely helpful in helping me strategically write content, and organize URLs, headers, etc. to ensure I am visible in organic search results and it has paid off immensely.
- Keyphrases are powerful so I can determine the main purpose of a page or post, and Yoast helps me write content that includes the keyphrase effectively without being excessive.
- Yoast also helps with overall readability using their red/yellow/green light indicators. Even better are the detail explanations that help guide you to understand HOW and exactly WHAT you need to do to achieve the green light status (i.e. sentence length, passive voice, etc...).
- Snippet preview is also great to be able to control what will appear in an organic search result so I can ensure it contains the most important and relevant information to a potential visitor.
- There are times when I disagree with some of the readability suggestions but overall they are extremely helpful.
- Nothing else comes to mind, Yoast honestly has been very helpful and works great!
November 29, 2018
My Experience with the Yoast Wordpress SEO Plugin
My organization currently uses the Yoast WordPress SEO Plugins for enhancing SEO on our website. I am the website manager, so I am the person that directly downloaded it, installed it, and used it on every page of our website. It addresses the business problem of integrating keywords and tags on our website.
- The area in which you edit your snippet and keyword is very easy to complete. The green/orange/red colors indicate whether it's good to go, needs improvements or has problems. Very intuitive.
- The analysis area of the page goes into thorough detail of the problems/improvements/good results and has links in the descriptions that go to Yoast's SEO Blog on their website. It's a great tool for beginners to get a good grip on terms such as "meta description, outbound links, subheadings, SEO title, etc"
- There's also a section that allows you to edit how the page will look if it's shared on Facebook or Twitter - really allowing you to dive deep into controlling how your website appears across social.
- When viewing the list of pages on your website, Yoast displays the SEO Score and Readability Score by color. If you hover over the color, there is a short description of how you can improve it. I wish the description was just a little more detailed - or if the score is hovering just below green or orange, it would state "one more recommendation needed" or something to that effect.
- I wish there was a discount option for Yoast SEO Premium for Non-profits - or at least a one month free trial to be able to pull reports and prove the value of the plugin to our Board that builds the budget.
I use the Yoast SEO plug-in for WordPress almost every day. As a web content writer, business blogger, and de facto "editor in chief" for our agency, I use WordPress a lot an for a variety of content types. Yoast serves as a great checklist for on-page SEO. As you may know, there are many elements that go into on-page optimization. Without Yoast, it would be easy to occasionally forget one or two of them if I was in a hurry. Yoast provides a very visible red-yellow-green light icon that lets you know how well optimized your page is. Long story short, if you use WordPress, you should have the Yoast plug-in.
- The traffic light icon serves as a visible signpost telling you, at a glance, how far along your optimization of a given page is.
- The checklist offered educates users about which elements factor into SEO.
- Yoast provides a Google Snippet editor so you can customize exactly how you want your SERP snippet to read, which is a big advantage.
- Yoast also offers a readability score, which can serve as a reasonable guide for new writers.
- Yoast's plug-in is great for on-page but does not provide insights into your ongoing SEO strategy, and how different pages on your site interact with one another.
- The readability score feels a bit crude. I understand that it provides a nationally recognized readability standard, but as a (dare I say) expert writer with an extensive background in many styles, I sometimes disregard this score. Maybe Google prefers the readability standard to my own, but as it sometimes shoots down sentences with more sophisticated structures, I believe that I know better. Maybe I'm a fool, but sometimes a writer's just gotta write.
- Offering keyword research and data would be nice. There is very little input about the quality of keyword you are choosing. If you are confident that you know your keywords without input, then this won't be a problem.
- To my knowledge, Yoast does not offer a competitive analysis or track your SERP performance for you. Tools for on-page only.
October 03, 2017
Improve your SEO
Searching for the best SEO we found this plug-in. It is excellent to configure your presence in the main search engines. We use it for our customers, they quickly learn how to configure it. In every update, they add more functions and facilities to achieve our positioning goals. The only problem is the high cost of all services.
- Helps to improve the writing of my publications.
- The look in the search engines.
- Easy to position according to keywords.
- Multiple keywords should be easier.
- The regularly update. I have not had a bad experience.
- Recommendations or suggestions in the titles and content.
- Provides insight into your pages/posts content as it relates to keywords that you wish to target.
- Provides complete control over your title tag, meta description, OG/Twitter Card meta data, robots meta tag, and canonical tag.
- Generates automated sitemap.xml files.
- Connects with console tools (i.e. Google Search Console).
- There are some UI improvements I think could be implemented to make the editing of the title and meta description tags easier to spot (it's very crucial to customize this per page/post).
September 21, 2017
Simple little plugin that does what it says on the tin for simple SEO
I use this to optimise my blog posts to appear in SEO results. Tips for how to improve are easily viewable at the bottom of my blog post screen
- Was super easy plugin to install to WordPress
- The traffic light system of red, amber, green is an easy indication of how well your post will perform
- It includes readability as well as SEO
- I like that you can click 'through' to problem areas to edit
- very simple. not to be used for advanced SEO (beyond my skill set) but I think a very good tool for a smaller website
July 20, 2017
Yoast has the MOST!
I run several WordPress sites for myself AND clients and have Yoast on ALL of them to make SERPS friendly websites on auto-pilot.
- Beginner friendly
- Easy to set-up and implement
- Don't have to be a tech nerd or SEO expert to use it
- You don't have to be an SEO expert to configure and understand it
- It CAN conflict with other plugins on occassion, that's the only con I can think of
June 15, 2017
Yoast is better than sliced toast...
Score 9 out of 10
Vetted Review
Verified User
We utilize the Yoast SEO plugin on every WordPres site we build and/or manage. This is a very quick and simple solution for high level SEO factors in regards to content and page structure.
- Great for analyzing content and recommending improvements.
- Excellent for implementing SEO friendly meta tags and page titles, with just a few clicks.
- Quick analysis tool for general on-page optimization.
- Some of the content recommendations are a bit vague.
- More direction for implementing schema.
- It would be great to include semantic content ideas, similar to SEMRush.
We use Yoast as a tool and guide to optimize our content pages for SEO. It helps us better understand how the content on the page, page title and descriptions align with our target keyword for the content.
- Strengths: the plugin is super easy to use, and the color coding showing when things are good, medium (needs work), or bad. It makes it easy to sort through a list of posts and see which ones need improvement. It also makes it easy to ensure that new posts going live are focused on a keyword and are checking off the largest amount of the SEO checklist for an optimized article as can be. The plugin also: makes and publishes a sitemap to list in the Google Search Console to help maximize the indexing of your site, it automatically ads the rel="canonical" to each page, unless you specify otherwise, which is great it's one less thing to code into the theme. Yoast also adds the Organization schema to the site, which is nice for updating the Google Knowledge Graph data, but it's a fairly low-impact feature.
- I would really like the Yoast plugin to add more of the Schema functionality to each page and post. Especially if it could add the JSON-LD formatting for blog posts and other page posts. Right now it's not as big of an impact on overall SEO performance, but as a built-in feature it would be great to have it site-wide before it becomes and absolutely critical element to have.
- Weakness: it's easy to misunderstand and think that the Yoast plugin is "doing" SEO for you. That's a total misconception, the plugin is a guide to help manage your SEO for each page. The only thing the Yoast plugin does for you are the things listed in strengths.
December 16, 2016
Yoast to host your website
I use the Yoast SEO plugin to force refresh a cache because otherwise people start emailing me that stuff doesn’t work when it works perfectly. On sites with more traffic though, you could also just leave the cache as is and wait it out a bit. Yoast SEO provides handy options for dealing with page titles, descriptions, and URLs. I also use it for XML sitemap generation and URL redirects. I also use it for customization options that appear beneath every page and post editor which forcefully remind you to choose a keyword and encourage its use in the heading, page title, URL, content, and meta description of your posts or pages. You can also switch through the tabs to get a page analysis, customize some advanced settings, and specify what information you want social networks to use. It is being used for the healthcare department website. It serves the [purpose] to provide a lot of options.
- Yoast’s WordPress SEO is a comprehensive solution for all your on-site SEO needs. It allows you to add SEO title, meta description, and meta keywords to each post and page of your site.
- You can also write custom titles for your main site, archives, category, and tag pages. It also adds Open Graph metadata, Twitter Cards, Sitemaps and ping search engines whenever you update your site.
- The keyword counter and snippet preview features that come with Yoast are still big pluses though and not having them is a loss.
- Automatically Capitalize Titles
- Advanced SEO ultimate
- Image optimizer
- More visual