Skip to main content
TrustRadius
Yoast

Yoast

Overview

What is Yoast?

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO…

Read more
Recent Reviews

TrustRadius Insights

Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Integration with web analytics tools (42)
    9.7
    97%
  • Site recommendations (42)
    9.6
    96%
  • Keyword analysis (49)
    9.6
    96%
  • Page grader (53)
    9.2
    92%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Premium

$99.00

Cloud
Per Site

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://yoast.com/wordpress/plugins

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

Quick Demo Yoast

YouTube

Demo Toko Online Anisa Bags (beserta Yoast SEO)

YouTube

Demo: Instalación de Yoast SEO y uso

YouTube

#DEMO Instalação Plugin Yoast SEO PREMIUM

YouTube

Facebook Yoast Demo

YouTube

Video SEO for WordPress by Yoast demo

YouTube
Return to navigation

Features

SEO

Core features related to search engine optimization

7.2
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9
Avg 8.4
Return to navigation

Product Details

What is Yoast?

Yoast SEO helps to ensure a site meets the highest technical SEO standards. It also provides tools to optimize content for SEO and overall readability. Yoast is built to:
  • Include everything needed to start ranking in search engines
  • Automatically take care of all of a site’s technical SEO
  • Provide access to 6 free academy courses

Yoast Video

Yoast SEO Demo

Yoast Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues. Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.

Yoast starts at $0.

Reviewers rate Local SEO and Integration with web analytics tools highest, with a score of 9.7.

The most common users of Yoast are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(304)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve search engine visibility. Users have found Yoast to be particularly valuable for on-page SEO optimization, providing a comprehensive checklist for elements such as metadata, URLs, headers, and more. The plugin's red-yellow-green light icon serves as a visual indicator of how well optimized a page is, allowing users to stay on top of their optimization efforts.

Freelancers, small business owners, and marketing professionals have relied on Yoast to boost their online presence and attract potential customers. Additionally, Yoast has played a crucial role in helping bloggers optimize their pages for better rankings. The user-friendly interface and real-time suggestions provided by Yoast make it accessible to both non-expert users and SEO novices who are looking to optimize their own content. From optimizing blog posts and images to managing URLs and interlinking suggestions, Yoast offers a range of features that simplify the process of search engine optimization.

Furthermore, organizations and agencies have leveraged Yoast to set up SEO for each page or article on their websites, providing oversight of writers' SEO tasks. The structured markup capability of Yoast has proven invaluable in ensuring that pages meet SEO standards and comply with industry regulations. With its extensive training resources and comprehensive plugin options, Yoast has become the go-to tool for WordPress users looking to maximize their SEO efforts.

Overall, Yoast has proved indispensable in optimizing WordPress websites for search engines, attracting organic traffic, meeting deadlines, and maintaining structured content. By offering practical recommendations and insights into keyword density, readability scores, and meta data optimization, Yoast delivers valuable assistance in driving qualified traffic to websites.

Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.

Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.

Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.

Unhelpful customer support: Some users have expressed frustration with the customer support provided by Yoast, stating that it has been unhelpful and lacking. This issue has been mentioned multiple times in user reviews.

Confusing user interface: The software's user interface has been criticized for being confusing and overwhelming. Users have found it difficult to navigate and complete tasks efficiently, leading them to believe that the software is not user-friendly.

Lack of comprehensive SEO insights: Users have expressed a desire for more comprehensive SEO insights and tools beyond just on-page optimization. They feel that the current features are lacking in providing competitive analysis and tracking SERP performance.

Users have provided several recommendations for Yoast based on their experiences with the product. The three most common recommendations are:

  1. Start with the free version: Users recommend starting with the free version of Yoast as it provides a range of useful features for optimizing website SEO. It is helpful for improving search engine rankings and increasing website traffic.

  2. Use for WordPress websites: Yoast is highly recommended for WordPress websites, as it offers specific plugins and tools tailored to this platform. Users find Yoast beneficial in expanding their understanding of SEO marketing and improving blog SEO, ultimately helping to boost website ranking in search engine results.

  3. Automate and save time: Users appreciate how Yoast automates various on-page metadata-related tasks, saving them valuable time. It is effective for day-to-day SEO activities and provides a helpful guide for implementing SEO improvements. By using Yoast, users can ensure proper optimization of content and keep up with changing SEO trends.

It's important to note that while many users recommend Yoast as a top SEO plugin for WordPress websites, some caution that it may not be the only tool needed for comprehensive SEO optimization. Additionally, some users express satisfaction with the free version and suggest that the premium version may not be necessary.

Attribute Ratings

Reviews

(1-25 of 48)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Yoast WordPress SEO Plugins is better than some other apps only because it is integrated into your WordPress. You have everything inside your dashboard. Sure, there are some other more powerful SEO tools, but Yoast is right where you need it. The best way is to use it alongside with other SEO tools.
Emily Hammell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Yoast Wordpress SEO Plugins was a little easier to understand and offered a real-time guided plugin that helped me write throughout my drafting process. Semrush was much more helpful as a reporting tool, not so much in content creation. Both tools are useful in different ways, it is just a matter of knowing each one's strengths and weaknesses.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We've looked at All in One SEO as a replacement to Yoast Wordpress SEO Plugins. The paid version offers many of the same features as the premium version of Yoast Wordpress SEO Plugins, however our writers and editors insisted on Yoast Wordpress SEO Plugins. Yoast Wordpress SEO Plugins also provides redirects and allows us to add Open Graph metadata and social media images to our articles. Yoast Wordpress SEO Plugins has been around longer than All in One SEO and has the benefit of familiarity.
Nahian Mahmud Shaikat | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Yoast Wordpress SEO Plugins is the best plugin that is available for Wordpress and it is preferable because of its multi-dimensional uses to ensure better rank of your contents in the search engine. Which will actually bring you a huge amount of traffic for your website. That's why people prefer this plugin.
Natalie C. Winslow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The only other plugin I've used that's similar is the all-in-one SEO pack, but it wasn't visible in the options above. Yoast Wordpress SEO Plugin is different from Moz because it's on your website and will actually make edits to your website, whereas Moz contains external tools that you have to visit on their website as opposed to on your domain.
Nabin Poudel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yoast Wordpress SEO Plugins are very easy to get started. Its suggestion for focus keywords and readability score based on the content helps us to quickly publish search engine-friendly web pages. Unlike other popular SEO products, Yoast plugins are integrated into WordPress sites making them more faster and reliable. It also offers a free version of the plugin that provides major features required for SEO.
Oleksandr Torlo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Yoast Wordpress SEO Plugins cannot be compared to the rest. It contains utilities that none of the other plugins in the aggregate have. I probably tried everything that is under WordPress, and yet Yoast Wordpress SEO Plugins turned out to be the best. A few years ago, he significantly sagged in terms of functionality, but now he is really the best.
February 26, 2020

It's Okay

Score 3 out of 10
Vetted Review
Verified User
Incentivized
Yoast doesn't even compare to these other products. I would spend more time learning about SEO and doing everything yourself rather than trusting Yoast to do it for you. I chose Yoast only because of the off-platform websites we have and the clients wanted to understand the product and use it to benefit their site.
NaveenKumar Namachivayam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yoast has the large user base and the support is great. Learning Yoast is easy for those who are beginners in search engine optimization. Squirrly is very expensive and apt for medium size businesses. It has limits almost in all the features. Page-level SEO is great in Yoast. Yoast training videos are very useful.
Jeff Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It does not appear to be on the list, but the one SEO plugin that we have tested against Yoast is All In One SEO Pack. After comparing the two we decided on Yoast as we felt that overall it just did a better job. If we didn't have Yoast that would be our second choice. In relation to the areas of SEO that we were looking for in an SEO plugin, we felt Yoast did best. These areas are more related to Content.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Yoast Wordpress SEO Plugins is popular, has excellent reviews. It is easy to use and has video tutorials for beginners, it is also not very expensive, and many of the plugins are free to use. It is well known in the industry and more suitable for the purpose we needed in our company; hence we chose Yoast Wordpress SEO Plugins.
David Hoffman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Yoast's free tools compete, with the affordability of the premium plugin making it an even better deal. We briefly used SEMRush due to a partnership with a local SEO firm at my previous position, and while it was also fantastic service, I found that it was significantly more difficult to use. As a disclaimer, my experience with SEMRush happened nearly 4 years ago, so I'm sure improvements have been made since then.
Jim Nelson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used the All In One SEO WordPress plugin for years on multiple websites. Yoast WordPress SEO Plugins is superior both in terms of easy configuration and use. The feature set is also advanced. The most noticeable improvement is the built-in Yoast SEO Analysis ranking system, which provides a "green light" goal when drafting content, along with specific direction and recommendations for attaining the best score.
Ben Rubenstein | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've looked at a few other SEO plugins, such as the Premium SEO Pack, WP Meta, and All in One SEO Pack, but I haven't found anything that has the same set of tools and simplified interface. The ease of use and out-of-the-box tools are what have me committed to using Yoast.
Maddy Osman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
There are certainly other useful SEO plugins but it's rare to find one that's also free and this fully featured. Yoast is one of the top 5 WordPress plugins on the market, so you know that it's well supported and that it has staying power, which are important considerations for any WordPress plugin that you may want to use.
Dragan Nikolic | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
All in One SEO Pack is a direct Yoast WordPress SEO competitor, but it lacks the functionality and support the latter has. While they both do a good job of making sure your WordPress website is SEO optimized, Yoast goes one step further and does a really nice analysis of your content and makes sure it's optimized and easy to read.

It's a no-brainer whether to use Yoast SEO or All in One SEO Pack, because Yoast is better in every segment.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Yoast is unique in the sense that it makes implementing SEO recommendations that we pull from the other comparable tools a real breeze! It's simple to use and saves hours that would ordinarily be used for training and can be used for the implementation of recommendations. No other tool that we're aware of operates in the same way that Yoast does. The integration with the WP platform makes it the default for us.
Victoria Hoete-Dodd | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
An affordable (free if you don't want or need the premium version) alternative to some of the other options! If you're running a simple site with minimal plugins that may cause conflict, then I feel Yoast SEO plugins are very beneficial. Their website has a lot of good articles covering SEO best practice tips etc too. I'd recommend sticking with the free overpaying for the premium as I have found little to no added benefit.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yoast Wordpress SEO Plugins is the simple solution that most small businesses are looking for. It gives you quick easy tips that can be followed according to best practices. If you're looking to increase your SEO investment, you can pay for bigger tools like SEMRush that give you far more ways to optimize your content. Yoast Wordpress SEO Plugins works for basic page SEO.
Return to navigation