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Yoast

Yoast

Overview

What is Yoast?

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO…

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Recent Reviews

TrustRadius Insights

Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Integration with web analytics tools (42)
    9.7
    97%
  • Site recommendations (42)
    9.6
    96%
  • Keyword analysis (49)
    9.6
    96%
  • Page grader (53)
    9.2
    92%

Reviewer Pros & Cons

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Pricing

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Premium

$99.00

Cloud
Per Site

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://yoast.com/wordpress/plugins

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Quick Demo Yoast

YouTube

Demo Toko Online Anisa Bags (beserta Yoast SEO)

YouTube

Demo: Instalación de Yoast SEO y uso

YouTube

#DEMO Instalação Plugin Yoast SEO PREMIUM

YouTube

Facebook Yoast Demo

YouTube

Video SEO for WordPress by Yoast demo

YouTube
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Features

SEO

Core features related to search engine optimization

7.2
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9
Avg 8.4
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Product Details

What is Yoast?

Yoast SEO helps to ensure a site meets the highest technical SEO standards. It also provides tools to optimize content for SEO and overall readability. Yoast is built to:
  • Include everything needed to start ranking in search engines
  • Automatically take care of all of a site’s technical SEO
  • Provide access to 6 free academy courses

Yoast Video

Yoast SEO Demo

Yoast Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues. Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.

Yoast starts at $0.

Reviewers rate Local SEO and Integration with web analytics tools highest, with a score of 9.7.

The most common users of Yoast are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(304)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve search engine visibility. Users have found Yoast to be particularly valuable for on-page SEO optimization, providing a comprehensive checklist for elements such as metadata, URLs, headers, and more. The plugin's red-yellow-green light icon serves as a visual indicator of how well optimized a page is, allowing users to stay on top of their optimization efforts.

Freelancers, small business owners, and marketing professionals have relied on Yoast to boost their online presence and attract potential customers. Additionally, Yoast has played a crucial role in helping bloggers optimize their pages for better rankings. The user-friendly interface and real-time suggestions provided by Yoast make it accessible to both non-expert users and SEO novices who are looking to optimize their own content. From optimizing blog posts and images to managing URLs and interlinking suggestions, Yoast offers a range of features that simplify the process of search engine optimization.

Furthermore, organizations and agencies have leveraged Yoast to set up SEO for each page or article on their websites, providing oversight of writers' SEO tasks. The structured markup capability of Yoast has proven invaluable in ensuring that pages meet SEO standards and comply with industry regulations. With its extensive training resources and comprehensive plugin options, Yoast has become the go-to tool for WordPress users looking to maximize their SEO efforts.

Overall, Yoast has proved indispensable in optimizing WordPress websites for search engines, attracting organic traffic, meeting deadlines, and maintaining structured content. By offering practical recommendations and insights into keyword density, readability scores, and meta data optimization, Yoast delivers valuable assistance in driving qualified traffic to websites.

Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.

Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.

Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.

Unhelpful customer support: Some users have expressed frustration with the customer support provided by Yoast, stating that it has been unhelpful and lacking. This issue has been mentioned multiple times in user reviews.

Confusing user interface: The software's user interface has been criticized for being confusing and overwhelming. Users have found it difficult to navigate and complete tasks efficiently, leading them to believe that the software is not user-friendly.

Lack of comprehensive SEO insights: Users have expressed a desire for more comprehensive SEO insights and tools beyond just on-page optimization. They feel that the current features are lacking in providing competitive analysis and tracking SERP performance.

Users have provided several recommendations for Yoast based on their experiences with the product. The three most common recommendations are:

  1. Start with the free version: Users recommend starting with the free version of Yoast as it provides a range of useful features for optimizing website SEO. It is helpful for improving search engine rankings and increasing website traffic.

  2. Use for WordPress websites: Yoast is highly recommended for WordPress websites, as it offers specific plugins and tools tailored to this platform. Users find Yoast beneficial in expanding their understanding of SEO marketing and improving blog SEO, ultimately helping to boost website ranking in search engine results.

  3. Automate and save time: Users appreciate how Yoast automates various on-page metadata-related tasks, saving them valuable time. It is effective for day-to-day SEO activities and provides a helpful guide for implementing SEO improvements. By using Yoast, users can ensure proper optimization of content and keep up with changing SEO trends.

It's important to note that while many users recommend Yoast as a top SEO plugin for WordPress websites, some caution that it may not be the only tool needed for comprehensive SEO optimization. Additionally, some users express satisfaction with the free version and suggest that the premium version may not be necessary.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
James McQuillin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I run a small business in my town providing in-home computer lessons and technology support. I created my website using WordPress and I am not an SEO expert by any means. Yoast has been extremely helpful in helping me strategically write content, and organize URLs, headers, etc. to ensure I am visible in organic search results and it has paid off immensely.
  • Keyphrases are powerful so I can determine the main purpose of a page or post, and Yoast helps me write content that includes the keyphrase effectively without being excessive.
  • Yoast also helps with overall readability using their red/yellow/green light indicators. Even better are the detail explanations that help guide you to understand HOW and exactly WHAT you need to do to achieve the green light status (i.e. sentence length, passive voice, etc...).
  • Snippet preview is also great to be able to control what will appear in an organic search result so I can ensure it contains the most important and relevant information to a potential visitor.
  • There are times when I disagree with some of the readability suggestions but overall they are extremely helpful.
  • Nothing else comes to mind, Yoast honestly has been very helpful and works great!
Without all the guidance and tips that Yoast SEO provides, my websites local visibility would be much lower. I gain new clients from my website and it is critical I am found when certain keywords or keyphrases are searched online. Yoast has helped this to become a reality. Plus, I can always revise existing content or write new content and the scores/tips are updated dynamically as I write.
SEO (8)
12.5%
1.3
Keyword analysis
100%
10.0
Backlink management
N/A
N/A
SERP ranking tracking
N/A
N/A
Page grader
N/A
N/A
Competitive analysis
N/A
N/A
Site audit / diagnostics
N/A
N/A
Site recommendations
N/A
N/A
Task management
N/A
N/A
SEO Channels (4)
25%
2.5
Local SEO
100%
10.0
Social SEO
N/A
N/A
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
N/A
N/A
Multi-domain support
N/A
N/A
Integration with web analytics tools
N/A
N/A
  • I have gained new clients from finding my website online organically (not paid) and I attribute many of these to Yoast!
I have not used any other SEO plugins to reference/compare.
1
I am the sole owner and operator of my company, 1 on 1 Lessons. I alone have created and continue to maintain my website.
1
Again, myself the sole owner and operator of the business. I am well-versed in many areas of technology but web design and SEO are not strengths so using Yoast relied upon some self-learning as well as being able to easily leverage Yoast to strategically boost my local SEO based on how easy it was to use Yoast while writing content for pages and posts.
  • Improve local visibility of my website based on keywords and keyphrases used by target clients.
  • Future use of review- and recommendation-style posts with affiliate links. Yoast will be used to improve readability and SEO for these posts as well.
  • I intend to begin creating some review- and recommendation-style pages and posts to include affiliate links and I will need Yoast to help me effectively write this content.
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
  • Yoasts integration with Wordpress makes it simple to review the important details of my content without having to leave the page/post I am writing.
  • I love that the scores (Readability & SEO) are updated live as I type. I tend to write the content all first then review and modify at the end but occasionally I find myself checking the scores throughout.
  • Sometimes it is difficult to write content that satisfies all elements of the readability and SEO scores so as you update content to resolve one area of concern it sometimes raises concern in another area. This has become easier as I have written more content.
All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
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