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Yoast

Yoast

Overview

What is Yoast?

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO…

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Recent Reviews

TrustRadius Insights

Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve …
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TrustRadius Insights
TrustRadius Insights
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Integration with web analytics tools (42)
    9.7
    97%
  • Site recommendations (42)
    9.6
    96%
  • Keyword analysis (49)
    9.6
    96%
  • Page grader (53)
    9.2
    92%

Reviewer Pros & Cons

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Sorin Ciornei | TrustRadius Reviewer
Sorin Ciornei
Founder
thereach.ai (Information Technology & Services, 1-10 employees)
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Pricing

View all pricing

Premium

$99.00

Cloud
Per Site

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://yoast.com/wordpress/plugins

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Quick Demo Yoast

YouTube

Demo Toko Online Anisa Bags (beserta Yoast SEO)

YouTube

Demo: Instalación de Yoast SEO y uso

YouTube

#DEMO Instalação Plugin Yoast SEO PREMIUM

YouTube

Facebook Yoast Demo

YouTube

Video SEO for WordPress by Yoast demo

YouTube
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Features

SEO

Core features related to search engine optimization

7.2
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9
Avg 8.4
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Product Details

What is Yoast?

Yoast SEO helps to ensure a site meets the highest technical SEO standards. It also provides tools to optimize content for SEO and overall readability. Yoast is built to:
  • Include everything needed to start ranking in search engines
  • Automatically take care of all of a site’s technical SEO
  • Provide access to 6 free academy courses

Yoast Video

Yoast SEO Demo

Yoast Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues. Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.

Yoast starts at $0.

Reviewers rate Local SEO and Integration with web analytics tools highest, with a score of 9.7.

The most common users of Yoast are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(304)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve search engine visibility. Users have found Yoast to be particularly valuable for on-page SEO optimization, providing a comprehensive checklist for elements such as metadata, URLs, headers, and more. The plugin's red-yellow-green light icon serves as a visual indicator of how well optimized a page is, allowing users to stay on top of their optimization efforts.

Freelancers, small business owners, and marketing professionals have relied on Yoast to boost their online presence and attract potential customers. Additionally, Yoast has played a crucial role in helping bloggers optimize their pages for better rankings. The user-friendly interface and real-time suggestions provided by Yoast make it accessible to both non-expert users and SEO novices who are looking to optimize their own content. From optimizing blog posts and images to managing URLs and interlinking suggestions, Yoast offers a range of features that simplify the process of search engine optimization.

Furthermore, organizations and agencies have leveraged Yoast to set up SEO for each page or article on their websites, providing oversight of writers' SEO tasks. The structured markup capability of Yoast has proven invaluable in ensuring that pages meet SEO standards and comply with industry regulations. With its extensive training resources and comprehensive plugin options, Yoast has become the go-to tool for WordPress users looking to maximize their SEO efforts.

Overall, Yoast has proved indispensable in optimizing WordPress websites for search engines, attracting organic traffic, meeting deadlines, and maintaining structured content. By offering practical recommendations and insights into keyword density, readability scores, and meta data optimization, Yoast delivers valuable assistance in driving qualified traffic to websites.

Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.

Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.

Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.

Unhelpful customer support: Some users have expressed frustration with the customer support provided by Yoast, stating that it has been unhelpful and lacking. This issue has been mentioned multiple times in user reviews.

Confusing user interface: The software's user interface has been criticized for being confusing and overwhelming. Users have found it difficult to navigate and complete tasks efficiently, leading them to believe that the software is not user-friendly.

Lack of comprehensive SEO insights: Users have expressed a desire for more comprehensive SEO insights and tools beyond just on-page optimization. They feel that the current features are lacking in providing competitive analysis and tracking SERP performance.

Users have provided several recommendations for Yoast based on their experiences with the product. The three most common recommendations are:

  1. Start with the free version: Users recommend starting with the free version of Yoast as it provides a range of useful features for optimizing website SEO. It is helpful for improving search engine rankings and increasing website traffic.

  2. Use for WordPress websites: Yoast is highly recommended for WordPress websites, as it offers specific plugins and tools tailored to this platform. Users find Yoast beneficial in expanding their understanding of SEO marketing and improving blog SEO, ultimately helping to boost website ranking in search engine results.

  3. Automate and save time: Users appreciate how Yoast automates various on-page metadata-related tasks, saving them valuable time. It is effective for day-to-day SEO activities and provides a helpful guide for implementing SEO improvements. By using Yoast, users can ensure proper optimization of content and keep up with changing SEO trends.

It's important to note that while many users recommend Yoast as a top SEO plugin for WordPress websites, some caution that it may not be the only tool needed for comprehensive SEO optimization. Additionally, some users express satisfaction with the free version and suggest that the premium version may not be necessary.

Attribute Ratings

Reviews

(26-50 of 59)
Companies can't remove reviews or game the system. Here's why
December 04, 2019

Searching for a great SEO tool? You've found it.

Michelle Green Arnson | TrustRadius Reviewer
Michelle Green Arnson
Marketing and Communications Manager
Chicago Arts Partnerships in Education (Non-Profit Organization Management, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The Yoast WordPress SEO Plugin has been ideal for our small shop. In designing a new website, we got lots of expert advice on how to structure it to be SEO friendly in its launch state, but there's no way we could pay the pros to continually optimize all of our new content day after day, month after month, year after year. Fortunately, our pros included the Yoast SEO plugin with our new WordPress site and gave us a quick and dirty tutorial before handing it all over. The free plugin has allowed us to make our content super SEO-friendly without taking up a dime of our nonprofit budget.
December 04, 2019

Yoast Takes the Intimidation Factor Out of SEO

Rene Agredano | TrustRadius Reviewer
Rene Agredano
Advocacy Journalist and Co-Founder
Tripawds.com (Veterinary, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
As a blogger, Yoast WordPress SEO is fantastic for helping our posts achieve higher rankings. And as I mentioned, it's helped us become better writers for the web and print. Any blogger, on any platform, can benefit from Yoast.

Yoast is less appropriate for academic and scientific blog writing. By trying to adhere to its recommendations, I feel that it dumbs down our articles and makes us less credible. When I write these types of articles, I tend to blow off many of the Yoast recommendations.
December 04, 2019

A great, free SEO plugin option but no need to pay for premium

Victoria Hoete-Dodd | TrustRadius Reviewer
Victoria Hoete-Dodd
Content Specialist
BitPrime (Financial Services, 1-10 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When the Internal link counter was working it was brilliant! Perhaps one of the features I utilized the most. It was a simple way to find orphaned posts and resolve that. However, the tool subsequently failed when the plugin was updated and I was told the problem was with other plugin capability and the "help" desk hasn't actually helped solve the issue. So - useful if it works!
December 04, 2019

We're toasty with Yoast!

Verified User
Manager in Marketing
Marketing & Advertising Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We are building an informational website as a side project and create content there in our free time. We can't afford to go wrong there, because time is at a premium, so we make sure that all content is on point. Seeing the green lights next to each post is what we strive for. We hope everyone will find us first with the help of Yoast.
November 22, 2019

Yoast is the Toast of SEO Plugins

Verified User
Manager in Marketing
Events Services Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast Wordpress SEO Plugins will always be a good bet for your team if Wordpress powers your website. It's best paired with a smart SEO mind on your team to ensure that its green light system isn't being blindly followed, but rather reviewed and implemented based on best practices that keep you from accidental keyword stuffing.
November 19, 2019

Yoast SEO improves our score - that's what I've been waiting for!

DS
Dani S
Export Sales IT Manager
DEGA International (Mining & Metals, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast WordPress is perfect for a business that wants to improve their own SEO score on their website without hiring a professional copywriter. It's well suited for users that are not necessarily tech-savvy.
November 15, 2019

The SEO Plugin for Beginners

Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
Ayo Bamgbose, Assoc CIPD, MSc
Online digital business coach
Self-employed (E-Learning, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The free Yoast SEO version is what I would only recommend to those interested in getting started with optimizing their website images and blog content.
For those that truly want to improve the visibility of their website in search engines, I would suggest an investment in the premium plan, as it offers plenty of integrations and features.
For those who create and embed video content on their website, the premium feature is a must, as you can SEO your videos with advanced add-ons with Yoast.
July 06, 2019

Yoast is THE tool for SEO

Verified User
Administrator in Other
Higher Education Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast is one of the first of the main five plugins I advise WordPress clients to purchase. Within the recent six months of writing this review, I developed a WordPress site for an organization that is unique in its product offerings for physical health/fitness/rehabilitation, etc. The client was willing to pay extra for my SEO services, and I ultimately found this scenario to be a bit challenging because "physical fitness" and "personal trainer" are commonly used phrases that my client preferred. Yoast helped me in expediting the process of testing search terms, phrases, descriptions of the site and services, etc. I highly recommend this product to any that are trying to boost their site.
June 29, 2019

Perfect On-Site SEO Solution for Beginners

Jillyn Dillon | TrustRadius Reviewer
Jillyn Dillon
Founder & Executive Director
Technology Aloha (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For beginner to intermediate users, Yoast is tough to beat. They even offer free training to help users better understand why the suggestions improve search engine visibility. The installation and setup wizards are easy to follow too.
As with any plugin, occasionally conflicts occur. That's just the nature of using plugins from different developers. However, the issues we've experienced with Yoast have been few and far between — maybe three issues in more than six years across 70+ sites.
It's stable. It's useful. Install it!
May 15, 2019

Easy, reliable SEO plugin for Wordpress

Verified User
Employee in Sales
Leisure, Travel & Tourism Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The Yoast WordPress SEO Plugin is a great overall tool for search engine optimization. If you are new to SEO this is a great start to search engine optimization. The program knows the standard rules and scans your pages to see if your content, images, URL, etc. reflect standard practice. Divided into what you're doing well and what needs improvement, you will start to see what the rules of SEO are. If you are familiar with SEO, this tool with the paid premium version opens a greater amount of control over the page's optimization.
March 26, 2019

Yoast Wordpress SEO Plugin simplifies the SEO for your Website pages and Blog posts

Rachel Green | TrustRadius Reviewer
Rachel Green
Marketing Demand Generation Manager
DyKnow (Education Management, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast Wordpress SEO Plugin is well suited to help you optimize your website's page and blog copy and linking in Wordpress when being created. Yoast Wordpress SEO Plugin provides you with a red, orange, or green ranking with tips on how to improve each pages SEO performance. Yoast Wordpress SEO Plugin is not intended to be used after your page and post is public and live on the internet.
December 17, 2018

Yoast is true "plug and play" content SEO coaching for beginners to pros!

Linda Sasenick | TrustRadius Reviewer
Linda Sasenick
Co-Owner
Self-Employed (Wine and Spirits, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I don't mind getting in the weeds, a bit, and, it is easy to spend a lot of time in the early part of the SEO learning curve, "in the weeds." Unless you already know what are the most essential elements for your application, it's easy to find yourself spending more time learning than doing.
December 17, 2018

Yoast SEO plug-ins WILL help you get your site noticed!

Verified User
Director in Marketing
Graphic Design Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast is great for beginners like myself who know that they need to optimize their site for SEO but aren't sure how to get started or what to adjust. If you are an advanced user, you probably wouldn't like it very much (and probably wouldn't be using it anyway!) since it seems to do a good job at the basics, but lacks ways to adjust things on a more granular level. I am fine with that, but some may find that to be a deal breaker.
December 13, 2018

Great tool for SEO best practices

Verified User
Contributor in Marketing
Security and Investigations Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast SEO is perfect for companies using WordPress as their CMS that are interested in best practices for SEO, but maybe do not have the necessary resources to either outsource or to internally find talent. We have the ability to modify header tags, meta descriptions and more from every webpage we have on our site.
December 13, 2018

Yoast, an Important SEO Guide

Liz Wade | TrustRadius Reviewer
Liz Wade
Photographer
Liz Wade Photography (Photography, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast can be a powerful and easy tool to use to help boost your website's presence online. It guides you in your writing and warns you about technical problems within your website. However, it can actually be detrimental if you follow Yoast's guidelines exactly and shy away from your instincts as a human reader. You should use Yoast as a guide, but do not tailor your posts precisely to achieve the plugin's green light.
December 12, 2018

Yoast for Bloggers/Websites

Rachel Hensley | TrustRadius Reviewer
Rachel Hensley
Independent Business Owner
Miami County Live (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast will work and is needed for any self-hosted WordPress website. It will only help the SEO if people adhere to the guidelines and changes it's recommending. It can work on any type of website, I especially love it with blogging because even if you are brand new to blogging your SEO will still be great by using this app.
December 11, 2018

That feeling when you get the green light!!

Verified User
Manager in Marketing
Education Management Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are trying to write blog posts to drive traffic and leads to your site, I would recommend using the Yoast Wordpress SEO Plugins. If you have a very distinct writing style and that is important to your post, you may get frustrated using the plugin and you'll never get that green light!
December 10, 2018

Yoast Is What You Need For SEO

Emily P | TrustRadius Reviewer
Emily P
Digital Marketing Specialist
SpartanNash (Wholesale, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
ResellerIncentivized
Likelihood to Recommend
If you're using WordPress you should be using Yoast SEO. In my opinion, it is the best tool to get the job done. You get metadata, keywords, readability, and social media integration all in one place. It's included on the page/post editing tool so it's front and center where you're more likely to add the information right away rather than waiting.
December 07, 2018

Yoast is my sole source for Local SEO and helps me reach new clients

James McQuillin | TrustRadius Reviewer
James McQuillin
Owned, Educator, In-Home Technology Lessons
Applause (Consumer Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Without all the guidance and tips that Yoast SEO provides, my websites local visibility would be much lower. I gain new clients from my website and it is critical I am found when certain keywords or keyphrases are searched online. Yoast has helped this to become a reality. Plus, I can always revise existing content or write new content and the scores/tips are updated dynamically as I write.
November 29, 2018

My Experience with the Yoast Wordpress SEO Plugin

Verified User
Employee in Marketing
Leisure, Travel & Tourism Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think that Yoast WordPress SEO Plugins is well suited for websites of any size. The free version is good for basic to intermediate websites, however, any website with 50+ pages should definitely consider paying for the premium version. Using it for redirects and the 24/7 assistance is worth the ~$8/month, in my opinion.
November 12, 2018

Quick and Affordable SEO Tools for Wordpress Users

Joseph Condon | TrustRadius Reviewer
Joseph Condon
IT Business Analyst
Nelnet (Financial Services, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast is well suited for any website or small business trying to sell products or rank higher on search engines. Great content is important, but if SEO is poor, you won't rank. This plugin is probably not needed by anyone with a smaller presence that is looking to just have a personal blog that they share with a few people. There would be no need for the extra code bloat in that case.
May 23, 2018

If you use WordPress, you should be using Yoast SEO.

Anthony Burke | TrustRadius Reviewer
Anthony Burke
Content Marketing Manager
Jemully Media (Marketing and Advertising, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you regularly publish content on a WordPress site, Yoast SEO is simply a necessity. It works very well as a guide for on-page optimization. It holds your hand through editing all of your metadata and some of the things you might not think about if you are new to SEO. Landing pages, blog posts, and really any kind of web content benefit from the optimization tools provided by this plug-in.
December 20, 2017

Yoast SEO Plug-In: A Must-Have for every WordPress Site

Gwendolyn Kestrel | TrustRadius Reviewer
Gwendolyn Kestrel
Marketing Communications Specialist
Mindlance (Financial Services, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I use the free version with my personal websites which include a general information site, an e-commerce site, and an author site. The paid version is great when working with multiple authors and having them put in the first draft of metadata. It heightens awareness and overall improves SEO. If most of your site is behind a log-in and password protected, you probably don't need this.
October 03, 2017

Improve your SEO

Alexis Correa | TrustRadius Reviewer
Alexis Correa
Dueño principal
MiNuevoSitio.com (Information Technology and Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is used for any type of website. Commercial or personal, the purpose is to improve the positioning and make your site visible in search engines. And you can do it in a simple way, by acquiring this plug-in. If you don't want your website to be visible to users, in this scenario it is the least appropriate.
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