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Yotpo

Yotpo

Overview

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and…

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Recent Reviews

TrustRadius Insights

Yotpo is a versatile platform that has become an essential tool for various businesses and industries. With its ability to collect and …
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When Will It Work?

3 out of 10
September 21, 2021
We are using Yotpo to collect reviews from customers who purchase our products. Currently, we have it set up on one website, with the plan …
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Great! Very happy.

9 out of 10
July 22, 2020
Incentivized
Used for the E-Commerce department to collect and aggregate user reviews and photos. We then share this information across the company to …
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Love Yotpo

8 out of 10
October 15, 2019
Incentivized
This is a useful tool to drive quality insights from our customers, more than review the product experience they review all the customer …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Premium

$799

Cloud
per month

Free

Free

Cloud
Includes 50 Monthly Orders

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.yotpo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.

Yotpo Features

  • Supported: Reviews & Ratings
  • Supported: Loyalty & Referrals
  • Supported: Visual Marketing
  • Supported: Consumer Insights

Yotpo Screenshots

Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with easeScreenshot of Generate different types of content and showcase on siteScreenshot of Drive more shoppers to your siteScreenshot of Optimized redemption experiencesScreenshot of Comprehensive performance metricsScreenshot of Build customer loyalty and maximize LTVScreenshot of Acquire customers more efficiently

Yotpo Videos

On September 12th, Yotpo had it's first-ever conference, Destination:D2C. Here's the how we kicked off the day.
Nailing the Product-Feedback Loop with Cupshe
Scaling a Community-Driven Brand with Chubbies

Yotpo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll Countries
Supported LanguagesAll Languages

Frequently Asked Questions

PowerReviews, Trustpilot, and Bazaarvoice are common alternatives for Yotpo.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Yotpo are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(77)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yotpo is a versatile platform that has become an essential tool for various businesses and industries. With its ability to collect and display customer reviews, Yotpo plays a crucial role in helping new customers make informed buying decisions. Users have praised the Yotpo dashboard for providing valuable insights into issues with orders and products based on the reviews collected, allowing customer service departments to address these concerns promptly.

E-commerce sites heavily rely on Yotpo as their primary method of gathering product reviews. The platform offers a proactive feedback loop that enables immediate follow-up on priority review submissions, ensuring customer satisfaction. The automation features provided by Yotpo are highly appreciated by users, as it simplifies the process of collecting data and allows for auto-publish rules based on specific specifications.

The benefits of Yotpo extend beyond just collecting and displaying reviews. This multifunctional platform also includes features such as Q&A sections, user-generated content collection, and the ability to answer customer questions. By sending automatic review requests to customers after their purchase, Yotpo encourages a higher response rate for review submissions. This not only helps boost user trust by adding objective reviews but also replaces hardcoded testimonials with a more credible review platform.

Additionally, Yotpo offers loyalty and SMS functionalities, allowing businesses to build lasting relationships with customers through honest feedback about products. Many users have noted that implementing Yotpo on their websites significantly increases review response rates and brings valuable insights for marketing, consumer care, and customer service teams.

Yotpo's impact extends beyond e-commerce sites; it has proven useful in other industries as well. For medical practices, Yotpo supports patient acquisition and retention by providing reviews on the quality of providers, appointment scheduling, insurance acceptance, and fees.

Overall, Yotpo's versatility makes it an invaluable tool for businesses seeking to gather genuine customer feedback, boost sales, and enhance the overall customer experience.

Helpful Email Alerts: Users have found Yotpo's email alerts for new reviews to be beneficial in staying updated on customer feedback. Several reviewers stated that these alerts keep them informed about the latest reviews, allowing them to quickly respond and take necessary actions.

Easy One-Click Publishing: Yotpo's one-click publishing feature has been praised by users for its simplicity and convenience. Many reviewers mentioned that this feature makes it effortless to share reviews on their website, Twitter, and Facebook, saving them time and effort.

Useful Features in Free Version: The availability of a range of useful features even in the free version of Yotpo has impressed many users. Numerous reviewers have appreciated that they can access valuable features without having to upgrade their subscription plan, making Yotpo a cost-effective solution for their businesses.

Difficult Navigation: Several users have expressed frustration with the dashboard, finding it difficult to navigate and not intuitive. They often have to refer to their notes each time they use the platform.

Slow Site Speed: Some users have reported experiencing slow site speed when using Yotpo widgets, limiting them to only using the reviews page widget. This can be frustrating for those who want to utilize other widgets but are hindered by the slow load times.

Unhelpful Help Desk: A number of users have voiced dissatisfaction with the help desk, finding it unhelpful. They have had to solve many issues on their own without adequate support from customer service.

Based on user reviews, the most common recommendations for Yotpo are to use it for eCommerce to increase the speed of business and gain new customers, implement it for businesses that want to automate and augment their marketing tactics, and give it a trial first to see if it meets the business's needs, especially for collecting reviews.

Users also recommend Yotpo for startups with a limited budget, praising its great account management team. They suggest using Yotpo to surprise, delight, and serve customers, build culture and get user-generated content for the website, strengthen the brand and increase company reputation using reviews. They also highlight that Yotpo is easy to set up and use with lots of features, making it suitable for small online stores.

To ensure success with Yotpo, users recommend having IT resources available to insert code for displaying reviews on the website. They also suggest trying the free version of the software and testing page load speeds before installation. While the software is seen as feature-rich, some users find it expensive and recommend considering alternative software like review.io for similar features at a lower price.

For businesses in e-commerce that do significant volume, particularly on Facebook, users highly recommend Yotpo. They appreciate its ease of use and involvement from the support team. Users believe that implementing Yotpo provides a strong return on investment.

While users find Yotpo as a solid platform overall, they suggest improvements such as easier exporting of data and the ability to save email templates. They caution about potential issues with emails ending up in spam folders. Users also advise checking the Yotpo account level to ensure reviews appear in Google and access all desired features.

In summary, users highly recommend Yotpo as a valuable tool for businesses looking to enhance their marketing strategies, collect reviews, strengthen their brand, and gain customer trust through product reviews.

Attribute Ratings

Reviews

(1-24 of 24)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yotpo is a full-fledged review, customer engagement, and business transparency service. I think it is obvious that reviews and UGC are crucial to any business in this day in age. If you want to provide trust and transparency to your customers, then it would be a worthy investment. It is an investment though as it can be a bit pricey in my opinion. I have not used other review platforms, so that is worth noting. For any mid-large e-commerce site, Yotpo would be a great advantage. If you're a smaller company or just starting out on e-commerce there may be better-fitted options out there.
Score 10 out of 10
Vetted Review
Verified User
This is a great platform for any size company! We worked with the Yotpo team over the course of a few months to transfer our existing reviews to the platform and set everything up on our website. The only negative is their exportable reports are really lacking. If you like to view data in a spreadsheet, this is not the platform for you. The reports they offer have great graphs!
December 01, 2021

Founder/CEO

Vuyile Mthethwa | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Scenario 1: I use Yotpo to promote my e-commerce store. Yotpo has helped me achieve great results in helping me encourage more customers to leave a positive review. Yotpo is a good tool for businesses that offer personalized customer service. Scenario 2: You do have an online store or e-commerce retail business it wouldn't be a platform that you would need.
September 21, 2021

When Will It Work?

Score 3 out of 10
Vetted Review
Verified User
We are three months into a year-long commitment with Yotpo. We should have automated emails going out daily to customers, with customers providing reviews. However, that's not happening. After the long process of getting everything set up, we sent out a batch of emails manually. Yotpo was supposed to take it from there. Yotpo confirmed they were receiving the necessary data to send out the automated emails, yet no emails went out. We are 3+ months into our relationship now and automated emails are still not going out. We've sought answers, worked with support, worked with tech, and made some tweaks, yet no automated emails. Upon request, a tech manually sent out another batch of emails and accidentally included some customers who should not have received review requests yet. It was an innocent mistake, but frustrating because we got negative reviews saying customers hadn't received the products or didn't have enough time to review. At three months in, we should not still be seeking answers. The VP of Customer Success at Yotpo sent a request for feedback via a survey last month. I responded but received no feedback on my low recommendation. I also copied her on one of my emails to support. No response. At this point, I'm torn. We've signed a year-long agreement, which made me nervous in the first place, and Yotpo does have some features that we think will be a benefit over some competitors. However, that all remains to be seen. I cannot recommend them at this time. I'm still hoping they will turn things around.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Overall Yotpo does a great job of managing and displaying my reviews. I use the program with Shopify ad there have been some instances where Yotpo does not function as intended. I've been handed off to my theme creator by Yotpo customer service and my theme creator claims Yotpo has to find where to install the proper code. In these instances, I've had to hire third-party help to get my issues resolved.

Overall the company does a good job, but I think the level of support they offer directly correlates with the paid subscription tier. The lower level tiers have less support.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Yotpo is a great tool for companies looking to boost sales by collecting & publishing customer reviews and visual content. The platform's interface is simple to learn and navigate. Each personal rep we've worked with so far has been helpful, constructive, and consistently quick to respond. Yotpo does a wonderful job of communicating new features being added to the software and offering opportunities for online growth. With all these benefits in mind, it's important to note that YotPo may not be a great solution for customers wanting more hands-on, in-depth software. I personally have limited experience with web development, so the limitations in coding and customization work well for our company, but may be more frustrating to others looking for a more customizable widget software. Because of the limited analytics collected, Yotpo may also not be sufficient for companies wanting more in-depth analysis of user web interaction or generated content.

June 10, 2021

Definitely Worth It

Kylee Hoynacki | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Yotpo is great if you have a core selection of products, but I feel it would not be as great for companies with a constantly changing selection of products. It would just be a lot more heavy lifting to keep up with the changing products, whereas, for us with a set selection of products, it's an ~almost~ set it and forget it type of program.
July 22, 2020

Great! Very happy.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Great at a one-stop-shop for reviews and UGC. The site tends to be very slow, despite their efforts to update. Great price for this tool and very helpful that it's in one place and not two separate tools to collect this information. This tool has been very helpful across the full organization, making it very easy for me to recommend to an ecommerce colleague.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you need an excellent mechanism to collect and publish customer reviews, Yotpo is the best that we have found. We love the feature set that is provided, even if you are using the basic membership to get started. Where it is really good is the collection and managing of reviews. The email request setup is simple and easy to use. The publishing and commenting on reviews can be managed easily in the backend. It syncs up nicely to our website providers, and we have used it on a few different platforms without any problems. The pricing on it is also very competitive when you price it out against so of the other big-name players in the space.
Adam Dawson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Yotpo is definitely well suited for e-commerce. We've been using it for a few years now and it has helped us build a review strategy. Beforehand, we didn't have anything in place for reviews. It's been a cost-effective, easy-to-use way for us to garner feedback about our e-commerce site. Also, if you feel like you don't have the time to implement a review strategy, Yotpo makes it easy with automation tools.
Colin Darcy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Anyone looking to expand their customer service in a more new school direction should consider using Yotpo. They are effective in assisting a small company like ourselves in looking like a large company. Quick responses and a proper interface help preface what needs to be done to address customer needs.
Ben Gelsey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Yotpo is well suited if you want to build user trust on your site (versus off-site on existing platforms like Yelp/TrustRadius/Trustpilot/BBB, etc). Yotpo allows you to filter out bad reviews (but most users wouldn't know this), so it's guaranteed to make your site look more trustworthy.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Amalgamating reviews and questions from diverse sources, giving potential patients an estimate of providers availability, enabling potential customers to request specific providers, integrating with Facebook and Google effectively.
Vivian Vassar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you have an ecommerce website Yotpo does the job. It's dependable, easy to install, and you can set up a funnel to get the customer to review your site or product, then ask them to post a review on social media by offering an incentive. If you're a small business this can work as a set it and forget it system that just needs to be checked once in awhile if you are short on time. When you do check in you can push the reviews yourself to social sites. The free version does not do this automatically as far as I know.
Art Bukowski | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yotpo brings to our business hundreds of reviews every week. It's funny how we started with almost 0 reviews, and within a few months, we have thousands. The Yotpo system re-connects buyers with the store, so we have much higher retention. And all that just works, without spending hours to prepare/automate campaign. It just works.
August 06, 2019

Reviewing the reviewer

Score 7 out of 10
Vetted Review
Verified User
Incentivized
I think Yotpo is a great service and platform for any business, especially a retail/ecomm business, who is looking for a way to collect, moderate and publish reviews as social proof for their brand and products. I think the features are largely there and relatively easy to use, however, my reservations around recommending them more strongly comes from the headache we experienced trying to implement and launch with them. We took it upon ourselves to do a very custom email template and to do some of the implementation work in house which caused a number of snags and delays, but you would think even going with a custom approach, things could have gone a lot more smoothly.
Zach Shelley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Yotpo is a great tool for any organization that has a dedicated full-time resource for the process and elevation of customer reviews. There is workable automation within the tool but apart from the proactive pursuit of reviews, it offers little. Responses to Q and A are 100% manual. Responses to 1 - 3-star reviews are 100% manual in their moderation. There are additional teams whose services can be purchased at an additional cost to help alleviate some of the resource bandwidth consideration, however, Yotpo really only provides depth and help when serviced by a dedicated individual.
John Wilkinson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
At the right sales volume, Yotpo is a great tool for automating the review request process and adding great user generated content/reviews to your e-commerce sites. It just works and runs in the background without any additional effort. Setup is easy and customer support is fantastic. The onsite widget is easily customizable to match your site's branding and design.
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