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Yotpo

Yotpo

Overview

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and…

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Learn from top reviewers

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Pricing

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Premium

$799

Cloud
per month

Free

Free

Cloud
Includes 50 Monthly Orders

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.yotpo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.

Yotpo Features

  • Supported: Reviews & Ratings
  • Supported: Loyalty & Referrals
  • Supported: Visual Marketing
  • Supported: Consumer Insights

Yotpo Screenshots

Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with easeScreenshot of Generate different types of content and showcase on siteScreenshot of Drive more shoppers to your siteScreenshot of Optimized redemption experiencesScreenshot of Comprehensive performance metricsScreenshot of Build customer loyalty and maximize LTVScreenshot of Acquire customers more efficiently

Yotpo Videos

On September 12th, Yotpo had it's first-ever conference, Destination:D2C. Here's the how we kicked off the day.
Nailing the Product-Feedback Loop with Cupshe
Scaling a Community-Driven Brand with Chubbies

Yotpo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll Countries
Supported LanguagesAll Languages

Frequently Asked Questions

PowerReviews, Trustpilot, and Bazaarvoice are common alternatives for Yotpo.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Yotpo are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

(1-3 of 3)

When Will It Work?

Rating: 3 out of 10
September 21, 2021
Vetted Review
Verified User
Yotpo
1 year of experience
We are using Yotpo to collect reviews from customers who purchase our products. Currently, we have it set up on one website, with the plan to set it up for a sister company as well. We were attracted to the ability to syndicate reviews across store sites for two different companies.
  • Good user interface
  • Syndication feature
Cons
  • Extremely difficult to set up
  • Support responses take several days
  • Automated emails not going out
We are three months into a year-long commitment with Yotpo. We should have automated emails going out daily to customers, with customers providing reviews. However, that's not happening. After the long process of getting everything set up, we sent out a batch of emails manually. Yotpo was supposed to take it from there. Yotpo confirmed they were receiving the necessary data to send out the automated emails, yet no emails went out. We are 3+ months into our relationship now and automated emails are still not going out. We've sought answers, worked with support, worked with tech, and made some tweaks, yet no automated emails. Upon request, a tech manually sent out another batch of emails and accidentally included some customers who should not have received review requests yet. It was an innocent mistake, but frustrating because we got negative reviews saying customers hadn't received the products or didn't have enough time to review. At three months in, we should not still be seeking answers. The VP of Customer Success at Yotpo sent a request for feedback via a survey last month. I responded but received no feedback on my low recommendation. I also copied her on one of my emails to support. No response. At this point, I'm torn. We've signed a year-long agreement, which made me nervous in the first place, and Yotpo does have some features that we think will be a benefit over some competitors. However, that all remains to be seen. I cannot recommend them at this time. I'm still hoping they will turn things around.
  • Syndication
  • Review capture
  • Taken a lot of employee time to set up
  • Frustration with system not working
  • Great customer feedback on the reviews we have received from manual emails
I've followed Yotpo for some time. What always held me back was the cost and year-long commitment. Ultimately, we selected Yotpo because of the syndication, which would allow us to use reviews on two different sites.

Reviewing the reviewer

Rating: 7 out of 10
August 06, 2019
Vetted Review
Verified User
Yotpo
1 year of experience
We currently use Yotpo to collect customer reviews, UGC, and to post and answer Q&A on the site. It is used on our homepage displaying site /brand reviews as well as our product pages, with product specific reviews and UGC. It allows us to moderate reviews as they come in and respond either publicly or privately to reviews. The reporting also helps our buying/merchandising department to look at trends and respond to things on a product level as well. Customer service has a simple interface through which they can lend an extra level of support to our customers.
  • Yotpo puts us in complete control over our reviews, good and bad, and allows us to choose which ones to feature on our website and Facebook accounts.
  • You can do both manual and automatic review requests, so you can get a large number of reviews with a manual push at the beginning, then it can be very hands-off to continue to collect reviews for future customers.
  • Yotpo has many templates and configurable widgets out of the box or you can break things apart and do a completely custom job time and resources permitting.
Cons
  • We did not find the implementation process nearly as smooth as we would have hoped.
  • There was very limited training for our teams at the time of launch.
  • Support sometimes takes longer than we would like to get back to us.
I think Yotpo is a great service and platform for any business, especially a retail/ecomm business, who is looking for a way to collect, moderate and publish reviews as social proof for their brand and products. I think the features are largely there and relatively easy to use, however, my reservations around recommending them more strongly comes from the headache we experienced trying to implement and launch with them. We took it upon ourselves to do a very custom email template and to do some of the implementation work in house which caused a number of snags and delays, but you would think even going with a custom approach, things could have gone a lot more smoothly.
  • We have seen a very high response rate from our customers in terms of their willingness to write reviews for us, and have been very happy with the volume of high star reviews.
  • The feedback we have gotten via reviews has allowed our buying teams to make better purchasing decisions and allowed our support teams to save a few customers that were unhappy!
  • It is currently too soon for us to be able to measure the positive impact the reviews have on conversion rate and AOV.
I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
I don't doubt that ongoing support will be sufficient, but we were disappointed in the level of support we received while working through the implementation and account set up. We made a big investment in the platform and felt a bit left to figure it out for ourselves. The account managers are very nice and pretty responsive but don't always have the answers and there is a good amount of back and forth between account managers and technical resources which has resulted in some wasted time.
We found these platforms to be fairly comparable. We ultimately chose Yotpo due to the flexibility around review moderation, and because of the possibility of adding on (and getting a price break for) Swell, for customer loyalty. We didn't decide to move forward with Swell at this time, but like that the two services will be connected if and when we do make that decision. Yotpo acquired Swell a short while ago.

You want to increase amount of reviews on your website? Read this.

Rating: 9 out of 10
September 07, 2019
AB
Vetted Review
Verified User
Yotpo
1 year of experience
We use Yotpo as a reviews system on one of the e-commerce websites. We use it for plugin displays reviews on our product detail pages, home page, and some landing pages. In general, it shows reviews of the product from the real users/buyers.
  • Grouping reviews within the product in the same group.
  • Display customization.
Cons
  • The management panel is not as clear as it could be.
  • It would be good to have some build-in templates of how the Yotpo review section could be displayed.
  • Analytics (per product stats).
Yotpo brings to our business hundreds of reviews every week. It's funny how we started with almost 0 reviews, and within a few months, we have thousands. The Yotpo system re-connects buyers with the store, so we have much higher retention. And all that just works, without spending hours to prepare/automate campaign. It just works.
  • Increases retention.
  • Increased revenue.
Within our business are those who like Yotpo more than okendo, others the other way round. For myself, Yotpo has much better value for money and is easier to configure, but I do prefer the okendo customer journey.
Question. Coffee. Answer. It's as quick as that. I've never had to wait for an answer longer than a few minutes.
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