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Yotpo

Yotpo

Overview

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and…

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Learn from top reviewers

Increased our ROI by 15x!

Rating: 8 out of 10
June 19, 2024
IncentivizedVetted ReviewVerified User
We use Yotpo for our loyalty and customer retention initiatives. We saw a slight decline in business last year and with the current economy, we strategized to revamp our loyal...
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Verified user
Manager
Yotpo1 year of experience

Yotpo - An Investment for Transparency and Trust With Your Customers

Rating: 9 out of 10
August 23, 2023
IncentivizedVetted ReviewVerified User
We use Yotpo to collect reviews, display reviews, have a Q/A section, answer questions within that section, collect user-generated content, and display all of the following th...
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Shane Siever
Employee - Marketing
Internet Marketing Coordinator
Real Milk Paint Co.
Yotpo5 years of experience

Founder/CEO

Rating: 8 out of 10
December 1, 2021
IncentivizedVetted ReviewVerified User
Multifunctional review platform, the automatic review request for completed orders, being about to access analytics, being able to add review widgets.
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Vuyile Mthethwa
C-Level Executive - Corporate
Founder/CEO
Happy Hope Dweller
Yotpo1 year of experience

Definitely Worth It

Rating: 10 out of 10
June 10, 2021
IncentivizedVetted ReviewVerified User
We use Yotpo for reviews, loyalty, and SMS. We currently use it mostly within our marketing team and it's been amazing! It helps us to get honest feedback about our products, ...
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Kylee Hoynacki
Manager - Marketing
Digital Advertising Manager
Wave Soda
Yotpo2 years of experience

Yotpo is a Big Help Getting Crucial Reviews for a Small Business

Rating: 9 out of 10
September 23, 2019
IncentivizedVetted ReviewVerified User
We use Yotpo to collect reviews for our website and for the products on our website. We wanted a system that would integrate easily on our Big Commerce site. Yotpo was so easy...
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Vivian Vassar
Executive - Corporate
Owner
Hey Viv Inc
Yotpo3 years of experience
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Pricing

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Premium

$799

Cloud
per month

Free

Free

Cloud
Includes 50 Monthly Orders

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.yotpo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.

Yotpo Features

  • Supported: Reviews & Ratings
  • Supported: Loyalty & Referrals
  • Supported: Visual Marketing
  • Supported: Consumer Insights

Yotpo Screenshots

Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with easeScreenshot of Generate different types of content and showcase on siteScreenshot of Drive more shoppers to your siteScreenshot of Optimized redemption experiencesScreenshot of Comprehensive performance metricsScreenshot of Build customer loyalty and maximize LTVScreenshot of Acquire customers more efficiently

Yotpo Videos

On September 12th, Yotpo had it's first-ever conference, Destination:D2C. Here's the how we kicked off the day.
Nailing the Product-Feedback Loop with Cupshe
Scaling a Community-Driven Brand with Chubbies

Yotpo Integrations

Yotpo Competitors

Yotpo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll Countries
Supported LanguagesAll Languages

Frequently Asked Questions

PowerReviews, Trustpilot, and Bazaarvoice are common alternatives for Yotpo.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Yotpo are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 13)

Yotpo: A solid (and budget friendly) manual review curation tool

Rating: 7 out of 10
Incentivized
February 07, 2018
ZS
Zach Shelley
Senior eCommerce Project Manager
WaterFilters.NET (Consumer Goods, 51-200 employees)
Vetted Review
Verified User
Yotpo
2 years of experience
View profile
Use Cases and Deployment Scope
Yotpo is the primary method of Product Reviews for our eCommerce sites. It is also used as a secondary Review portal for Service Reviews. The reviews are utilized by our Marketing and Customer Service departments both reactively and proactively. The tool's functionality provides a proactive feedback loop to ensure that any product issues are addressed immediately. Yotpo also allows for immediate Customer Service follow up to any priority review submissions. Yotpo allows for some responsive automation to help collect data and includes auto-publish rules for a limited amount of specifications.
Pros
  • Automated eMail requests for Product and Service Feedback
  • Product Content Generation
  • Providing Customer to Customer Review Structure
Cons
  • Limited Amount of Automation
  • Exceptionally Manual Response Process
  • Tool UI could be easier to use
Likelihood to Recommend
Yotpo is a great tool for any organization that has a dedicated full-time resource for the process and elevation of customer reviews. There is workable automation within the tool but apart from the proactive pursuit of reviews, it offers little. Responses to Q and A are 100% manual. Responses to 1 - 3-star reviews are 100% manual in their moderation. There are additional teams whose services can be purchased at an additional cost to help alleviate some of the resource bandwidth consideration, however, Yotpo really only provides depth and help when serviced by a dedicated individual.

Worthwhile for boosting user trust on your sales page

Rating: 7 out of 10
Incentivized
October 12, 2019
BG
Ben Gelsey
Co-Creator
Flights Machine (Leisure, Travel & Tourism, 1-10 employees)
Vetted Review
Verified User
Yotpo
1 year of experience
View profile
Use Cases and Deployment Scope
At Flights Machine we wanted to boost user trust on our sales page by adding objective reviews. Previously we simply had a few testimonials hardcoded onto our site, but to the user that seems more easily "faked" and less objective. Rather than the oft-seen low tech solution of screenshots-of-Facebook-posts, we decided to implement Yotpo on our website to aid in both harvesting and displaying these reviews.
Pros
  • Easy-to-Integrate hosted form for review collection
  • Review display looks more "objective" than hardcoding reviews onto your site
  • Generous free-plan that should support most small businesses
Cons
  • Provide more knowledge and best practices on how to persuade users to actually leave a review
  • Spiffy up the review display widget, since it looks fairly plain
  • Support more languages with your SDK to allow for API-level integrations
Likelihood to Recommend
Yotpo is well suited if you want to build user trust on your site (versus off-site on existing platforms like Yelp/TrustRadius/Trustpilot/BBB, etc). Yotpo allows you to filter out bad reviews (but most users wouldn't know this), so it's guaranteed to make your site look more trustworthy.

Yotpo a great tool for e-commerce

Rating: 9 out of 10
Incentivized
October 09, 2019
JC
Jose Crowley
VP of Operations
Rogue American Apparel (Apparel & Fashion, 11-50 employees)
Vetted Review
Verified User
Yotpo
2 years of experience
Use Cases and Deployment Scope
It is being used across the whole organization. It is used to get real feedback and reviews for product on our website. We also use it to answer questions for customers. It also silicates review on the look and user friendliness of the site. We use it to send coupons as well to customers.
Pros
  • User reviews
  • User photes
  • Collect email addresses from customers
Cons
  • Cost
  • Intergration
Likelihood to Recommend
It is perfect for e-commerce with a loyal customer base and repeat buyers. Great for introducing new products and offering coupons in return for feedback and reviews. Not great as a customer service tool.

Yotpo Gets the Reviews

Rating: 10 out of 10
Incentivized
May 05, 2017
Use Cases and Deployment Scope
We are using Yotpo to request and publish product reviews from customers after their purchase on our B2C e-commerce sites. Before implementing Yotpo, we had very low review response rates. Yotpo automatically sends review requests after purchases and we have now collected hundreds. The moderation tools also give us another opportunity to interact with customers.
Pros
  • Automated review request emails -- don't have to worry about sending these manually and they get a great response rate.
  • Onsite reviews -- The reviews widget on product pages helps build confidence and credibility.
  • Moderation -- Through the moderation dashboard, we can easily respond to both positive and negative customer experiences.
  • Q&A -- Customers can post a question to a product page and other customers can respond.
Cons
  • Expensive at first glance -- but after considering the impact on our business, it was a no-brainer.
Likelihood to Recommend
At the right sales volume, Yotpo is a great tool for automating the review request process and adding great user generated content/reviews to your e-commerce sites. It just works and runs in the background without any additional effort. Setup is easy and customer support is fantastic. The onsite widget is easily customizable to match your site's branding and design.

Great Tool For Generating Online Reviews

Rating: 10 out of 10
Incentivized
October 21, 2019
AD
Adam Dawson
Digital Marketing Coordinator
e3 Diagnostics (Medical Devices, 201-500 employees)
Vetted Review
Verified User
Yotpo
2 years of experience
View profile
Use Cases and Deployment Scope
We are using Yotpo to generate reviews for our e-commerce site. Before implementing Yotpo, we didn't have any reviews or a strategy in place to generate them. Through Yotpo's easy-to-use Shopify integration, we were able to not only add an intuitive online review platform but also set up automated emails that request reviews from customers a few weeks after they received their orders. We now have 64 reviews and it's all thanks to Yotpo.
Pros
  • It provides a nice, user-friendly tool for online reviews.
  • It allows us to send automated emails to customers to help generate reviews.
  • It makes it easy for us to respond to negative reviews so we can resolve issues and turn bad outcomes into good ones.
Cons
  • To be honest, I haven't experienced any cons.
Likelihood to Recommend
Yotpo is definitely well suited for e-commerce. We've been using it for a few years now and it has helped us build a review strategy. Beforehand, we didn't have anything in place for reviews. It's been a cost-effective, easy-to-use way for us to garner feedback about our e-commerce site. Also, if you feel like you don't have the time to implement a review strategy, Yotpo makes it easy with automation tools.
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